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business
business communication essentials
Business Communication Contexts And Controversies 1st Edition Les Hanson, Darryl Hammond - Solutions
5. Next time, don’t show more than two slides per minute. That will encourage you to go (slow, slowly)________.
4. You also spoke too (quick, quickly) ________.
3. This combination will work (good, well) ________ together.
2. For example, use font colours that contrast (deep, deeply) ________ with the background.
1. You, however, wouldn’t be feeling so (bad, badly)________ about your presentation, if you had followed my advice.
5. Consider the debriefing you received on your impromptu presentation; revise the presentation, and deliver it once again as a seven-minute presentation. This time, along with the revised content, you will add PowerPoint to your presentation. Make sure that your PP slides reflect the “respect
4. Obtain a recent issue of Maclean’s and note the cover headlines (the length, wording, and style). Now try creating a similar type of title for the impromptu presentation you gave in Exercise 1.15
3. Class exercise: Based on the debriefing of each speaker’s presentation, develop a grading rubric that can be used in two ways: (a) as a quick reminder of the key elements that make up a successful presentation, and (b) as an evaluation guideline.
2. As you listen to each classmate deliver his or her presentation, make a list of all the techniques discussed in this chapter that you see in the presentation—or that you think would improve the presentation. The debriefing session that follows each semi-impromptu delivery will give you a
1. Choose one topic from the list below. Consider the topic for one minute, and then deliver a two-minute presentation on it to the rest of the class, using techniques discussed in this chapter.a. Finish and explain the following sentence: “After I graduate, I am most interested in . . .”b. If
4. What conclusions you now draw about your topic. Here’s a tip: You’ll know, without a doubt, that your own strong voice is emerging if you draw your conclusions from the entries that you have modified.
3. What you now think about the material you have collected so far.Your immediate objective here is to decide whether each entry should be used, abandoned, or modified. The more entries that fall into the“modified” category, the stronger your own voice will emerge.
2. What your credible research sources think and know about this topic.Write down notes from your research, taking care to include proper reference citations. Your research notes could include corresponding entries to what you wrote in step 1, but they will also include completely new information
1. What you already think or know about your topic. Write down any opinions and factual knowledge you already have about the topic.You could draw on relevant personal experiences; conversations you have had; courses you have taken; websites, newspapers, and magazines that you have read—any
7.4 Look back and wonder what took you so long to enjoy speaking in public?
7.3 Use visuals, including technology, to improve your presentation
7.2 Develop and deliver a focused presentation that covers your key points while holding your audience’s interest
7.1 List the main ways in which a good speaker differs from a mediocre or poor speaker
8. Unproductive Meetings Not all meetings end well. Discuss meetings that you have attended that were not a success. Identify the main reasons for the failure, linking them to what you have learned in this chapter. Describe what could have been done differently to make the meeting more successful.
7. After the Meeting Follow-up after a meeting is important to the overall success of the meeting. In a small group, discuss the merits of quick and accurate follow-up, and name three reasons that it is so important.
6. Making Meetings More Productive It is easy to criticize a meeting as being useless or a particular presenter as being uninteresting. As a group member, describe what you can do to make the meeting more effective and productive.
5. The Process of Active Listening As a group member, you must be an effective active listener. Describe the process and tips involved with being an active listener. Why is this skill important to a meeting?
4. Ways to Keep the Group Focused The chairperson needs to be diplomatic when guiding a group discussion, especially when the focus wanders from the intended agenda item. Suppose the group is small. Discuss how you would try to return the focus to a key topic. Which would likely be the most
3. The Role of Minute Taker Some companies realize the importance of the role of minute taker and will provide extra training for people suited to the task. Use the internet to research, and then describe, in your own words, three important skills that minute takers should possess.
2. The People Factor The membership of a meeting helps determine its success. Describe the types of people who should be invited to a meeting to develop a company policy on when people can and cannot take their vacations.
1. The Need for a Purpose Defining the purpose statement for a meeting is critically important to the success or failure of the meeting. Discuss the pros and cons of a clear statement and the likely outcome if a group does not know the purpose of the meeting.
4. What additional priority would you have included if you had been at the meeting?Why?
3. After the leaders’ meeting, they outlined three main priorities of the bilateral relationship. Discuss why each item is so important to Canada and the United States.Why is it important to recap the high points of a meeting immediately afterward?
2. The prime minister and the president met for 33 minutes, but the meetings of their aides lasted hours. What do you think the aides talked about after the initial meeting between the leaders had ended?
1. List three reasons that agendas are important in meetings. Then, still bearing agendas in mind, discuss why the first official meeting between Stephen Harper and Barack Obama went over the allotted time.Why might this be important to relations between Canada and the United States?
