Human Resource Management Essentials You Always Wanted To Know 1st Edition Vibrant Publishers, Jaquina Gilbert - Solutions

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The niche marketer requires less investment, as he has to produce limited goods for the niche market.
Niche marketing strategy is also known as focused marketing strategy.
In demographic segmentation, buyers are divided into groups on the basis of their knowledge of, attitude towards, use of, or response to a product.
A proper segmentation helps only in designing the product.
Market segmentation refers to clubbing smaller markets into a larger market.
CRM helps provide better service to the customers and to develop eff ective customer relationships.
When the products are highly priced and not frequently purchased, the consumers display low involvement.
The consumer buying decision process begins with information search.
Learning is a descriptive thought, which a person holds about certain things.
Consumer behaviour is static in nature.
Customer requirements are ________ in niche market.(a) heterogeneous (b) homogeneous(c) large (d) social
A niche market is a ______ market.(a) large (b) small(c) medium (d) test
__________ segmentation divides the markets into groups based on variable lifestyle.(a) Demographic (b) Psychographic(c) Behavioural (d) Social
Market segmentation divides the market into __________ groups.(a) heterogeneous (b) homogeneous(c) focused (d) complex
Segmentation of market on the basis of amount of goods purchased is __________ segmentation.(a) demographic (b) behavioural(c) psychographic (d) social
Your family is a kind of _________ factor that infl uences your purchase decision.(a) social (b) cultural(c) personal (d) biological
___________is a tendency to respond in a given manner to a particular situation, or object, or idea.(a) Learning (b) Motive(c) Attitude (d) Group
A person buys a Levi’s jeans because he feels that they are comfortable. This shows ________ factor infl uencing his purchase decision.(a) personal (b) social(c) psychological (d) culture
The ______ factors such as age and economic status may aff ect, individually or collectively, the buying decisions of the consumers.(a) personal (b) social(c) psychological (d) local
Presence of _________ risk leads to high involvement of consumers when making buying decisions.(a) higher (b) lower(c) medium (d) simple
How would you diff erentiate mass marketing from niche marketing?
Elaborate at length the merits of niche marketing.
Briefl y explain the various bases of market segmentation.
How will you make market segmentation more eff ective?
Defi ne market segmentation. Explain its advantages to the marketer.
Briefl y describe the techniques of building customer relationships.
Comment on ‘customer relationship management is vital in today’s business world’.
Discuss the six-stage model of buying decision process.
Outline the main features of high-involvement and low-involvement products.
Explain the factors determining the consumer behaviour.
Defi ne consumer behaviour. What are its main features?
Brand and trademark are synonymous, as they help in identifying products and have advertising values.
Market research is a form of marketing research concerned with attempting to search the intense reasons because of which people buy.
Event promotion is not a component of marketing, as it is not characterized by regularity and continuity.
Social and ethical considerations are adopted in modern marketing to sustain relations with the stakeholders.
Aggressive selling and promotion eff orts are required in selling the concept philosophy of marketing.
In the production concept, managers will focus on making superior products.
Marketing management is a process concerned with creating exchanges for solely satisfying customer objectives.
Marketing creates utility through which human needs are satisfi ed.
Marketing has a wider scope than selling.
Assembling and grading are not activities related to marketing.
is a generic term used to describe a good, service, idea, person, or place.(a) Advertisement (b) Product(c) Sale
is a blueprint of the whole research activity that helps the researcher in planning the research process, and gives an idea of the time and cost involved in the research.(a) Sampling design (b) Research design(c) Research report
is a research instrument used extensively in a survey work.(a) MIS (b) Questionnaire(c) Interview
is a function of marketing research that is useful for understanding the views, opinions and reactions of the consumers in comparison with the competitor’s products.(a) Description (b) Explanation(c) Evaluation
A more progressive concept of marketing is known as marketing concept.(a) production (b) societal(c) holistic
Marketing facilitates control by balancing demand and supply.(a) price (b) competitive(c) cost
is an activity in marketing that helps in giving useful information about a product to the purchasers by affi xing the information on the product.(a) Packaging (b) Labelling(c) Salesmanship
marketing refers to introducing a product in a small segment of the market to collect customer responses.(a) Response (b) Relationship(c) Test
Marketing creates time, place and utility.(a) consumption (b) possession(c) distribution
is the base of marketing.(a) Production (b) Product(c) Product development
Write short notes on the following:(a) Marketing(b) Societal marketing concept(c) Holistic concept of marketing(d) Relationship marketing(e) Marketing environment (f ) Need for MIS (g) Relationship between MIS and marketing research (h) Role of MIS (i) Marketing intelligence system (j) Market
Distinguish between(a) Traditional and modern concepts of marketing(b) Selling and marketing concepts
MIS raises effi ciency of decision-making. Explain.
MIS facilitates the study of the marketing environment.Explain.
‘Marketing information system and marketing research are substitutes for each other’. Do you agree. Explain.
Defi ne MIS. Explain the features of a good MIS.
Discuss the role of MIS in modern dynamic, competitive and global marketing business.
What is meant by MIS? What are the techniques used for collecting data in this system?
What are the main components of MIS? Explain them briefl y.
What is marketing information system (MIS)?Explain its characteristics.
What is the role of the marketing manager in changing marketing environment?
Explain how the concept of marketing has evolved over the period of time.
