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Marketing And Human Resource Management 1st Edition G. Y. Shitole, T. P. Madhu Nair, Elizabeth Mathews, Seethalekshmy Narayanayyar - Solutions
____________ propounded a need hierarchy theory of motivation.(a) Abraham Maslow (b) Herzberg(c) Adam Smith
____________ creates a certain image in the minds of the consumer.(a) Product positioning (b) Product differentiation(c) Pricing (d) Marketing
___________is a plan or a sketch of the job to be done.(a) Design (b) Audit(c) Promotion (d) Performance
___________ is an oral examination of an applicant.(a) Selection (b) Interview(c) Test (d) Selection
__________ is a combination of tangible and intangible benefi ts.(a) Product (b) Brand(c) Consumer (d) Market
__________ is a group of products offered by a single fi rm that have similar uses.(a) Product line (b) Product mix(c) Segment (d) Brand
___________ is a component of MIS.(a) Marketing research (b) Product segmentation(c) Test market (d) Consumer
____________ is incremental value of a brand.(a) Brand image (b) Brand equity(c) Branding (d) Brand association(A) All questions are compulsory.(B) All questions carry equal marks.
________ is introducing a product in small markets to assess consumer response.(a) Test marketing (b) Product innovation(c) Product positioning (d) Brand building
Give the benefi ts of mentoring for an organization?
What is mentoring?
What are the leadership traits in Mr. Gomes?
What are the styles of leadership and what style of leadership did Mr. Gomes follow?
Workforce diversity is not an issue to the modern management.
Downsizing can help in increasing productivity.
Career planning and career development are synonymous.
Mentoring is a tool for development of managers.
Group dynamism can improve communication and leadership skills.
As far as possible, empowerment of workers should not be allowed.
Participative management can involve all the employees in an administration.
Team building can help in improving productivity.
Formation of groups can create confl ict in an organization.
Human assets cannot be valued.
Industrial safety and________management ensures regular and effective production.(a) better (b) security(c) top (d) effi cient
Career planning is the fi rst step towards_______________.(a) performance(b) improvement(c) career development(d) promotion
Team building facilitates effective________ within an organization(a) communication (b) management(c) control (d) planning
Group dynamics helps to develop _________.(a) interpersonal relations (b) skills(c) knowledge (d) ability
The audit related to the social performance of an organization is known as______________.(a) hr audit (b) balance sheet audit(c) social audit (d) tax audit
Reduction of excess manpower in an organization is called as____________.(a) termination (b) turnover(c) under sizing (d) downsizing
When autonomy as well as freedom is offered to the employees, it can be called as_________.(a) democracy(b) participation(c) empowerment(d) career development.
_______ is a process in which an individual selects their career goals and objectives.(a) Career planning (b) Career development(c) Promotion (d) Appraisal
When the senior manager gives guidelines and become friend as well as guide, they can be called as________.(a) mentor (b) philosopher(c) supervisor (d) guide
The ability to manage emotions can be measured through___________.(a) IQ (b) EQ (c) HQ (d) SQ
An autocrat believes in bilateral decision making.
In the grievance procedure, the fourth stage is voluntary arbitration.
According to Dale Yoder, ‘grievance is a written communication fi led by an employee and claiming unfair treatment’.
Employee morale is a group phenomenon.
Douglas McGregor presented ‘Theory X and Theory Y’ in a classic article ‘The Human Side of Enterprise’.
Hygiene factor is also called intrinsic factor.
The paternalistic style is mostly followed in Japanese organizations.
The bureaucratic style is mostly followed in government departments.
Human relations approach places focus on profi t maximization.
Human relations are a continuous or ongoing activity.
_______________ leader believes in decentralized authority.(a) Participative (b) Authoritative(c) Neurocratic (d) Bureaucratic
_ __________________ refers to any form of discontent.(a) Motivation (b) Grievance(c) Leadership (d) Morale
_______________ indicates the presence of mental unrest(a) How morale (b) High morale(c) motivation (d) Leadership
_______________ developed the two-factor theory in 1950s.(a) Maslow (b) McGregor(c) Erg (d) Fredrick Herzberg
Maslow identifi ed ________________ sets of human needs.(a) six (b) fi ve(c) three (d) four
_______________ propounded a need hierarchy theory of motivation.(a) Abraham Maslow (b) Herzberg(c) McGregor (d) Adam Smith
A combination of diff erent styles of leadership is ____________ style.(a) bureaucratic (b) neurocratic(c) situational (d) sociocratic
A _____________ leader is highly task oriented.(a) neurocratic (b) bureaucratic(c) autocratic (d) sociocratic
_______________ type of leadership style is followed in government departments.(a) Autocratic (b) Participative(c) Laissez-faire (d) Bureaucratic
Human relations place emphasis on _________.(a) customer satisfaction(b) organizational goals(c) profi t oriented(d) social goals
Write short notes on the following:(a) Herzberg’s two-factor theory(b) Maslow’s need hierarchy(c) Factors aff ecting motivation
What are the features of a good grievance handling procedure?
Explain the grievance handling procedure.
Write a note on eff ect of employee grievances.
What is the meaning of grievances? Explain the causes of employee grievances.
Explain the measures to improve employee morale.
Explain the nature/features of employee morale
Explain the concept of employee morale and its importance.
Explain McGregor’s Theory X and Theory Y.
Explain Herzberg’s two-factor theory.
Explain Maslow’s need hierarchy theory.
What are the factors that infl uence the motivation of employees?
Explain the need and importance of motivation.
What is motivation? Discuss the characteristics/features of motivation.
Explain the leadership styles/types of leaders.
Defi ne leadership and discuss the traits of a good leader.
What are the measures to improve human relations?
What are the factors aff ecting human relations?
Explain the importance of human relations.
Explain the concept and features of human relations.
Promotion and transfers cannot be used as development techniques.
Management development can improve the culture of an organization.
Refresher training needs not be given frequently.
Incentives are not related to the performance of the workers.
Employee retention helps improve the productivity.
Performance appraisal is a time-consuming activity.
Role-play is useful in leadership training.
Expenses on training can go waste.
Machines move the organizations.
HRD is basically aimed for upgrading of manpower.
rating method helps to have overall development of employees.(a) Grading (b) Forced choice(c) Checklist (d) 360 degree.
Introducing the employees to the new organization is called as .(a) refresher training(b) induction training(c) additional training(d) introduction training
Training for managers is called .(a) MBO(b) MBR(c) management development(d) corrective training
Practical training by creating a situation closely representing the real situation is called as .(a) role play (b) refresher training(c) induction training (d) simulation
Internal method of management development is called as .(a) decentralization(b) delegation(c) internal management(d) organization development
Payments by result is known as .(a) incentives (b) fringe benefi t(c) perquisites (d) full pay
MBO is also known as .(a) Management by superiors(b) management by eff ective people(c) management by result(d) self management
The tendency to rate an individual consistently high or low by the superior is called.(a) horn eff ect (b) bad eff ect(c) rate eff ect (d) halo eff ect
The act of increasing the knowledge and skill of an employee is called .(a) training (b) self development(c) appreciation (d) promotion
The study of the performance of an employee critically is called .(a) rating (b) productivity(c) performance appraisal (d) effi ciency
Defi ne incentives and discuss the types of incentives.
Defi ne compensation and explain the objectives of compensation?
Discuss methods that can be adopted for retaining employees?
What are the benefi ts of employee retention?
Discuss the disadvantages of performance appraisal?
Defi ne performance appraisal and methods of performance appraisal.
What are the diff erent types of trainings?
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