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business
business 12th
Business 11th edition William M. Pride, Robert J. Hughes, Jack R. Kapoor - Solutions
What role does physical distribution play in GameStop’s marketing strategy?How would you classify GameStop as an in-store retailer? What are the implications for its marketing efforts?
What major factor determines whether a product is a consumer or a business product?
What challenges does Blu Dot face in selling consumer products (as opposed to business products)?Do you think the product life-cycle is an important marketing concept in developing and managing Blu Dot products? Why or why not?Describe the product mix and the role different product lines play in
What is the primary function of prices in our economy?
Would you classify Thread less’s T-shirts as convenience products, shopping products, or specialty products? Explain your answer.How is the life-cycle of a sold-out T-shirt likely to be affected when customers vote for reprinting that design? What are the marketing implications for Thread less?
How does e*Trade manage its customer relationships?How many different kinds of utility does e*Trade provides for its customers?Why are young adults a desirable target market for a company like e*Trade?
What problems might face a company that focuses mainly on its most profitable customers?
What are the major sources of secondary information?
What new information technologies are changing the ways that marketers keep track of business trends and customers?
How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
How is Apple adding value by creating form, place, time, and possession utility?What do you see as Apple’s strengths, weaknesses, opportunities, and threats? How might this SWOT analysis affect Apple’s marketing of new products?
Identify the major issues that have led to disagreements between nurses’ unions and hospitals. Which do you think are most important for each side, and why?Why would a nurses’ union choose an informational picket instead of a strike when it wants to call attention to important contract issues?
Should union members in nonessential industries like entertainment have the right to strike when their actions may put others out of work as well?Do you think a labor dispute outcome that leaves both sides partly satisfied is a good outcome? Why or why not?Union membership in the United States has
List the major areas that are negotiated in a labor contract.
How has government regulation of union-management relations evolved during this century?
What role do you think empowerment plays at L.L. Bean?Because the company’s retail Web site has proven to be so successful, L.L. Bean recently announced the closing of one of its four call centers, but the 220 employees there will have the option to work at another site or telecommute. What net
Although the Toyota Way relates to quality control, can it be applied to the company’s communications about quality? Explain your answer.Evaluate this Toyota executive’s quote: “Every automaker has to stay competitive relative to price.” What are the implications for the company’s
Even with a $1billion training budget, GE cannot afford to give every employee and manager exactly the same educational experiences. What do you think GE should do to avoid diminishing employee motivation in this situation?How can GE use its training and development programs to enhance teamwork?
What are the three main objectives of Whirlpool’s diversity networks?What challenges do managers face in establishing a diverse workplace, and how might they respond to these challenges?Do you think formation of Whirlpool’s employee networks is the best way to promote a positive culture of
Although in business for nearly 100 years, Wegmans has never had to downsize or lay off workers. How would you use the concepts of human resources planning to explain this accomplishment?If you were a recruiter for Wegmans, what questions would you ask in a job interview to determine whether a
How is a forecast of human resources demand related to a firm’s organizational planning?
Numi’s customer service manager, Cindy Graffort, says the company is like a “living, breathing organism.” What does she mean? How does the company’s culture reflect this belief?Numi’s distribution manager, Dannielle Oviedo, says her philosophy of management means she gets involved in what
How does the purchasing function affect the quality of a product like Nestlé’s Kit Kat chocolate bars?What benefits would a global corporation such as Nestlé be likely to gain by having all its U.S. plants qualify for ISO certification?
What is the role of the informal organization?
Contrast line-and-staff and matrix forms of organizational structure.
What determines the degree of specialization within an organization?
What is the chain of command in an organization?
In Unilever’s structure, research and development report directly to the CEO. Do you think managers in this function are considered line or staff? Explain your answer.When Unilever created a separate board of directors for Ben & Jerry’s, was it acting to centralize or decentralize
What style of leadership do you think most L.L. Bean managers probably employ?Which managerial role or roles do you think the leaders of L.L. Bean’s temp teams fill?
