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Marketing And Human Resource Management 1st Edition G. Y. Shitole, T. P. Madhu Nair, Elizabeth Mathews, Seethalekshmy Narayanayyar - Solutions
Explain the need and importance of training and development.
Explain the scope and objectives of HRD.
Defi ne HRD and give functions of HRD.
All minute details are asked to candidates under depth interview.
Intelligence test is conducted to fi nd out the area of work the candidate is interested in.
Reference check is one of the important steps in selection procedure of a candidate.
It creates a sense of insecurity among the existing candidates by recruiting the candidates through external sources.
Recruitment through employment exchanges is an internal source of recruitment.
Job analysis leads to proper job designing.
The statement of required qualities to perform a particular job by a candidate is called job specifi cation.
The HR manager has the responsibility to look after the interest of the employees and not of the management.
Procurement of manpower is not within the scope of human resource management.
Human resource management functions are applicable to non-business organizations.
______________ means the newly selected candidate should be properly placed in the organization.(a) Placement (b) Induction(c) Promotion (d) Planning
_________ is introduction of the organization to the new candidate.(a) Induction (b) Placement(c) Training (d) Transfer
In ____________ interview, there is no specifi c procedure followed.(a) formal (b) informal(c) stress (d) training
___________ test is conducted to understand the behaviour of candidates under particular circumstances.(a) Simulation (b) Assessment(c) Achievement (d) Placement
The traits such as emotions and confi dence are evaluated through ___________ test.(a) interest (b) personality(c) simulation (d) manual
__________ is an external source of recruitment.(a) Promotion (b) Transfer(c) Campus interview (d) Planning
__________ is an internal source of managerial recruitment.(a) Press advertisement (b) Placement agency(c) Promotion (d) Simulation
The description about nature and responsibilities of a particular job is called job __________.(a) analysis (b) specifi cation(c) description (d) promotion
The ____________ function of HRM leads to formulation of HR policies.(a) organizing (b) directing(c) planning (d) transfer
Human resource management is a _________ oriented process.(a) people (b) technology(c) machine (d) informal
Write short notes on the following:(a) Steps in human resource planning(b) Role of the human resource manager(c) Role of interviews(d) Importance of placement(e) Internal sources of recruitment(f ) External sources of recruitment
What do you mean by induction? Explain its importance.
What are the diff erent types of interviews?
Explain the classifi cation of employment tests to be conducted in the process of selection.
Explain in brief the steps involved in selection procedure.
What are the various sources of recruitment?Explain their benefi ts and limitations.
Defi ne recruitment. What is the relevance of recruitment in selection procedure?
Explain the process of job analysis.
What do you mean by job analysis? What are its uses?
What is human resource planning? What are the steps involved in human resource planning?
Discuss the importance of human resource planning.
What are the challenges faced by a human resource manager?
Discuss the functions of human resource management.
Bring out the importance of human resource management.
Defi ne human resource management and explain its features.
Transportation infrastructure is very poor in India.
Retail marketing involves selling of goods and services directly to fi nal consumers.
Telemarketing is a form of direct marketing.
Telemarketing refers to marketing of goods and services through the Internet.
Social marketing refers to happening in society.
Social marketing is the planning and implementation of programmes designed to bring about social change.
ICAR stands for Indian Council of Agriculture Research.
Service results in transfer of ownership from service provider to customer.
Product, price, place, and promotion are the four P’s in marketing.
Services are intangible and perishable.
Rural consumers are _____________(a) scattered (b) concentrated(c) literate (d) good infrastructure
_______________ marketing involves selling of goods and services directly to the fi nal consumers.(a) Social (b) Retail(c) Internet (d) Tele
_____________ marketing refers to happening in the society.(a) Internet (b) Social(c) Retail (d) Event
_____________ marketing is the marketing of product that are presumed to be environmentally safe.(a) Social (b) Green(c) Retail (d) Event
_____________ marketing is the planning and implementation of programmes designed to bring about social change.(a) Social (b) Retail(c) Event (d) Rural
Revolution in food grains is revolution _____________(a) Green (b) Yellow(c) White (d) Golden
Blue Revolution refers to _____________(a) horticulture (b) oilseeds(c) food grains (d) marine products
_____________ was successfully used by Eureka Forbes.(a) Direct selling (b) Internet marketing(c) Social marketing (d) Service marketing
_____________ can be produced in anticipation of demand.(a) Services (b) Ideas(c) Goods
_____________ are perishable in nature.(a) Rural (b) Services(c) Manufacturing
Write short notes on the following:(a) Event marketing(b) Internet marketing(c) Telemarketing(d) Retail marketing
What is retail marketing? Explain its importance.
What do you mean by event marketing? Explain its importance.
What is green marketing? Explain its importance.
What is social marketing? Explain its importance.
Suggest the measures to overcome rural marketing problems.
Explain the problems faced by the rural marketers in India.
Explain the nature and growth of rural markets in India.
Explain the problems in marketing of services.How would you overcome them?
What is services marketing? Explain its special features.
Product line depth refers to the number of versions off ered of each product in the line.
Product is a series of actions necessary to provide products or services with the best service to consumers.
Brand positioning is designing the company’s off er and image so that it occupies a distinct and valued place in the target customer’s minds.
Personal selling is an eff ective promotional tool for promoting consumer goods.
To create awareness is the only role of advertising in promotion.
The fi rst stage of the product life cycle is the growth stage.
Direct marketing is also called a zero level marketing channel.
Government policies have no infl uence on the price fi xation policy of a company.
Marketing mix is a one-time decision.
Both internal and external factors aff ect price fi xation.
_________ helps not only to persuade the consumer but also gives a proper justifi cation of the price charged and the returns obtained by them.(a) Price (b) Place(c) Promotion (d) Product
Retentive or reminder advertisings are considered at _________ stage of product life cycle.(a) introductory (b) growth(c) maturity (d) decline
_________ refers to the use of a successful brand name to launch a new or modifi ed product in a same broad market.(a) Brand extension (b) Brand equity(c) Brand image (d) Brand preference
_________ pricing is adopted in the case of large orders or contracts, especially those of industrial buyer’s or government departments.(a) Sealed bid (b) Early cash recovery(c) Diff erentiate (d) Penetrated
Push incentives is a _________ sales promotion tool.(a) consumer-oriented (b) trade-oriented(c) market-oriented (d) competitive
A __________ is a group of related products that share common characteristics, channels customers, or users.(a) product line (b) product mix(c) product (d) product width
The no-cost tool of promotion mix is ____________.(a) advertising (b) publicity(c) sales promotion (d) public relations
Promotion of industrial goods is done through ____________.(a) advertising (b) personal selling(c) publicity (d) public relations
Diff erent stages through which the sale of a product passes over a period of time denote _________.(a) product life cycle (b) brand position(c) brand equity (d) promotion
Products are more identifi ed by their _________ name.(a) colour (b) price(c) brand (d) promotion
Write notes on the following:(a) Brand selection(b) Brand extension(c) Brand positioning(d) Brand equity(e) Public relations
What are the promotional tools used by Indian companies in recent years?
Discuss the role of advertising in promotion mix.
Explain in brief the elements of promotion mix.
What are the factors aff ecting the channel decisions?
Briefl y explain various strategies the marketers can adopt to position their brands.
Explain the methods of pricing.
Bring out the factors infl uencing pricing of products.
Elaborate at length the various stages of product life cycle.
Explain the importance of marketing mix
Highlight the elements of marketing mix.
Discuss the meaning and characteristics of marketing mix.
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