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business
business communication process
Business Communication Essentials A Skills Based Approach To Vital Business English 5th Edition Courtland L. Bovee - Solutions
9-25. With this huge library of loops and virtual drum kits at your fingertips, you’ll be making club-ready beats in a matter of minutes.
9-24. The message archiving function saves every discussion thread in a way that is easily searchable by any authorized user.
9-23. All-Cook skillets are coated with a durable, patented -nonstick surface.
9-22. A special request to the company president to allow managers to carry over their unused vacation days to the following year. Apparently, many managers cancelled their fourth-quarter vacation plans to work on the installation of a new company computer system. Under their current contract,
9-21. A sales brochure to be sent to area residents, soliciting customers for your new business, “Meals à la Car,” a carry-out dining service that delivers from most local restaurants. Diners place orders online, and individual households can order from up to three restaurants at a time to
9-20. A recommendation to your branch manager to install wireless networking throughout the facility. Your primary reason is that management has encouraged more teamwork, and the teams often congregate in meeting rooms, the cafeteria, and other places that lack network access, without which they
9-19. What tools does the writer use to reinforce his position?
9-18. What reader benefits are included?
9-17. How are emotional and logical appeals balanced?
9-16. How does the writer establish credibility?
9-15. Is the subject line effective? Why or why not?
9-14. Does the writer use the direct or indirect organizational approach? Why?
9-13. What techniques are used to capture the reader’s attention?
9-12. Are promotional slogans such as “Best sushi in town” or“Calgary’s most popular restaurant” ethical? Why or why not?[LO-4]
9-11. Are emotional appeals ethical? Why or why not? [LO-4]
9-10. What is likely to happen if a promotional message starts immediately with a call to action? [LO-3]
9-9. Is the “hard sell” approach unethical? Why or why not?[LO-2]
9-8. When writing persuasive messages, why is it so important to give special attention to the analysis of your purpose and audience? [LO-1]
9-7. Why is it essential to understand your readers’ likely motivations before writing a persuasive message? [LO-1]
9-6. Why do promotional messages need to be short and simple on mobile devices? [LO-4]
9-5. What is the AIDA model, and what are its limitations? [LO2]
9-4. What three types of reasoning can you use in logical appeals? [LO-2]
9-3. How do emotional appeals differ from logical appeals?[LO-2]
9-2. How do the concepts of ethos, pathos, and logos apply to persuasive messages? [LO-2]
9-1. What are demographics and psychographics? [LO-1]
4. Describe an effective strategy for developing marketing and sales messages, explain how to modify this approach for social media, and identify steps you can take to avoid ethical lapses in marketing and sales messages.
3. Identify the three most common categories of persuasive business messages.
2. Describe an effective strategy for developing persuasive business messages.?
=+How could the speaker have used nonverbal signals to unethically manipulate the audience’s attitudes or actions?
=+8. Presentations: Delivering a Presentation; communication Ethics:Making Ethical Choices [LO-5], Chapter 1 Think again about the oral presentation you observed and analyzed in the previous activity.
=+Which nonverbal signals would you suggest to further enhance the delivery of this oral presentation? Why?
=+Were these signals effective?
=+ What nonverbal signals did the speaker use to emphasize key points?
=+Was this delivery appropriate for the occasion?
=+7. Presentations: Mastering Delivery; Nonverbal Communication:Analyzing Nonverbal Signals [LO-5], Chapter 2 Observe and analyze the delivery of a speaker in a school, work, or other setting. What type of delivery did the speaker use?
=+ Does the design help the audience understand and remember the message?Why or why not? What improvements would you suggest to the design?
=+Find a business-related slide presentation on SlideShare (www.slideshare.net)and analyze the design. Do you consider it structured or free form?
