Experiencing MIS 3rd Edition David Kroenke - Solutions

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1. How might consumers' perception of Panera's menu and atmosphere affect their dining experience?2. Describe how fast food industry stereotypes might positively and negatively impact Panera.3. What are Panera's competitive advantages? Can any of them be deemed "sustainable"?4. Further research -
How do advertising firms use stereotypes to influence consumer behavior?
1. Explain why House's path-goal theory might affect an organization's decision to adopt a business analytics tool like SAS.2. How could access to SAS data affect an employee's high or low LMX relationship with their leader?3. A leader with which leadership style would be most likely to seek out
How does the knowledge in this chapter help Fox Lake and you?
How does the knowledge in this chapter help Fox Lake and you?
How does the knowledge in this chapter help Fox Lake and you?
How does the knowledge in this chapter help Fox Lake and you?
How can you insert and delete rows and columns and change their size?
Who will volunteer?
What is the single most important task for users on a systems development project? Do you agree?Why or why not? Why must requirements emerge as a result of a conversation between users and IT professionals?
How does the knowledge in this chapter help Fox Lake and you?
Suppose your rafting company has a Web site for customer reviews. In spite of your best efforts at camp cleanliness, on one trip (out of dozens) your staff accidentally serves contaminated food and everyone becomes ill with food poisoning. One of those clients writes a poor review because of that
Why do organizations need business intelligence?
How do business intelligence (BI) systems provide competitive advantages?
What problems do operational data pose for BI systems?
What are the purpose and components of a data warehouse?
What is a data mart, and how does it differ from a data warehouse?
What are the characteristics of data mining systems?
Navigate the Acxiom Web site and make a list of 10 different products that Acxiom provides.
Describe Acxiom’s top customers.
Examine your answers to items 1 and 2 and describe, in general terms, the kinds of data that Acxiom must collect to be able to provide these products to its customers.
In what ways might companies like Acxiom need to limit their marketing so as to avoid a privacy outcry from the public?
According to the Web site, what is Acxiom’s privacy policy? Are you reassured by its policy? Why or why not?
Should there be laws governing companies like Acxiom? Why or why not?
Prepare a 3-minute presentation of your answers to items 3–6.Give your presentation to the rest of the class.
Did this employee have an ethical responsibility to speak up regarding his belief about the quality of the data mining model? Why or why not?
If you were this employee, what would you have done?
The case doesn’t indicate how the data mining model was to be used. Suppose it was to be used at a hospital emergency room to predict the criticality of emergency cases. In this case, would you change your answers to questions 1 and 2? Why or why not?
Suppose the data mining model was to be used to predict the likelihood that sales prospects respond to a promotional postal mailing. Say the cost of the mailing is$10,000 and will be paid by a marketing department having an annual budget of $25 million. Do your answers to questions 1 and 2 change
If your answers are different for questions 3 and 4, explain why. If they are not different, explain why not.
Suppose you were this employee and you spoke to your direct boss about your misgivings. Your boss said, “Forget about it, junior.” How would you respond?
Suppose your boss told you to forget about it, but in a meeting with your boss and your boss’s boss, the senior manager asks you what you think of the predictive ability of this model. How do you respond?
In your own words, explain why a sample can give the same accuracy of results as the entire data set. Under what circumstances would it not give the same results?
Suppose you want to predict the demand for toothbrushes from past sales data. Suppose there are 5 colors and 10 styles. If you want to predict the sales for all types of toothbrushes, how should you sample? If you want to predict the sales for each color and style, would you sample differently? Why
The data miners tried to sell the idea of sampling based on the reduction of work.Suppose instead they had tried to sell the idea based on the idea of equal accuracy.Would the result have been different?
Explain why the knowledge that we are storing exabytes of data is important to decision making.Name and describe three decision-making applications of stored data not mentioned in this chapter.Use one example for each of the four types of BI system in Figure 9-2.
How does the data storage trend described in question 1 impact your university? What types of data do you think are growing the fastest? Of the fast-growing data, what percentage do you think is generated by students? By classroom activities?By administrators? By research? Explain your answer.
Suppose you work for the university and have access to student, class, professor, department, and grade data. Assume the student data includes students’home address, high school, and prior college performance (if any). Describe an unsupervised data mining technique that could be used to predict
Same as question 4, but describe a supervised data mining technique that could be used to predict the success of applicants. Is using a supervised technique more justifiable than using an unsupervised technique? Explain.
