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business
business communication process
Busin.ess Communi.cation Essentials 5.th Cana.dian Edition Cou.rtland Bov.ee - Solutions
8. Use headings and subheadings for longer procedures.
7. Highlight warnings and precautions.
6. Illustrate the steps whenever possible, using photos or screenshots, for example.
5. Tell readers what to expect when they complete each step so they know they’ve done it correctly (e.g., “If the green LED is on, you’ve made a secure connection”).
4. Divide the procedure into discrete, numbered steps, with each step focusing on a single task.
3. Define any technical terms or acronyms that readers need to understand.
2. Provide an overview of the procedure. Explain what users will be doing and identify any information or tools they will need in order to complete the procedure.
1. Make sure you understand how much your readers know about the subject. A common mistake when writing instructions is to assume too much knowledge or experience on the part of readers.
4. Describe seven common types of routine replies, routine messages, and positive messages.
3. Outline an effective strategy for writing routine replies, routine messages, and positive messages.
2. Describe three common types of routine requests.
1. Outline an effective strategy for writing routine business requests.
3. Visit the following buzzword bingo website and print out a card or two to identify some typical buzzwords:
2. The president of one company just learned that some of his employees have been playing a popular game called“buzzword bingo,” in which participants ridicule doublespeak by tracking the jargon their bosses use during staff meetings on bingo-like cards. What can managers do to avoid these
1. Isn’t corporate doublespeak just another way to emphasize the positive in business situations? Or is it unethical to use business buzzwords and corporate doublespeak to ease negative impressions? Explain your position in an email message to your instructor.
6-51. MEDIA SKILLS: PODCASTING [LO-7] Between this chapter and your own experience as a user of social media, you probably know enough about social media to offer some insights to other business communicators?
6-50. MEDIA SKILLS: PODCASTING [LO-7] While writing the many letters and digital messages that are part of the job search process, you find yourself wishing that you could just talk to some of these companies so your personality could shine through. Well, you’ve just gotten that opportunity. One
6-49. MEDIA SKILLS: PODCASTING [LO-7] What product do you own (or use regularly) that you can’t live without? It could be something as seemingly minor as a favourite pen or something as significant as a medical device that you literally can’t live without. Now imagine that you’re a
6-48. MEDIA SKILLS: PODCASTING [LO-7] With any purchase decision, from a restaurant meal to a college education, recommendations from satisfied customers are often the strongest promotional messages.
6-47. MEDIA SKILLS: MICROBLOGGING [LO-6] Assume the boss took your suggestion in the scenario in Case #6-40.Instead of Styrofoam trays, your store will now be using trays made from palm fibres.
6-46. SOCIAL NETWORKING SKILLS [LO-6] You belong to a community group that promotes local and organic producers.One of your big success stories is the summer farmers’ markets that started in your neighbourhood but now happen throughout the region. For the last few months, your group has been
6-45. MEDIA SKILLS: MICROBLOGGING;COMPOSITIONAL MODES: SUMMARIES [LO-1], [LO-6] A carefully constructed series of tweets can serve as a summary of a blog post, video, or other message or document.
6-44. MEDIA SKILLS: BLOGGING; COMPOSITIONAL MODES: TUTORIALS [LO-1], [LO-6] Studying abroad for a semester or a year can be a rewarding experience in many ways—improving your language skills, experiencing another culture, making contacts in the international business arena, and building your
6-43. MEDIA SKILLS: BLOGGING [LO-6] The Quebec Winter Carnival is one of the world’s largest winter celebrations, with close to one million people participating in a wide variety of sports, cultural, and entertainment events in January and -February each year. Some of its exciting events range
6-42. MEDIA SKILLS: BLOGGING; COMPOSITIONAL MODES: TUTORIALS [LO-6] Tumblr has become a popular“short-form” blogging platform by combining the simplicity of Twitter with the ability to share photos and other media easily?
6-41. MEDIA SKILLS: EMAIL [LO-4] Assume you are a member of a local volunteer group of 15 people interested in nature conservancy. Your group is considering launching a campaign to educate people about an environmental issue affecting your area (select an issue that you care about). The leader of
6-40. MEDIA SKILLS: EMAIL [LO-4] According to a report published by Statistics Canada, in 2008, the proportion of people who purchased or boycotted a product for ethical reasons rose to 27 percent of the population, compared to 20 percent in 2003. Given this growing awareness about the
6-39. MEDIA SKILLS: EMAIL; MESSAGE STRATEGIES:ROUTINE MESSAGES [LO-4] , Chapter 7 Team messaging apps are improving communication in all kinds of organizations, from small teams to entire companies to school groups and other nonbusiness entities.
