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business
business communication

Questions and Answers of Business Communication

In what service industries are jobs commonly outsourced to foreign suppliers?
What are the risks that firms face in global sourcing?
What steps can managers take to minimize the risks of global sourcing?
What are the major guidelines for strategic global sourcing? What actions can management take to make global sourcing succeed?
What are the advantages and disadvantages of global sourcing to the nation? What public policy initiatives are likely to reduce the disadvantages of global sourcing?
Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following
Office Depot, the supplier of office equipment and supplies, has stores in countries throughout Asia, Europe, and Latin America. Suppose the firm has decided to launch its own line of notebook
You just assumed a senior management position with Philip Morris (PM), a major manufacturer of cigarettes. As cigarette sales have declined in the advanced economies, PM has increased its marketing
1. Visit H&M’s Web site at www.hm.com . What are the characteristics of H&M’s global market segment(s)? How does H&M position itself in the minds of target customers around the world?2. How does
Global branding is key to international marketing success. Every year BusinessWeek and Interbrand publish a ranking of the top 100 global brands. The ranking can be accessed by searching the term
Procter and Gamble (P&G) and Unilever are the two leading firms in the consumer products industry for offerings such as soap, shampoo, and laundry detergent. P&G (www.pg.com) is based in the United
A third-party logistics provider (3PL) provides outsourced or “third-party” logistics services to companies for part or all of their distribution activities. Examples include C.H. Robinson
Describe the marketing program elements and how each influences sales and performance in international business.
Audrey Corp. has historically adapted its offerings for all its foreign markets, leading to a proliferation of product variations. Explain why Audrey Corp. might want to consider a global marketing
Distinguish between adaptation and standardization in international marketing.
Consider Toshiba’s laptop computer division. In terms of the marketing program elements, what attributes of laptop computers does the firm need to adapt and which attributes can it standardize for
What is the role of market segmentation and positioning in international marketing? What is a global market segment?
William Corporation is a manufacturer of high quality men’s and women’s fashions. What steps should you take to transform William into a well recognized global brand?
What are the most important factors to consider when formulating international pricing strategies? What steps would you follow in arriving at international prices?
Suppose export customers of a consumer product are highly sensitive to price. However, the firm is experiencing substantial price escalation in the market. What factors may be causing this situation?
What are the most important factors to consider when designing strategy for international marketing communications?
Nissan Motor Co. is Japan’s second-largest automotive company, with annual sales of around USD $100 billion. The firm makes Maxima and Sentra cars, Altima and Infiniti upscale sedans, Frontier
Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. While it conducts almost no international business now, the board of directors believes that in the coming
Recently the U.S. Congress pushed for legislation that would make it easier for workers to form unions. The measure was strongly supported by the Teamsters, a powerful international labor union.
1. Traditionally, Japanese MNEs followed an ethnocentric orientation in international staffing, in which managers from headquarters hold key subsidiary positions. Sony is shifting away from this
The cost of living and other lifestyle factors vary considerably around the world. It is critical to develop an appropriate compensation package for managers working abroad. The U.S. Department of
Stryker Corp., a manufacturer of medical devices based in the United States, is considering establishing an assembly facility in France, Germany, or the Netherlands, so it can better serve its
Executive Planet™ is just one of numerous portals that provide information for traveling managers and expatriates on how to live and do business in various countries. Suppose that you work for
What is international human resource management (IHRM)? Why is it important to internationalizing firms? What is the role of IHRM in company strategy?
Under what circumstances would an MNE staff itself with (a) parent-country nationals, (b) host-country nationals, and (c) third-country nationals?
What steps can senior managers take to develop global managers?
What are the characteristics of managers adept at working abroad?
In what ways might an employee experience expatriate assignment failure?
What are the major components of training for foreign assignments?
What approaches can human resource managers follow to prepare expatriates for returning home?
What factors should human resource managers consider when appraising the performance of an employee working abroad?
Suppose you are working abroad as an expatriate for an MNE. What are typical components you would expect to have in your compensation package?
What are some key trends affecting international labor?
What measures can firms take to enhance the prospects of placing women in international business jobs?
Marite Perez is CEO of Havana, Inc., a large manufacturer of high-tech medical equipment based in North Miami Beach, Florida. The firm makes vital signs monitors, MRIs, X-ray machines, and other
Michael Norton is the president of Liberty Enterprises, a large MNE based in Singapore that makes computers and related peripherals. The firm has many subsidiaries around the world. Demand for
1. What are the implications for currency risk of TEK focusing its manufacturing in the United States but generating most of its sales abroad? Competitors like HP and Kodak are more geographically
The World Federation of Exchanges is the organization that represents major stock exchanges around the world. Visit the online portal at www.world-exchanges.org and use the annual report of the
Suppose your job is to ensure your firm has enough foreign exchange on hand to pay outstanding accounts payable. Assume your firm owes 1 million yen to a Japanese supplier, which is due exactly 60
Many corporate Web sites provide financial information, including financial statements, as well as other information about companies’ status and progress. As an institutional investor, you are
What are the major tasks in international financial management?
