Business Writing Today A Practical Guide 3rd Edition Natalie Canavor - Solutions

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1. Why might a person with a stellar résuméfail at a job? Traditionally, recruiters have used résumés to gauge applicants’ fit for a job.However, some organizations are realizing that judging applicants’ suitability for jobs based on résumés—and immediately discarding those that do not
3. Why do you think it is important to adopt a corporate culture that motivates employees?How is this different from offering one-time employee incentives? It seems fitting that a company specializing in employment should have a reputation for treating its own employees well. Snagajob has earned
2. Why would an employment search engine known for treating its workers well have an impact on customers and investors? It seems fitting that a company specializing in employment should have a reputation for treating its own employees well. Snagajob has earned this reputation repeatedly.Founded in
1. What are some ways that Snagajob incentivizes its workers? It seems fitting that a company specializing in employment should have a reputation for treating its own employees well. Snagajob has earned this reputation repeatedly.Founded in 2000, Virginia-based Snagajob is the top search engine for
LO 10-1 Define human resource management and explain its significance.
3. Do you believe that employee motivation was important in helping Pasin to revamp the company’s culture? Why or why not? In 1917, entrepreneur Antonio Pasin founded Radio Flyer, a toy company that would become well known for its iconic “little red wagon” toy. However, by the time grandson
2. Describe Radio Flyer’s views on the hiring process. Why do you think it is so important? In 1917, entrepreneur Antonio Pasin founded Radio Flyer, a toy company that would become well known for its iconic “little red wagon” toy. However, by the time grandson Robert Pasin took over as CEO,
1. How does Radio Flyer motivate its workforce? In 1917, entrepreneur Antonio Pasin founded Radio Flyer, a toy company that would become well known for its iconic “little red wagon” toy. However, by the time grandson Robert Pasin took over as CEO, the company was losing its relevance in the
3. How do you think lower turnover impacts productivity at Clif Bar? According to Clif Bar CEO Kevin Cleary, employees are the central part of the company. California-based Clif Bar takes great steps to ensure job satisfaction. In addition to regular perks such as health care, Clif Bar offers more
2. How is incentivizing employees to pursue more sustainable behaviors a way to achieve Clif Bar’s goal of sustaining the planet? According to Clif Bar CEO Kevin Cleary, employees are the central part of the company. California-based Clif Bar takes great steps to ensure job satisfaction. In
1. Why do you think Clif Bar offers its employees so many benefits? According to Clif Bar CEO Kevin Cleary, employees are the central part of the company. California-based Clif Bar takes great steps to ensure job satisfaction. In addition to regular perks such as health care, Clif Bar offers more
3. What should managers do to make sure that the company’s unlimited vacation policy is effective? Today’s employees are taking less vacation.In fact, employees take one week less of vacation time than they did prior to the year 2000. For this reason, the newest perk for firms like LinkedIn and
2. What are some ways that an unlimited vacation policy might backfire? Today’s employees are taking less vacation.In fact, employees take one week less of vacation time than they did prior to the year 2000. For this reason, the newest perk for firms like LinkedIn and Virgin Group is unlimited
1. Why do employees seem to like unlimited vacation policies even if they do not take more time off? Today’s employees are taking less vacation.In fact, employees take one week less of vacation time than they did prior to the year 2000. For this reason, the newest perk for firms like LinkedIn and
LO 9-4 Investigate various theories of motivation, including Theories X, Y, and Z; equity theory; expectancy theory; and goal-setting theory.
