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business
management information systems
Introduction To Information Systems Supporting And Transforming Business 2nd Edition R. Kelly Rainer, Efraim Turban - Solutions
Describe SLAs.
List some disadvantages of ASPs.
Define ASPs, and discuss their advantages to companies using them.
What types of companies provide outsourcing service?
What functions do GM’s IS employees perform?What skills or knowledge do they bring to the table? Why doesn’t GM outsource these people as well?.
Why is it so important that GM hold its vendors to common technology standards?
Why do mainframe applications and data pose such an impediment to modern IS applications?
Why are mainframe applications and data so important to organizations today?
Describe the feasibility study.
Detail how the company went from 4,300 initiatives to 29.
Explain how British Telecom ended up with 4,300 information systems initiatives across the company.
Describe the process of vendor and software selection.
Describe the role of hosting vendors.
List the major IT acquisition options and the criteria for option selection.
Describe the major alternative methods and tools for building information systems.
Describe the SDLC and its advantages and limitations.
Describe the IT justification process and methods.
Describe the IT planning process.
Create a plan for a mashup that would allow farmers to obtain the information they need without having to buy proprietary systems. Be sure to describe your data sources and how you would mix and match them for the farmer.
Compare precision farmers in the United States as shown in this case with e-choupals in India (see for example, www.itcportal.com/ruraldevp_philosophy/echoupal.htm). What are the similarities and differences between precision farming in the United States and e-choupals in India? What are the
Visit the sites of some GIS vendors (such as www.mapinfo.com, www.esri.com, www.autodesk.com, or www.bently.com). Join a newsgroup and discuss new applications in marketing, banking, and transportation. Download a demo. What are some of the most important capabilities and applications?
Access http://businessintelligence.ittoolbox.com. Identify all types of business intelligence software. Join a discussion group about topics discussed in this chapter.Prepare a report.
Enter www.visualmining.com. Explore the relationship between visualization and business intelligence. See how business intelligence is related to dashboards.
Enter www.gapminder.org. Access www.ted.com/index.php/talks/view/id/92 to find the video of Hans Rosling’s presentation. Comment on his data visualization techniques. Note further that Google has purchased Gapminder’s TrendAnalyzer software. Relate this latest Google acquisition to our
Enter www.teradatastudentnetwork.com and find the Web seminar titled: “Enterprise Business Intelligence:Strategies and Technologies for Deploying BI on Large Scale” (by Eckerson and Howson). View the Web seminar and answer the following questions:a. What are the benefits of deploying BI to many
Enter www.teradatastudentnetwork.com (TSN) (you will need a password) and find the paper titled “Data Warehousing Supports Corporate Strategy at First American Corporation” (by Watson, Wixom, and Goodhue).Read the paper and answer the following questions:a. What were the drivers for the data
Enter www.microsoft.com/office/dataanalyzer/evaluation/tour and take the four-part tour. Summarize the system’s major capabilities in a report.
Enter www.spss.com and find a demo on predictive analytics. Write a summary on the usability and benefits of the technology.
Enter www.fairisaac.com and find products for fraud detection and risk analysis. Prepare a report.
Enter www.applix.com and go to the Executive Viewer demo. Take the guided tour and interact with each feature.
The city of London (U.K.) has an entrance fee for automobiles and trucks into the central city district. About 1,000 digital cameras photograph the license plate of every vehicle passing by. Computers read the plate numbers and match them against records in a database of cars for which the fee has
Why is the combination of GIS and GPS becoming so popular? Examine some applications of GIS/GPS combinations related to data management.
Will BI systems replace business analysts? (Hint: See W. McKnight, “Business Intelligence: Will Business Intelligence Replace the Business Analyst?” DMReview, February 2005).
A major difference between a conventional DSS-BI system and an expert system is that the former can explain a how question, whereas the latter can also explain a why question. Discuss the implications of this statement.
American Can Company announced that it was interested in acquiring a company in the health maintenance organization (HMO) field. Two decisions were involved in this act: (1) the decision to acquire an HMO and (2) the decision of which HMO to acquire. How can the company use DSS-BI systems, expert
Your company is considering opening a new factory in China. List several typical activities involved in each phase of the decision (intelligence, design, choice, and implementation).
What are the advantages and disadvantages of artificial neural networks?
What are the advantages and disadvantages of natural language understanding?
What are the benefits and limitations of expert systems?
Describe the transfer of expertise from human expert(s) to a computer and then to a user.
Compare artificial and natural intelligence.
Describe what is meant by intelligent behavior.
What is virtual reality, and how does it contribute to data visualization?
What is a geographical information system?
Why is data visualization important?
What geospatial applications can you devise for your university?
How would you use Google Earth (http://earth.google.com) or Microsoft Virtual Earth (www.microsoft.com/virtualearth) in each of the examples above?
Discuss how CyberWell addresses Porter’s five forces as they apply to Halliburton.
Discuss possible ways that Halliburton could use CyberWell to generate an income stream.
Why is it important that CyberWell can be used by all Halliburton employees?
