New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
consumer behaviour
Consumer Behaviour Buying Having And Being 8th Canadian Edition Michael R. Solomon - Solutions
Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline in responsiveness due to repeated exposure (see Chapter 4), may be a factor affecting their effectiveness. In 134 countries, graphic images related to smoking’s effects must also be
The Centers for Disease Control advertisements on smoking cessation or smoking prevention use __________ appeals.a. fearb. intellectualc. truthd. informationale. shock
A __________ smoking cessation ad focuses on aspirations and achievements and the positives associated with quitting tobacco use.a. prevention-focusedb. promotion-focusedc. fear basedd. truth campaigne. funny
Anti-smoking campaigns and smoking cessation programs have been __________ in the United States and the number of smokers is __________.a. very effective; near zerob. unproductive; unchangedc. quite effective; at a new lowd. ineffective; at a new highe. largely ineffective; around 42% of the
The two statements “Smoking causes cancer” and “I smoke cigarettes” create a feeling of __________ that may cause someone to quit smoking.a. cognitive dissonanceb. cognitive resonancec. internalizationd. cognitive consistencye. object-orientation
Which of these psychological principles should be the most effective in causing people to change their attitude with regard to smoking?a. Scarcityb. Authorityc. Reciprocityd. Consistencye. Liking
Bring in a number of print or television ads that rely on the use of metaphors or resonance (or have your students do it). Have the students discuss the ads in groups. What are their initial reactions to the ads? How effective do they think they are? Do they think some other approach would be more
For the same reasons that anthropomorphized digital assistants are influential, they are also worrisome. Recent research reveals that consumers are increasingly concerned artificial intelligence assistants are invading their privacy and threatening their human identity. Some even put Alexa back in
Focus upon each of the “moments of truth” in turn.What specific strategies could P&G employ in each one to increase the probability of a sale and repeat business?
For a consumer purchasing a new car, which would be the first, second, and third most important moments in the process? Explain your prioritization.
Do frameworks like the MOTs help marketers, or is this just “consultant-speak?” If you believe the approach helps, explain how.
P&G calls the step in the sales process when the customer provides feedback to the firm about their purchase __________.a. the third moment of truthb. closing the loopc. the feedback periodd. the satisfaction momente. the second moment of truth
P&G dubbed the internet research that consumers do prior to purchasing a product __________.a. FMOTb. ZMOTc. SMOTd. TMOTe. AMOT
The Moments of Truth framework helped P&G understand the path from stimulus to purchase to brand loyalty is __________.a. constructive processingb. difficult to navigate for marketersc. a journey with several important stepsd. an elimination-by-aspects rulee. counteractive construal
P&G would like consumers to engage in __________ for its consumer products.a. counteractive construalb. evaluative criteriac. prevention motivationd. habitual decision makinge. social scoring
The Moments of Truth model shows that consumer adoption is __________.a. a complex processb. one point in timec. easy to manipulated. easy to modele. focused on the initial sale
What are the pros and cons of using an online service for habitual decision-making decisions?
Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting.One hotel chain received excessive complaints about the wait for elevators, so it
The chapter emphasizes the importance of design thinking to create products that are Easy and fun for people to use. Find an example of a product you own that is not user friendly. How might you redesign it?
Even subtle labelling and packaging cues can make us more or less likely to throw away a partially consumed product. Recent research shows that changing the visual features of product’s packaging can help cut back (or encourage) waste. Researchers studied whether consumers were more likely to
In this chapter, you learned about some retailers that convert their whole store into a “being space.” How does this concept apply to the RH strategy and how might it affect its sales?
In this chapter, you learned that context effects and more specifically, atmospherics can affect consumers’ behavior in a store. Look over some of RH’s lavish galleries at rh.com/galleries. How might the gallery atmospherics lead to more purchases of RH products and services?
What elements of RH’s approach could be appropriate for retailers that are at price levels below the high/end prestige level of a retailer such as RH?