3. Why do you think Trader Joe’s stocks only 3,000 products compared to the 30,000 stocked at most grocery stores? First founded in 1967 in California, Trader Joe’s is composed of 460 stores in 40 states plus the District of Columbia. Despite its large reach, Trader Joe’s exudes the same
2. Why do supplier relationships and a focus on price/quality relations help create loyal Trader Joe’s customers? First founded in 1967 in California, Trader Joe’s is composed of 460 stores in 40 states plus the District of Columbia. Despite its large reach, Trader Joe’s exudes the same
1. How does inventory control contribute to Trader Joe’s success? First founded in 1967 in California, Trader Joe’s is composed of 460 stores in 40 states plus the District of Columbia. Despite its large reach, Trader Joe’s exudes the same neighborhood store atmosphere that it did back in
3. Why was the time it took to ship parts to customers important toward securing QBP’s reputation as a high-quality wholesale distributor? Like many entrepreneurial ventures, Quality Bicycle Products (QBP) started out to solve a problem. Bicycle enthusiasts Steve Flagg and Mary Henrickson saw the
2. What type of processes is QPB likely to use to ensure that the parts it supplies and the bicycles it assembles adhere to high-quality standards? Like many entrepreneurial ventures, Quality Bicycle Products (QBP) started out to solve a problem. Bicycle enthusiasts Steve Flagg and Mary Henrickson
1. Why has Quality Bicycle Products been so successful? Like many entrepreneurial ventures, Quality Bicycle Products (QBP) started out to solve a problem. Bicycle enthusiasts Steve Flagg and Mary Henrickson saw the difficulty bike stores had in importing certain bicycle components.They started a
3. Describe how Amazon’s methods of distribution seem to be changing through the years When Jeff Bezos started Amazon, he self-delivered packages to the post office. More than 20 years later, Amazon delivered its first product using unmanned aircraft known as drones. Product delivery took 13
2. Why do you think Amazon is constantly looking into new and better ways to ship products to customers? When Jeff Bezos started Amazon, he self-delivered packages to the post office. More than 20 years later, Amazon delivered its first product using unmanned aircraft known as drones. Product
1. Why is an efficient distribution system so important for Amazon’s success? When Jeff Bezos started Amazon, he self-delivered packages to the post office. More than 20 years later, Amazon delivered its first product using unmanned aircraft known as drones. Product delivery took 13 minutes.
3. Why do you think it has been so difficult for Zappos to change its organizational structure? Zappos began in 1999 as an online shoe retailer that has expanded into many product categories since then. The company is known for its “zany” corporate culture and emphasis on creating “WOW”
2. What are some of the disadvantages of a management structure without traditional managers? Zappos began in 1999 as an online shoe retailer that has expanded into many product categories since then. The company is known for its “zany” corporate culture and emphasis on creating “WOW”
1. What are some of the benefits of a management structure where employees manage themselves? Zappos began in 1999 as an online shoe retailer that has expanded into many product categories since then. The company is known for its “zany” corporate culture and emphasis on creating “WOW”
3. Do you think Sugar Bowl has a centralized or decentralized structure? Why? In the 1980s, a family of refugees from Vietnam came to the United States to start a new life. Brothers Tom, Binh, Andrew, Sam, and Paul Ly had a deeply ingrained spirit of teamwork. Despite limited baking experience, the
2. Why is it important for the brothers to continue to hold monthly meetings to discuss new ideas? In the 1980s, a family of refugees from Vietnam came to the United States to start a new life. Brothers Tom, Binh, Andrew, Sam, and Paul Ly had a deeply ingrained spirit of teamwork. Despite limited
1. How do the founders of Sugar Bowl Bakery use teamwork to make their bakery a success? In the 1980s, a family of refugees from Vietnam came to the United States to start a new life. Brothers Tom, Binh, Andrew, Sam, and Paul Ly had a deeply ingrained spirit of teamwork. Despite limited baking
3. If soft skills are so important, should employers emphasize them more in job advertisements? How important are communication skills to employers? An analysis of 2.3 million LinkedIn profiles found that 58 percent of candidates who mentioned superior communication skills were hired over a
2. Why do you think there is a short supply of soft skills among recent grads? How important are communication skills to employers? An analysis of 2.3 million LinkedIn profiles found that 58 percent of candidates who mentioned superior communication skills were hired over a one-year period.The
1. Why are soft skills important for business students to master? How important are communication skills to employers? An analysis of 2.3 million LinkedIn profiles found that 58 percent of candidates who mentioned superior communication skills were hired over a one-year period.The ability to
3. Why might authentic leadership qualities such as motivation, respect, and self-awareness be more influential for employees than the leader’s technical or strategy skills? Science has proven that emotions such as happiness or sadness are contagious.But what about leadership qualities? Evidence
