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business
exploring management
Experiencing MIS 3rd Edition David Kroenke - Solutions
Describe the impact of your activities on next quarter’s inventories. Appendix
Setting aside the ethical issues, would you say the enterprise system is more a help or a hindrance in this example? Appendix
Clearly, this person is cynical about new programs and new ideas. What do you think might have been the cause of her antagonism?What seems to be her principal concern?
What does she mean by “vicious” compliance?Give an example of an experience you’ve had that exemplifies such compliance. Appendix
Consider her point that the proponents of new programs treat senior managers as the customer. What does she mean? To a consultant, is senior management the customer? What do you think she’s trying to say?
What does she mean when she says, “If someone wants to empower me, she would listen rather than talk”? How does listening to someone empower that person? Appendix
Her examples of “pull change” all involve the use of new products. To what extent do you think pull works for new management programs? Appendix
How do you think management could introduce new programs in a way that would cause them to be pulled through the organization? Consider the suggestion she makes, as well as your own ideas.
If you managed an employee who had an attitude like this, what could you do to make her more positive about organizational change and new programs and initiatives?
In your answer to question 1, explain how the three workgroup information systems create information silos. Describe the kinds of problems that those silos are likely to cause. Use Figure 7-6 as a guide.
Using your answer to question 3, describe an enterprise information system that will eliminate the silos. Explain whether your information system is more like that in Figure 7-7 or more like the one in Figure 7-8. Would the implementation of your system require process reengineering? Explain why or
Is the information system you proposed in your answer to question 3 an application of CRM, ERP, or EAI? If so, which one and why? If not, explain why not. Appendix
Explain how the four sources of challenge discussed in Q5 would pertain to the implementation of the information system you propose in your answer to question 3. Give specific examples of each. Appendix
Assume your team is in charge of the implementation of the system you recommend in your answer to question 4. Describe how each of the four challenges discussed in Q5 pertain to this implementation.Explain how your team will deal with those challenges.Read the Guide on pages 175–176, if you have
Identify the key actors in this scenario. Name their employer (if appropriate) and describe the role that they play. Include as a key player the operations personnel who move stones in the warehouse as well as who load stones on the fabricators’ trucks.
Using Figure 2-2 (page 27) as an example, diagram the stone selection process. Classify this process as a personal, workgroup, enterprise, or interenterprise process. Appendix
The current system is not a paper-based system; it is a stone-based system. Explain why this is so. Appendix
Create an enterprise system that uses a shared database.Change the diagram you created in your answer to question 2 to include this database.(Assume every slab of stone and every location in the warehouse has a unique identifier.) Does the shared database system solve the problems of the
Do you think the customers, designers, and fabricators would prefer the stone-based system or the database system? Explain. Appendix
Suppose you manage the stone vendor company.If you implement the system in your answer to question 4, what problems can you expect? If you do not implement that system, what problems can you expect? What course of action would you take and why?
Explain how a knowledge of enterprise systems can help you become a stone slab client rather than a stone chipper. Appendix
What types of interorganizational systems exist?
How do companies use e-commerce?
Why is Web 2.0 important to business?
How does social capital benefit you and organizations?
How does social CRM empower customers?
Define capital, human capital, and social capital. Explain how these terms differ.
How does the expression “It’s not what you know, but who you know that matters” pertain to the terms you defined in step 1?
Do you, personally, agree with the statement in item 2? Form your own opinion before discussing it with your fellow group members.
As a group, discuss the relative value of human and social capital.In what ways is social capital more valuable than human capital?Formulate a group consensus view on the validity of the statement in item 2.
Visit the Facebook, LinkedIn, Twitter, or other social networking presence site of each group member.a. Using the definition of social capital value in this chapter, assess the value of each group member’s social networking presence.b. Recommend at least one way to add value to each group
Suppose you each decide to feature your Facebook or other social networking page on your professional résumé.a. How would you change your presence that you evaluated in item 5 in order to make it more appropriate for that purpose?b. Describe three or four types of professionals that you could add
Imagine that you are the CEO of a company that has just one product to sell: You!a. Review the Enterprise 2.0 SLATES principles in Figure 8-10 and assess how each could pertain to the selling of your “product”(i.e., obtaining a quality job that you want). You can find the McAfee article at:
Suppose that a river rafting company starts a group on a social networking site for promoting rafting trips. Graham, a 15-year-old high school student who wants to be more grown up than he is, posts a picture of a handsome 22-year-old male as a picture of himself. He also writes witty and clever
Suppose you own and manage that same rafting company. Is it unethical for you to encourage your employees to write positive reviews about your company? Does your assessment change if you ask your employees to use an email address other than the one they have at work?
