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management information systems
Management Information Systems Managing The Digital Firm 17th Global Edition Kenneth Laudon, Jane Laudon - Solutions
4. Define the concept of systemic effects. Explain why it is important for you as a general or functional manager to be aware of this concept.
3. Provide two examples, from your personal experience, of information systems that generate positive and negative unintended results.
2. Provide an example of two organizations in which you think a similar information system would engender two very different outcomes. Explain why.
1. Describe the difference between information systems and information technology. Provide an example of each.
5. The four components that make up an information system and the manner in which they interact. 6. How to design successful information systems and how to troubleshoot problematic information systems implementations.
4. The influence of the firm’s context and the external environment in which it is embedded on organizational information systems.
3. The principal reasons why modern firms create and deploy information systems.
2. The definition of information system success and information system failure.
1. The definition of information system (IS) and information technology (IT), and the difference between the two concepts.
4. Describe Moore’s law and its direct and indirect effects on organizations.
3. Explain why modern firms are increasingly selecting CIOs from the managerial ranks rather than from the technology ranks.
2. Explain why it is critical to the success of modern firms that general and functional managers be directly involved in information systems and technology decision making.
1. Define the following terms: general manager, functional manager, CIO, end user. Explain how these roles differ and the skill set each role requires.
5. To identify, and avoid, the risks that arise when general and functional managers decide to abdicate their right (and duty) to make important information systems decisions.
4. To identify why it is important for general and functional managers to be involved in information systems decisions.
3. To identify organizational and information technology trends that have led to the current popularity of IT-based information systems.
2. To define the role of the modern chief information officer (CIO).
1. To define the terms general manager, functional manager, and end user. You will also learn to articulate the difference between these concepts.
11-16 Will cars really be able to drive themselves without human operators? Should they? (p 35)
11-15 What ethical and social issues are raised by self-driving car technology? (p 35)
11-14 Are self-driving cars good business invest- ments? Explain your answer. (p 35)
11-13 What are the management, organizational, and technology challenges posed by self- driving car technology? (p 35)
11-12 With a group of classmates, select two enterprise content management (ECM) products, such as those from Oracle, OpenText, and IBM. Compare their features and capabilities. To prepare your analysis, use articles from computer magazines and the websites of the ECM software vendors. If possible,
11-11 This project will give you experience using shopping bots to search online for products, find product information, and find the best prices and vendors. Select a digital camera you might want to purchase, such as the Canon PowerShot SX540-HS or the Olympus Tough TG-6. Visit MySimon, Bizrate,
11-10 Expert systems typically use a large number of rules. This project has been simplified to reduce the number of rules, but it will give you experience working with a series of rules to develop an application.When employees at your company retire, they are given cash bonuses. These cash bonuses
11-9 Canadian Tire is one of Canada’s largest companies, with 58,000 employees and 1,686 stores and gas bars (gas stations) across Canada selling sports, leisure, home products, apparel, and financial services as well as automotive and petroleum products. The retail outlets are independently
11-8 U.S. Pharma Corporation is headquartered in New Jersey but has research sites in Germany, France, the United Kingdom, Switzerland, and Australia. Research and development of new pharmaceuticals is key to ongoing profits, and U.S. Pharma researches and tests thousands of possible drugs. The
11-4 What are the major types of knowledge work systems, and how do they provide value for firms? (p 35)
11-3 What types of systems are used for enterprise-wide knowledge management, and how do they provide value for businesses? (p 35)
11-2 What are artificial intelligence (AI) and machine learning? How do businesses use Al? (p 35)
11-1 What is the role of knowledge management systems in business? (p 35)
10-17 The world is, of course, bigger than the European Union. Does the legislation of the European Union give the same rights to those who buy online from within the European Union as opposed to those who live in the European Union but buy online from, let's say, a shop in China? (p 35)
10-16 You are thinking of opening an online shop in the Netherlands. Would you include iDEAL as a payment option? What factors would you take into consideration before taking a decision? (p 35)
