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business
business communication process
Busin.ess Communi.cation Essentials 5.th Cana.dian Edition Cou.rtland Bov.ee - Solutions
11-27. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]Assume you work as an office manager (a position that includes hiring responsibilities) for Undergo, a small but growing construction company that specializes in the installation of underground services, including water, sewer, and electrical
11-26. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]Look around your campus or local community for a problem you are interested in. Maybe it is related to campus parking
11-25. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]Presentations can make—or break—both careers and businesses. A good presentation can bring in millions of dollars in new sales or fresh investment capital. A bad presentation might cause any number of troubles, from turning away potential
How much have minor league sports—hockey, soccer, lacrosse, volleyball, or football—grown in small- and medium-market cities? What is the local economic impact when these municipalities build stadiums and arenas?
What has been the impact of Starbucks’s aggressive growth on small, independent coffee shops?
Which industries and job categories are forecast to experience the greatest growth—and therefore the greatest demand for workers—in the next 10 years?
Which of three companies you might like to work for has the strongest sustainability policies?
How well do these criteria correspond to the needs and expectations of business? Are the criteria fair for students, employers, and business schools?
What criteria distinguish the top-rated MBA programs in Canada?
11-23. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-1], [LO-4] Like any other endeavour that combines hardnosed factual analysis and creative freethinking, the task of writing business plans generates a range of opinions.
11-22. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1], [LO-4] Your company is the largest private employer in your metropolitan area, and the 43 500 employees in your workforce have a tremendous impact on local traffic. A group of city and county transportation officials recently approached your
11-21. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-1], [LO-4] You work as an administrator for Westport Innovations, a high-tech firm that makes bus engines that run on hydrogen and compressed natural gas. Your high-tech environment is exciting to work in and the field has been expanding rapidly,
11-20. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1], [LO-4] You’ve been in your new job as human resources director for only a week and already you have a major personnel crisis on your hands. Some employees in the marketing department got their hands on a confidential salary report and
11-19. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1], [LO-4] Health-care costs are a pressing concern at every level in the economy. Many companies are responding with wellness programs and other efforts to encourage employees to live healthier lifestyles and thereby reduce their need for
11-18. COMPLETING: PRODUCING FORMAL REPORTS[LO-4] You are president of the Friends of the Library, a notfor-profit group that raises funds and provides volunteers to support your local library. Every February you send a report of the previous year’s activities and accomplishments to the County
11-17. MESSAGE STRATEGIES: ANALYTICAL REPORTS;COMMUNICATION ETHICS: RESOLVING ETHICAL DILEMMAS [LO-1], Chapter 1 Your boss has asked you to prepare a feasibility report to determine whether the company should advertise its custom-crafted cabinetry in the weekly neighbourhood newspaper. Based on
11-16. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1] Review a long business article in a journal or newspaper. Highlight examples of how the article uses headings, transitions, previews, and reviews to help the readers find their way.
11-15. VISUAL COMMUNICATION: CREATING VISUALS[LO-3] As directed by your instructor, team up with other students, making sure that at least one of you has a digital camera or camera phone capable of downloading images to your word processing software. Find a busy location on campus or in the
11-14. APPLYING VISUAL DESIGN PRINCIPLES [LO-3] Find three visual presentations of data, information, or concepts on any business subject. Which of the three presents its data or information most clearly? What design choices promote this level of clarity? What improvements would you make to the
11-13. MEDIA SKILLS: WIKI COLLABORATION [LO-2], Chapter 5 To access this wiki exercise, go to realtimeupdates.com/bce8, select Student Assignments, and select Chapter 11 Wiki Project 1. Follow the instructions for evaluating this short article and revising it to make it more reader oriented. Refer
11-12. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-1] Review a long article in a business magazine(print or online). Highlight examples of how the article uses headings, links (if online), transitions, previews, and reviews to help readers navigate through the content.
11-10. Is an executive summary a persuasive message? Explain your answer. [LO-4]rmational report to Dennis McWilliams, Electrovision’s vice-president of operations.