Suppose you own and manage the rafting company and that you pay your employees a bonus for every client they bring to a rafting trip. Without specifying any particular technique, you encourage your employees to be creative in how they obtain clients. One employee invites his MySpace friends to a
Assume you have a professor who has written a popular textbook. You are upset with the grade you received in his class, so you write a scandalously poor review of that professor’s book on Amazon.com. Are your actions ethical?
Suppose you were at one time employed by the river rafting company and you were, undeservedly you think, terminated by the company.To get even, you use Facebook to spread rumors to your friends (many of whom are river guides) about the safety of the company’s trips. Are your actions unethical?
Suppose that you were at one time employed by the rafting company and were undeservedly terminated. You notice that the company’s owner does not have a Facebook account, so you create one for her.You’ve known her for many years and have dozens of photos of her, some of which were taken at
Read the situations in items a through g and answer the questions contained in each.
Based on your answers in question 1, formulate ethical principles for creating or using social networks for business purposes.
Based on your answers in question 1, formulate ethical principles for creating or using user-generated content for business purposes.
Summarize the risks that a business assumes when it chooses to sponsor user-generated content.
Summarize the risks that a business assumes when it uses social networks for business purposes.
Do you think Anne’s post that she was “Out too late last night” was inappropriate, given that she knew that her professional colleagues were reading her page? Explain your answer.
Anne and Lisa contend that Facebook allows employees to get to know each other better in “real life” and not just on the job. Both of these women are very successful business professionals, and they believe such knowledge is important. Do you? Why or why not?
Bob is skeptical that Facebook has potential business applications. He thinks social networking sites will become as lame and as uninteresting as business blogs and corporate holiday cards. Do you agree? Why or why not?
In the olden days before social networking, instant messaging, email, and “free” long distance phone calls, social networking was restricted to the people in your department, or maybe those who worked on your floor.You knew the people to whom you revealed personal data, and they were close to
Do you think it was appropriate for the senior manager to invite distant subordinates in the organization to be friends? Why did this action put the junior employees in a tight spot? What advantages accrue to the senior manager of having very junior friends? What advantages accrue to the junior
All of the people in this dialog update Facebook using iPhones that they purchased with their own money. Because they are not using a corporate asset, managers at Pearson would be unable to stop these employees from using Facebook, if they wanted to. How does this fact change the power structure
As the lawyers say, “You cannot unring the bell.” Once you’ve revealed something about yourself, you cannot take it back. Knowing that, what criteria will you use to decide what you will post on a social networking site that is read by your professional colleagues?How do those criteria differ
Recall the process that you used when you applied for admission to your university. Classify that process in terms of the four interorganizational system types in Figure 8-1. Do you think a system of a type other than the one you used would be better?Why or why not?
Shop for a Sonos
audio system (or any other Sonos audio product). You can buy this product from Sonos itself, or you can buy it from online vendors of electronic equipment. Compare prices and terms. Describe how Sonos has channel conflict and explain how it appears to deal with that conflict.
Google or Bing “Chloé” and search for sites that offer Chloé fashion products. Identify companies that have purchased the Chloé AdWord. Follow three or four such links. Identify as many Web 2.0 features in the sites that you encounter as you can. Explain what you think the business rationale
Visit either www.lie-nielsen.com or www.sephora.com. On the site you chose, find links to social networking sites. In what ways are those sites sharing their social capital with you? In what ways are they attempting to cause you to share your social capital with them? Describe the business value of
Describe the potential use of AdWords and AdSense by Fox Lake for advertising its wedding services.Which, if either, of these would you recommend for Fox Lake? Why?
Explain how to assess the social capital of a wedding party. Is it possible to compare the social capital of two different wedding parties? If so, how? If not, why not? In what ways is knowledge of the relative social value of two wedding parties useful to Fox Lake? Are such considerations tawdry?
Describe techniques that Fox Lake could use to encourage wedding parties to contribute their social capital to Fox Lake. On the surface, Fox Lake appears to be the primary beneficiary of such a contribution.What can Fox Lake do to increase the value of such contributions to wedding parties?
Describe ways that Fox Lake can make it easy for wedding parties to contribute their social capital to Fox Lake via Facebook and Twitter.
Traditional CRM, in which resources are allocated to customers on the basis of their lifetime value, makes no sense for weddings, unless Fox Lake wants to market to those most likely to divorce. Anne understands this and decides that Social CRM makes more sense. Suppose she wants to create a
Summarize your recommendations for Anne in a one-page memo.LO-1
Prepare a 2-minute summary of what you have learned from this exercise that your group’s members could use in a job interview. Give your presentation to the rest of the class.
Using Figure 3-7 as a guide, summarize the ways in which IS gives THL a competitive advantage.Discuss each of the elements in Figure 3-7.
