Business A Changing World 10th edition O. C. Ferrell, Geoffrey Hirt, Linda Ferrell - Solutions

What is a marketing strategy?
What is the marketing concept? Why is it so important?
Name the functions of marketing. How does an organization use marketing activities to achieve its objectives?
What is marketing? How does it facilitate exchanges?
What skills are necessary in a good marketer?
Why do organizations use telemarketing? Or why do consumers buy the products or services promoted by telephone solicitations?Could organizations use some other form of promotion more successfully?Students in college dormitories may not be as vulnerable to telephone solicitations as families living
Is an aggressive approach required for successful salespeople today?Why do many firms today use the job title of “Sales Representative” rather than “Salesperson”?How can knowledge of buyer behavior, including the psychological variables of buying behavior, be helpful to a salesperson?The
Why do automakers have to adapt their strategies to attract the Millennial market?Describe some of the differences between Millennials and previous generations regarding vehicle ownership.What happens if automakers cannot sufficiently attract the Millennial market?Millennials include consumers who
How is Sheetz trying to change the image associated with convenience stores?What demographics does Sheetz seem to be targeting with its convenience restaurants?Why do you think Sheetz allows customers to customize their menus using a touch screen?Sheetz is a family business and one of the largest
How did marketing contribute toward creating the successful Banana Republic brand?Why do you believe storytelling about the brand and themed stores attracted customers?Despite the differences in Gap-owned Banana Republic stores today, what are similarities the modern retailer shares with its
Why are Hollywood labor unions considered necessary? Why is striking often avoided if possible? Why do you think unions in the entertainment industry are banding together?Hollywood labor unions were, and continue to be, important players in the careers of Hollywood artists. When actors
If collective bargaining and the grievance procedures have not been able to settle a current labor dispute, what tactics would you and other employees adopt? Which tactics would be best for which situations? Give examples.
What are the benefits associated with a diverse workforce?
Besides collective bargaining and grievance procedures, what other alternatives are available to labor and management to handle labor disputes?
Describe the negotiation process through which management and unions reach an agreement on a contract.
What is the role of benefits? Name some examples of benefits.
Relate wages, salaries, bonuses, and benefits to Herzberg’s distinction between hygiene and motivation factors. How does the form of compensation relate to the type of job?
Why does turnover occur? List the types of turnover. Why do businesses want to reduce turnover due to separations?
What is the significance of a performance appraisal? How do managers appraise employees?
What are the two types of training programs? Relate training to kinds of jobs.
What activities are involved in acquiring and maintaining the appropriate level of qualified human resources? Name the stages of the selection process.
Distinguish among job analysis, job descriptions, and job specifications. How do they relate to planning in human resources management?
What is the value of having a diverse workforce, and why does it present challenges to human resources managers?
Could management avoid some of the problems brought out in this controversy by published policies and rules?Unlike mediation and conciliation, arbitration leads to a binding decision that in most cases will settle the issue permanently. As you can see, an arbitrator must take his or her role very
What is the first step for the manager to take before the firing?What reactions may a manager find when firing an employee today?How many persons should be present during the actual firing of an employee?Firing an employee is one aspect of management that most managers hate. Despite all the
What are advantages of laws forbidding employers from accessing employees’ social media activities?What are disadvantages of laws forbidding employers from accessing employees’ social media activities?Is there anything firms can do to keep employees from releasing nonpublic information over
Why are sustainability job opportunities increasing in the business field?Why might a large organization want to adopt a sustainability position or department?Describe the responsibilities for different jobs in sustainability.As businesses become more focused on their environmental impact, job
Describe Cirque du Soleil’s recruitment and interview process.Why is creativity of new hires important to Cirque du Soleil?What are some of the difficulties in hiring such a diverse group of performers?Cirque du Soleil is known for its fanciful shows and for being the only circus that does not
Name some of the hygiene factors at The Container Store.Name some of the ways that The Container Store motivates its employees.Do you believe Tindell’s statement that highly satisfied employees will lead to highly satisfied customers and shareholders?With more than 10,000 products available, The
Could others in the organization accept such creative behaviors?
