Business A Changing World 10th edition O. C. Ferrell, Geoffrey Hirt, Linda Ferrell - Solutions

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Was the idea of involving both employees and managers in decision-making an effective solution to the crisis DocuSign faced? What are the advantages and disadvantages of continuing to involve employees in decision-making now that the crisis has been averted?Have you ever participated in a group
What is PepsiCo’s approach to target marketing?How are forces in the marketing environment affecting PepsiCo’s marketing strategy?Which influences on consumer buying behavior should PepsiCo pay particular attention to, and why?
If you were a small-business owner, would you take advantage of any of Chase’s or another bank’s small-business banking services? Why or why not?Can you think of any additional financial or banking services that banks could offer small-business owners? Chase prides itself on its ability to
Assume you can invest only half the amount suggested here, or about $75 a month. Use an online investment calculator to determine how much you can earn at 4 percent interest by age 65, if you start at age 25. Recalculate to see how much you would earn if you start at 35. What does the difference
Why would Berkshire Hathaway own a number of furniture retailers? Outline the possible advantages and disadvantages.Do you think Berkshire Hathaway should allow stockholders to suggest or vote on potential acquisitions via proxy or at the annual meeting? Why or why not?How much influence are
Form a group of three or four students to perform an industry analysis. Each student should analyze a company in the same industry, and then all of you should compare your results. The following companies would make good group projects:Automobiles:
What is it about investing that Mansueto discovered is so confusing for the average investor?How does Morningstar, Inc. make investing easier for individuals?Why does Mansueto recommend investing early in life, even in high school?Morningstar, Inc. provides independent investment research to
Select five of the Dow Jones Industrial from Table 16.5 in the textbook. Look up their earnings, dividends, and prices for the past five years. What kind of picture is presented by this information? Which stocks would you like to have owned over this past period? Do you think the next five years
Using your local newspaper or The Wall Street Journal, find the current rates of interest on the following marketable securities. If you were a financial manager for a large corporation, which would you invest extra cash in? Which would you invest in if you worked for a small business?
what were some of the principle causes of the most recent recession?
What are the functions of the securities markets?
How can companies use equity to finance their operations and long-term growth?
What are bounds and what do companies do with them?
How can a company finance fixed assets?
What are fixed assets? Why is assessing risk important in capital budgeting?
What does it mean to have a line of credit at a bank?
Describe the various types of marketable securities.
How can a company speed up cash flow? Why should it?
What has led to the downturn of the financial industry, and therefore the decrease of finance jobs?
How can both the sales manager and credit manager learn to appreciate each other’s responsibilities?The current chapter in your textbook has pointed out that careful handling of accounts receivable is a must for a successful firm that sells on credit. As in so many aspects of finance, the
What are some of the ethical issues involved with the JPMorgan trading scandal?Why is JPMorgan facing a civil suit if executives did not have knowledge of the wrongdoing?Describe some of the lapses in JPMorgan’s oversight of its trades.A trader known as the London Whale (because of his large
If greener operations cut company costs, how will this affect a company’s current assets and liabilities?Why might Method decide to pursue greener business activities that are costly in the short run?Do you think other household supply companies are beginning to realize how green products can
While it does involve taking on debt, why is credit so important for businesses to function?How do you think people can improve their credit scores in order to look more attractive for loans?How might a lack of demand for business credit affect the economy?This case discusses the economic impact of
What are some of the advantages of electronic funds transfer systems?
How are mutual funds, money market funds, and pension funds similar? How are they different?
Why do finance companies charge higher interest rates than commercial banks?
Why do credit unions charge lower rates than commercial banks?
What are the basic differences between commercial banks and savings and loans?
Explain how the Federal Reserve uses open market operations to expand and contract the money supply.
Discuss the four economic goals the Federal Reserve must try to achieve with its monetary policy.
What is the difference between a credit card and a debit card? Why are credit cards considerably more popular with U.S. consumers?
What are the six characteristics of money? Explain how the U.S. dollar has those six characteristics.
Why are internships a good way to try out an industry before going into it as a career?