Explain how a set of If/Then rules could be used to select facilities for wedding events. Give an example of five rules that would be pertinent to this problem.Given Fox Lake’s size and culture, do you think it is likely that it would embrace an expert system?Explain. How could Anne use such
At Fox Lake, Anne wants to buy data about the marital status of members’ daughters.a. Do you think this activity is ethical?b. Do you think it is a wise business decision?c. Does it matter that the data she needs is publicly accessible? Why or why not?
Data aggregators are companies that obtain publicly accessible data records and combine them into profiles about individuals, families, and organizations.To learn more about them, read:a. Experiencing MIS InClass Exercise 9 (page 214)b. http://blog.fvsu.edu/2008/03/the-data-aggregatorand-you/
Visit four of the following sites and answer the questions in item 4:a. www.acxiom.com/Pages/Home.aspxb. http://atxp.choicepoint.com/default.htmc. www.catalinamarketing.com/company/d. https://schwabpt.com/providers/data/aggregators.htme. www.aristotle.comf. http://donnellymsa.com/
Choose two of the sites you visited in item 3 and provide the following information on each:a. Describe the major products that organization provides.b. Describe the organization’s data sources.c. Describe the organization’s primary customers.d. Describe the organization’s pricing model.e.
In addition to wedding events, Fox Lake offers golf and tennis activities; a restaurant; special events, such as golf and tennis tournaments; and golf, tennis, and swimming lessons.a. Describe three ways that Fox Lake could use its membership data (data that it stores in its own databases) to
Among your team, discuss the role of data aggregators in commerce and formulate a policy for ethical use of data aggregation products.
Among your team, discuss the role of data aggregators in government and formulate a policy for ethical use of data aggregation products.
Prepare a 2-minute presentation for each of your answers to items 4, 5, 6, and 7. Provide your answers to the rest of the class.
Considering the rule-based reservation system:a. Summarize the benefits of having policy determined by rules rather than by computer code.b. What are the consequences of someone entering an incorrect rule? Offer both mundane and drastic examples.c. Considering your answer to partb, if you managed
Examine the OLAP cube in Figure 9-11. The values in this report (or cube as OLAP reports are called)are sums of rental revenue of vehicles.a. Using your intuition and business knowledge, what do you think the value $3,697 means? What do $1,587 and $2,121 mean?b. State three conclusions that you can
Considering customer reservation data, give an example of the use of each of the following:a. Reporting application (other than OLAP)b. Market-basket analysisc. Unsupervised data miningd. Supervised data mininge. Rank your answers to parts a–d on the basis of their desirability. Justify your
Suppose that THL decides to start a van rental business in the United States. Suppose that it is considering opening operations in Alaska, California, Arizona, New Mexico, or Florida.a. Given the nature of THL’s current camper-vehicle rental activities, which of those states do you think would be
Name and describe information systems and technologies that THL could use to mitigate the problems in your answer to part e in question 4.
Why is systems development difficult and risky?
What are the five phases of the SDLC?
How is system definition accomplished?
What is the users’ role in the requirements phase?
How are the five components designed?
How is an information system implemented?
What are the tasks for system maintenance?
What are some of the problems with the SDLC?
Explain how you would use the SDLC to develop GardenTraker.
Define the scope of your system.
Present your answers to item 4 to the rest of the class and obtain feedback from your classmates.
Modify your answer to item 4 based upon feedback you received in item 5.
What does this short exercise tell you about information systems development? Answer this question in such a way that you could use your answer to demonstrate your critical-thinking skills in a job interview.
Do you agree that buying in on a time-and-materials project is always unethical? Explain your reasoning. Are there circumstances in which it could be illegal?
Suppose you learn through the grapevine that your opponents in a competitive bid are buying in on a time-and-materials contract.Does this change your answer to question 1?
Suppose you are a project manager who is preparing a request for proposal on a time-and-materials systems development project. What can you do to prevent buy-ins?
Under what circumstances do you think buying in on a fixed-price contract is ethical?What are the dangers of this strategy?
Explain why in-house development projects are always time-and-materials projects.
Given your answer to question 5, is buying in on an in-house project always unethical?Under what circumstances do you think it is ethical? Under what circumstances do you think it is justifiable, even if it is unethical?