As you learned in this chapter, managers often work long hours at a hectic pace. Would this type of career appeal to you? Explain your answer.
What exactly does a manager organize and for what reason?
What are the major elements of SWOT analysis?
Identify and describe the basic management functions.
How does Murray’s overcome one of the most common limitations facing small companies, its nonexistent advertising budget?What are some of the advantages of being a small business that Murray’s can (or does) take advantage of? What disadvantages might it face as a small firm?Do you think the
Are the so-called advantages of small business really advantages? Wouldn’t every small-business owner like his or her business to grow into a large firm?
What personal traits does Annie Withey exhibit that entrepreneurs need to succeed? How have her personal characteristics helped shape the success of her business? How did the company evolve from a small business into a multi million dollar leader in the natural organic food industry? What
What kinds of services do not-for-profit corporations provide? Would a career in a not-for-profit corporation appeal to you?
Explain the difference between a regular corporation and a not-for-profit corporation.
Is Intuit’s acquisition of Mint.com a horizontal, vertical, or conglomerate merger? How do you know?What does Aaron Patzer mean when he says that at Intuit he has one boss, whereas at Mint.com, his bosses were the board of directors and all the investors?
Assume that your friend, who recently lost his job in the automobile industry, is critical of imported Toyotas, Hondas, and Volkswagens. How would you respond to his resentment of imported goods?What specific reasons will you offer to your friend in support of the fact that international trade is
What are the advantages and disadvantages of McDonald’s ringing up sales in so many foreign currencies worldwide?Why would McDonald’s use two joint ventures to operate restaurants in different regions of India?Discuss how being a multinational enterprise, with a presence in more than 170
Do think Evo’s decision not to set up any physical operations overseas is a good one? Why or why not? What political and economic challenges could EvoTrip encounter in other countries?Would you recommend that Evo expand the international side of its business? If so, how, and if not, why not?
In what ways is a multinational enterprise different from a large corporation that does business in several countries?
Why do firms engage in international trade?
How much should Samsung Electronics rely on joint ventures and strategic alliances as it seeks to reach $400 billion in revenue by 2020?According to the case, is Samsung Electronics a multinational enterprise? Explain your answer.
Belu Water gives all its profits away and is the first firm to package water in corn-based bottles. Do you think its levels of ecoconsciousness and social responsibility set a realistic model of environmental performance for other manufacturing companies? Why or why not?
1. How would you rate Scholfield Honda’s sense of social responsibility? Does the dealership meet all the criteria for a socially responsible company?2. What is Scholfield Honda’s primary ethical responsibility in situations where a proposed green initiative is cost-prohibitive or even
How can an employee take an ethical stand regarding a business decision when his or her superior already has taken a different position?
What is the primary function of the Equal Employment Opportunity Commission?
1. Does Divine Chocolate appear to be closer to the economic or the socioeconomic model of social responsibility, as shown in Table 2.3?2. Kuapa Kokoo now owns 45 percent of the U.K. Divine Chocolate and 33 percent of the U.S. Divine Chocolate. Do you think it should own at least half of each
1. How is Caterpillar using the factors of production to fuel global growth?2. How would you characterize Caterpillar’s competitive situation? What are the implications for how it does business?3. What factors in the business environment appear to have the most influence on Caterpillar’s
Nederlander Concerts competes for audiences and with other concert arenas and promoters. Do you think it also competes for those audiences with television, movies, CDs, DVDs, streaming video, and sports events? Why or why not? If yes, what implications does this type of competition have for
Does an individual consumer really have a voice in answering the basic economic questions?
How is productivity related to the unemployment rate?
Why is the American economy called a mixed economy?
1. Of the environments that affect the business world, which have had the most significant effect on Amazon?2. During a recent year, Amazon’s earnings topped $900 million. Why do you think this online retailer is profitable? What actions must management take to continue to earn record profits?
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