Why is it wise to provide insurance for bank deposits?The Federal Deposit Insurance Corporation (FDIC) was established in 1933 to help protect deposits. In the early 1930s, nearly 4,000 banks failed. Many banks failed because of depositor “runs” on banks, when huge numbers of depositors
How does the Federal Reserve System control the money supply?Why is the Fed sometimes called the “banks’ bank”?The Federal Reserve System monitors the nation’s money supply and tries to exert some influence over it. The exact nature of the relationship between the money supply and inflation
How does Bitcoin differ from other forms of currency?What are some of the ethical concerns involved with Bitcoin?Bitcoin is a digital currency that can be used to make purchases without the use of cash, credit, or debit cards. Bitcoins are not backed by the government, not circulated by banks or
Discuss some of the ways in which banks are investing in sustainability.What are the advantages of investing in sustainability? The disadvantages?Banks not only want to incorporate greener processes into their operations, but they are also investing in green technology initiatives. Goldman Sachs
What are some positive implications of a cashless society?What could be some disadvantages to a cashless society?Why do you think using cash is more effective for making wiser purchasing decisions?A cashless society would involve further development and integration of technology, big data, and
What are some similarities between the type of accounting performed at Goodwill and accounting at for-profit companies?What are some differences between the type of accounting performed at Goodwill and accounting at for-profit companies?How can Goodwill use ratio analysis to improve its
Go to the library or the Internet and get the annual report of a company with which you are familiar. Read through the financial statements, then write up an analysis of the firm’s performance using ratio analysis. Look at data over several years and analyze whether the firm’s performance is
Why are debt ratios important in assessing the risk of the firm?
What are the five basic ratio classifications? What ratios are found in each category?
Together, the income statement and balance sheet answer two basic questions. What are they?
Which accounts appear under “current liabilities”?
The income statements of all corporations are in the same format. True or false? Discuss.
Describe the accounting process and cycle.
Discuss the external uses of financial statements.
Discuss the internal uses of accounting statements.
Why are accountants so important to a corporation? What function do they perform?
Do you like numbers and finances? Are you detail oriented, a perfectionist, and highly accountable for your decisions?
As these examples have indicated, games can be played with figures and ratios. What are some other quirks in the system?Ratio analysis can be a very important ingredient in financial analysis. And the textbook explains how various ratios can provide fresh, new insights.But it must be remembered
What are the three key aspects of a typical annual report from a large corporation?How does the chairperson of the board use the annual report as a sales message to stockholders or potential stockholders?What is the physical layout of the annual report? What type of printing and typography is
How is Deloitte contributing to New Profit Inc.’s mission?What benefits do both organizations receive through this partnership?Deloitte LLP is one of the largest consulting firms in the world, specializing in financial advisory, risk management, and audit and tax services. It has established a
Why might it be important to include sustainability and other factors in a firm’s financial reports?What is the purpose of the Integrated Reporting Council?Why do you think NASDAQ is beginning to require more information on a firm’s corporate governance and environmental activities?It has been
Even if Fastow did not believe what he was doing was illegal, how did his activities qualify as accounting fraud?If Fastow’s claim that he received approval from accountants, lawyers, and directors for his financial structures is true, does this make him less liable for the fraud? Why or why
Why do you think results are so mixed on the use of social networking in the workplace?What are some possible upsides to utilizing social media as part of an integrated marketing strategy, especially in digital marketing?What are the downsides to restricting employee access to social networking
It has been stated that digital technology and the Internet are to business today what manufacturing was to business during the Industrial Revolution. The technology revolution requires a strategic understanding greater than learning the latest software and programs or determining which computer is
Amazon.com is one of the most recognized e-businesses. Visit the site (www.amazon.com) and identify the types of products the company sells. Explain its privacy policy.
Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed.
What is identity theft? How can consumers protect themselves from this crime?
What is e-business?
What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?
How can businesses utilize new digital and social networking channels in their marketing campaigns?
What impact do digital media have on the marketing mix?
How is the Internet changing the practice of marketing?
Define accessibility, address ability, connectivity,interactivity, and control. What do these terms have to do with digital marketing?
How can marketers utilize digital media to improve business?
Why is it essential for marketers to know what digital media are available and how to best utilize them?