Visit www.kiwiexperience.com and click “Design Your Own Trip.” Select a variety of locations in the Adrenalin, Nature, and Kiwi Culture menus. Select several locations in each category and then select a pass that fits your destinations.a. Evaluate this user interface. Describe its strengths and
What do business professionals need to know about computer hardware? appendix
What is the difference between a client and a server? appendix
What do business professionals need to know about software? appendix
Why are thin clients preferred over thick clients? appendix
Is open source software a viable alternative? appendix
How does the knowledge in this chapter help Kelly and you? appendix
Your roommate, a political science major, asks you to help her purchase a new laptop computer. She wants to use the computer for email, Internet access, and for note-taking in class. She wants to spend less than $1,000.a. What CPU, memory, and disk specifications would you recommend?b. What
Your father asks you to help him purchase a new computer. He wants to use his computer for email, Internet access, downloading pictures from his digital camera, uploading those pictures to a shared photo service, and creating documents for members of his antique auto club.a. What CPU, memory, and
Due to cuts in the university’s budget, your campus newspaper has lost its funding, and you and a group of five students have decided to replace it with your own newspaper. To do so, your group decides that it needs three computers. At least two of them need to be laptops. One can be either a
Summarize Mark’s view of the computer industry. Is there merit to his argument?Why or why not? appendix
What holes do you see in the logic of his argument? appendix
Someone could take the position that these statements are just empty rantings—that Mark can say all he wants, but the computer industry is going to keep on doing as it has been. Is there any point in Mark sharing his criticisms?
Comment on Mark’s statement—“Viruses are brought on by user stupidity, that’s all.” appendix
All software products ship with known problems. Microsoft, Adobe, and Apple all ship software that they know has failures. Is it unethical for them to do so? Do software vendors have an ethical responsibility to openly publish the problems in their software? How do these organizations protect
Suppose a vendor licenses and ships a software product that has both known and unknown failures. As the vendor learns of the unknown failures, does it have an ethical responsibility to inform the users about them? Does the vendor have an ethical responsibility to fix the problems? Is it ethical for
Do you agree that the change of technology is relentless? What do you think that means to most business professionals? To most organizations? appendix
Think about the three postures toward technology presented here. Which camp will you join? Why? appendix
Write a two-paragraph memo to yourself justifying your choice in question 2. If you chose to ignore technology, explain how you will compensate for the loss of competitive advantage. If you’re going to join one of the other two groups, explain why, and describe how you’re going to accomplish
Given your answer to question 2, assume that you’re in a job interview and the interviewer asks about your knowledge of technology. Write a three-sentence response to the interviewer’s question. appendix
Microsoft offers free licenses of certain software products to students at colleges and universities that participate in the Microsoft Developer Network (MSDN)Academic Alliance (AA). If your college or university participates in this program, you have the opportunity to obtain hundreds of dollars
Suppose you work at FlexTime and Neil has asked you to help analyze the software situation. He wants to compute the total costs of three alternatives: (1)upgrading to Version 3 of the current software, (2)licensing the open source software, and (3) licensing another vendor’s thin-client software.
Consider uses for Surface at your university. How might Surface be used in architecture, chemistry, law, medicine, business, geography, political science, art, music, or any other discipline in which your team has interest? Describe one potential application for Surface for five different
List specific features and benefits for each of the five applications you selected in question 1. appendix
Using the five-component framework, describe the tools, documentation, and facilities that Microsoft or one of its partners must provide to enable widespread development of Surface applications.
Suppose you and your teammates want to start a consulting firm. Describe the opportunity for your firm that exists in your answer to question 4.Describe specific services that you could provide to help others create Surface applications.
Suppose you and your teammates want to start a consulting firm. Describe the opportunity that exists as a developer of complete and finished Surface applications.
You will sometimes hear the expression, “Emerging technology is constantly leveling the playing field,”meaning that technology eliminates competitive advantages of existing companies and enables opportunities for new companies. How does this statement pertain to your answers to questions 5 and
Explain how selling direct has given Dell a competitive advantage.
What information systems does Dell need to have to sell directly to the consumer? Visit www.dell.com for inspiration and ideas.
Besides selling direct, what other programs has Dell created that give it a competitive advantage? appendix
Consider Dell’s recent financial troubles.a. What are the implications of the company’s tactics when revenue falls 63 percent but sales fall only 23 percent?b. Intel sells CPUs and memory, and its sales have stabilized. Dell and HP make computers, and their sales continue to decline. Assume the
How does organizational strategy determine information systems structure? (Appendix)
What five forces determine industry structure? (Appendix)
What is competitive strategy? (Appendix)
How does competitive strategy determine value chain structure? (Appendix)
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