10-15 Douglas is a perfume shop that has branches in many European countries. Go to their European website (www.douglas.eu) and choose a country. Now choose a perfume and look at the online Douglas shops in other European countries. Is there a price differ- ence? Would you buy your perfume in the
10-14 Form a group with three or four of your classmates. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce. Visit these websites. You might compare, for example, the websites for Pandora and Spotify, Amazon and BarnesandNoble.com,
10-13 This project will help develop your Internet skills in evaluating commercial services for hosting an e-commerce site for a small start-up company. (p 35)
10-12 Pick one e-commerce company on the Internet—for example, Ashford, Apple, or eBay. Study the web pages that describe the company and explain its purpose and structure. Use the web to find articles that comment on the company. Then visit the Securities and Exchange Commission’s website at
10-11 Nelly, Gina Tricot, and H&M are all Swedish clothing retail brands. Examine each of their websites and compare them. How do they differ from each other in terms of tone, approach, overall concept, market segmentation, value proposition (quality and pricing), revenue model, and market
10-10 Columbiana is a small, independent island in the Caribbean that has many historical buildings, forts, and other sites along with rainforests and striking mountains. A few first-class hotels and several dozen less-expensive accommodations lie along its beautiful white-sand beaches. The major
4. Use the web to find examples of data analytics used by fantasy sports companies. (p 35)
3. Be prepared to talk about SportsFantasy Empire’s games as well as the games offered by competitors to show you are familiar with the industry. Inquire about some of the ways the company fine-tunes its online presence. Be prepared to give an example of how you think a fantasy game could improve
2. Use the web to do more research on the company. Try to find out more about its strategy, competitors, and business challenges. Additionally, review the company’s social media channels from the past 12 months. Are there any trends you can identify or certain themes the social media channels
1. Review this chapter and also the discussion of search and search engine marketing in Chapter 7. To qualify for this job, you should also have taken course work in statistics. Course work or on-the-job training in SQL and SAS also would be helpful. (p 35)
7. Can you give an example of a problem you solved using data analytics? Did you do any writing and analysis? Can you provide examples? (p 35)
6. What is your proficiency level with SQL or SAS and site analytics tools? Have you ever used these tools on the job? What did you do with them? (p 35)
5. How would you propose working with our nontechnical teams in telling a story about customer data insights so that they are able to drive customer engagement and loyalty and execute more effectively? (p 35)
4. What do you know about the cost of acquiring a customer through social media channels (i.e., measuring the average customer acquisition cost on social networks; acquisition vs. retention costs)? (p 35)
3. Have you ever analyzed data about website performance or online customer behavior? (p 35)
2. What is your background in statistics? What courses did you take? Have you had any job experience where you had to use statistics? (p 35)
1. Do you play fantasy sports? How often? Have you ever worked with data about fantasy sports? Why do you think you would be a good fit for this job? (p 35)
4. Should all companies use social media technology for customer service and marketing? Why or why not? What kinds of companies are best suited to use these platforms? (p 35)
3. Give an example of a business decision in this case study that was facilitated by using social media to interact with customers. (p 35)
2. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service? (p 35)
1. Assess the management, organization, and tech- nology issues for using social media technology to engage with customers. (p 35)
4. What risk factors might limit Deliveroo's growth in the future? (p 35)
3. What's the difference between an employee and a contractor? (p 35)
2. What technologies are used by Deliveroo to sup- port its business model? (p 35)
1. Based on your reading of the chapter, what kind of business model is Deliveroo using? Is it different from or the same as Uber? (p 25)
10-6 What issues must be addressed when building an e-commerce presence? (p 25)
10-5 What is the role of m-commerce in business, and what are the most important m-commerce applications? (p 25)
10-4 How has e-commerce affected business-to-business transactions? (p 25)
10-3 How has e-commerce transformed marketing? (p 25)
10-2 What are the principal e-commerce business and revenue models? (p 25)
10-1 What are the unique features of e-commerce, digital markets, and digital goods? (p 25)
9-15 What management, organization, and technol- ogy issues should be addressed to redesign sup- ply chains to deal with major disruptions such as the coronavirus pandemic? (p 25)
9-14 To what extent can information technology solve this problem? Explain your answer. (p 25)
9-13 Define the problem described in this case study. What management, organization, and technology factors contributed to this problem? (p 25)