What is net neutrality? Why are companies divided on whether it is a good idea?Why is net neutrality such a controversial issue right now? How might it affect businesses that market on the Internet?The concept of “net neutrality” is that companies that provide Internet service should treat all
Why does the Internet create so many privacy issues?Why did Facebook Places have so many people concerned about privacy? Privacy in a digital era is a concern for all people and all organizations. With technology constantly advancing, it is difficult for regulators to keep up with the changes. This
How is Smirnoff Vodka using digital marketing to encourage consumer participation?How do you think the Mixhibit app helps to keep the firm from becoming complacent in its success?Are there any risks associated with promoting the Mixhibit app? If so, how can Smirnoff Vodka overcome them?Smirnoff
How is Facebook trying to increase its sustainability?Why do you think Facebook released a report on its sustainability accomplishments?It’s no secret that Facebook and Google are competitors, particularly when it comes to advertising. There is one area in which Facebook performs better than
How are multinational companies using Chinese micro blogging sites to reach consumers?Why do you think Sina Weibo is a good platform for digital marketing in China?Twitter is currently blocked in China. How do you think the success of Sina Weibo may affect Twitter if it is eventually able to enter
How has Groupon effectively used personal selling, advertising, and public relations to market its products and services?Is there a difference in how Groupon markets itself to consumers versus how it markets itself to businesses? If so, describe these differences.Groupon had to adapt the personal
Design a distribution channel for a manufacturer of stuffed toys.
Pick three products you use every day (in school, at work, or for pleasure—perhaps one of each). Determine what phase of the product life cycle each is in. Evaluate the marketer’s strategy (product, price, promotion, and distribution) for the product and whether it is appropriate for the life
List the circumstances in which the push and pull promotional strategies are used.
What does the personal selling process involve? Briefly discuss the process.
How do publicity and advertising differ? How are they related?
What activities are involved in physical distribution? What functions does a warehouse perform?
Describe the typical marketing channels for consumer products.
What is probably the least flexible marketing mix variable? Why?
Distinguish between the two ways to set the base price for a new product.
Which marketing mix variable is the most flexible? Why?
What is the product life cycle? How does a product’s life cycle stage affect its marketing strategy?
What steps do companies generally take to develop and introduce a new product?
What factors have made the job of marketing manager more challenging in recent years?
What are the benefits of advertising for the television viewers? For the National Football League?It has been done in the past, and chances are good that it is still being done—stopping professional football games for the insertion of a commercial. Upon learning of this, people have one of at
Was George (Nathan Birnbaum) Burns successful in stretching the product life cycle?What stage of the product life cycle would you say George Burns was in during the final years of his life?If a firm is to prolong the life cycle of a product, what steps must be taken?This is the story of a comedian
How has JetBlue positioned its brand in the past?What is JetBlue doing to become more adaptable and gain more market share?JetBlue, the well-known discount airline, is changing its marketing mix to compete with other airlines. It has lost market share. While the low-cost model appeals to many
Describe the different ways Hampton Creek markets its plant-based food products.Why do sampling and storytelling appear to be effective techniques for promoting Hampton Creek products?Why might an endorsement by Bill Gates add credibility to Hampton Creek products?Hampton Creek offers plant-based
How is Chevrolet attempting to bring new life to the Corvette Stingray?Is the Corvette Stingray using a price skimming or penetration pricing strategy? Explain your answer.Describe the different ways Chevrolet is using promotion to market the Chevy Stingray.Chevrolet is revamping its sports car
Why is environmental stewardship so important at New Belgium Brewery?How does a strong commitment to the environment and social responsibility help to attract new customers and maintain old ones?What do you think is New Belgium’s target market?This case discusses the creation and mission of New
Discuss the decision process and influences involved in purchasing a personal computer.
Discuss the impact of technological forces and political and legal forces on the market.
Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
Why are marketing research and information systems important to an organization’s planning and development of strategy?
List the variables in the marketing mix. How is each used in a marketing strategy?
What is market segmentation? Describe three target market strategies.

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Business A Changing World 10th edition O. C. Ferrell, Geoffrey Hirt, Linda Ferrell - Solutions

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