Questions and Answers of Business 12th

How can a company speed up cash flow? Why should it?
What has led to the downturn of the financial industry, and therefore the decrease of finance jobs?
How can both the sales manager and credit manager learn to appreciate each other’s responsibilities?The current chapter in your textbook has pointed out that careful handling of accounts receivable
What are some of the ethical issues involved with the JPMorgan trading scandal?Why is JPMorgan facing a civil suit if executives did not have knowledge of the wrongdoing?Describe some of the lapses
If greener operations cut company costs, how will this affect a company’s current assets and liabilities?Why might Method decide to pursue greener business activities that are costly in the short
While it does involve taking on debt, why is credit so important for businesses to function?How do you think people can improve their credit scores in order to look more attractive for loans?How
What are some of the advantages of electronic funds transfer systems?
How are mutual funds, money market funds, and pension funds similar? How are they different?
Why do finance companies charge higher interest rates than commercial banks?
Why do credit unions charge lower rates than commercial banks?
What are the basic differences between commercial banks and savings and loans?
Explain how the Federal Reserve uses open market operations to expand and contract the money supply.
Discuss the four economic goals the Federal Reserve must try to achieve with its monetary policy.
What is the difference between a credit card and a debit card? Why are credit cards considerably more popular with U.S. consumers?
What are the six characteristics of money? Explain how the U.S. dollar has those six characteristics.
Why are internships a good way to try out an industry before going into it as a career?
Why is it wise to provide insurance for bank deposits?The Federal Deposit Insurance Corporation (FDIC) was established in 1933 to help protect deposits. In the early 1930s, nearly 4,000 banks failed.
How does the Federal Reserve System control the money supply?Why is the Fed sometimes called the “banks’ bank”?The Federal Reserve System monitors the nation’s money supply and tries to exert
How does Bitcoin differ from other forms of currency?What are some of the ethical concerns involved with Bitcoin?Bitcoin is a digital currency that can be used to make purchases without the use of
Discuss some of the ways in which banks are investing in sustainability.What are the advantages of investing in sustainability? The disadvantages?Banks not only want to incorporate greener processes
What are some positive implications of a cashless society?What could be some disadvantages to a cashless society?Why do you think using cash is more effective for making wiser purchasing decisions?A
What are some similarities between the type of accounting performed at Goodwill and accounting at for-profit companies?What are some differences between the type of accounting performed at Goodwill
Go to the library or the Internet and get the annual report of a company with which you are familiar. Read through the financial statements, then write up an analysis of the firm’s performance
Why are debt ratios important in assessing the risk of the firm?
What are the five basic ratio classifications? What ratios are found in each category?
Together, the income statement and balance sheet answer two basic questions. What are they?
Which accounts appear under “current liabilities”?
The income statements of all corporations are in the same format. True or false? Discuss.
Describe the accounting process and cycle.
Discuss the external uses of financial statements.
Discuss the internal uses of accounting statements.
Why are accountants so important to a corporation? What function do they perform?
Do you like numbers and finances? Are you detail oriented, a perfectionist, and highly accountable for your decisions?
As these examples have indicated, games can be played with figures and ratios. What are some other quirks in the system?Ratio analysis can be a very important ingredient in financial analysis. And
What are the three key aspects of a typical annual report from a large corporation?How does the chairperson of the board use the annual report as a sales message to stockholders or potential
How is Deloitte contributing to New Profit Inc.’s mission?What benefits do both organizations receive through this partnership?Deloitte LLP is one of the largest consulting firms in the world,
Why might it be important to include sustainability and other factors in a firm’s financial reports?What is the purpose of the Integrated Reporting Council?Why do you think NASDAQ is beginning to
Even if Fastow did not believe what he was doing was illegal, how did his activities qualify as accounting fraud?If Fastow’s claim that he received approval from accountants, lawyers, and directors
Why do you think results are so mixed on the use of social networking in the workplace?What are some possible upsides to utilizing social media as part of an integrated marketing strategy, especially
It has been stated that digital technology and the Internet are to business today what manufacturing was to business during the Industrial Revolution. The technology revolution requires a strategic
Amazon.com is one of the most recognized e-businesses. Visit the site (www.amazon.com) and identify the types of products the company sells. Explain its privacy policy.
Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed.
What is identity theft? How can consumers protect themselves from this crime?
What is e-business?
What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?
How can businesses utilize new digital and social networking channels in their marketing campaigns?
What impact do digital media have on the marketing mix?
How is the Internet changing the practice of marketing?
Define accessibility, address ability, connectivity,interactivity, and control. What do these terms have to do with digital marketing?
How can marketers utilize digital media to improve business?
Why is it essential for marketers to know what digital media are available and how to best utilize them?