11-9. If a company receives a solicited formal proposal outlining the solution to a particular problem, is it ethical for the company to adopt the proposal’s recommendations without hiring the firm that submitted the proposal? Why or why not?[LO-4]
11-8. If you wanted to compare average monthly absenteeism for five divisions in your company over the course of a year, which type of visual would you use? Explain your choice. [LO3]
11-7. Should the most experienced member of a department have final approval of the content for the department’s wiki?Why or why not? [LO-2]
11-5. How do you check a visual for quality? [LO-3]11-6. How does an executive summary differ from a synopsis?[LO-4]
11-4. What are three ways to integrate a visual in a report?[LO-3]
11-3. How can you use the inverted pyramid style of writing to craft effective online content? [LO-2]
11-2. What navigational elements can you use to help readers follow the structure and flow of information in a long report?[LO-1]
11-1. How can you make the tone in a report more formal?[LO-1]
4. Summarize the four tasks involved in completing business reports and proposals.
3. Discuss six principles of graphic design that can improve the quality of your visuals and identify the major types of business visuals.
2. Identify six guidelines for drafting effective website content and offer guidelines for becoming a valuable wiki contributor.
1. List the topics commonly covered in the introduction, body, and close of informational reports, analytical reports, and proposals.
Below are some data from the land of milk and honey.
Why is it desirable for a country to have a large GDP? Give an example of something that would raise GDP and yet be undesirable.PRO S C OS OBLEMS AND
Suppose that the price of basketball tickets at your college is determined by market forces.Currently, the demand and supply schedules are as follows:Price Quantity Demanded Quantity Supplied$ 4 10,000 tickets 8,000 tickets 8 8,000 8,000 12 6,000 8,000 16 4,000 8,000 20 2,000 8,000a. Draw the
Suppose that in the year 2015 the number of births is temporarily high. How does this baby boom affect the price of babysitting services in 2020 and 2030? (Hint: 5-year-olds need babysitters, whereas 15-year-olds can be babysitters.)
3. What advantages and disadvantages do you see in asking managers to go beyond their informational operations reports and start filing electronic problemsolving reports on the company’s intranet?
2. What kinds of digital reports might a company want to post on its website?
1. Do you think companies should monitor their employees’use of the internet and email? Explain your answer.
10-38. MESSAGE STRATEGIES: PROPOSALS [LO-7] You are a sales manager for GPS Tracking Canada and one of your responsibilities is writing sales proposals for potential buyers of your company’s GPS tracking system. The system uses the global positioning system (GPS) to track the location of vehicles
10-37. MESSAGE STRATEGIES: RECOMMENDATION REPORT [LO-6] Assume you work for a small manufacturing firm that has an office staff of three. Your supervisor has asked you to recommend new accounting software for the company to purchase. “It has to be easy to use,” she said. “None of us is really
10-36. MESSAGE STRATEGIES: PROPOSALS [LO-7] Think of a course you would love to see added to the curriculum at your school. Conversely, if you would like to see a course offered as an elective rather than being required, write your email report accordingly. Construct a sequence of logical reasons
10-35. MESSAGE STRATEGIES: INFOGRAPHICS [LO-5] Use the data provided in Case 10-33 to plan an infographic that conveys your main persuasive message about the do-it-yourself market for the magazine publishing company. Explore online templates available for making an infographic at www.infogr.am/ or
10-34. MESSAGE STRATEGIES: INFOGRAPHICS [LO-5]Look at sample infographics on in the work section of Column Five (www.ColumnFive.com), on Cool Infographics(http://coolinfographics.com), on visual.ly, or search for them on Pinterest (www.pinterest.com). Select one you think does an excellent job of
10-33. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-6] Spurred in part by the success of numerous do-ityourself (DIY) TV shows, homeowners across the country are redecorating, remodelling, and rebuilding. Many people are content with superficial changes, such as new paint or new accessories, but some
10-32. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-6] Visit any restaurant, possibly your school cafeteria. The workers and fellow customers will assume that you are an ordinary customer but you are really a secret shopper for the owner, hired to review the services.
