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business
business communication
Business Communication Process and Product 6th Edition Mary Ellen Guffey - Solutions
Name seven specific techniques for a productive group “brainstorming” session.
How is an alphanumeric outline different from a decimal outline?
How are the main headings in an outline used when writing a report?
Distinguish between the direct and indirect patterns of organization for typical business messages.
Why should most messages be “frontloaded”?
Name three business messages that should be frontloaded and three that should not be frontloaded.
Why should writers plan for revision? How can they do it?
Name three ways to emphasize important ideas in sentences.
When should business writers use active-voice sentences? Passive-voice sentences? Give an original example of each.
Give an original example of a dangling or misplaced modifier. Why are introductory verbal phrases dangerous?
Describe three kinds of sentences used to develop ideas in paragraphs.
Describe three paragraph plans. Identify the uses for each.
What is coherence, and how is it achieved?
Why is cluster diagramming considered an intuitive process whereas outlining is considered an analytical process?
In what ways do you imagine that writing on the job differs from the writing you do in your academic studies? Consider process as well as product.
What are the advantages and disadvantages to “sprint writing”?
Why are short sentences and short paragraphs appropriate for business communication?
Ethical Issue: Discuss the ethics of the indirect pattern of organization. Is it manipulative to delay the presentation of the main idea in a message?
Document for Analysis The following interoffice memo is hard to read. It suffers from numerous writing faults discussed in this chapter.Your Task.First, read the memo to see whether you can understand what the writer requests from all Southeast Division employees. Then, discuss why this memo is so
Organizing Data The interoffice memo in Activity 5.1 is hard to read and hard to follow.One of its biggest problems is organization.Your Task. Use either a cluster diagram or an outline to organize the garbled message in Activity 5.1. Beyond the opening and closing of the message, what are the
Brainstorming Tips for Productive Sessions Casandra M., your supervisor at Gap Inc., has been asked to lead a brainstorming group in an effort to generate new ideas for the company’s product line. Although Casandra knows a great deal about the company and its products, she doesn’t know much
Outlining Web designers at Gap Inc. are complaining about their assignment to develop Web pages describing Gap’s employment benefits. Although Gap Inc. offers one of the most comprehensive benefits packages around, the jumble of information has the Web designers totally confused. The benefits
Collaborative Career Info One of the best ways to learn about the skills required in your field is to interview individuals working in that field.Your Task. Divide into teams of three to five people who have similar majors. Work together to compose an inquiry letter requesting career information
Brainstorming: Are Ethics Programs Helpful? In the wake of the Enron collapse and other corporate scandals, more companies are hiring ethics officers—sometimes called ethics “cops.” Companies are also investing in expensive interactive Webbased ethics training. You have been named to a team
Researching, Brainstorming, and Organizing: Student Loans Sarah was all smiles when she graduated and got that degree in her hand. Soon, however, she began to worry about her student loans. Student debt has risen 58 percent in the last decade, according to the College Board, a New York–based
How does revising differ from proofreading?
Should business writers avoid contractions? Why?
What is a redundancy? Give an example. Why should writers avoid redundancies?
Why should communicators avoid openings such as there is?
What shorter forms could be substituted for the expressions at a later time¸ due to the fact that, and subsequent to?
Why should a writer avoid the opening I am sending this e-mail because we have just hired a new manager, and I would like to introduce her?
Why should a writer avoid an expression such as Our staff will immediately perform an analysis of the contract?
What’s wrong with businesslike expressions such as, as per your request and every effort will be made?
What is parallelism, and how can you achieve it?
What is high “skim value,” and how can you achieve it?
What factors determine whether you should use bulleted or numbered items in a list?
Name five specific items to check in proofreading. Be ready to discuss methods you find useful in spotting these errors.
In proofreading, what major psychological problem do you face in finding errors? How can you overcome this barrier?
List four or more effective techniques for proofreading complex documents.
How can you overcome defensiveness when your writing is criticized constructively?
Why is the last phase of the writing process so important?
Would you agree or disagree with the following statement by writing expert William Zinsser? “Plain talk will not be easily achieved in corporate America. Too much vanity is on the line.”
Because business writing should have high “skim value,” why not write everything in bulleted lists?
Why should the proofreading process for routine documents differ from that for complex documents?
