Questions and Answers of Business 12th

How can social media help companies generate new product ideas and recruit employees?
Why do you think companies are shifting their advertising monies from traditional advertising (television and newspapers) to social media (Internet search engines and social media)?
How can social media be used to segment the market for a firm's products or services and target specific types of customers?
For a business, why are crisis and reputation management and listening to stakeholders important activities?
In your own words, describe how social media can help businesses to connect with other businesses and consumers.
Describe the two ways that businesses can use "gamification" to generate sales revenue.
What types of content can be used on a media sharing site? What factors should be considered when developing content for a media sharing site?
How is using social media to connect with other businesses and consumers different from the top-down traditional advertising approach used with television and magazine ads?
Of the environmental forces affecting e-business, which seem to have had the most influence on Rovio's success with Angry Birds?
What is a blog? How can a business use blogs to develop relationships with customers?
According to material in this chapter, what are the reasons why people use social media?
What are the major advantages and disadvantages of Dell's use of multiple market channels instead of using just the direct marketing channel?
Is Dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell's products and target markets?
When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it aiming for? Why was this appropriate?
Why would a large multinational company like Unilever with established products that consumers purchase on a regular basis continue to invest money in research and development?
Describe how research and development leads to new products and product extension and refinement.
While the game mentioned above is aimed at women 20â€“25, what other age and gender segments would be most likely to participate in online games?
For what types of retailers are these games most likely to be effective?
In what ways did Dell's physical distribution practices change as it changed to using multiple marketing channels?
At what brick-and-mortar store did you have your worst experience? Describe this store.
Thinking about brick-and-mortar retail stores, in which store have you had your most enjoyable shopping experience? Describe this retail store.
While the game mentioned above is aimed at women 20â€“25, what other age and gender segments would be most likely to participate in online games?
For what types of retailers are these games most likely to be effective?
In what ways did Dell's physical distribution practices change as it changed to using multiple marketing channels?
What are the major advantages and disadvantages of Dell's use of multiple market channels instead of using just the direct marketing channel?
Is Dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell's products and target markets?
When planning physical distribution activities for a perishable food product like Chobani yogurt, what elements do marketers have to pay particular attention to'and why?
When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it aiming for? Why was this appropriate?
Under what set of circumstances would you be willing to change to another competing brand?
Beyond the functional benefits, what does this brand mean to you?
What can other non-competing companies learn from Union Pacific's use of crowdsourcing?
Visit the Web site. At first you probably would not think of social media as being useful for a railroad. What do you think are the most effective elements of the campaign?
When they launch additional Gatorade brands, like Gatorade Prime 01 and Gatorade Recover 03, are Gatorade marketers introducing brand extensions, line extensions, or both?
As Gatorade sharpens its marketing focus on athletes, should it vary its packaging for different distribution channels or different sports?Explain your answer.
What are the marketing advantages and disadvantages of emphasizing "G" as the primary element in the Gatorade brand?
Do you think the product life-cycle is an important marketing concept in developing and managing Blu Dot products? Why or why not?
Do you see other applications for Twitter for a communications giant like Comcast?
After reviewing Comcastcares on Twitter, do you think that this helps with customer service? Why or why not?
Which influences on consumer buying behavior should PepsiCo pay particular attention to, and why?
What is PepsiCo's approach to target marketing?
Of the four categories of segmentation variables, which is most important to Raleigh's segmentation strategy, and why?
What type of approach does Raleigh use to select target markets?
Is Raleigh using the marketing concept?Explain.
How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
Of the six forces in the marketing environment, which do you think have the most effect on Nespresso's ability to start and continue long-term customer relationships?
How do Nespresso's coffeemakers and capsules provide short-term and long-term utility for customers?
Graeter's is currently a non-union company. How might the experience of working there change if a union wereto be introduced?
Food production facilities like the three Graeter's factories must comply with strict regulations to ensure purity and safety. What kinds of teams might Graeter's use in these facilities, and for
Imagine that you're a human resources manager for Graeter's. If you were writing the job specification for an entry-level, part-time employee who will serve customers in one of the scoop shops, what
Will the unions in the United States grow or decline over the next decade? Why?
What are the major reasons for joining and being a part of a labor union?
Can you think of other ways that unions can benefit by using social media?If you have difficulty answering this question, consider doing a quick search in Google or Bing to find articles that may be
After reviewing the article, do you think unions are using social media effectively?Why or why not?
Do you expect that most of your co-workers will be motivated by the same techniques that motivate you? Explain.