6-38. Media Skills: Email; Collaboration: Team Projects [LO4] , Chapter 2 Colleges and universities are complex organizations that try to optimize results for students while wrestling with budgetary constraints, staffing issues, infrastructure concerns, limitations on available space, and a host of
6-37. Media Skills: Email [LO-4] The size limitations of smartphone screens call for a different approach to writing (see pages 120–121) and formatting (see page 121) documents.
6-36. MEDIA SKILLS: SOCIAL NETWORKING;PRESENTATIONS [LO-2] Aritzia, a women’s fashion retailer, has expanded from its original Vancouver location to stores across Canada and the United States. Aritzia is active in social media, using a variety of social media tools to let customers know about new
6-35. MEDIA SKILLS: SOCIAL NETWORKING [LO-2]Business networking websites such as LinkedIn and Ryze have become popular places for professionals to make connections that would be difficult or impossible to make without the internet. An important aspect of business networking is being able to provide
6-34. MEDIA SKILLS: SOCIAL NETWORKING [LO-2] Social media can be a great way to, well, socialize during your college years, but employers are increasingly checking up on the online activities of potential hires to avoid bringing in employees who may reflect poorly on the company.
6-33. MEDIA SKILLS: SOCIAL NETWORKING; ONLINE ETIQUETTE [LO-2] , Chapter 2 Employees who take pride in their work are a practically priceless resource for any business.However, pride can sometimes manifest itself in negative ways when employees come under criticism—and public criticism is a fact
6-32. MEDIA SKILLS: PODCASTING [LO-7] You’ve recently begun recording a weekly podcast to share information with your large and far-flung staff. After a month, you ask for feedback from several of your subordinates, and you’re disappointed to learn that some people stopped listening to the
6-31. MEDIA SKILLS: BLOGGING [LO-6] From what you’ve learned about planning and writing business messages, you should be able to identify numerous errors made by the writer of the following blog post.[headline]Get Ready![post]
6-30. MEDIA SKILLS: INSTANT MESSAGING [LO-5] Review the following IM exchange and explain how the customer service agent could have handled the situation more effectively.Agent: Thanks for contacting Home Exercise Equipment.What’s up?
6-29. MEDIA SKILLS: EMAIL [LO-4] The following email message contains numerous errors related to what you’ve learned about planning and writing business messages.TO: Felicia August SUBJECT: Compliance with new break procedure Some of you may not like the rules about break times; however, we
6-28. Most cust see 20–30% reduct in fumes w/this sprayer—of course, YMMV.
6-27. FWIW, I use the L400 myself & it rocks.
6-26. No prob; happy2help!
6-25. IMHO, our quad turbo sprayer is best model 4U.
6-24. Production schedule Media Skills: Messaging, Creating a Businesslike Tone [LO5] Your firm, which makes professional paint sprayers, uses -messaging extensively for internal communication and -frequently for external communication with customers and suppliers. Several customers have recently
6-23. Marketing brochure—your opinion
6-22. New budget figures
6-21. A series of messages, questions, and answers surrounding the work of a project team Media Skills: Writing Email Subject Lines [LO-4] Using your imagination to make up whatever details you need, revise the following email subject lines to make them more informative:
6-20. A series of observations on the state of the consumer electronics industry
6-19. A collection of infographics from a variety of sources on the state of the consumer electronics industry
6-18. A message of condolence to the family of an employee who passed away recently
6-17. A technical support service for people trying to use their digital music players?
6-16. MEDIA SKILLS: BLOGGING [LO-6] The members of the project team you are leading have enthusiastically embraced blogging as a communication medium.Unfortunately, as emotions heat up during the project, some of the blog postings are getting too casual, too personal, and even sloppy. Because your
6-15. PLANNING: CREATING AN AUDIENCE PROFILE, SELECTING MEDIA [LO-1], Chapter 3 You are in charge of public relations for a cruise line that operates out of Vancouver.You are shocked to read a letter in a local newspaper from a disgruntled passenger, complaining about the service and entertainment
6-14. What are some ways the owner of a mountain biking equipment company could use Twitter to engage potential ?