9-12 With a group of three or four other students, use the web to research and evaluate the products of two vendors of enterprise application software. You could compare, for example, the SAP and Oracle enterprise systems, the supply chain management systems from JDA Software and SAP, or the
9-11 In addition to carrying goods from one place to another, some trucking companies provide supply chain management services and help their customers manage their information. In this project, you’ll use the web to research and evaluate two of these business services. Investigate the websites
9-10 In this exercise, you’ll use database software to develop an application that tracks customer service requests and analyzes customer data to identify customers meriting priority treatment.Prime Service is a large service company that provides maintenance and repair services for close to
9-9 Office Depot sells a wide range of office supply products and services in the United States and internationally. The company tries to offer a wider range of office supplies at lower cost than other retailers by using just-in-time replenishment and tight inventory control systems. It uses
9-8 Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information
5. Bring examples of your writing demonstrating your analytical skills and project experience. (p 25)
4. Inquire how you would be using Microsoft Office tools for the job and what Excel and Access skills you would be expected to demonstrate. Bring examples of the work you have done with this software. Show that you would be eager to learn what you don’t know about these tools to fulfill your job
3. View YouTube videos created by major IT consulting firms that discuss the latest trends in manufacturing technology and enterprise systems. (p 25)
2. Review this text’s Chapter 9 on enterprise applications, Chapter 13 on developing systems, and Chapter 14 on IT project management and implementation. (p 25)
1. Do some research on the company, its industry, and the kinds of challenges it faces. Look through the company’s LinkedIn page and read its posts over the past twelve months. Are there any key trends in the LinkedIn posts for this company? (p 25)
7 Tell us what you can do with Microsoft Office software. Which tools have you used? Do you have any Access and Excel skills? What kinds of problems have you used these tools to solve? Did you take courses in Access or Excel? (p 25)
6 What do you know about ERP or JDA manufacturing systems? Have you ever worked with them? What exactly did you do with these systems? (p 25)
5 Describe the projects you have worked on in a team. Did you play a leadership role? Exactly what did you do to help your team achieve its goal? Were any of these projects IT projects? (p 25)
4. How did the new system change the way Versum ran its business? (p 25)
3. What challenges did Versum encounter imple- menting the new system? (p 25)
2. Was the SAP S/4 HANA SaaS solution a good one for Versum? Explain your answer. (p 25)
1. Define the problem in this case study. What man- agement, organization, and technology factors contributed to the problem? (p 25)
5. Give an example of two business decisions that were improved by using Salesforce.com. (p 25)
4. How did using Salesforce.com make Adidas more competitive? How did it change the way the com- pany ran its business? (p 25)
3. How do information systems support Adidas's strategy? (p 25)
2. What is Adidas's business strategy? What is the role of customer relationship management in that strategy? (p 25)
1. Analyze Adidas using the competitive forces and value chain model. (p 25)
9-4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies? (p 25)
9-3 How do customer relationship management systems help firms achieve customer intimacy? (p 25)
9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers? (p 25)
9-1 How do enterprise systems help businesses achieve operational excellence? (p 25)
8-15 Discuss the potential impact of the Bulgarian tax hack. 8-16 How can data breaches like this be prevented? (p 25)
8-14 What managerial issues are faced by Bulgarian civil servants in charge of cybersecurity? (p 25)
8-13 Identify and describe the security and control issues related to the hacking technique dis- cussed in this case. (p 25)
8-12 With a group of three or four students, use the web to research and evaluate security products from two competing vendors, such as for anti-malware software, firewalls, or antispyware software. For each product, describe its capabilities, for what types of businesses it is best suited, and its
8-11 This project will help develop your Internet skills in using the web to research and evaluate security outsourcing services.You have been asked to help your company’s management decide whether to outsource security or keep the security function within the firm. Search the web to find
8-10 This project uses spreadsheet software to calculate anticipated annual losses from various security threats identified for a small company.Mercer Paints is a paint manufacturing company located in Alabama that uses a network to link its business operations. A security risk assessment that
8-9 A survey of your firm’s IT infrastructure has identified a number of security vulnerabilities. Review the data about these vulnerabilities, which can be found in a table in MyLab MIS. Use the table to answer the following questions: (p 25)
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