How does the product life-cycle help to explain why PepsiCo introduces so many flavor variations of Doritos snacks and Mountain Dew soft drinks?
How is PepsiCo using price differentiation in marketing its soft drinks?
Calculate your customer lifetime value to this company. After recording your customer lifetime value, describe how you calculated it.
Which type of leadership is most likely to include the use of crowdsourcing?
Check out a few of these crowdsourcing companies. What are your thoughts? Do you think they are effective? Why or why not?
How does Amazon.com apply total quality management, and why?
Does Jeff Bezos appear to be an autocratic, a participative, or an entrepreneurial leader? What are the implications for Amazon.com?
What are the advantages and disadvantages of using a lockout when lengthy talks don't lead to an argument and both players and owners will face heavy financial losses if games aren't played?
After mediation failed to help resolve the issues between players and owners, do you think arbitration should have been the next step?Explain your answer.
Thinking about the first job that you will take after completing your studies, what types of motivation techniques will be most effective in motivating you to truly excel in your new position?
Thinking about your current job (or your most recent job), what types of motivation techniques are being used?
Do you think that using social media changes the corporate culture and the way in which teams communicate for the better or worse? Explain your answer.
Do you think social media would work well in smaller companies? Why or why not?
What other steps would you suggest that The Container Store take to motivate and satisfy its employees?
What is The Container Store doing to empower its employees? How do you think this affects job satisfaction?
Based on Herzberg's motivation hygiene theory, how does The Container Store reduce job dissatisfaction and increase job satisfaction?
Which specific aspects of teamwork are likely to be affected when employees hike or bike together before a new store opens?
How is REI fulfilling a variety of employee needs within Maslow's hierarchy, and why is this important?
What sources of information will you use to prepare for an interview with a specific organization?
What types of information will be important to you when considering whether to interview for a specific position?
How will you find out about job openings?
What are the advantages and disadvantages of relying on virtual career fairs for initial contact with students instead of personal meetings on campus?
Why would Intel mention its policy on sabbaticals to job candidates and publicize it periodically to current employees?
How do job candidates and Intel managers benefit when the company accepts rÃ©sumÃ©s electronically instead of using printed rÃ©sumÃ©s?
Do you think a company should be able to view the LinkedIn profiles of members who work for its competitors and even contact them about job openings? Explain your answer.
What are the advantages and disadvantages of asking employees to alert their LinkedIn member networks when a job opening is available?
The newest Graeter's plant can produce far more ice cream than is needed today. The company also makes ice cream at its original plant and at the plant formerly owned by a franchisee. What are the
How would you describe the departmentalization and the organizational structure at Graeter's? Do you think Graeter's is centralized or decentralized, and what are the implications for its plans for
Based on this case and the two previous Graeter's cases, what are the company's most important strengths? Can you identify any weaknesses that might affect its ability to grow?
Can you think of other ways that corporate executives at Starbucks can gauge customer interest in their products and experience using socialmedia?
Do you think this is an effective way to gain customer ideas for new products? Why or why not?
One production team suggested changing the sequence required to paint parts and saved 10 minutes per employee per job in the paint job. How do suggestions'even those that result in small improvements
Do you agree that a just-in-time inventory system is appropriate for Boeing's 787 production? Explain your answer.
Currently, Boeing has a big backlog of orders for both 737 and 787 Dreamliner aircraft.How does the backlog affect its plans for production? What could the company do to increase production without
Can you reconcile the company's focus on product quality with its decision to concentrate manufacturing in a place where it's less expensive to operate?If so, how, and if not, why not?
Do you think there will be an impact on quality when the design and development staff is separated from the factory floor by so many miles?Why or why not?
About 40 people lost their jobs when Burton closed its Burlington manufacturing factory.How do you think the factory closing might affect the productivity of the remaining headquarters staff?What
What steps have U.S. firms taken to regain a competitive edge in the global marketplace?
Before accepting a job at your"dream company," how will you find out about the company's corporate culture?
What are the major corporate culture dimensions of your dream company?
How do they approach customer service?Do you think it works?Why or why not?
Take a look at this blog.What can you tell about the corporate culture of Zappo's?
Analyze HP's approach to delegation and decentralization. Are its choices appropriate for a technology company? Why or why not?
Analyze HP's use of departmentalization. Why are its choices appropriate for a technology company?
How do decisions concerning span of managementand the use of committees affect organizational structure?
How does the corporate culture of a local Best Buy store compare to that of a local McDonald's?

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