2. Why do you think effective leaders tend to influence others in the organization to assume leadership qualities? Science has proven that emotions such as happiness or sadness are contagious.But what about leadership qualities? Evidence shows that highly effective organizational leaders not only
1. Describe the correlation between effective leadership and employee empowerment. Science has proven that emotions such as happiness or sadness are contagious.But what about leadership qualities? Evidence shows that highly effective organizational leaders not only lead to more empowered employees,
3. What are some methods managers can take to make more effective decisions? A key part of a manager’s job is to make decisions. Because many of these decisions have wide-ranging repercussions, the pressure to make the correct decisions is high. Unfortunately, many managerial decisions have to be
2. Why do you think managers often make decisions when not all the facts are known? A key part of a manager’s job is to make decisions. Because many of these decisions have wide-ranging repercussions, the pressure to make the correct decisions is high. Unfortunately, many managerial decisions
1. Why might a manager’s decision-making abilities break down over the day? A key part of a manager’s job is to make decisions. Because many of these decisions have wide-ranging repercussions, the pressure to make the correct decisions is high. Unfortunately, many managerial decisions have to
3. What are some of the challenges GT Dave has faced in popularizing kombucha? GT Dave believes kombucha helped his mom beat breast cancer. In 1995, his mother Laraine was diagnosed with a deadly form of cancer, but the cancer never metastasized.Laraine credits this to her consumption of kombucha
2. What type of organization is GT Dave? Who owns the company? GT Dave believes kombucha helped his mom beat breast cancer. In 1995, his mother Laraine was diagnosed with a deadly form of cancer, but the cancer never metastasized.Laraine credits this to her consumption of kombucha beverages.
1. What entrepreneurial qualities does GT Dave possess that has contributed toward his success? GT Dave believes kombucha helped his mom beat breast cancer. In 1995, his mother Laraine was diagnosed with a deadly form of cancer, but the cancer never metastasized.Laraine credits this to her
3. Why do you think a franchising model might be suitable for a social enterprise such as Living Goods? For for-profit organization Sseko Designs, its primary motive is not profit; it is sending Ugandan women to college. Sseko Designs sells footwear, leather bags, ribbon sandals, and other products
2. Describe how Sseko Designs and Living Goods are able to use entrepreneurial principles to initiate social change. For for-profit organization Sseko Designs, its primary motive is not profit; it is sending Ugandan women to college. Sseko Designs sells footwear, leather bags, ribbon sandals, and
1. How does a social enterprise differ from a traditional for-profit? How about a traditional nonprofit? For for-profit organization Sseko Designs, its primary motive is not profit; it is sending Ugandan women to college. Sseko Designs sells footwear, leather bags, ribbon sandals, and other
3. What are some challenges the entrepreneurs face as they expand their company on a global scale? Airbnb has come far in the nine years it has been in business. The company started when founders Brian Chesky and Joe Gebbia turned their apartment into a bed and breakfast so they could afford to pay
2. How did the founders of Airbnb get the idea for their firm? Airbnb has come far in the nine years it has been in business. The company started when founders Brian Chesky and Joe Gebbia turned their apartment into a bed and breakfast so they could afford to pay rent. They recognized that a
1. How is Airbnb an example of a company that operates in the sharing economy? Airbnb has come far in the nine years it has been in business. The company started when founders Brian Chesky and Joe Gebbia turned their apartment into a bed and breakfast so they could afford to pay rent. They
3. Why do you think employee satisfaction is important to REI’s success? Recreational Equipment Inc. (REI), known for its quality outdoor gear and equipment, places consumers first—so much so that it is organized as a consumer cooperative. A cooperative consists of small businesses or, as in
2. What are some of the ways that REI is a customer-oriented retailer? Recreational Equipment Inc. (REI), known for its quality outdoor gear and equipment, places consumers first—so much so that it is organized as a consumer cooperative. A cooperative consists of small businesses or, as in
1. How has REI’s consumer cooperative structure contributed to its success? Recreational Equipment Inc. (REI), known for its quality outdoor gear and equipment, places consumers first—so much so that it is organized as a consumer cooperative. A cooperative consists of small businesses or, as in
3. How was owner Marshall Powell Ledbetter III able to take the challenge of having to purchase an all-new fleet and turn it into an advantage? For families and National Football League teams, V.I.P. Moving & Storage offers customized services to meet all their customers’moving and storage needs.