Ethical Issue: What advice would you give in this ethical dilemma? Lisa is serving as interim editor of the company newsletter. She receives an article written by the company president describing, in abstract and pompous language, the company’s goals for the coming year. Lisa thinks the article
Document for Analysis: Poorly Written E-Mail Message The following message suffers from a number of weaknesses discussed in this chapter.Your Task.Study the message and analyze its weaknesses. In teams or in a class discussion, list at least five specific weaknesses. Then, revise to avoid long
Document for Analysis: Poorly Written Response Letter The following letter suffers from a number of weaknesses discussed in this chapter.Your Task. Study the letter and analyze its weaknesses. In teams or in a class discussion, list at least five specific weaknesses. Then, revise to avoid long
Document for Analysis: Poorly Written Response The following letter suffers from a number of weaknesses discussed in this chapter.Your Task. Study the letter and analyze its faults. In teams or in a class discussion, list at least five specific weaknesses. Then, revise to avoid long lead-ins,
Document for Analysis: Weak E-Mail Message The following e-mail message suffers from a number of weaknesses discussed in this chapter.Your Task. Analyze the faults in the message. In teams or in a class discussion, list at least five specific weaknesses. Then, revise to avoid long lead-ins,
Writing Improvement Exercise: Removing Fillers Your Task. Revise the following sentences to avoid fillers. a. There are many businesses that are considering strict e-mail policies.b. It is the CEO who must give her approval to the plan.c. The manager said that there are too many employees who are
Writing Improvement Exercise: Deleting Long Lead-Ins Your Task. Revise the following sentences to avoid long lead-ins.a. This message is to let you know that I received your e-mail and its attachments.b. This memo is to notify everyone that the manager prefers weekly meetings.c. I am writing this
Writing Improvement Exercise: Eliminating Redundancies Your Task. Revise the following sentences to avoid redundancies.a. We will let you know the dollar amount of the remodeling charges.b. The office walls were painted beige in color.c. Team members asked to return back to the office.d. The
Writing Improvement Exercise: Reducing Wordy Compound Prepositions Your Task. Revise the following sentences to avoid wordy compound prepositions.a. We were unsure as to whether or not to reveal the actual costs.b. Despite the fact that we lost the contract, we feel good about the future.c. Please
Writing Improvement Exercise: Purging Empty Words Your Task. Revise the following to eliminate empty words and saying the obvious.a. Our next meeting is scheduled in the month of July.b. We plan to meet at 10 a.m. in the morning.c. Because of the surprising degree of enthusiasm, the company
Writing Improvement Exercise: Kicking the Noun Habit Your Task. Revise the following to avoid converting verbs into nouns.a. The homeowner came to the realization that her asking price was too high.b. Customers show a preference for rich colors.c. Management conducted an investigation into efforts
Writing Improvement Exercise: Dumping Trite Business PhrasesYour Task. Revise the following to avoid trite business phrases.a. Pursuant to your request, we are correcting your balance due.b. We have, in accordance with your wishes, credited your account.c. In the future every effort will be made to
Writing Improvement Exercise: Revising for Overall Conciseness Your Task. Revise the following to be simple, clear, concise, and conversational.a. Please be advised that it is our intention to make every effort to deliver your order by the date of your request, December 1.b. There is an e-mail
Writing Improvement Exercise: Developing Parallelism Your Task. Revise the following sentences to improve parallelism. If elements cannot be balanced fluently, use appropriate subordination.a. Your goal should be to write business messages that are concise, clear, and written with courteousness.b.
Writing Improvement Exercise: Lists, Bullets, and Headings Your Task. Revise the following sentences and paragraphs using techniques presented in this chapter. Improve parallel construction and reduce wordiness if necessary.a. Revise using a bulleted list. Yellin Resources specializes in
Writing Improvement Exercise: Proofreading Your Task. Use proofreading marks to mark spelling, grammar, punctuation, capitalization, and other errors in the following sentences.a. One of the beautyes of e-mail, is that it enables you to communicate quick and easy with colleagues, and customers
Computing the Fog Index Your Task. As an in-class project or for homework, do the following:a. Compute the Fog Index for Activity 6.2 (Document for Analysis) before you revise it.b. Revise the letter reducing its length and improving its readability. Eliminate redundancies, wordiness, and trite
Searching for Deadwood Many writers and speakers are unaware of “deadwood” phrases they use. Some of these are redundancies, compound prepositions, or trite business phrases.Your Task. Using your favorite Web browser, locate two or three sites devoted to deadwood phrases. Your instructor may
Conciseness Is Hard Work Just as most people are unmotivated to read wordy documents, most are unmotivated to listen to wordy speakers. Effective communicators work to eliminate “rambling” in both their written and spoken words. Abraham Lincoln expressed the relationship between conciseness and
Communicating With a Nonnative English Speaker In the three chapters devoted to the writing process, most of the advice focuses on communicating clearly and concisely. As the world becomes more globally connected, businesspeople may be increasingly communicating with nonnative speakers and writers.
