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business communication process
Business Communication Essentials A Skills Based Approach To Vital Business English 5th Edition Courtland L. Bovee - Solutions
=+Read the message carefully and analyze its faults. Then use the following steps to outline and write an improved message.
=+The following persuasive request for adjustment contains numerous flaws.
=+7. What tools does the writer use to reinforce his position?
=+6. How does the writer establish credibility?
=+5. What reader benefits are included?
=+. Does the writer use an emotional appeal or a logical appeal? Why?
=+3. Is the subject line effective? Why or why not?
=+2. Does the writer use the direct or indirect organizational approach? Why?
=+1. What techniques are used to capture the reader’s attention?
=+5. Are emotional appeals ethical? Why or why not? [LO-6]
=+4. What role do champions have in social media marketing? [LO-5]
=+3. How does conversation marketing differ from traditional marketing communication? [LO-5]
=+2. Is the “hard sell” approach unethical? Why or why not? [LO-2]
=+1. When writing persuasive messages, why is it so important to give special attention to the analysis of your purpose and audience? [LO-1]
=+5. What is the AIDA model, and what are its limitations? [LO-2]
=+4. What three types of reasoning can you use in logical appeals? [LO-2]
=+3. How do emotional appeals differ from logical appeals? [LO-2]
=+2. What role do demographics and psychographics play in audience analysis during the planning of a persuasive message? [LO-1]
=+1. What are some questions to ask when gauging the audience’s needs during the planning of a persuasive message? [LO-1]
=+5 Explain how to modify your approach when writing promotional messages for social media
=+4 Describe an effective strategy for developing marketing and sales messages
=+3 Identify the three most common categories of persuasive business messages
=+2 Describe an effective strategy for developing persuasive business messages
=+c. Now rewrite the e-mail. Don’t forget to leave ample time for revision of your work before you turn it in.
=+5. Develop an upbeat closing.
=+4. Choose some positive suggestions you can include to soften the news.
=+3. Determine whether you can use lists effectively.
=+. Decide what explanation is needed to justify the news.
=+1. Create an opening statement of the bad news, using the “you” attitude.
=+direct approach. The following steps will help you organize your efforts before you begin writing:
=+b. Develop a plan for rewriting the e-mail to company insiders, using the
=+a. Describe the flaws in this bad-news e-mail about company operations.
=+foreign languages fluently. Include praise for the applicant’s accomplishments.
=+6. Write a buffer for a letter rejecting a job applicant who speaks three
=+5. Write a buffer for a letter declining an invitation to speak at the association’s annual fund-raising event. Show your appreciation for being asked.
=+Do you need to use a buffer? Why or why not?
=+4. You have to tell a local restaurant owner that your plans have changed and you have to cancel the 90-person banquet scheduled for next month.
=+valuable in fending off erroneous rumors and other negative information about your company? [LO-7]
=+5. Why is early and frequent engagement with stakeholder communities so
=+4. What new challenges do social media present to today’s companies when it comes to negative information? [LO-7]
=+2. Can you express sympathy with someone’s negative situation without apologizing for the circumstances? Explain your answer. [LO-2]
=+1. Why is attention to detail so important when producing and distributing negative messages? [LO-1]
=+the purpose of presenting your reasons before explaining the decision itself? [LO-3]
=+5. When using the indirect approach to announce a negative decision, what is
=+4. What is a buffer, and why do some critics consider it unethical? [LO-3]
=+3. What is the sequence of elements in a negative message organized using the direct approach? [LO-2]
=+2. What questions should you ask yourself when choosing between the direct and indirect approaches? [LO-1]
=+1. What are the five general goals in delivering bad news? [LO-1]
=+7 Describe an effective strategy for responding to negative information in a social media environment
=+6 List the important points to consider when conveying negative organizational news
=+5 Describe successful strategies for sending negative employment-related messages
=+4 Describe successful strategies for sending negative messages on routine business matters
=+3 Explain how to use the indirect approach effectively when conveying negative news and explain how to avoid ethical problems when using this approach
=+Apply the three-step writing process to negative messages
=+1. You could quote the poem about “the hand of time” mentioned in the case.
=+you’re concerned about Chana’s beliefs and you’re not sure what’s safe.Choose the best idea from the following:
=+b. In the body of the letter, you want to express something meaningful, but
=+4. You and your children must be so upset, and who could blame you?
=+3. If there’s anything I can do for you, Chana, please let me know.
=+2. What a terrible tragedy you have suffered.
=+1. I was so sorry to hear the news about your husband.
=+a. If you had to choose among these sentences, which one would make the best opening?
=+11. Based on this audience analysis, would you use the direct or the indirect approach for this message? Explain your reasoning.
=+10. How is the audience likely to respond to this message?
=+around the world, which medium would you recommend for communicating this message?
=+9. If the company is large and employees work in a variety of locations
=+8. If the company is small and all employees work in the same location, which medium would you recommend for communicating this message?
=+admirable job, but you can’t remember any specific information at this point. Should you write the letter anyway? Explain. [LO-4]
=+5. You’ve been asked to write a letter of recommendation for an employee who worked for you some years ago. You recall that the employee did an
=+refer to the incident in a positive light without admitting any responsibility?Briefly explain. [LO-4]
=+4. Your company’s error cost an important business customer a new client;you know it, and your customer knows it. Do you apologize, or do you
=+documentation to back it up. Should you request an adjustment anyway?Why or why not? [LO-2]
=+3. You have a complaint against one of your suppliers, but you have no
=+your supervisor about Jackson’s uncooperative attitude? Arrange a face-toface meeting with Jackson? Bring up the problem at the next staff meeting?Explain. [LO-2]
=+His lack of response is beginning to affect your job performance. Should you send Jackson an e-mail message to ask what’s wrong? Complain to
=+2. Every time you send a routine request to Ted Jackson, he fails to comply.
=+1. Why is it good practice to explain, when applicable, that replying to a request could benefit the reader? [LO-1]
=+5. What are six guidelines for writing condolence messages? [LO-4]
=+4. How can you avoid sounding insincere when writing a goodwill message?[LO-4]
=+3. If a message contains both positive and negative information, what is the best way to present the negative information? [LO-3]
=+2. Should you use the direct or indirect approach for most routine messages?Why? [LO-1]
=+1. What are three guidelines for asking a series of questions in a routine request? [LO-1]
=+4 Describe six common types of routine replies and positive messages
=+3 Outline an effective strategy for writing routine replies and positive messages
=+2 Describe three common types of routine requests
=+Outline an effective strategy for writing routine business requests
=+15. She had neither the preferred educational background, nor did she have suitable experience.
=+14. We are doing better in both overall sales and in profits.
=+13. The question is whether to set up a booth at the convention or be hosting a hospitality suite.
=+12. That is either a mistake or was an intentional omission.
=+11. She is active in not only a civic group but also in an athletic organization.
=+10. This model is different __________ the one we ordered.In items 11–15, rewrite the sentences to make phrases parallel.
=+9. Their computer is similar __________ ours.
=+8. We can’t wait __________ their decision much longer.
=+7. Matters like this are decided after thorough discussion __________ all seven department managers.
=+6. Dr. Namaguchi will be talking __________ the marketing class, but she has no time for questions.
=+In items 6–10, provide the missing preposition:
=+5. We are responsible for aircraft safety in the air, the hangars, and the runways.
=+4. U.S. Mercantile must become aware and sensitive to its customers’concerns.
=+3. This is a project into which you can sink your teeth.
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