2. As a small business, what advantages does V.I.P. Moving & Storage have that makes it appealing to customers such as the Tennessee Titans? For families and National Football League teams, V.I.P. Moving & Storage offers customized services to meet all their customers’moving and storage needs.
1. How does V.I.P. Moving & Storage differentiate itself from other competitors? For families and National Football League teams, V.I.P. Moving & Storage offers customized services to meet all their customers’moving and storage needs. The company prides itself on its strong service
3. Do you think a legal corporation can be both financially profitable and socially responsible? B corporations are not your typical corporation.The B stands for beneficial. It is a certification awarded by the nonprofit B Lab to signal that member companies conform to a set of transparent and
2. How has Cascade benefited stakeholders through its B corporation status? B corporations are not your typical corporation.The B stands for beneficial. It is a certification awarded by the nonprofit B Lab to signal that member companies conform to a set of transparent and comprehensive social and
1. What are some of the benefits from the corporate form of organization that Cascade Engineering likely receives? B corporations are not your typical corporation.The B stands for beneficial. It is a certification awarded by the nonprofit B Lab to signal that member companies conform to a set of
3. What are some of the challenges BMW will likely face as it releases its hybrid electric vehicles into various countries? Automakers are facing global pressure to improve fuel efficiency. This is leading German automaker BMW to set the standard for the electric car industry. Because the batteries
2. What advantages do BMW’s sustainable characteristics provide it with over the competition? Automakers are facing global pressure to improve fuel efficiency. This is leading German automaker BMW to set the standard for the electric car industry. Because the batteries in electric cars are heavy,
1. Why do you think BMW is facing such stiff competition from Tesla in Germany? Automakers are facing global pressure to improve fuel efficiency. This is leading German automaker BMW to set the standard for the electric car industry. Because the batteries in electric cars are heavy, BMW looked for
3. How does the growing middle class in China help account for the high demand?What do you think might happen if the middle class began to decline? In 2007, Robert Ravens retired and, with his wife, bought a lavender farm in Tasmania, Australia, called Bridestowe Lavender Estate. They came up with
2. Describe some reasons you think the bear became so popular among Chinese consumers. In 2007, Robert Ravens retired and, with his wife, bought a lavender farm in Tasmania, Australia, called Bridestowe Lavender Estate. They came up with the idea of stuffing teddy bears with a mixture of dried
1. How did global business contribute toward the success of “BobbieTM the Bridestowe Bear”? In 2007, Robert Ravens retired and, with his wife, bought a lavender farm in Tasmania, Australia, called Bridestowe Lavender Estate. They came up with the idea of stuffing teddy bears with a mixture of
3. What is the SEC hoping to achieve by offering whistleblowers rewards for large misconduct convictions against firms? Whistleblowers may soon get new protections, thanks to a Securities and Exchange Commission (SEC) ruling limiting companies’ abilities to censor and intimidate employees who
2. Why does the SEC feel that it is unfair for an employment contract to limit the ability of employees to receive financial rewards for blowing the whistle? Whistleblowers may soon get new protections, thanks to a Securities and Exchange Commission (SEC) ruling limiting companies’ abilities to
1. How is the SEC trying to prevent employers from silencing whistleblowers? Whistleblowers may soon get new protections, thanks to a Securities and Exchange Commission (SEC) ruling limiting companies’ abilities to censor and intimidate employees who report violations. The SEC offers financial
3. Most companies have the freedom to price their products the way they want. Why do you think pharmaceutical firms are getting so much pressure for raising prices? The public was outraged when Turing Pharmaceuticals raised the price for a drug from $13.50 a pill to $750 a pill—a 5,000 percent
