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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa 10th edition Efraim Turban, Carol Pollard, Gregory Wood - Solutions
Hybrid recommendation engines utilize two or more filtering strategies to create recommendations. Describe the four different approaches to creating a hybrid system.
Perform a search engine query using the terms “data center” 1 “environmental impact”. Describe the environmental concerns that large-scale data centers are creating around the globe and steps that companies are taking to address these concerns. Read about Google’s efforts at
1. Why is it important that companies strive to have high rankings on search engine results pages?2. What two basic strategies did SwellPath use to optimize the Nike Golf website?3. How did Nike take advantage of Olympic star Misty May-Treanor’s popularity to increase its search-related Web
What is the purpose of an index in a search engine?
Why are organic search listings more valuable than paid search listings for most companies over the long term? Even though organic search listings are more valuable, what are some reasons that companies should consider using PPC advertising as part of their search marketing strategies?
Did the FCC’s 2010 ruling favor either side of the debate?
Explain how digital signals are transmitted.
What are bandwidth and broadband?
1. Describe how network technology enables Fresh Direct’s business model.2. What factors are critical to Fresh Direct’s performance?
How are devices identified to a network?
What is an IP address?
What tiers are created by traffic shaping?
1. Describe Google Maps API.2. Why do you think Google provides free noncommercial use of its Maps API?3. Google claims that its Maps API helps a company’s customers and employees make better business and purchasing decisions by visualizing important information on a familiar map. Explain how
Explain how network capacity is measured.
Why has IPv6 become increasingly important?
What are the benefits of a smart city?
1. Why might IPv6 be a business continuity issue for organizations?2. Explain how Sony’s IPv4 enterprise network was restricting the productivity of its workers.3. What problems did duplicate IP addresses cause at Sony? Give an analogy.4. Why did Sony need to run both protocols on its network
What are the benefits of ERM?
Why is creating backups an insufficient way to manage an organization’s documents?
Why might a company have a legal duty to retain records? Give an example.
Why is ERM a strategic issue rather than simply an IT issue?
What are business records?
How did BI help CarMax achieve record-setting revenue growth?
What four factors are contributing to increased use of BI?
What does it mean to drill down, and why is it important?
What is a business-driven development approach?
What are the steps in a BI governance program?
What are two data-related challenges that must be resolved for BI to produce meaningful insight?
What value does BI offer organizations?
What are the differences between databases and data warehouses?
Spring Street Company (SSC) wanted to reduce the “hidden costs” associated with its paper-intensive processes. Employees jokingly predicted that if the windows were open on a very windy day, total chaos would ensue as thousands of papers started to fly. If a flood, fire, or windy day occurred,
How has BI improved performance management at Quicken Loans?
Explain the text mining/analytics procedure.
What is text mining?
How does data mining generate or provide value? Give an example.
Describe data mining.
Explain how Hadoop implements MapReduce in two stages.
How can manufacturers and health care benefit from data analytics?
How can ERM decrease operating costs?
Why might a company invest in a data mart?
What are the operational benefits and competitive advantages of business intelligence?
What is an advantage of an active data warehouse (ADW)?
Why is data mining important?
Why would a company invest in a data mart instead of a data warehouse?
Why is master data management (MDM) important in companies with multiple data sources?
Why do data need to be put into a meaningful context?
Explain the principle of 90/90 data use.
What is the relationship between data quality and the value of analytics?
Why are human expertise and judgment important to data analytics? Give an example.
Explain the four V’s of data analytics.
What is the function of master data management (MDM)?
What are the tactical and strategic benefits of big data analytics?
Describe the data life cycle.
Give three examples of business processes or operations that would benefit significantly from having detailed real-time or near-real-time data and identify the benefits.
What are the business costs or risks of poor data quality?
What is the role of a master reference file?
Explain what processes DBMSs are optimized to perform.
Why is creating backups an insufficient way to manage an organization’s documents?
According to DARPA, what benefits does Nexus 7 provide that could not be realized without it?
Why would drug makers such as Glaxo and Pfizer be willing to share data given the fierce competition in their industry?
View the “Edgenet Gain Real-Time Access to Retail Product Data with In-Memory Technology” video on YouTube. Explain the benefit of in-memory technology.
List three types of waste or damages that data errors can cause.
Why are data in databases volatile?
Why might a company have a legal duty to retain records? Give an example.
What are Nexus 7’s data sources?
How do big data analytics impact the performance of wind farms?
Large-scale big data analytics are expensive. How can the drug makers justify investments in big data?
Explain how soft costs might exceed hard costs. Give an example.
1. Describe Hertz’s new strategy and data solution.2. How did Hertz strengthen customer loyalty?3. How does your data get captured and used to target ads to individuals?4. Describe the potential short-term and longer-term business benefits of integrated data.
Research two electronic records management vendors, such as Iron Mountain.What are the retention recommendations made by the vendors? Why?
How does data quality impact business performance?
Explain what an online transaction processing (OLTP) system does.
Why is ERM a strategic issue rather than simply an IT issue?
How does data mining help I2O achieve its mission?
What are the benefits of big data analytics to the environment and the nation?
What factors have made biomedical analytics feasible? Why?
1. Explain FinCEN’s mission and responsibilities.2. What data and IT problems were limiting FinCEN’s ability to fight financial crime?3. Describe the IT upgrades and capabilities needed by FinCEN in order to achieve its mission.4. On what does financial intelligence depend?5. Why is the ability
What are the functions of databases and data warehouses?
Describe a database and a database management system (DBMS).
What are business records?
What are the benefits of big data analytics to First Wind?
What are the consequences of new drug development failures?
Why are the downstream costs of data errors so high?
1. Why does the Coca-Cola Company have petabytes of data?2. Why is it important for Coca-Cola to be able to process POS data in near real time?3. How does Coca-Cola attempt to create favorable customer experiences?4. What is the importance of having a trusted view of the data?5. What is the benefit
How might companies risk violating regulation or compliance requirements with cloud services?
Why is DaaS growing in popularity?
What is IaaS?
What is PaaS?
Describe the cloud computing stack.
What is SaaS?
When is load balancing important?
What are the characteristics and benefits of virtualization?
Explain virtualization.
How does a virtual machine (VM) function?
Explain three issues that need to be addressed when moving to cloud computing or services.
When are private clouds used instead of public clouds?
Identify four KPIs for a major airline (e.g., American, United, Delta) or an automobile manufacturer (e.g., GM, Ford, BMW). Which KPI would be the easiest to present to managers on an online dashboard? Explain why.
What factors should be considered when selecting a cloud vendor or provider?
Describe the relationship between enterprise architecture and organizational performance.
What is an SLA? Why are SLAs important?
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