RH’s retail strategy is designed to __________.a. get people into physical storesb. increase online salesc. increase the number of brick-and-mortar storesd. focus on high-turnover low-margin itemse. offer low-end merchandise that sell quickly
RH understands that a consumption decision can be influenced by the way a product looks but also by how customers might use the product. This perspective is known as __________.a. touchpoint marketingb. the purchase environmentc. design thinkingd. TQMe. Gemba
Retailers like RH create shopping themes that resemble a commercial living room where people can go to hang out and relax. This type of strategy converts the physical store into a __________.a. pop-up storeb. being spacec. pure play businessd. showrooming experiencee. shopping orientation experience
RH consciously designs its retail spaces to evoke certain effects that will impact the potential buyers. This practice is called __________.a. atmosphericsb. showroomingc. themingd. an interactive stylee. a dyadic encounter
RH’s products would be classified as __________.a. recycled goodsb. beaconsc. luxury goodsd. discount goodse. situational self-image products
Have students think of some product or service they have purchased recently. Then have them respond to the elements of consumer involvement in Figure 5-4. Is their involvement with this product best described as product involvement, message-response involvement, or purchase situation involvement?
What are some obstacles to predicting behavior even if we know a person’s attitudes?
Describe the theory of reasoned action. How does it improve our ability to predict behavior from attitudes?
What is narrative transportation and how does this apply to persuasion?
The Pandora music site attracts about 70 million listeners, who tune in to playlists Pandora creates based on their initial preferences for certain artists. The site uses a music intelligence algorithm to dissect the characteristics of favorite songs and serve up others that are similar.
Some consumer advocates worry that the above forms of weaving brands and products in the content of entertainment amounts to covert advertising, a form of advertising that works under the guise of non-advertising formats. The U.S.’s Children’s Advertising Review Unit expressed concern that
A recent study’s findings sum up the impact of sex appeals: Yes, they get noticed and remembered—but many viewers don’t recall what the ad was plugging! And, males do like provocative messages more than females, but this doesn’t translate into stronger brand attitudes. Another study looked
A metaphor places two dissimilar objects into a close relationship such that “A is B,” whereas a simile compares two objects such that “A is like B.” A and B, however dissimilar, share some quality that the metaphor highlights. Metaphors allow the marketer to apply meaningful images to
A brand that wants customers to see it as a “friend” by depicting a model using it is more effective when the product image appears horizontally and near the model. On the other hand, if a brand wants customers to see it as a “leader,” the advertiser will have better luck if it physically
What is the difference between an absolute threshold and a differential threshold?
What do we mean by the concept of augmented reality? Give an example that is not discussed in the chapter. How does this concept differ from virtual reality?
“Brand meanings live in the minds of consumers.” Explain this statement.
What marketing opportunities could exist for global marketing in the metaverse? What potential obstacles would have to be overcome to make global marketing successful?
The visual and auditory capabilities in the metaverse enable creativity but could also lead to sensory overload. How can companies avoid this negative phenomenon, particularly in a virtual environment that is minimally under the control of any individual marketer?
Most brands in the metaverse will probably also exist IRL (In Real Life). How can brands use metaverse initiatives to increase sales of IRL products? What steps should marketers take to ensure that metaverse promotions do not damage the overall brand identity, impacting IRL sales?
In its current manifestation, the metaverse isa. a single connected/interoperable universeb. several separate digital entities, each with its own rules for access & membershipc. only conceptual and cannot yet be accessedd. only available for gaming applicationse. illegal
In metaverse jargon, IRL stands fora. Internal Roblox Layerb. International Reality Leaguec. In Real Lifed. Insignificant Risk of Liabilitye. Instant Realization of Liability
The primary function of Nonfungible Tokens (NFTs) is toa. provide game “pieces” for virtual gamesb. make change for financial transactions conducted in the metaverse (like digital coins)c. certify ownership of digital artd. facilitate metaverse investments in Bitcoine. reduce the chances of
Consulting firm McKinsey & Company predicts that global spending in the metaverse could reach what amount by 2030?a. $5 trillionb. $5 billionc. $5 milliond. $30 trillione. 10,000 Bitcoin
Regarding consumer behavior in the metaverse, which is true?a. Evaluating product quality is much easier in the metaverse than in the real world.b. Consumers will always prefer the real world to the metaverse.c. Sensory stimuli like smells, tastes, and textures are heightened in the metaverse.d.
Why do U.S. phone numbers have seven digits? (not including the area code)?
Mindfulness training often claims to help people change how they eat, how they work out, and how they study. Do you agree?