What is net neutrality? Why are companies divided on whether it is a good idea?Why is net neutrality such a controversial issue right now? How might it affect businesses that market on the
Why does the Internet create so many privacy issues?Why did Facebook Places have so many people concerned about privacy? Privacy in a digital era is a concern for all people and all organizations.
How is Smirnoff Vodka using digital marketing to encourage consumer participation?How do you think the Mixhibit app helps to keep the firm from becoming complacent in its success?Are there any risks
How is Facebook trying to increase its sustainability?Why do you think Facebook released a report on its sustainability accomplishments?It’s no secret that Facebook and Google are competitors,
How are multinational companies using Chinese micro blogging sites to reach consumers?Why do you think Sina Weibo is a good platform for digital marketing in China?Twitter is currently blocked in
How has Groupon effectively used personal selling, advertising, and public relations to market its products and services?Is there a difference in how Groupon markets itself to consumers versus how it
Design a distribution channel for a manufacturer of stuffed toys.
Pick three products you use every day (in school, at work, or for pleasure—perhaps one of each). Determine what phase of the product life cycle each is in. Evaluate the marketer’s strategy
List the circumstances in which the push and pull promotional strategies are used.
What does the personal selling process involve? Briefly discuss the process.
How do publicity and advertising differ? How are they related?
What activities are involved in physical distribution? What functions does a warehouse perform?
Describe the typical marketing channels for consumer products.
What is probably the least flexible marketing mix variable? Why?
Distinguish between the two ways to set the base price for a new product.
Which marketing mix variable is the most flexible? Why?
What is the product life cycle? How does a product’s life cycle stage affect its marketing strategy?
What steps do companies generally take to develop and introduce a new product?
What factors have made the job of marketing manager more challenging in recent years?
What are the benefits of advertising for the television viewers? For the National Football League?It has been done in the past, and chances are good that it is still being done—stopping
Was George (Nathan Birnbaum) Burns successful in stretching the product life cycle?What stage of the product life cycle would you say George Burns was in during the final years of his life?If a firm
How has JetBlue positioned its brand in the past?What is JetBlue doing to become more adaptable and gain more market share?JetBlue, the well-known discount airline, is changing its marketing mix to
Describe the different ways Hampton Creek markets its plant-based food products.Why do sampling and storytelling appear to be effective techniques for promoting Hampton Creek products?Why might an
How is Chevrolet attempting to bring new life to the Corvette Stingray?Is the Corvette Stingray using a price skimming or penetration pricing strategy? Explain your answer.Describe the different ways
Why is environmental stewardship so important at New Belgium Brewery?How does a strong commitment to the environment and social responsibility help to attract new customers and maintain old ones?What
Discuss the decision process and influences involved in purchasing a personal computer.
Discuss the impact of technological forces and political and legal forces on the market.
Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
Why are marketing research and information systems important to an organization’s planning and development of strategy?
List the variables in the marketing mix. How is each used in a marketing strategy?
What is market segmentation? Describe three target market strategies.
What is a marketing strategy?
What is the marketing concept? Why is it so important?
Name the functions of marketing. How does an organization use marketing activities to achieve its objectives?
What is marketing? How does it facilitate exchanges?
What skills are necessary in a good marketer?
Why do organizations use telemarketing? Or why do consumers buy the products or services promoted by telephone solicitations?Could organizations use some other form of promotion more
Is an aggressive approach required for successful salespeople today?Why do many firms today use the job title of “Sales Representative” rather than “Salesperson”?How can knowledge of buyer
Why do automakers have to adapt their strategies to attract the Millennial market?Describe some of the differences between Millennials and previous generations regarding vehicle ownership.What
How is Sheetz trying to change the image associated with convenience stores?What demographics does Sheetz seem to be targeting with its convenience restaurants?Why do you think Sheetz allows
How did marketing contribute toward creating the successful Banana Republic brand?Why do you believe storytelling about the brand and themed stores attracted customers?Despite the differences in
Why are Hollywood labor unions considered necessary? Why is striking often avoided if possible? Why do you think unions in the entertainment industry are banding together?Hollywood labor
If collective bargaining and the grievance procedures have not been able to settle a current labor dispute, what tactics would you and other employees adopt? Which tactics would be best for which
What are the benefits associated with a diverse workforce?
Besides collective bargaining and grievance procedures, what other alternatives are available to labor and management to handle labor disputes?
Describe the negotiation process through which management and unions reach an agreement on a contract.
What is the role of benefits? Name some examples of benefits.
Relate wages, salaries, bonuses, and benefits to Herzberg’s distinction between hygiene and motivation factors. How does the form of compensation relate to the type of job?
Why does turnover occur? List the types of turnover. Why do businesses want to reduce turnover due to separations?

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