What would be the likely (positive and negative) results of making work more like play?
Are these forces real, or imagined?
What prevents managers from making work more like play?
Consider a person who is homeless: How would he or she be motivated and what actions would that person take? Use the motivation process to explain. Which of the needs in Maslow’s hierarchy are likely to be most important? Least important?
Why are motivational strategies important to both employees and employers?
Name and describe some flexible scheduling strategies. How can flexible schedules help motivate workers?
Identify and describe the job-design strategies.
What is theory Z? How can businesses apply theory Z to the workplace?
Contrast the assumptions of theory X and theory Y. Why has theory Y replaced theory X in management today?
What are Herzberg’s hygiene and motivational factors? How can managers use them to motivate workers?
Explain Maslow’s hierarchy of needs. What does it tell us about employee motivation?
What was the goal of the Hawthorne studies? What was the outcome of those studies?
Describe the motivation process.
Why do managers need to understand the needs of their employees?
Why are human relations programs important in the workforce?
Who should be responsible for products that do not meet minimum health standards? The owners/operators? Or the workers?Was there something in the employer’s actions and attitude that drove the workers to such behavior? What had happened to morale and a sense of group spirit?Early in the 20th
Can you explain why a successful military review and parade would be so effective in raising morale and a sense of esprit de corps?Will having a military review and parade maintain morale if there are problems within the organization?There is a tendency in management literature to compare a company
What are the advantages of using work-from-home policies to motivate employees?What are the disadvantages of using work-from-home policies to motivate employees?What impact do you feel reversing a firm’s work-from-home policies will have on employee motivation?Allowing employees to work from
How does Wegmans empower employees?Describe the employee benefits Wegmans offers and how this motivates them to offer better customer service.How might Wegmans’ sustainability endeavors influence employees to be more sustainable in their own lives?Wegmans, a small grocery chain along the Atlantic
Why do you think that Mars Inc. refuses to become a public company?How does Mars Inc. motivate its employees?How does employee motivation at Mars Inc. contribute to the firm’s success?Mars is the third largest private company in the United States that is 100 percent family owned. The company
Describe how taking risks to increase its operational capacity turned Home Run Inn pizza into the top player in the frozen pizza industry.Why is Home Run Inn able to compete at prices higher than its rivals?Why has self-distribution been so beneficial for Home Run Inn? Do you think it would be
Compare and contrast OM at McDonald’s with that of Honda of America. Compare and contrast OM at McDonald’s with that of a bank in your neighborhood.
When might a firm decide to inspect a sample of its products rather than test every product for quality?
Describe some of the methods a firm may use to control inventory.
What is flexible manufacturing? How can it help firms improve quality?
What criteria do businesses use when deciding where to locate a plant?
In what industry would the fixed‑position layout be most efficient? The process layout? The product layout? Use real examples.
Who is involved in planning products?
Compare and contrast a manufacturer versus a service provider in terms of operations management.
Differentiate among the terms operations,production, and manufacturing.
What role do supply chain managers play in the success of businesses?