Explain the concepts under which organizations conduct marketing activities.
Explain the entities of marketing.
Enumerate the scope of marketing.
The aim of marketing is to create and retain customers.Do you agree? Explain with reasons.
Defi ne marketing, and explain the nature of marketing.
Explain the features of successful marketing.
Defi ne marketing, and explain the essentials to marketing.
_________ involves the psychology study of an individual. And, for such a study to be fruitful, there must be a closeness that will allow the HR person even to understand what bothers an employee.a) Managingb) Coachingc) Mentoringd) Employer-employee relationship
Most employees are naturally gifted with inherit innate abilities that allow them to impact an organization, its productivity and its growth significantly.[True or False]a) Trueb) False
One view of people development is that the development system benefits _________ rather than ___________. An opposing view suggests that it benefits both.a) employees, managersb) managers, employeesc) employees, the employerd) the employer, employees
Which is not a focal area of people development?a) Innovativenessb) Skills improvementc) Quicker adaptationd) Performance excellencee) None of the above
People development is implicitly an act of tuning employees to become ____________ better.a) psychologicallyb) emotionallyc) collectivelyd) individually
A(n) _________ working environment is noncompliant with any legal, regulatory system.a) secureb) safec) unhealthyd) open space
There are (3) primary safety tools that should be available in any organization. [True or False]a) Trueb) False
Select the series of words that represent the correct order for implementing a strategic plan to promote employee’s health and safety.a) Study situation, formulate policies, introduce programs, emphasizeb) Formulate policies, study situation, emphasize, introduce programsc) Formulate policies,
_______ are an incentive for employees who are looking for differences in potential employers.a) Employee relationsb) Employee communicationc) Health programsd) Health hazards
Which of the following is not considered a primary role of HRM in the safety development of an organization?a) Ensuring legal health complianceb) Health programsc) Maintaining Communication with Employeesd) Providing an onsite health and wellness clinic
Which of the following is not a feature of one of the IT platforms, HRIS, HCM, or HRMS?a) Procurement managementb) Payroll managementc) Employee developmentd) Recruitmente) Time managementf) Employee compensation
The _____ comprises the features in ______ and _____. Therefore, is a collection of the other two systems.a) HRIS, HCM, HRMSb) HCM, HRIS, HRMSc) HRMS, HRIS, HCMd) IT, HRMS, HRIS
The ____ system has to do with the overall management of an organization, its workforce, and other parts. It directly concerns the employment of any available scientific, ordered, and straightforward principles in the running of the system.a) HRMSb) HRISc) HCMd) IT
The _____ system is a tool that supports aspects of an organization such as policy compliance, merit for reward, fixed compensation payments, employee appraisal, employee request, activity data collection and management, activity progress, and reports.a) HRMSb) HRISc) HCMd) IT
The following are similarities between HRMS, HRIS and HCM [select all that apply].a) Employee developmentb) Scientific measuresc) Strategies to reach a goald) Require IT integratione) Run by a professional or groupf) Costly to maintain g) None of the above
Legal charges could be assessed for failing to comply with data security requirements [True or False].a) Trueb) False
Hackers may attempt to install malware to gain access to systems. One reason competitors would also do this is to:a) assist the competitor with a competitive advantageb) engage in file sharing to build a stronger force against larger companiesc) monitor a competitor’s progress and changesd)
Which of the following are challenges faced by IT in HRM [select all that apply]?a) cost of managing technologyb) securityc) accountabilityd) loss of data
Which of the following is not considered a disadvantage of IT in HRM?a) A risk of being judged or assessed by machinesb) Risk of unemployment of HR professionalsc) Lazy mindedness of Human Resource Managementd) Increased accuracy and transparency in accountability
With technology in place, HRM can focus more on _________.a) recruitingb) payrollc) strategic planningd) compliance
Large organizations are more likely to prefer a(n) _______ payroll system over a(n) _________ system.a) outsourced, automaticb) automatic, manualc) internal, manuald) manual, automatic
Salary, wages, compensation, and commission are all the same thing. [True or False].a) Trueb) False
Compensating employees helps to encourage _____________.a) non-complianceb) turnoverc) commitmentd) overtime
Which of the following is not considered a benefit of compensation to employees?a) Staff loyaltyb) Excellence awardc) A promotiond) A tour
Internal, External, payroll professional, and managerial electronic system are all types of:a) Payroll systemsb) Management systemsc) Accounting systemsd) Communication systems
Molly and Pam are co-workers. They have always worked together on teams.During one of their team meetings, Molly expressed that she could no longer work with Pam because they didn’t see eye-to-eye. Management was also present during the team meeting. It is evident that Molly and Pam are involved
Conflict is completely avoidable with the appropriate planning and strategies, and in most organizations will never occur. [True or False].a) Trueb) False
Which of the following is not a difficulty that may arise due to conflict?a) Low productivityb) Increased productivityc) Weak communicationd) Underperformance
What are some universally accepted approaches to conflict management?a) Competing, Assigning wrong duty, Assigning a team to source for cause, Questioning the situationb) Competing, Accommodating, Avoiding, Collaborating, & Compromisingc) Competing, Termination, Implementing, inviting conflicting
Conflict can arise between any of the following [select all that apply]:a) The employerb) Managementc) Employeesd) Customers

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Human Resource Management Essentials You Always Wanted To Know 1st Edition Vibrant Publishers, Jaquina Gilbert - Solutions

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