Exploring Public Relations And Management Communication 5th Edition Ralph Tench, Stephen Waddington - Solutions

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4. The next time you talk to an adult of the other sex, pay attention to your language style. Is your speech more instrumental or more expressive? Are you using powerful or powerless speech? Think about the ways your language style influences how effectively you are communicating. Write a paragraph
4. How do gender roles, biological sex, and sexual orientation influence the experience and expression of emotion?
4. What is the difference between expressive and instrumental talk?
4. Are masculinity and femininity different cultures? What are some reasons to think they are?
3. Many researchers believe that all behavioral differences between women and men(apart from reproductive behaviors) stem from social infl uences. Do you think that’s true? Can you think of any behavioral differences that might be biological or genetic in origin?
2. The United States is sometimes criticized for being as individualistic as it is. What are some good things about growing up in an individualistic culture? In what ways might growing up in a collectivistic culture be better?
1. Culture is something that we often assume only other people have. What are some of the cultural and co-cultural influences on your behavior?
10. A person who is both highly masculine and highly feminine would be described as _____________.
9. The perception of time as holistic, fluid, and unstructured is associated with the _____________ orientation toward time.
8. People in high- _____________ cultures are raised to believe that certain people or groups deserve to have more power than others.
7. The phrase “looking out for number one” is reflective of the _____________ cultural viewpoint.
6. Within many large cultures are a host of smaller groups of people researchers refer to as _____________.
5. Of the statements below, the best example of expressive talk isa. “If I were you, this is how I would fix your problem.”b. “I think you and Sally should just break up. I mean, what’s the point in hanging on?”c. “I love you and I am so thankful for your support during this rough time
4. The U.S. American phrase “a dime a dozen” is an example of a culturala. normb. jargonc. idiomd. tradition
3. People raised in a/an culture are taught to believe that all people are equal and that no one person or group should have excessive power.a. high-power-distanceb. low-power-distancec. expressived. high-context
2. Researchers Ann Kring and Albert Gordon have found that when it comes to sex differences and emotion,a. men and women report expressing equal amounts of emotionb. men and women report experiencing equal amounts of emotionc. men and women are equally likely to limit or mask their emotional
1. People from the southern United States often say“y’all” when referring to others; however, people from other parts of the United States do not typically use that term. For people from the South, this is an example ofa. in-group language useb. out-group language usec. psychonormative
4. How would you describe your own level of self-monitoring? Where do your ideas about ethics come from?
4. Choose your favorite reality TV show and think about the characters and their communication behaviors. On the basis of what you’ve learned in this section, how would you rate each character in terms of communication competence? What makes some characters more competent than others? Try to
4. What is the difference between effectiveness and appropriateness?How is cognitive complexity defi ned?
4. Why is it important to communicate ethically, when people often have such different ideas about ethics?
3. Implicit communication rules are never taught or verbalized, yet people seem to know and follow them anyway. How do you think we learn implicit rules?
2. Suppose your mom says to you, “I love it when you call me.” What are some ways you could describe the relational dimension of that message?
1. In what ways do we negotiate our own identities through communication? How do we do this as individuals? As families? As societies?
10. A is a characteristic that discredits a person, making him or her to be seen as abnormal or undesirable.
9. The most contemporary model of human communication is the model.
8. The receiver of a message will it, or interpret it.
7. Most people believe that is the number one reason that relationships are ended.
6. The tendency to behave in morally correct ways is a characteristic of a/an person.
5. Research has found that communication with friends and confidantsa. decreases a person’s physical and mental healthb. increases a person’s self-monitoring skillsc. increases a person’s life expectancyd. decreases a person’s ability to relate to his or her own family members
4. An example of a channel-lean communication context would bea. having a face-to-face conversation with your momb. sending a text message to your roommatec. taking a long walk with your romantic partnerd. going deer hunting with your dad and brothers
3. Empathy is best defined asa. feeling sorry for someone elseb. an ability to identify, feel, and relate to what others are feelingc. the ability to keep other people’s feelings separated from your feelingsd. paying attention to how others are evaluating your social skills
2. Ethical communication generally involvesa. treating people fairlyb. honesty in communicationc. avoiding immoral behaviord. all of these
1. All of the following are a type of noise that might inhibit communication excepta. physical noiseb. psychological noisec. psychonormative noised. physiological noise
1. Besides life satisfaction, what other physical and/or mental health benefi ts might computer-mediated communication enhance?
