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Library And Information Center Management 9th Edition Barbara B.Moran , Claudia J.Morner - Solutions
4. If you had the capacity to give a large gift to a library, how would you want that money to be spent? Share your ideas with group members.
• Be familiar with some of the challenges that managers face
• Be able to identify the three generations of workers in libraries today and their characteristics
• Know ways that individuals can acquire the skills needed to become managers
• Be able to discuss the differences in the work that managers and nonmanagers do
• Know why it is important that all professionals take charge of their own career development
1. Lou has been a reference librarian since she graduated from library school almost 40 years ago. She is planning to retire next month. One of her friends asked her, “Lou, did you ever think of doing anything besides being a reference librarian?”Lou replied that she had always enjoyed her
2. Understanding yourself is critical when you are choosing what career path to take. Some people have a very clear idea of what they want to get out of their careers, while others have either a vague idea or perhaps no idea at all. If you have never taken a career compatibility test, see if you
3. Duckettville is a medium-sized town in the heart of Tennessee. Due to its proximity to a fast growing city, Duckettville is experiencing steady population growth. The feel of the town was one of the attractions for Meredith, the new assistant manager of the Duckettville Library. After having
4. Jennifer is a new, genY manager who always has her smartphone or laptop with her; she is most comfortable communicating electronically in all situations.She supervises a group of 10 employees of various ages and years of experience.Some of the individuals she supervises have begun to complain
1. Robert Quinn wrote:As one moves up the organizational ladder, matters become less tangible and less predictable. A primary characteristic of managing, particularly at higher levels, is the confrontation of change, ambiguity, and contradiction.Managers spend much of their time living in fields of
2. Joseph Berk and Susan Berk note that:Mentoring is a complex subject. There are advantages and disadvantages to the practice. Obviously, those in the organization who don’t have mentors may resent those who do. . . . [I]f one wishes to continue to advance, developing a network that includes a
3. Assume that you have just been appointed to your first managerial position.What things would you do on your first day? Make a list of your five top priorities and compare them with the top priorities of one or more colleagues.
4. Diane Brady pointed out:Managers looking to get ahead in the 21st century will need a completely different set of tools than their counterparts in the last century. . . With change the only constant, managers will have to be far more entrepreneurial.Anyone inclined to wait for orders or follow
(Appendix) How is this affected by business policies concerning prices and credit sales? LO2
• Understand why managers are important in all organizations
• Be familiar with the most common functions that managers perform
• Be able to discuss the roles that managers play in organizations
• Be familiar with the three levels of management and the skills needed in each
• Know the major differences between managing in the for-profit and the not-for profit sectors
• Be able to identify some of the challenges faced by today’s managers
1. The city of Charlotte, North Carolina has long prided itself on its public library system. “The Charlotte Mecklenburg Public Library has been renowned for its reinvention and growth. It was named the Library Journal Library of the Year in 1995, and up until two years ago was seeking new ways
2. Think about a job you held in the past or have now. First, consider your supervisor and his or her general behavior, managerial style, and attitude. Then think about your fellow employees, and your perception of their competence and of their attitudes towards their work, the organization, and
3. There was great rejoicing at the Carville Public Library. Sam Gates, the director, was leaving. The staff had been hoping for this announcement since he arrived six months ago. Why this rejoicing? If asked, the staff would have answered,“Because the man has serious psychological problems that
1. Brynjolfsson and McAfee in their book, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, point out that although the Fourth Industrial Revolution will bring about many beneficial results, it will also bring about some thorny challenges. “Rapid and
2. Henry Mintzberg wrote, “The manager can never be free to forget the job, and never has the pleasure of knowing, even temporarily, that there is nothing else to do. . . . Managers always carry the nagging suspicion that they might be able to contribute just a little bit more. Hence they assume
3. In 2001, Rosabeth Moss Kantor wrote, “Success requires a more complete makeover, namely rethinking the model for how to organize the work of the whole organization.It requires challenging traditional assumptions about relationships with customers, internal and external communication, decision
• Understand why knowledge of the evolution of management theories is important to today’s managers
• Be able to discuss the major schools of management thought and how each reflects the time period in which it was developed
• Know some of the major differences between the organizations of today and those that existed when the various perspectives were developed
• Be able to explain why there is not just one “best” way to manage
• Be ready to discuss what you think will be the prevalent management “schools”of the future
1. Many of the ideas that we think of as modern and cutting edge have been used in the past. Some years ago, an article in Harvard Magazine dealt a serious blow to the Hollywood version of pyramid building, in which Charlton Heston as Moses commands the pharaoh to “Let my people go!” The
2. You are a library director in an academic library in 1938—long before the advent of any computer technology in libraries. It is the era of typewriters and adding machines (both non-electric), of duplicate hand-written or typed book cards, of typing short-form original cataloging if LC cards
3. Proponents of EBM encourage managers to be more “scientific” by using research to gather data that is then used in making managerial decisions, but management is both a science and an art. In a recent article in Evidence Based Library and Information Practice, Denise Koufogiannakis argues
4. Have you ever worked in a job where the supervisor was a micromanager who constantly checked up on your work and acted as though you were incapable of making any decisions on your own? How did that make you feel? Did you work up to your full capacity on that job? Do you think managers who
1. The psychologist, Abraham Maslow, thought that humans were perpetual wanting animals. He wrote, “Most members of our society who are normal, are partially satisfied in all their basic needs and partially unsatisfied in all their basic needs at the same time.”69 Do you think that Maslow is