10-31. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-6] No doubt you have learned the importance of time management in trying to complete your studies and perhaps work part-time. It is not easy to juggle classes, work obligations, and family or personal commitments and still have time for health and
10-30. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] If you’re like many other college students, your first year was more than you expected: more difficult, more fun, more frustrating, more expensive, more exhausting, more rewarding—more of everything, positive and negative.Oh, the things
10-29. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] Assume you work for the Canadian Alliance of Student Associations (www.casa-acae.com/), a nonprofit group that works on behalf of post-secondary students across the country. The Alliance is monitoring tuition costs. Your supervisor has asked
10-27. MESSAGE STRATEGIES: PROPOSALS;COLLABORATION: TEAM PROJECTS [LO-7], CHAPTER 2 Break into small groups and identify an operational problem occurring at your campus—perhaps involving registration, student housing, food services, parking, study space, or library services. Then develop a
10-26. MESSAGE STRATEGIES: PROPOSALS [LO-7] Read the step-by-step hints and examples for writing a funding proposal at www.learnerassociates.net/proposal. Review the entire sample proposal online. What details did the writer decide to include in the appendices? Why was this material placed in the
10-25. MESSAGE STRATEGIES: ANALYTICAL REPORTS[LO-6] Of the organizational approaches introduced in the chapter, which is best suited for writing a report that answers the following questions? Briefly explain why.Which social media strategies should our accounting firm use to build its
10-24. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] Assume that your college president has received many student complaints about campus parking problems. You are appointed to chair a student committee organized to investigate the problems and recommend solutions. The president gives you a file
10-23. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] Find an interactive, online annual report from a public corporation. (A search for “interactive annual report” should yield a number of possibilities.) Explore the annual report you’ve chosen, paying particular attention to how the
10-22. MESSAGE STRATEGIES: INFORMATIONAL REPORTS [LO-5] You’re an administrator for an Ontario fastfood chain. In the aftermath of a major snowstorm, you’re drafting a report on the emergency procedures to be followed by personnel in each restaurant when extreme storm warnings are in effect.
10-21. RESEARCH: SUMMARIZING [LO-2] Business associates are expected to be socially confident. In every office, those who are comfortable interacting with others and who know how to act in social situations gain more opportunities for advancement.
10-20. AVOIDING PLAGIARISM: PRACTISING PARAPHRASING [LO-2]Use EBSCO (in your library or in the Writer’s Toolkit on MyLab Business Communication) to find a two-page article and bring it to class to share with another student. Read each other’s articles and summarize five key points the articles
10-19. RESEARCH: CONDUCTING PRIMARY RESEARCH[LO-4] You’re conducting an information interview with a manager in another division of your company. Partway through the interview, the manager shows clear signs of impatience.How should you respond? What might you do differently to prevent this from
10-18. RESEARCH: CONDUCTING PRIMARY RESEARCH[LO-4] You work for a movie studio in Toronto that is producing a young director’s first motion picture, the story of a group of unknown musicians finding work and making a reputation in a competitive industry. Unfortunately, some of your friends leave
10-17. RESEARCH: CONDUCTING SECONDARY RESEARCH [LO-3] Select any public company and find the following information:Names of the company’s current officers List of the company’s products or services (or, if the company has a large number of products, the product lines or divisions)Some important
10-16. RESEARCH: CONDUCTING SECONDARY RESEARCH [LO-3] Using online, database, or printed sources, find the following information. Be sure to properly cite your sources, using APA format discussed in Appendix B.Contact information for the Canadian Marketing Association Median weekly earnings of men
10-15. CONDUCTING SECONDARY RESEARCH (ONLINE MONITORING) [LO-3], Chapter 8 Select a business topic that interests you and configure a Twitter monitoring tool such as TweetDeck (tweetdeck.twitter.com) to track tweets on this topic. After you’ve found at least a dozen tweets, identify three that
10-14. RESEARCH: DOCUMENTING SOURCES [LO-2]Select five business articles from online sources. Develop a resource list, using Appendix B as a guideline. Your instructor will specify which documentation style to use.
