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information technology management
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa 10th edition Efraim Turban, Carol Pollard, Gregory Wood - Solutions
What role did trust play in Chris’ ability to commit fraud for so long (i.e., the employer’s trust in Chris)?
How does the ski travel site’s quick response to visitors’ clickstream behavior relate to its profit margin?
1. What pressured or motivated Ducati to implement new digital technology?2. What costs could Ducati cut? What costs could it not cut? For example, could Ducati cut its research and development (R&D) budget? Explain your answers.3. Why did Ducati need to improve communications with dealers?4.
What is a micropayment and why is it beneficial to consumers and businesses that mobile payment systems can process these types of transactions?
Describe some of the mobile payment systems currently available to merchants and consumers.
List some location-based services and explain their value to mobile device users.
What are the most common security risks associated with mobile banking?
How is mobile computing creating an attractive opportunity for advertisers? Will consumers be receptive to this type of communication? Why or why not?
What are the most common types of mobile banking activities consumers perform?
Why is mobile social networking expected to grow dramatically in the next few years?
Why have e-wallets not been widely adopted and what will makers of e-wallets need to do to make this payment method more attractive to consumers?
Describe the mobile entertainment market and the ways people can use their mobile devices to have fun.
What are the two basic types of mobile payment transactions
Explain why the mobile gaming market represents such a lucrative market opportunity.
How has mobile computing changed the retail shopping behavior of consumers?
What are the key benefits of using a mobile wallet? Do you think new improvements to this mobile application will make it more attractive to end-users?
List some ways that travelers and travel-related businesses are using mobile technology.
What are some of the risks faced by consumers who use mobile devices for banking and other financial transactions?
List the types of mobile entertainment available to consumers.
What are some ways in which traditional brick-and-mortar retailers can use mobile technology to enhance a customer’s in-store shopping experience?
How are people using mobile devices to conduct banking and other financial services?
Describe some of the ways that people are using mobile devices to shop for products and services.
QR codes are very popular in Japan and other parts of Asia. Manufacturers place QR codes on product packages and advertisements, making it easy for consumers to access information about the products using a mobile device. Why do you think QR codes are not popular with U.S. consumers? Do you think
Explain why maverick buying might take place and its impact on procurement costs.
Explain how mobile computing technology is being used by brick-and-mortar retailers to enhance the in-store shopping experience.
What is the role of exchanges in B2B?
Why do you think that company employees engage in maverick buying? What can companies do to limit maverick buying?
What are the two basic goals of e-procurement? How can those goals be met?
Discuss the various ways to pay online in B2C.
Briefly differentiate between the sell-side marketplace and e-sourcing.
Discuss the benefits of a B2B exchange to sellers and buyers.
List three online marketing planning recommendations.
What are the two primary goals of companies who engage in e-procurement and what strategies do they use to achieve those goals?
Visit Allybank.com and review the information about its banking services. Do you think that Internet-only banks will eventually attract a significant number of customers away from traditional banks?
Explain the fundamental difference between buy-side and sell-side exchanges in the online B2B market.
How has Amazon maintained its competitive edge?
Why does channel conflict sometimes occur when companies sell their products through both traditional and online channels?
Identify and describe five key challenges faced by online retailers in the market today.
Describe how digital content and services can lead to significantly lower costs.
Why is mobile technology potentially important to the banking industry? What consumer needs does it fulfill?
Describe how an omni-channel retailer is likely to be different from a traditional, single-channel retailer?
Since many gaming apps are free, how do developers make money in this category?
Why would other retailers form an alliance with Amazon.com?
Why are retailers likely to view technology as both a blessing and a curse?
At present, augmented reality apps are still relatively new and have not enjoyed high levels of adoption. What do you predict will happen with this technology? What applications of augmented reality seem most interesting to you? What barriers will have to be overcome to get people to use this
Read Google’s new privacy policy at www.google.com/policies/privacy. What types of information does Google collect about people who use its services? How can people either restrict or avoid having Google collect information about them? How does Google say it uses the information it collects about
As Ally Bank develops its mobile banking service, what guides the company’s development of the necessary technological applications?
How has Amazon adapted the Kindle to new technologies?
How is Amazon’s investment in the Kindle and e-books consistent with other trends in consumer behavior today?
Describe the ways in which online retailer Amazon.com has acted strategically to maintain its position as a leading e-commerce site. What does this suggest about what it takes to be successful in e-commerce today?
1. Find and watch videos of three different MVS applications on YouTube or other video-sharing sites:2. Compare and contrast MVS with marketing strategies using QR codes.