2. How does a knowledge of the managerial practices of the past improve the performance of today’s managers?
3. Douglas McGregor, the originator of Theory X and Theory Y, wrote, “The average person learns, under proper conditioning, not only to accept but to seek responsibility. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in the solution of organizational
4. What kind of workplace would you expect if Frederick W. Taylor were your boss?What about Mary Parker Follett? Elton Mayo? What would you expect to be the strengths and weaknesses of each of these workplaces? If you were able to pick your boss, whom would you choose?
5. Consider all the schools of management discussed in this chapter and then think about workplaces with which you are familiar. Can you see elements of these various school being used in contemporary organizations?Would any of these organization been improved by changing their management
• Identify the factors or pressures that necessitate change
• Understand barriers to making changes
• Learn how to participate in and foster a climate of change
• Know the importance of communication in the change process
1. You are part of a team that is redefining reference services in your county library. This library is the central library in a system made up of the central library and five branch libraries. Other team members work in the central library.How would you go about involving the 10 other reference
2. You share a workspace with another employee who is outspoken and hostile to just about everything your manager suggests. You think the manager’s ideas are great and you really want to get moving to implement them. Why would someone be negative and resentful? What could you do to help change
3. Why is it sometimes easier to make changes when they are seen as temporary experiments rather than hard and fast? What are some ways a library or information center could experiment with change? Make a list of ideas to propose to your classmates.
4. You are a manager of a library department that will be merged with another department, for example Interlibrary Loan merges with Circulation or choose another combination. The reasons are that there will be better coverage at circulation during down ILL times and also that cross training will
1. Mahatma Gandhi once said, “We must become the change we want to see.”23 How do you think this quote applies to employees in a library or information center? Can you give examples where you have changed and that change has affected those around you?
2. Robert E. Quinn24 sees empowerment as a critical ingredient to creating change in an organization.He proposes two approaches to empowerment that are listed below. Look at the descriptions and consider in which management environment you would be the most comfortable: mechanistic or organic.
3. Make a list of changes you have experienced either in your life or at work. Compare your list to another’s and talk about the similarities or differences.
4. A library you use has asked you to come to a staff meeting to discuss your opinion about services and especially any ways that the library could improve what they offer. Make a list of points you would make for that library. Compare your list to another’s. Are they similar or different?
• Understand the reason for planning
• Know the basic parts of a strategic planning process
• Be familiar with the process of decision making
• Recognize the role of policies in a library or information center
1. Mahatma Gandhi once said, “A policy is a temporary creed liable to be changed, but while it holds good it has to be pursued with apostolic zeal.”25 Make a list of library or information center policies. Then note which policies have had a long history and which have been implemented as a
2. Select a library or information center and develop a SWOT analysis:make a list of strengths, weaknesses, opportunities, and threats.
3. Select a library or information center and develop a PEST analysis:make a list of political, economic, social, and technological issues.
4. One of the joys of becoming a professional librarian or archivist is that you can decide how to spend your time and to have some latitude about what work you tackle when. How do you find time to plan when the day-to-day work presses in?
1. Anatole France, French poet and novelist, wrote, “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”26 Do you think managers need to dream to accomplish change in a library or information center setting? If so what techniques might they use to
2. The head of the archive where you work has just announced that the organization will be undergoing a strategic plan. You are excited to actually participate in planning, but some of your colleagues just think it is big waste of time.What can you say to your coworkers to convince them to
3. “If you are not making mistakes then you are not making decisions.” Catherine Cook (MyYearBook.com). What is your comfort level for making mistakes?Are you a perfectionist, the opposite, or somewhere in between? Can you describe a mistake you made? What could you have done differently? What
4. Consider the differences between individual and group decision making. Make a list of the kinds of decisions that are best made by a group and those that are best made by an individual.