Would the use of a robot save the patient money? If so, would insurance firms opt for robotics operations all the time to cut costs?This is an age of automation and computerization. Marvels are possible in our time, but sometimes certain citizens become frustrated with these modern innovations.For
What is the purpose of statistical quality control?Is it important how Mary Witcher selected the two files that she “spot checked” in Alicia’s filing system?It seems to make sense that if a firm is going to implement a program of quality control, then it would want to check its products
Why are automakers attempting to develop more eco-friendly vehicles?What are some of the challenges in the manufacturing and adoption of hydrogen fuel cars?Why do you think Toyota is willing to expend resources in developing hydrogen vehicles despite the high costs of capital involved?Electric
Describe some of the ways Lenovo sets itself apart from competitors.How might keeping the production process in-house help Lenovo?Lenovo, a Chinese computer company and one of the largest PC manufacturers in the world, has defied the state of the personal computer market by experiencing rapid
Describe how suppliers of factory automation equipment are helping manufacturers to solve or prevent factory malfunctions.How might these remote monitoring systems create greater efficiencies at factories?What are some of the risks associated with continual monitoring by a third-party supplier?When
Why do companies like Zappos incorporate the use of teams into their organizational structure?How does the use of teams contribute to the organizational culture?How does a focus on the work to be accomplished versus the institution of titles relate to the concept of teamwork?Zappos has always taken
Discuss how an organization’s culture might influence its ability to achieve its objectives. Do you think that managers can “manage” the organization’s culture?
How have technological advances made electronic oversight a necessity in many companies?
Discuss the role of the grapevine within organizations. How can managers use it to further the goals of the firm?
Discuss the different forms of organizational structure. What are the primary advantages and disadvantages of each form?
Define span of management. Why do some organizations have narrow spans and others wide spans?
Distinguish between centralization and decentralization. Under what circumstances is each appropriate?
Explain how delegating authority, responsibility, and accountability are related.
What are self-managed work teams and what tasks might they perform that traditionally are performed by managers?
Explain the difference between groups and teams.
Identify four types of departmentalization and give an example of each type.
How has technology created new job positions?
What was the organizational problem in this story? Can someone be responsible for something over which that person does not have authority?How should the new manager have handled Billy’s request to be in charge, to be able to order extra workers, to assign overtime, and to know that his word
Mrs. Nila Pratt was the informal leader in the management professor’s illustration, and Dr. Luce, the assistant dean, was the informal leader in the new dean’s organization. Why do certain individuals become the informal leaders in an organization?Within an organization, there may be informal
Describe methods some companies are using to increase employee interaction.Why is it important that employees interact with one another?Getting rid of cubicles, creating inconvenient work spaces, and eliminating work-from-home programs are some of the methods being used by companies to increase
How does CarMax encourage employees to put customer needs first?How has CarMax developed a decentralized culture?Describe some ways that CarMax empowers its employees.CarMax makes it a priority to develop satisfied employees. The company has a decentralized structure where employees are encouraged
How did Ford use strategic and tactical planning in its launch of the Ford Fusion? How did the company wide One Ford Plan contribute to the project-specific Launch Readiness plan?What was the role of implementation in the success of the Ford Fusion?The release of the Ford Fusion was the
You are a manager of a firm that manufactures conventional ovens. Over the past several years, sales of many of your products have declined; this year your losses may be quite large. Using the steps of the decision-making process, briefly describe how you arrive at a strategy for correcting the
Give examples of the activities that each of the following managers might be involved in if he or she worked for the Coca-Cola Company:Financial managerProduction and operations managerPersonnel managerMarketing managerAdministrative managerInformation technology managerForeman
What is the mathematical formula for perfect management? What do managers spend most of their time doing?
Explain the steps in the decision-making process.
What are three styles of leadership? Describe situations in which each style would be appropriate.
What skills do managers need? Give examples of how managers use these skills to do their jobs.
In what areas can managers specialize? From what area do top managers typically come?
Identify the three levels of management. What is the focus of managers at each level?
Name the five functions of management and briefly describe each function.
Why must a company have financial resources before it can use human and physical resources?
Explain why the American Heart Association would need management, even though its goal is not profit-related.
Why is management so important, and what is its purpose?
Why do large corporations want to become more like small businesses?
What demographic, technological, and economic trends are influencing the future of small businesses?
Describe the franchising relationship.
List the types of management and financial assistance that the Small Business Administration offers.
What types of financing do small entrepreneurs typically use? What are some of the pros and cons of each?

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Business A Changing World 10th edition O. C. Ferrell, Geoffrey Hirt, Linda Ferrell - Solutions

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