6.4 Follow up after a meeting by fulfilling the purpose or setting the stage for the next meeting?
6.3 Run successful business meetings
6.2 Participate effectively as a meeting attendee
6.1 Organize efficient business meetings to produce the best results
1. Finding Guides for Documenting Sources Comprehensive guides for documenting sources are produced by both the Modern Language Association(MLA) and the American Psychological Association(APA). The websites of both organizations provide a limited amount of free information about how to document
3. If there is a time limit on your presentation, be aware that once set, the course of the electronic presentation is harder to alter midstream?
2. If you are unsure about the technology available at the place where you are presenting, be sure you can complete your presentation without PowerPoint.
1. If the presentation is made to a small group that is likely to be more participative or hands on, slide shows are a bit too formal.
7. Consider creating a summary of tables and other visual aids, their titles, and their page numbers at the beginning of the report, just after the table of contents.
6. If you use more than one table in a report, be sure to number them sequentially and include descriptive titles for each.
5. The data contained within a table are often the result of other research, whether primary or secondary. Be sure to cite where your data came from, just as you would a quotation from a book or journal article. This source line comes after the table.
4. Use clear and explanatory column headings to keep the data organized.
3. When an explanation accompanies the table, be sure it appears before the table. Otherwise, the reader is left wondering what to make of the table of numbers.
2. Use a clear table title to tell your reader what the table is about.
2. Using Wikipedia Even if your instructor does not approve of Wikipedia as a source of information for a report, it can still be useful as a source for general information or for links to other sources.a. Use Wikipedia to look up information on one of the topics listed below. Then examine the
3. Benefits and Drawbacks of Research Types Identify the major advantages and disadvantages of primary research and of secondary research. Which is better?
1. Create a rough draft first, to make sure the table is as easy to understand as possible. (Remember that readers tend to start at the top left side of a table, and then read to the right and down, ending in the bottom right corner.)
1. Choose the proper form of the subject to match the underlined verb.a. The (employee/employees) is leaving work on time ________.b. (She, her, they) called to say she’s sick and won’t come to work today ________.c. (Money, Monies) were left on the desk and handed in to Lost and Found ________.
7. Tradeoffs among Report Accuracy, Timing, and Resources Under what circumstances would you go to your supervisor or boss and ask for more resources to complete a formal report? Is it ever a good idea to sacrifice the accuracy of a report? Describe a situation in which you have made this difficult
6. The Benefits of Citations and References Why is it important to use proper citation and referencing strategies? What are you telling your reader if you fail to acknowledge the words, ideas, or inventions of others? Why does this ruin your credibility?
5. Comparing Web Search Tools Conduct a web search for information on a businessrelated topic by using at least two different web search engines and one that searches the deep web.(Your school library probably provides access to at least one of these.) A few suggested topics appear below. Your
4. Benefits and Drawbacks of Data Sources Discuss the pros and cons of doing researching by using the library, the deep web, and the traditional internet. Which is better?
2. Circle the proper form of the verb to match the underlined subject.a. The committee (is, are) meeting later today to decide about the project.b. Each board member (is, are) a volunteer from the business community.c. More than half of the desks (is, are) spoken for in the move.d. If I (was, were)
5. The Canadian Centre for Occupational Health and Safety recommends that office workers take a 5–10 min. break for every hr. spent at the keyboard. The Canadian Centre for Occupational Health and Safety also warns that spending too long at a workstation can result in RSI’s.9
4. Keep your PIN number secure to avoid id theft. Do not release your S.I.N. number or PW over the internet.
3. Before purchasing a new prgrm for your pc, ensure that you are running the proper os and that you have enough RAM memory.
2. All PFD’s used in Canadian boats must be approved by DOTC, and they should only be used by people within their specified kg range.
1. When connecting your PC to a LAN or WAN, it is especially important to use AV software to avoid viruses and worms.
7. Writing a Guide for Extending the Life of Laptop Batteries Assume that you work for an organization that issues many of its workers laptop computers. A common complaint that comes from those who are using laptops is that the batteries last only a year or so and then must be replaced—at a cost
■ Explain how to take a quiz to narrow career possibilities.
■ Explain how to choose a career path based on a person’s education.
■ Explain how to interpret the results in each of four categories: hourly earnings, work prospects, unemployment rate, and training required.b. The other instructions are intended for people who have not yet chosen a career and are using the site to explore career possibilities.
■ Explain how to browse through an alphabetical list of job categories.
6. Explaining the Job Futures Website Write two sets of instructions for obtaining information from Service Canada’s Job Futures website:www.jobfutures.ca/en/home.shtml.a. The first instructions will be for people who are like you and have already chosen a career path similar to your own.