• Have a clear understanding of the roles involved in a library building or renovation project
• Be able to justify the need for a library renovation
• Understand the basics of capital funding for building projects
• Know the steps for a library building project from site selection to post occupancy evaluation
• Understand the need for and components of an emergency plan
1. The principal of West Junior High School, Jake Hazard, has finally convinced the Superintendent and School Committee that West should be renovated and expanded. Everyone in the school and many parents have worked hard to develop a library architectural program. However, this is the first time
2. How to look at a library—observational research. Visit a library or information center at a busy time of day. Make a note of the date and time of your observation.Do not communicate to library staff, but see what you can learn by observing.Look for the following:• Before you enter the
3. Sally, a reference librarian, is having lunch in the faculty lounge. She joins an engineering professor, Walter Peterson. Walter finishes his sandwich and then starts questioning Sally about the plans for a new engineering library. “Gosh, it seems to me that the university should spend the
4. You are a technical services employee at the library in the City Art Museum. You have been asked to serve on a committee to develop an emergency plan for your library. To date there has been no emergency planning for the library; however, the museum itself does have a plan for evacuating
1. You are noticing a lot of graffiti in some quiet sections of the library. How will you go about dealing with this problem?Discuss possible solutions with your group.
2. Make a list of questions you have for the architect candidates who will be interviewed about designing an addition to your city library. Although you are a special collections librarian working with the local history collection, you should consider all aspects of the library as you develop your
3. The library has $7 million in funding for a new branch library. You are the branch librarian and you have been working hard to create the best learning environment for your students and faculty. You participated in the programming and worked with the architects as they began design development.
4. Your branch library is completed and everyone is moved in. You notice a few aspects of the building that you did not anticipate. Make a list of possible issues with a new building and share your list.
• Understand the necessity of marketing the library or information service to constituents
• Know the role marketing plays in the success of a strategic plan
• Structure a marketing strategy for specific institutional needs
• Recognize the components of a good marketing plan
• Practice ways to communicate the value of information services to the community
• Understand the distinction between the concepts of public relations, publicity, and advertising
• Know basic approaches to evaluating a marketing plan
1. Sidney White, reference librarian at Whitfield Public Library, has just had it.He and his colleague, Samantha Curt, are leaving a meeting with the director, where she assigned them to develop a marketing plan for the library. “It seems like we have taken months to develop our strategic plan
2. Working with another student, identify a library that you think has a good marketing strategy. List two examples of service that impress you. You could focus on the library’s Web site, the physical building, or social media outlets. After you have looked at this library, how does it compare to
3. At a staff retreat, librarians at the State University brainstormed how to better market the library. They agreed that one goal for this year’s marketing plan would be to focus on students and faculty who do not use the library. Make a list of things this group should consider when developing
4. Evaluation of marketing is necessary. Select a library or information center with a presence on social media. What if it was your job to decide if the social media marketing campaign achieved goals? Make a list of ways you could evaluate the success of this marketing effort.
1. Some hospital librarians participate on rounds with medical staff. For more information read “Out of the Library and on to the Floors: Librarian Participation in Nursing Rounds” by Pamela Hargwood and Christopher Duffy.14 What does that have to do with marketing?
2. How can public librarians reach out to schools in town? Why would they want to do so?
3. What are some strategies for marketing the school library to high school students?
4. Customer satisfaction should be a goal for everyone who works in the library or information center. What would be some ways to ensure that everyone, including student workers or volunteers, embraces that goal? Develop a list of “internal marketing” ideas.
5. According to Philip Kotler, “Marketing is the homework that a company does to figure out what the company should make.”15 What homework do you think a library should do? What do libraries “make?” Do you agree that this “homework”is important?If so, how should it be accomplished?
• Understand what organizing is and why it is important
• Know the differences between formal and informal organizations
• Be able to discuss the reasons organizations restructure and the advantages of reorganization
• Be familiar with the reasons that organizational charts are rarely completely accurate
• Be able to explain organizational culture and its importance in all organizations
1. While still in high school, Steve Jobs met fellow computer buff Steve Wozniak who had graduated from the same high school a few years before. The first Apple computers were built in 1976 in the Cupertino, California, garage belonging to Steve Jobs’s parents. The two Steves built 50 computer
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