6-13. If you know that most readers of your management advice blog access it on mobile devices, should you switch to Twitter instead so the shorter messages would be easier to read on small screens? Why or why not? [LO-6]
6-12. If one of the benefits of blogging is the personal, intimate style of writing, is it a good idea to limit your creativity by adhering to conventional rules of grammar, spelling, and mechanics? Why or why not? [LO-6]
6-11. Communication on a major project is suffering because several team members are in the habit of writing cryptic or careless messages that often force recipients to engage in several rounds of follow-up messaging to figure out what the sender had in mind. As project leader, you’ve spoken with
6-10. Is leveraging your connections on social networks for business purposes ethical? Why or why not? [LO-2]
6-9. Can your company stay in control of its messages if it stays off social media? Why or why not? [LO-2]
6-8. What are three innovative ways you could optimize your college’s website for mobile devices? [LO-1]
6-7. Why do blogs make an ideal social media hub? [LO-6]
6-6. What are some disadvantages of business messaging? [LO5]
6-5. Why are subject lines important in email messages? [LO-4]
6-4. What are two ethical concerns you should keep in mind when you are curating material for content-sharing sites? [LO3]
6-3. How do the compositional modes of orientations, summaries, and teasers differ? [LO-2]
6-2. What are two examples of mobile-specific capabilities that can add to your range of ways to create engaging social media content? [LO-1]
6-1. In what situations might a printed memo or letter be preferable to an electronic message? [LO-1]
When you need a permanent, unchangeable, or secure record?
When you want to stand out from the flood of digital messages
When you are legally required to provide information in printed form
When you want to make a formal impression
7. Explain how to adapt the three-step writing process to podcasts.
6. Describe the use of blogging and microblogging in business communication and briefly explain how to adapt the three-step process to blogging.
5. Describe the advantages and disadvantages of business messaging and identify guidelines for effective messaging in the workplace.
4. Describe the evolving role of email in business communication and explain how to adapt the three-step writing process to email messages.
3. Explain how companies and business professionals can use content-sharing websites.
2. Describe the use of social networks in business communication.
1. Identify the major digital channels used for brief business messages and describe the nine compositional modes needed for digital media.
2. Select any webpage and critique the effectiveness of the written hyperlinks. Does the author use self-referential terms? Is the writing concise? Are linked words embedded in a sentence or paragraph to provide the reader with context?
1. Select any webpage and critique the headings. Do they make sense on their own? Do they include hyperlinks?Are the hyperlinks placed effectively? Does the author use colour or boldface effectively? What changes, if any, would you recommend?
5-70. COMPLETING: DESIGNING FOR READABILITY [LO5] Assume you are a supervisor in a large call centre and you have been working with the human resources manager to organize a workshop for staff training. You made notes about the workshop dates and times (see below) but now it is time to email the
5-69. COMPLETING: DESIGNING FOR READABILITY;MEDIA SKILLS: BLOGGING [LO-5] Compare the home pages of CBC Business News (www.cbc.ca/news/business) and Globe Investor (www.globeandmail.com/globe-investor/), two websites that cover financial markets. What are your first impressions of these two sites?
5-68. COMPLETING: REVISING FOR READABILITY [LO-2]Rewrite the following paragraph to vary the length of the sentences and to shorten the paragraph so it looks more inviting to readers:
5-67. COMPLETING: REVISING FOR READABILITY (LISTS)[LO-2] Rewrite the following paragraph using a parallel bulleted list and one introductory sentence:
5-66. COMMUNICATION ETHICS: MAKING ETHICAL CHOICES; MEDIA SKILLS: BLOGGING [LO-3] The time and energy required for careful revision can often benefit you or your company directly, such as by increasing the probability that website visitors will buy your products. But what about situations in which
5-65. REVISING A DOCUMENT: USING COLLABORATION TECHNOLOGY [LO-1] In a group of three, select one of your documents written in response to Question 5-64, above, and edit it using MS Word’s Reviewing feature or using other collaboration software such as Google Docs or Zoho(www.zoho.com), free for
5-64. COLLABORATION: EVALUATING THE WORK OF OTHER WRITERS [LO-1] The email below contains a number of tone problems. Discuss the email with two classmates and identify what causes the tone problems. What type of tone should this email have? Have each person rewrite the email to achieve appropriate
5-63. The board of directors made a recommendation that Mr. Ronson be assigned to a new division.
5-62. Verification of the identity of the employees must be made daily.
5-61. The assessor will make a determination of the tax due.
5-60. Adaptation to the new rules was performed easily by the employees.
5-59. Judy Schimmel, after passing up several sensible investment opportunities, despite the warnings of her friends and family, invested her inheritance in a jojoba plantation.
5-58. William Oberstreet, in his book Investment Capital Reconsidered, writes about the mistakes that bankers through the decades have made.
5-57. It was Terri who, according to Ted, who is probably the worst gossip in the office (Tom excepted), mailed the wrong order.
5-56. Trudy, when she first saw the bull pawing the ground, ran.
5-55. The supermarket warehouse inventory reduction plan will be implemented next month?
5-54. The production department quality assurance program components include employee training, supplier cooperation, and computerized detection equipment.
5-53. Following the government task force report recommendations, we are revising our job applicant evaluation procedures.
5-52. The focus of the meeting was a discussion of the bank interest rate deregulation issue.
5-51. Being cluttered and filthy, Sandy took the whole afternoon to clean up her desk.
5-50. Based on the information, I think we should buy the property.
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