5. Registering a Charity for Income Tax Purposes Assume that you work for a community action group that helps other groups organize their charitable endeavours. Some of your clients have been involved in activities that may allow them to register as a charitable organization for income tax
4. Setting Your Email to Forward Automatically Many colleges and universities assign an email account to students when they enrol. However, many students prefer to use their personal email accounts instead. If the institution sends emails only to the accounts that they have assigned, students who
3. Using Tax Software Revise the following set of instructions for completing an income tax return by using tax preparation software:Install the software onto your computer and enter the code required to activate the program.The program will allow only a limited number of tax returns to be
2. Revising a Policy on Using Cellphones While Driving Rewrite this policy on using cellphones and two-way radios in company vehicles. The revised version should be shorter and clearer:
1. Collecting Examples of Poorly Written Instructions Obtain an example of instructions that you consider to be badly written. These instructions can be about anything at all: assembling toys, repairing a car, filling in a form, operating computer software, or installing some equipment. They may
7. Choose a facilitator who will keep the discussion focused on the questions and will not allow one person to dominate the discussion. The facilitator should not be a person who has authority over the participants.
6. Prepare the conference room. Order refreshments for the participants, and arrange to have the session recorded.
5. Plan to hold the session in a convenient location for all group members, like a conference room.Send invitations to the members several days in advance, along with an explanation of your purpose and a brief agenda.
4. Select group members who can give you the information you need. Members should have some common characteristics: such as familiarity with a product, interest in a political campaign, or membership in a specific organization. Try to select members who do not know one another.
3. Schedule the session at a time that is likely to be convenient for all participants. Sessions take between one and two hours.
1. Decide what information you require and identify the objective of the interviews.2. Develop five or six open-ended questions that will assess the group’s opinion on the issue. Be careful to use neutral wording.
4. Should beer, wine, and liquor containers carry warnings about the dangers of drinking during pregnancy?
3. Do you think that graphic warnings about the perils of a product, such as those found on cigarette packages, automatically reduce sales of the product?
2. Why do you think some car seat manufacturers came up with the idea of a sign that parents can hang in the car window to warn other drivers that babies are in the car? Do you think that such signs an effective safety measure?
1. Was McDonald’s justified in not offering to compensate the woman who spilled hot coffee on her lap? Are warnings placed on coffee cups an effective way to warn people about the danger of hot beverages?
11.4 Submit instructions to members of a target audience for review before releasing them to all readers?
11.3 Identify and clarify the meaning of specialized terms or jargon
11.2 Write simple instructions that are easy to follow
11.1 Analyze the needs of audiences so that you can produce instructions that focus on users’ needs rather than a product’s features
10. If (she, her) ________ comes in before noon, I can make sure she/her gets an interview.
10.1 Discuss why businesses must deal with both positive and negative information
10.2 Write complaint letters that produce a positive outcome
10.3 Answer wellfounded complaints from customers in a way that retains their goodwill
10.4 Deliver bad news in a sensitive manner by using the indirect writing formula?
1. Why do many businesses not apologize after making mistakes that cause their customers inconvenience?
2. If you had bought one of the first Apple iPhones, would you have been satisfied with an apology and a $100 discount coupon after later purchasers benefited from a$200 price drop?
3. Do you agree with the conclusions of the report from British Columbia that says an apology law will “encourage people to engage in the moral and humane act of apologizing after they have injured another and to take responsibility for their actions”?13
4. Suppose that you are the victim of a serious error. What difference would it make to you to receive a letter expressing empathy for your pain or an apology from the person who made the mistake?
9. I don’t know where the two of (we, us) ________ went wrong.
8. There are several things (we, us) ________ have to get done before (he, him) arrives.
7. I gave the novels from class to (he, him) ________.
3. Know Your Audience Visit a website that publishes RFPs (requests for proposal)—for example, www.bcbid.gov.bc.ca/open.dll/welcome. Pick an RFP of interest to you and come up with as complete a picture as possible of the audience who will be evaluating the proposal. In addition to the RFP
4. Effective and Ineffective Email For the next week, monitor the email requests you receive. Find one example of an email sales or fundraising message that you think is effective. Find one example of an email sales or fundraising email that you think is poorly done. Print out both examples and be
5. Rewriting Take the ineffective email message from exercise 4 and rewrite it so that it is effective. Use the AIDA structure, as well as any other techniques from the chapter that will make the message more persuasive.
6. For Discussion: The Ethics of Persuasiona. What is the difference between persuasion and manipulation? If you think they are the same thing, do you think manipulation is sometimes justified?b. Are there some persuasive techniques you find more ethically questionable than others? Which ones? Why
1. Joe and (I, me) ________ went to the sporting goods store.
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