Research shows that taking photos of experiences with the intention to share them reduces one’s enjoyment of the experience. This happens because the goal of sharing involves the possibility of feeling judged by others. Has that happened to you? Can you describe the experience and the reactions
The “Google effect” describes our tendency to place our trust in a search engine without bothering to think for ourselves. Do you agree that this is a problem? If so, what do you think might be the consequences? Is there any way to prevent “digital amnesia”?
Discuss some of the ways that the limited decision-making and self-control capabilities of young children could lead them to make inaccurate assessments of advertising messages. Use examples to illustrate.
If you were designing an ad campaign directed at 6-10-year-old kids, what principles could you use to ensure that you are communicating to them in an appropriate and responsible manner, while still promoting your product?
What are the risks to the children serving as kidfluencers who are allowed by parents (and encouraged by marketers and fans) to take on this role? What limitations regarding kidfluencers, if any, should advertisers voluntarily agree to and/or legislators enforce by law?
Advertising targets the brain’s limbic system, which is in charge of a person’sa. sensing of stimuli like the senses of smell and touch.b. emotional responses.c. interpretation of color.d. cognitive behavior like decision-making skills and self-control.e. ability to move one’s limbs (arms and
An important part of brain physiology is the prefrontal cortex which is responsible fora. interpretation of color.b. interpretation of sounds.c. emotional responses.d. cognitive behavior like decision-making skills and self-control.e. ability to interact with others.
The prefrontal cortex is not fully developed until about agea. 25.b. 50.c. 4.d. 18.e. The prefrontal cortex continues to develop throughout one’s life.
A key reason that influencers are so effective in marketing is thata. consumers consider influencers as more trustworthy and relatable than traditional “celebrities” because they are “everyday people.”b. influencers typically have advanced degrees or other credentials.c. influencers are
In response to concerns about advertising’s impact on children, advertisers and/or social media companiesa. have taken little or no action.b. have stopped advertising to people under the age of 18.c. no longer use children as actors or spokespeople in their ads.d. have limited the collection of
What is cognitive dissonance?
Name the levels in Maslow’s hierarchy and give an example of a marketing appeal that is focused at each level.
The chapter discusses the quest by many consumers to quantify their personal actions –exercise, bodily functions, finances, and perhaps even the number of dates they went on this month. As we continue to “outsource” these measurements to technology and share them with our networks, do you
Our online behaviors also can satisfy needs at different levels of Maslow’s hierarchy of needs, especially when we participate in social networks such as Facebook. Web-based companies can build loyalty if they keep these needs in mind when they design their offerings:
The text notes that marketers continue to push the envelope to create spectacles that will increase consumer involvement with their messages:
Choose a product without an apparent gamification strategy, and design a campaign that uses games to engage with users. Test your creativity by designing something more involved than simply winning badges for buying more of the product.
What makes a “good” game? Create a list of dos and don’ts for effective marketing gamification.
Does gamification work with all demographics (age, income, gender, education)? What game design elements should be considered when marketing to different demographic segments?
Gamification is particularly useful with which generations?a. Baby Boomers and Childrenb. Children and Gen Zc. Millennials and Gen Zd. Gen X and Baby Boomerse. Children and Millennials
The psychology of gamification includes all but which one of the following?a. Consumers can choose to play rather than being “forced” to watch an ad.b. Games give users control.c. We have a tendency to form habits.d. Games satisfy a need for achievement.e. There is no chance of failure with a
One study cited in the case found that what percent of study respondents would be more likely to make a purchase from a brand if they had enjoyed playing a game offered by the company?a. 60%b. 99%c. 10%d. 20%e. Most respondents said that games did not affect their purchase behavior.
The gamification market is projected to grow to what size by 2026?a. $30 millionb. $38 billionc. $1 trilliond. $2 billione. $10 million
A major goal of marketing gamification isa. varietyb. engagementc. awarenessd. fune. stimulation
As consumers increasingly interact with one another in digital form, what are the ramifications for real-world human relationships?
Talk to car owners and probe to see what (if any) relationships they have with their vehicles. How are these relationships acted on? To give you some additional insight, check out a YouTube video called I Love My Car! that originally aired on the TV show My Strange Addiction.