What does the concept of digital native, digital immigrant, and digital dependent help us to understand about people’s use of technology during shopping activities?
How are mobile games different from traditional video games? What advantages do mobile game apps have over traditional game makers?
Visit amazon.com and identify at least three specific elements of its personalization and customization features. Browse specific books on one particular subject, leave the site, and then go back and revisit the site. What do you observe? Are these features likely to encourage you to purchase more
How has Ally Bank attempted to take advantage of negative consumer sentiment toward traditional banks in the industry?
Why did Amazon patent One-Click and other IT infrastructure developments?
What are some creative and constructive ways for traditional retailers to respond to showrooming?
1. Evaluate the mobile features of Chegg’s textbook program. Does it offer services that are truly helpful to college students or are they just a gimmick?2. How does Chegg’s mobile price comparison service provide a benefit to college students? Do you think it helps to increase rentals and
Describe the factors that influence consumer shopping behavior today.
Why did established companies like Nintendo and Sony fail to gain an early position in the growing mobile gaming market?
Why is order fulfillment critical to Amazon’s success?
What is showrooming? Are customers who engage in it acting ethically? Provide reasons for your answer.
1. Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers.2. How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick?3. Why is it important that Macy’s get customers to “opt-in” to its program before
Go to nacha.org. What is the National Automated Clearing House Association (NACHA)? What is its role? What is the Automated Clearing House (ACH)? Who are the key participants in an ACH e-payment? Describe the “pilot” projects currently under way at ACH.
What advantages do sites like Dropbox and box.net have over e-mail as a way of sharing and collaborating on creating documents?
What are some ways you can use social media to solicit knowledge, information, and advice from experts on the Web?
Why are social bookmarking services superior to the traditional method of saving “favorites” or “bookmarks” in a browser?
How can working teams use social media as an alternative to face-to-face meetings?
Describe the ways in which businesses can benefit from using social media monitoring tools?
Describe a typical consumer mashup.
What is an RSS reader?
Why are mashups considered part of social media?
How is Tumblr different from other types of blogging platforms?
What makes Twitter a more attractive communication channel than traditional media for many individuals and organizations?
How will concern for individual privacy affect the growth and expansion of social networking services and other social Web applications?
Why do marketers use blogs and microblogs?
Describe some common ways that marketers can benefit by using social media monitoring tools.
What is a blogging platform?
Describe how mashups create new benefits and functionality from existing data or information.
What is the difference between a blog and a microblog?
How can companies utilize social media collaboration tools to become more competitive?
Why would a business want to create a private SNS? What are some of the challenges associated with doing this?
If you were looking for a job or wanted to build your reputation as an expert in some area related to marketing, what social media tools would you use for personal branding and why?
What are some potential ways that business organizations can take advantage of Second Life’s unique virtual world interface?
Each of the following was listed as an element of social media. Describe each and explain its role in shaping and defining the social Web.a. user-generated content (UGC)b. content controlc. conversationd. community (common values, culture)e. categorization by users (tagging)f. real peopleg.
Explain Facebook’s Open Graph initiative and how it plans to expand its influence across the World Wide Web.
Explain what is meant by “feature convergence” and how it is blurring the distinction between different types of social media tools.
What is the basic difference between the social graph and Berners-Lee’s concept of the Giant Global Graph?
Briefly describe each of the following kinds of social media:a. social networking serviceb. blogc. microblogging serviced. social bookmarking servicee. RSS readerf. sharing communitiesg. mashuph. wiki
What are the major differences between social networking services and older online communities?
What is feature convergence? Give some examples of this trend with regard to social media apps.
Explain Facebook’s Open Graph Initiative? How do Facebook’s social plug-ins play a role in the Open Graph program?
What are some of the most important messages for business organizations in the Cluetrain Manifesto?
What is an API? Why should marketing professionals monitor changes in the kind of APIs available to Web developers?
What are some of the benefits or advantages that Web developers gain from using AJAX technologies?
What are the four primary factors described in the text that set the stage for Web 2.0 or the social Web that we enjoy today?
Why is Web 2.0 referred to as the social Web?
1. Why do you think Blendtec’s video campaign was more appealing to viewers than a traditional product advertisement?2. Why do you think the campaign had such a significant impact on retail sales as opposed to commercial sales (e.g., sales to food service businesses)?
Compare the methods that companies chose to communicate with their customers using the broadcast model vs. the ways that companies can have conversations with their customers using Web 2.0 tools.
What are the basic tools or applications that characterize Web 2.0?
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