How Plain Is the English in Your Apartment Lease? Have you read your apartment lease carefully? Did you understand it? Many students—and their friends and family members—are intimidated, frustrated, or just plain lost when they try to comprehend an apartment lease.Your Task. Locate an apartment
Why has the writing of e-mail messages and memos taken on increasing importance today?
List and briefly describe the four parts of typical e-mail messages and memos.
Compare and contrast the structure and formatting of e-mail messages and memos.
What are some of the dangers of e-mail for employees in the workplace?
Suggest at least ten pointers that you could give to a first-time e-mail user.
How can you use instant messaging safely on the job?
Name at least five rules of e-mail etiquette that show respect for others.
Outline the writing plan for a message that requests routine information or action.
What is wrong with ending a request memo by asking for compliance as soon as possible?
What is the best way to open a message that responds favorably to a request?
What is wrong with starting a response message, This is to inform you that . . .?
Outline a writing plan for a procedural message.
How should a writer prepare procedures and instructions to make them most understandable?
What is the purpose of a confirmation e-mail message or memo? What other names could the message be given?
What three elements should most confirmation e-mail messages and memos include?
Why are lawyers and technology experts warning companies to store, organize, and manage computer data, including e-mail and instant messages, with sharper diligence?
What factors would help you decide whether to write a memo, send an e-mail, try instant messaging, make a telephone call, leave a voice mail message, or deliver a message in person?
If you have used both e-mail and instant messaging, do you agree or disagree with the following statement: “I use e-mail because it allows me to research, to rewrite, to send when I’m ready, and to save a paper trail. I don’t use instant messaging because it’s Return Receipt [message option
Discuss the ramifications of the following statement: Once a memo, e-mail, instant message, or any other document leaves your hands, you have essentially published it.
Ethical Issue: Should employers have the right to monitor all e-mail and instant messages that employees exchange on the job? Present the employer’s position and then the employees’ position.
Document for Analysis: Jumbled Request Memo Your Task. Analyze the following poorly written memo, and list its weaknesses. If your instructor directs, revise it.DATE: March 23, 2009TO: Lucia Carrera, Manager, MarketingFROM: Myles Jordan, Vice President, Marketing SUBJECT: Need HelpIn all
Document for Analysis: Poorly Written E-Mail Response Your Task. Analyze the following poorly written e-mail message, and list its specific weaknesses. If your instructor directs, revise it. To: Stella Harris From: William Durham Subject: REPORTCc:Stella,As you know, I attended the Workplace
Document for Analysis: Poorly Written Procedure E-Mail Your Task. Analyze the following poorly written e-mail message, and list its specific weaknesses. If your instructor directs, revise it.To: Faith Benoit From: Mia Murillo Subject: Equipment RepairsCc:We have recently instituted a new
Document for Analysis: Poorly Written Confirmation E-Mail Your Task. Analyze the following poorly written e-mail message, and list its specific weaknesses. If your instructor directs, revise it. To: Jacob Burgess From: Danika Haaland-Ford Subject: Your OfferCc:Dear Mr. Burgess,It was good to
Writing Improvement Exercises: Message Openers Your Task. Revise the following e-mail and memo openers so that they are more direct.a. A memo announcing a new procedure: It has come to our attention that increasing numbers of staff members are using instant messaging (IM) in sending business
Writing Improvement Exercises: Opening Paragraphs The following opening paragraphs are wordy and indirect. After reading each paragraph, identify the main idea. Then, write an opening sentence that is more direct.a. Our management team would like to find additional ways to improve employee
Writing Improvement Exercises: Bulleted and Numbered Lists a. Use the following wordy instructions to compose a concise bulleted vertical list with an introductory statement: To write information for a Web site, there are three important tips to follow. For one thing, you should make the formatting
Under what conditions is it important to send business letters rather than e-mail messages?
What three activities should you perform in Phase 1 of the writing process for a business letter?
Describe the three-part structure of a typical business letter.
What is “frontloading,” and why is it useful in routine business letters?
Why is it best to write most business letters “backward”?
What do readers look for in the last paragraph of a letter?
Why should you avoid writing business letters, and how can you do it?
What is a claim? When is it straightforward?
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