What are the components of the capital structure in the typical MNE? What about MNEs in Japan and Germany? What about a typical firm in your country?
From a managerial perspective, what are the advantages and disadvantages of financing obtained from each of the following: equity, debt, and intracorporate sources?
Suppose you had to raise capital to fund international value-adding activities and investment projects. From what types of sources (e.g., stock markets) would you most likely obtain each type of
What are the major tasks in managing working capital and cash flow for international operations?
What are the major steps in capital budgeting? For what types of ventures do international managers typically engage in capital budgeting?
What are the types of currency exposure? Why is currency exposure potentially harmful to the firm’s international operations? How can managers forecast currency exposure? What steps could you take
Who are the major players in foreign-exchange trading?
What are the major methods for translating foreign currency denominated financial statements into the financial statements of the parent firm?
As an international tax consultant to an MNE, what steps would you take to minimize tax obligations around the world?
As a manager, communication is very important. It is more than just telling your employees what to do. Communication is a process where “information is exchanged and understood by two or more
An article a Florida newspaper reported on the topics that teenagers most want to discuss with their parents. The findings, the results of a poll, showed that 46% would like more discussion about the
Organizational communication can flow in many different directions and can take on various ways of being communicated through formal or informal channels. To illustrate this further, Chapter One of
Why do you need to be able to communicate well?
What are some myths about workplace communication? What is the reality for each myth?
What are the costs of communication?
What are the costs of poor communication?
What role do conventions play in business communication?
What are the components of a good problem solving method for business communication opportunities?
To help you see where you need to improve in grammar and punctuation, take the Diagnostic Test, B.1, Appendix B.
Your nursery sells plants not only in your store but also by mail order. Today you’ve received a letter from Pat Sykes, complaining that the plants (in a $572 order) did not arrive in a
The Acme Corporation has been planning to acquire Best Products, and Acme employees are worried about how the acquisition will affect them. Ed Zeplin, Acme’s human resource manager, has been
Interview your work supervisor to learn about the kinds and purposes of communication in your organization. Your questions could include the following:What kinds of communication (e.g., memos,
Write a memo (at least 1½ pages long) introducing yourself to your instructor. Include the following topics:Background: Where did you grow up? What have you done in terms of school, extracurricular
Write a memo (at least 1½ pages long) introducing yourself to the other students in your collaborative writing group. Include the following topics:Background: What is your major? What special areas
Write a memo (at least 1½ pages long) to your instructor describing the experiences you’ve had writing and what you’d like to learn about writing during this course. Answer several of the
Who are the five different audiences your message may need to address?
What are some characteristics to consider when analyzing individuals?
What are some characteristics to consider when analyzing groups?
What are some questions to consider when analyzing organizational culture?
What is a discourse community? Why will discourse communities be important in your career?
What are standard business communication channels?
What are 12 questions to ask when analyzing your audience?
What are four characteristics of good audience benefits?
What are three ways to identify and develop audience benefits?
What are considerations to keep in mind when addressing multiple audiences?
In each of the following situations, label the audiences as gatekeeper, primary, secondary, auxiliary, or watchdog audiences (all audiences may not be in each scenario):1. Kent, Carol, and Jose are
Suppose your organization wants to target a product, service, or program for each of the following audiences. What would be the best channel(s) to reach that group in your city? To what extent would
Listed here are several things an organization might like its employees to do:1. Use less paper.2. Attend a brown-bag lunch to discuss ways to improve products or services.3. Become more physically
Think of an organization you know something about, and answer the following questions for it:a. Your organization is thinking about developing a knowledge management system that requires workers to
Analyze the way a group you are part of uses language. Possible groups includeWork teams.Sports teams.Sororities, fraternities, and other social groups. Churches, mosques, synagogues, and
What are five ways to create you-attitude?
What are five ways to create positive emphasis?’
How can you improve the tone of business messages?
What techniques can you use when you are trying to reduce bias in business messages?
The first term in each pair is negative; the second is a positive term that is sometimes substituted for it. Which of the positive terms seem ethical? Which seem unethical? Briefly explain your
Revise each of the following sentences to replace negative words with positive ones. Be sure to keep the meaning of the original sentence.1. You will lose customer goodwill if you are slow in
Revise each of the following sentences to focus on the options that remain, not those that are closed off.1. Scholarship applications that arrive December 1 or later cannot be processed.2. You cannot
Identify the hidden negatives in the following sentences and revise to eliminate them. In some cases, you may need to add information to revise the sentence effectively.1. The seminar will help you
Revise these sentences to improve you-attitude and positive emphasis. Eliminate any awkward phrasing. In some cases, you may need to add information to revise the sentence effectively.1. You’ll be
Explain the source of bias in each of the following, and revise to remove the bias.1. We recommend hiring Jim Ryan and Elizabeth Shuman. Both were very successful summer interns. Jim drafted the
Revise the following memo to improve positive tone.TO: All StaffSUBJECT: Decorating Your Work Area with the arrival of the holiday season, employees who wish to decorate their work areas should do so
What are some positive ethical efforts that are getting attention?
What are some ethical components of communication?
What are some elements of corporate culture? How do they affect business?

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