Suppose you ask a senior manager for advice, as described in the Ethics Guide.Does the manager’s response absolve you of guilt? Suppose you ask the manager and then do not follow her guidance. What problems result?
Explain how you can buy in on schedule as well as costs.
For an in-house project, how do you respond to the marketing manager who says that the project should be cancelled if it will not be ready for the trade show? In your answer, suppose that you disagree with this opinion—suppose you know the system has value regardless of whether it is done by the
What do you think of his idea that management thinks they’re negotiating? Should management negotiate schedules? Why or why not?
Suppose a project actually requires 12 months to complete. Which do you think is likely to cost more:(a) having an official schedule of 11 months with at least a 1-month overrun or (b) having an official schedule of 13 months and, following Parkinson’s Law, having the project take 13 months?
Suppose you are a business manager, and an information system is being developed for your use. You review the scheduling documents and see that little time has been allowed for vacations, sick leave, miscellaneous other work, and so forth. What do you do?
Describe the intangible costs of having an organizational belief that schedules are always unreasonable.
If this developer worked for you, how would you deal with his attitude about scheduling?
Do you think there is something different when scheduling information systems development projects than when scheduling other types of projects? What characteristics might make such projects unique?In what ways are they the same as other projects?
What do you think managers should do in light of your answer to question 7?
Assume that you are an intern working with Laura and that you are present at the initial conversations she has with Fox Lake. Assume that Laura asks you to help her investigate this new system.a. Develop a plan for this project using the SDLC.b. Specify in detail the tasks that must be accomplished
Consider the Fox Lake process problem discussed in Chapter 7. Laura has asked you to design a new process that reserves facilities for maintenance.a. Describe the tasks that need to be accomplished for each phase of the SDLC to build such a system.b. Specify in detail the tasks that must be
Use Google or Bing to search for the phrase “what is a business analyst?” Investigate several of the links that you find and answer the following questions:a. What are the primary job responsibilities of a business analyst?b. What knowledge do business analysts need?c. What skills and personal
Ensure that everyone on your team understands the terms viral marketing and viral hook. Also ensure that everyone understands the purpose and functions of a social networking application. Using a wiki, document these terms on your team site.
Visit Facebook or MySpace and find an application that is similar to the one that Fox Lake wants to develop. Do not restrict your search to wedding planning applications. Instead, look for applications that have a similar feel and that probably provide their sponsors a similar value. Create a list
Brainstorm with your team possible viral hooks for Plan Your Wedding. Create a list of five alternatives.Establish criteria for evaluating those alternatives, and then as a team rank those alternatives. Justify your ranking.
Describe how the SDLC pertains to the development of this application. Describe the tasks that need to be accomplished in each phase. Indicate who should perform the tasks: Fox Lake, an outsourced development vendor, or both.
Develop a list of the top five to seven features of your application. Explain how those features pertain to your viral hook. Explain how those features will help increase wedding revenue. Evaluate the four dimensions of feasibility for each of your features. Make assumptions as necessary and
Visit the sites of three social networking application vendors (for example, www.infinistorm.com). Explain how you would use your answer to question 4 when you contact that vendor. Judging from the vendors’Web sites, which one do you think would be most amenable to working with you, given that
Define criteria for success for your application.Assess how likely your application is to achieve success. Compare the potential benefit of your social networking application to the facilities management and scheduling application at the start of this chapter. If you managed Fox Lake, which
If you ask users why they did not participate in requirements specification, some of the common responses are the following:a. “I wasn’t asked.”b. “I didn’t have time.”c. “They were talking about a system that would be here in 18 months, and I’m just worried about getting the order
If you ask IS professionals why they did not obtain a complete and accurate list of requirements, common responses are:a. “It was nearly impossible to get on the users’calendars. They were always too busy.”b. “The users wouldn’t regularly attend our meetings.As a result, one meeting would
If it is widely understood that one of the principal causes of IS failures is a lack of user involvement, and if this factor continues to be a problem after 30+years of experience, does this mean that the problem cannot be solved? For example, everyone knows that you can maximize your gains by
Why do you need to know about the IS department?
What are the responsibilities of the IS department?
How is the IS department organized?
What IS-related job positions exist?
How do organizations decide how much to spend on IS?

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Experiencing MIS 3rd Edition David Kroenke - Solutions

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