What is a management cockpit?
What are some of the capabilities of digital dashboards?
What are the major differences between a GDSS and an ODSS?
Describe the capabilities of data mining.
Why is Center Parcs still using mailed brochures?Consider the market segment(s) that the company is trying to reach versus the market penetration of the Internet (and television) in Europe.
You are the CIO of Center Parcs, and you want to find an alternative method to reach customers.Design a Web site to do this. Hint: You may want to design a mashup that includes several data sources. Which data sources would you include? Should you include a customer blog? Why or why not?
Discuss the ethics of padding an expense account. Is the use of sophisticated data mining tools to examine T&E reports just another invasion of employee privacy? Or is it justifiable? Consider these questions from the standpoint of both the employees and company shareholders.
Refer to the section on Ethics in Chapter
Why is business travel so necessary? What impact do you think telepresence systems will have on business travel? Support your answer. Can telepresence systems replace business travel? Why or why not? (See the discussion on telepresence systems in Chapter 5.)
Describe the decision matrix.
Why do managers need IT support?
Describe natural language processing, natural language generation, and neural networks.
Define an expert system and identify its components.
Describe artificial intelligence (AI).
Describe data visualization, and explain geographical information systems and virtual reality.
Describe digital dashboards.
Describe multidimensional data analysis and data mining.
Describe the concepts of management, decision making, and computerized support for decision making.
Critique JetBlue’s actions in this crisis, both managerial and technological. What could the airline have done better in both areas? Keep in mind that we are not asking about what the airline decided to do after the crisis, but what it could have done better during the crisis.
Was the main cause of JetBlue’s meltdown: managerial, technological, or some combination of both? Explain your answer.
Enter www.anntaylor.com and identify the customer service activities offered there.
Access www.oracle.com/crmondemand/index.html. Describe the Oracle On-Demand CRM product.
Enter www.sdcexec.com and www.supplychaintoday.com.Find information on the bullwhip effect and on the strategies and tools used to lessen the effect.
Enter www.ups.com and www.fedex.com. Examine some of the IT-supported customer services and tools provided by the company. Write a report on how UPS and FedEx contribute to supply chain improvements.
Access www.aberdeen.com and observe its “online supply chain community” (go to supply chain and logistics research channel). Most of the information there is free. Prepare a report on the major resources available on the Web site.
General Electric Information Systems is the largest provider of EDI services. Investigate what services GEIS and other EDI vendors provide. If you were to evaluate their services for your company, how would you plan to approach the evaluation? Prepare a report.
Enter www.bluenile.com, www.bluenile.ca, and www.bluenile.co.uk. Observe the differences in the three Web sites and identify the features of localization. Does Blue Nile need these three Web sites, or could the company just use one Web site?
Go to a bank and find out the process and steps of obtaining a mortgage for a house. Draw the supply chain in this case. Explain how such a database can shorten the loan approval time. Compare your bank with www.ditech.com and www.lendingtree.com.
Discuss the manner in which trans-border data flow can be a limitation to a company that has manufacturing plants in other countries.
Compare an EDI to an extranet and discuss the major differences.
Explain the bullwhip effect. In which type of business is it most likely to occur? How can the effect be controlled?
It is said that supply chains are essentially “a series of linked suppliers and customers; every customer is in turn a supplier to the next downstream organization, until the ultimate end-user.” Explain. Use of a diagram is recommended.
Distinguish between ERP and SCM software. In what ways do they complement each other? Relate them to system integration.
Discuss the benefits of online self-service by employees and customers. How can these activities be facilitated by IT?
If you were the CIO at MSKCC, would you demand that all of your suppliers use Xign? Why or why not? Could you demand that all of your suppliers use Xign? Why or why not?
What is the difference between MSKCC’s use of Xign and its use of EDI?
Describe solutions to supply chain problems.
List the major components of supply chains.
Define a supply chain and supply chain management (SCM).
Draw the supply chain for Warner Bros. Label the upstream and downstream components (discussed in the next section), with Warner Bros. in the middle.
Differentiate between supply chains for digital content and supply chains for physical goods.Use Warner Bros. for an example of a digital supply chain and Wal-Mart for a physical supply chain.
How would an organization control the use of ondemand CRM software across an enterprise to eliminate such a fragmented view of a customer?
Why would a company use an on-demand CRM product rather than a traditional enterprisewide CRM product? Wouldn’t the on-demand product lend itself to fragmented views of a customer across the enterprise? After all, CRM software is supposed to repair such a problem, not cause it.
Users have usually been able to readily adapt software to their needs. ERP systems, though, are notoriously difficult and expensive to customize.Organizations often have to adapt their business processes to the ERP software, rather than customizing the software. Discuss the implications of changing
Why did so many companies develop nonintegrated functional information systems (“silos”), which necessitated the typically long, expensive implementation of ERP systems?
List the key objectives of a TPS.
Discuss EDI and extranets.
Describe supply chain management systems.
Describe customer relationship management systems.
Describe enterprise resource planning systems.
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