1. Why do you think women might benefi t more than men from access to online communication?
■ evaluate your learning about the future of PR and investigate further sources of information and insight.
■ understand the changing nature of media impact of social media such as Facebook and Twitter on public discourse for good and bad
■ understand the skills required for modern PR practice and how these are changing
■ identify the importance of PR to modern organisations and the multi-faceted opportunities for practitioners
■ discuss the impact of technology on media and PR practice and the reputation of organisations
■ understand the challenges and opportunities impacting the future of PR practice in the medium and long term
■ appreciate the skills and training that are beneficial to PR practitioners in this sector.
■ understand how digital technologies are helping to communicate finance to different stakeholders
■ distinguish the range of interests represented by PR in financial markets
■ identify some of the new PR challenges in global financial centres
■ evaluate your own learning on the fashion industry and fashion public relations.
■ analyse and apply public relations campaigning approaches to the ones in the fashion industry
■ review and critique famous fashion campaigns
■ identify and discuss challenges of working in the fashion industry
■ understand criticism directed towards the fashion industry
■ understand the difference between high (haute couture) and everyday fashion (prêt-à-porter)
■ understand academic critique of sports public relations.
■ critically evaluate sports public relations campaigns
■ understand the different techniques which can be used as part of sports PR programmes
■ recognise different types of sports public relations activities
■ define what sports public relations means
■ better understand the application of two-way symmetrical communication in healthcare.
■ evaluate the opportunities for crossover between healthcare and public relations
■ analyse and apply theories for persuasion to campaigns to improve health outcomes
■ define a stakeholder relationship management view of healthcare
■ understand public relations practice with influencers and celebrities.
■ identify the rise of microcelebrities and influencers
■ analyse the role of public relations in celebrity culture
■ discuss celebrity culture and its relevance for contemporary public relations practice
■ define celebrity, internet celebrity, microcelebrity and influencer
■ understand academic critique of non-profit communication management.
■ critically evaluate non-profit communication and fundraising campaigns
■ understand the different techniques that can be used in non-profit communication
■ recognise the main differences between profit and non-profit communication
■ contextualise the diversity of non-profit organisations
■ understand how corporate communication can help to build and to sustain intangible values such as reputation, image, identity and legitimacy.
■ conceptualise ‘consistency’ and ‘integration’ as key drivers for corporate communication strategy
■ contextualise the strategic role of corporate communication in the societal and organisational environments
■ understand the convergences and divergences among corporate communication, public relations, integrated marketing communication (IMC) and organisational communication
■ define what corporate communication is and explain key concepts associated with it
■ critically evaluate sponsorship as an effective communication tool.
■ understand the ways by which sponsorship can be enacted and how to develop it
■ understand the types of the sponsorship and role of different audiences and parties play in the process of leveraging a sponsorship
■ understand what these different types of sponsorship can do and how they work
■ recognise different types of sponsorship activity
■ define what sponsorship means
■ apply key principles of integrated marketing communications to real-life scenarios.
■ review integrated marketing communications activities through case examples
■ identify and discuss the key principles and methods used to integrate marketing communications
■ consider a variety of different communications channels and tools in order to develop integrated marketing communications
■ evaluate the importance of integrated marketing communications
■ understand the concept of integrated marketing communications
■ evaluate your learning about public affairs and pursue further sources for investigation.
■ appreciate how to apply public affairs theories/principles in practice
■ identify and critically review the knowledge, skills and competencies required of today’s public affairs professionals
■ appreciate the value of public affairs in terms of its potential contribution to the success of organisational strategies and goals
■ identify and critically review key theories, principles and their development and application in contemporary public affairs
■ identify and critically discuss the nature, role and scope of the public affairs function and its relationship with public relations
■ recognise business-to-business activity through case study examples.
■ apply this understanding to simple, relevant, real-life scenarios
■ understand the evolving role of digital and social media in business-to-business reputation and relationship building
■ recognise the key role of the business and trade media in shaping perceptions
■ distinguish business-to-business public relations from consumer PR
■ define and describe business-to-business public relations

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