=+5. How does embracing the backchannel reflect the “you” attitude? [LO-5]
=+4. Why is speaking from notes usually the best method of delivery? [LO-4]
=+3. Is it ethical to use design elements and special effects to persuade an audience? Why or why not? [LO-3]
=+2. How can visually oriented free-form slides help keep an audience engaged in a presentation? [LO-3]
=+1. Why is it important to limit the scope of presentations? [LO-1]
=+5. What steps can you take to ensure success with online presentations? [LO5]
=+4. What three tasks should you accomplish in the close of your presentation?[LO-2]
=+3. What techniques can you use to get an audience’s attention during your introduction? [LO-2]
=+2. What three goals should you accomplish during the introduction of a presentation? [LO-2]
=+. What skills do presentations give you the opportunity to practice and demonstrate? [LO-1]
=+5 Describe four important aspects of delivering a presentation in today’s social media environment
=+4 Outline three special tasks involved in completing a presentation
=+3 Describe the five major decisions required to enhance your presentation with effective visuals
=+2 Describe the tasks involved in developing a presentation after completing the planning step
=+explain how to adapt the planning step of the three-step process to presentations
=+Highlight the importance of presentations in your business career and
=+How will you measure the success or failure of the mentoring effort?
=+What’s in it for the mentors? Why would they be motivated to help lowerlevel employees?
=+recurring task to their seemingly endless to-do lists.
=+company feels overworked; few people can imagine adding another
=+After several years of belt tightening and staff reductions, the entire
=+The people most in demand for mentoring also tend to be some of the busiest people in the organization.
=+how will you select people for the program?
=+the number of managers and executives willing and able to be mentors;
=+The number of employees who want mentoring relationships far exceeds
=+impact when these municipalities build stadiums and arenas?
=+What is the local economic
=+g. How much have minor league sports—baseball, hockey, arena football—grown in small- and medium-market cities?
=+ How much do the major football or basketball programs contribute—directly or indirectly—to other parts of a typical university?
=+f. How large is the “industry” of major college sports?
=+e. What has been the impact of Starbucks’s aggressive growth on small, independent coffee shops?
=+greatest growth—and therefore the greatest demand for workers—in the next 10 years?
=+d. Which industries and job categories are forecast to experience the
=+online stores such as Apple’s iTunes and digital players such as the iPod?
=+c. What will the music industry look like in the future? What’s next after
=+b. Which of three companies you might like to work for has the strongest corporate ethics policies?
=+ Are the criteria fair for students, employers, and business schools?
=+How well do these criteria correspond to the needs and expectations of business?
=+a. What criteria distinguish the top-rated MBA programs in the country?
=+particular problem, is it ethical for the company to adopt the proposal’s recommendations without hiring the firm that submitted the proposal? Why or why not? [LO-5]
=+5. If a company receives a solicited formal proposal outlining the solution to a
=+4. If you wanted to compare average monthly absenteeism for five divisions in your company over the course of a year, which type of visual would you use? Explain your choice. [LO-4]
=+3. For providing illustration in a report or proposal, when is a diagram a better choice than a photograph? [LO-4]
=+2. Should the most experienced member of a department have final approval of the content for the department’s wiki? Why or why not? [LO-3]
=+1. Why is it important to write clear, descriptive headings and link titles with online content, as opposed to clever, wordplay headings? [LO-2]
=+5. How does a synopsis differ from an executive summary? [LO-5]
=+4. What is the purpose of a “sandbox” on a wiki? [LO-3]
=+3. How can you use the inverted pyramid style of writing to craft effective online content? [LO-2]
=+2. What navigational elements can you use to help readers follow the structure and flow of information in a long report? [LO-1]
=+1. Why must the introduction of an unsolicited proposal include a statement of the problem or opportunity that the proposal addresses? [LO-1]
=+5 Summarize the four tasks involved in completing business reports and proposals
=+your visuals and identify the major types of business visuals
=+3 Offer guidelines for becoming a valuable wiki contributor
=+2 Identify six guidelines for drafting effective website content
=+informational reports, analytical reports, and proposals
=+List the topics commonly covered in the introduction, body, and close of
=+5. Why are unsolicited proposals more challenging to write than solicited proposals? [LO-7]
=+know you, would you use the direct approach, focusing on the recommendation, or the indirect approach, focusing on logic? Why? [LO-6]
=+4. If you were writing a recommendation report for an audience that doesn’t
=+3. Can you use the same approach for planning website content as you use for planning printed reports? Why or why not? [LO-5]
=+up competitive information on webpages that were clearly intended to be private, what would you do? Explain your answer. [LO-3]
=+sensitive data files or webmasters forget to protect confidential webpages from search engine indexes. If you conducted an online search that turned
=+2. Companies occasionally make mistakes that expose confidential information, such as when employees lose laptop computers containing
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