Amazon’s Echo is an example of a consumer product that relies on .a. artificial intelligenceb. roboticsc. digital algorithmsd. big datae. the Internet of Things
As more people adopt AI technologies such as Amazon’s Echo, we will likely see _____.a. an increase in the volume of big data collected about individual preferencesb. a decrease in the volume of big data collected about individual preferencesc. no change in the volume of big data collected about
Which of these groups is most likely to utilize a technology such as Alexa?a. Baby Boomersb. Digital nativesc. Hispanicsd. Older consumerse. Men
Technologies such as Alexa and Siri rely on software to interact with consumers known asa. the Internet of Thingsb. voice recognitionc. visuald. lifelog softwaree. robot companion
In the age of AI, promotion will likely be directed more toa. “pull” activitiesb. image-oriented advertisingc. influencer advertisingd. “push” activitiese. personal selling
What is eco-wakening, and what are the likely consequences for consumer behavior?
In today’s wired world, consumers can run, but we can’t hide: If someone wants to know where we are or where we’ve been, the data are there for the asking. As with web tracking, there is value here: We can easily identify by looking at hundreds or even thousands of reviews the best sushi
A case involving Wendy’s fast-food chain made national headlines when a woman claimed she had found a finger in her bowl of chili. The restaurants became the butt of jokes (some said they served nail clippers with their food instead of forks), and sales dropped dramatically at the company’s
The chapter discusses the positive and negative potential effects of corporate sociopolitical activism (CSA). What’s your feeling—should a company link itself to a social cause, or should it remain neutral?
Fifty-four million dollars for a pair of missing pants? A judge in Washington, D.C., made headlines when he filed a \($54\) million lawsuit against his neighborhood dry cleaner because it lost a pair of his pinstriped suit pants. He claimed that a local consumer protection law entitled him to
A woman in New Zealand apparently died from drinking too much Coca-Cola. Her family said she drank about 2.2 gallons of the beverage every day for years. Prior to her death, she had several rotten teeth removed, and she gave birth to a baby who was born without any tooth enamel. The 31-year-old
If you’re not happy with a product or service, is it worthwhile to complain? In one study, business majors wrote complaint letters to companies. When the firm sent a free sample in response, this action significantly improved how the students felt about it. This didn’t happen, however, when
Compare the use of facial recognition in marketing with other tools of one-to-one marketing, like online cookies or databases that contain detailed personal information gleaned from a variety of sources. How is facial recognition the same or different?
Some retailers use facial recognition to alert staff to the arrival of known shoplifters. What are the pros and cons of this application of the technology?
What steps could companies take to use facial recognition technology ethically? In your answer, consider options for informed consent in various contexts: retail stores, outdoor billboards, and tablets in rideshare vehicles.
Concerns about the use of facial analysis have been primarily about its use in what context?a. law enforcementb. roboticsc. higher educationd. entertainmente. the Internet of Things
Early versions of facial recognition were significantly less accurate when identifying the faces of women and people of color. This inaccuracy has been attributed toa. racismb. sexismc. “training” of the software using images of white malesd. lack of diversity among programmers developing the
Walgreens’ use of facial recognition evaluates shoppers looking at coolers, seeking to determine all the following consumer characteristics excepta. ageb. genderc. products being looked atd. emotional response to displaye. body type
As compared to traditional focus group evaluations of advertising, facial recognition is morea. invasiveb. unbiasedc. entertainingd. time-consuminge. ethical
Concerning the regulation of companies’ use of facial recognition in the U.S.a. The federal government strictly regulates the way facial recognition can be used.b. Three states have passed bills regulating the way facial recognition can be used and other states are considering doing so.c. More
Describe the issues that you considered in each of these facets when you made a recent important purchase.
What is LOHAS and why are people who follow this lifestyle important?
Compile a set of recent ads that attempt to link consumption of a product with a specific lifestyle. How is this goal usually accomplished?
What are three specific kinds of AIOs?
1. What types of questions would you ask the OLG if you were interviewing for an internship? Would it make a difference to you if the internship were in casino operations or in responsible gaming? Why?2. Some argue that gambling is dark consumer behaviour due to the negative impact of this
Showing 4800 - 4900
of 5799
First
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
Last
Step by Step Answers
Get 50% OFF
Claim Now