10-13. PLANNING: ANALYZING THE SITUATION [LO-1]PIJAC Canada, a not-for-profit organization that supports pet businesses, hosts several conferences each year. The largest of these is the National Pet Industry Trade Show, which showcases the latest trends, technologies, and products related to the
10-12. Why are unsolicited proposals more challenging to write than solicited proposals? [LO-7]
10-11. If you were writing a recommendation report for an audience that didn’t know you, would you use the direct approach, focusing on the recommendation, or the indirect approach, focusing on logic? Why? [LO-5]
10-10. Can you use the same approach for planning website content as you use for planning printed reports? Why or why not? [LO-5]
10-9. Companies occasionally make mistakes that expose confidential information, such as when employees lose laptop computers containing sensitive data files or webmasters forget to protect confidential webpages from search engine indexes. If you conducted an online search that turned up
10-8. Would “Look into employee morale problems” be an effective problem statement for a report? Why or why not? [LO1]
10-7. How do proposal writers use an RFP? [LO-7]
10-6. What are the three major ways to organize an analytical report? [LO-6]
10-5. What is paraphrasing and what is its purpose? [LO-4]
10-4. Should you use primary research before or after secondary research? [LO-4]
10-3. How does a conclusion differ from a recommendation?[LO-2]
10-2. What is typically covered in the work plan for a report?[LO-1]
10-1. What are the three basic categories of reports? [LO-1]
6. Identify the three most common ways to organize analytical reports.
3. Explain the role of secondary research and describe the two major categories of online research tools.
2. Describe an effective process for conducting business research, explain how to evaluate the credibility of an information source, and identify the five ways to use research results.
1. Adapt the three-step writing process to reports and proposals.
How have they persuaded you? If you don’t believe they are convincing, explain how they have failed to persuade you.
3. What do you think? Are these sales letters convincing?
2. Note any statements in these sales letters that appear questionable to you. Rewrite one of the statements,
1. You probably receive sales letters through the mail or via email all the time. Review two of these sales letters for content. List the “puffery” statements in each letter.
9-40. MESSAGE STRATEGIES: MARKETING AND SALES MESSAGES [LO-4] Convincing people to give their music a try is one of the toughest challenges new bands and performers face.
9-39. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-2] At lunch with a colleague from your department last week, you discovered that as much as you both love your jobs, family obligations are making it difficult to keep working full time. Unfortunately, your company doesn’t offer any
9-38. MESSAGE STRATEGIES: PERSUASIVE CLAIMS AND REQUESTS FOR ADJUSTMENT [LO-2] You thought it was strange that no one called you on your new mobile phone, even though you had given your family members, friends, and boss your new number. Two weeks after getting the new phone and agreeing to a $70
9-37. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-2] While sitting at your desk, staring at your computer screen during lunch break, slumped over as usual, you see an online article about the dangers of sitting at your desk all day. Yikes. The article suggests trying a standing desk—or,
9-36. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] You have a management job in an auto parts manufacturing plant that has 200 employees. Your company has a good recycling program that employees support, but you think the program should be expanded to include composting. In conversation
9-35. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] Already this month you’ve seen three complaints about repetitive stress injuries (RSIs) in your position in human resources at Technology One. With 50 computer programmers on the payroll, this could develop into a serious problem for
9-34. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] Your new company, WorldConnect Language Services, started well and is going strong. However, to expand beyond your Toronto, Ontario, home market, you need a one-time infusion of cash to open branch offices around the country. At the
9-33. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] Whole Foods Market has grown its market share by catering to consumer desires for healthier foods and environmentally sensitive farming methods. Along with selling these products, the company makes a commitment to actively participate in
9-32. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] As a strong advocate for the use of social media in business, you are pleased by how quickly people in your company have taken up blogging, wiki writing, and other new-media activities. You are considerably less excited by the style and
9-31. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] As someone who came of age in the “postemail” world of blogs, wikis, social networks, and other Web 2.0 technologies, you were rather disappointed to find your new employer solidly stuck in the age of email.
9-29. Message Strategies: Marketing and Sales Messages[LO-4] Read the following message, then (a) analyze the strengths and weaknesses of each sentence and (b) revise the -document so that it follows this chapter’s guidelines.
9-28. Message Strategies: Persuasive Business Messages [LO4] Read the following persuasive request for action then (a)analyze the strengths and weaknesses of each sentence and (b)revise the document so that it follows this chapter’s guidelines.
9-27. Message Strategies: Persuasive Business Messages [LO3] Read the following message then (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this chapter’s guidelines.
9-26. Message Strategies: Persuasive Business Messages;Media Skills: Blogging [LO-3], Chapter 6 Go to the RCMP’s website (www.rcmp-grc.gc.ca) and search “Internet SafetyResources-Royal Canadian Mounted Police.” Keeping in mind the target audience, analyze the effectiveness of this site. Do
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