2. What are some of the criticisms of these pricing strategies from a business ethics perspective? The public was outraged when Turing Pharmaceuticals raised the price for a drug from $13.50 a pill to $750 a pill—a 5,000 percent increase! While it is unusual for drugs to increase in price this
1. What are some justifications for pricing new drugs high? The public was outraged when Turing Pharmaceuticals raised the price for a drug from $13.50 a pill to $750 a pill—a 5,000 percent increase! While it is unusual for drugs to increase in price this dramatically, many pharmaceutical
3. Why do you think only 2 percent of whistleblowers win lawsuits against their employers for wrongful termination? Wells Fargo is in hot water. The Consumer Financial Protection Bureau fined the bank $185 million for over 3 million fraudulent client accounts. About 5,300 employees were fired for
2. Describe the misconduct of the individual employees versus the organization. Wells Fargo is in hot water. The Consumer Financial Protection Bureau fined the bank $185 million for over 3 million fraudulent client accounts. About 5,300 employees were fired for falsely opening accounts and forging
1. How do you think corporate culture influences employee conduct? Wells Fargo is in hot water. The Consumer Financial Protection Bureau fined the bank $185 million for over 3 million fraudulent client accounts. About 5,300 employees were fired for falsely opening accounts and forging client
3. Why do you think Laughing Man Coffee has become so popular, even though it might cost more than competitors’ offerings? Celebrity Hugh Jackman wears a number of different hats—producer, singer, famous actor, and philanthropist, to name a few. In 2011, he decided to embark on a different
2. Why is it important for partners to have values that are similar to those of Laughing Man Coffee? Celebrity Hugh Jackman wears a number of different hats—producer, singer, famous actor, and philanthropist, to name a few. In 2011, he decided to embark on a different endeavor as a social
1. How is Laughing Man Coffee using entrepreneurial principles to create positive change? Celebrity Hugh Jackman wears a number of different hats—producer, singer, famous actor, and philanthropist, to name a few. In 2011, he decided to embark on a different endeavor as a social entrepreneur
3. What might be some challenges Warby Parker faces as it expands into physical locations? In 2008, four Wharton business students bonded over the high price of stylish prescription glasses. When they discovered it was a single company’s near-monopoly over the optical industry that led to steep
2. How did Warby Parker’s founders use entrepreneurial principles to develop a successful startup firm? In 2008, four Wharton business students bonded over the high price of stylish prescription glasses. When they discovered it was a single company’s near-monopoly over the optical industry that
1. Why do you think Warby Parker was able to succeed in spite of a near-monopoly in the optical industry? In 2008, four Wharton business students bonded over the high price of stylish prescription glasses. When they discovered it was a single company’s near-monopoly over the optical industry that
Define basic concepts such as business, product, and profit.
Leverage networking opportunities
Write and customize cover letters
Create a summary of experience
Prove your accomplishments and skills
Showcase your strengths in a résumé
Create and use video Translate ideas into visuals
Prepare for face-to-face interactions
Produce speeches and presentations
Introduce yourself with an elevator speech
Connect with business communities
Use social media to advantage
Create websites and blogs
Strategize your online presence
Write for digital media
Develop grant applications
Write formal and conversational proposals
Prepare project and personal reports
Create an Executive Summary
Apply writing principles to business materials
Create messages for global audiences
Strategize messages to solve business problems

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Business Writing Today A Practical Guide 3rd Edition Natalie Canavor - Solutions

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