Business Communication Contexts And Controversies 1st Edition Les Hanson, Darryl Hammond - Solutions

Explore the ultimate resource for mastering "Business Communication Contexts And Controversies" by Les Hanson and Darryl Hammond. Access a comprehensive online answers key and solution manual, providing detailed solutions in PDF format. Delve into solved problems with step-by-step answers, enhancing your understanding of complex questions and answers. Benefit from our test bank and chapter solutions, curated to support your learning journey. Unlock the instructor manual and textbook solutions, all available for free download. Elevate your academic performance with our expertly crafted resources, designed to provide clarity and confidence in your studies.

Using this same company and its annual income statement, calculate the company’s operating profit margin. Did its profit margin expand or contract YoY?
Go to the Web and look up the company’s most recent annual earnings report, specifically its annual income statement (aka “the P&L”). How did you do? What was the firm’s actual reported annual revenues and profits?
Select a publicly traded company that you admire and respect. Now without looking this up, guess the company’s annual “top line” revenues and “bottom line” profits.
Do you think accounting and finance will become less important“languages of business” and those in the C-suite and in the boardroom in the future? Why or why not? Explain.
Do you think that all strategic communication professionals should learn at least the basics of the world of finance and the capital markets?Why or why not? Make your case.
Run a news search on a site like Google News for “IPOs.” What are the names of companies that have recently gone public or plan to go public?What does the media coverage say about these companies?
Assuming you have selected a publicly traded company, there should be an IR section to the corporate website. What information do you find in this section?
Next, visit the corporate website of the company. What sort of information can you find on the corporate website about the financial and social performance of the firm?
Think of one of your favorite companies. Now visit a financial website like Yahoo! Finance or MarketWatch and type in the name of the company. Is this favorite company privately held or publicly traded?
Do you think corporate governance will become a more important subject for strategic communication professionals in the future? Why or why not? Explain your rationale.
Keep on your CCO hat for a while longer. Your CEO wants your opinion on whether your company should pursue B Corp certification?What do you say?
If you were a CCO, how would you make the case to the CEO that greater DE&I is needed within your organization?
Repeat this same exercise, but this time look up the bios for the company’s board of directors. What do you find noteworthy about the backgrounds of this board?
Visit the website of a large public company you are interested in and look up its leadership team bios. What do you find noteworthy about the backgrounds of this C-suite team?
Do you think the rise of millennials and GenZ as key stakeholders and rising leaders in organizations will change how corporations behave in the years ahead? Why or why not?
Do you think businesses should engage in CSA? Yes or no? If, yes, under what conditions do you think companies should engage in CSA?
Carefully review the Business Roundtable’s vaunted statement on “The Purpose of the Corporation” signed by many top CEOs. What is your opinion of this statement?
What is an example of a company that you think does a very good job at CSR and ESG? What is an example of a company that you think does poorly at CSR and ESG?
Where do you side in the debate between operating businesses under shareholder theory (and shareholder primacy) versus under stakeholder theory? Explain your reasoning.
Do you think strategic communication professionals will play a larger or smaller role in the future in helping define, activate and align organizational purpose and values? Why?
In your opinion, what is an example of a large organization that does not simply “talk the talk” but meaningfully “walks the walk” thereby demonstrating that it is purpose-driven?
Visit the “About Us” section of the website of a large organization that you admire and respect. What is this organization’s stated purpose, mission, vision and values?
The authors argue that “the choice of purpose or profit is a false one.”What do you think? Can an organization effectively act with purpose and generate healthy profits?
What do you think of the claim by Larry Fink, CEO and chair of BlackRock, that “purpose is not the sole pursuit of profits but the animating force for achieving them?”
Which approach – agile or waterfall – do you think is better for communication campaign or program planning and management? Or does it depend? Explain your thinking.
Research suggests that the pace of disruptive change is accelerating and that the lifecycle of successful companies is shortening. What have you found in your own experiences?
What is an example of a larger organization that, in your experience, is well positioned for a VUCA world? What about an organization that you feel is not well positioned?
If you were writing your own Agile Manifesto specifically for strategic communicators, what would be your four core shared values that would be at the heart of agile?
Why do you think CEOs and C-suites are making organizational agility a top priority for their organizations? What are the factors driving this embrace of a more agile mindset?
Do you think strategic communication professionals will play a bigger or smaller role in organizational innovation, change and transformations in the years ahead? Why?
What is an example of a larger, older organization that is impressively navigating through disruptive innovations and successfully transforming the organization?
There are many different “most innovative company” lists. In your opinion, what are some of the most innovative organizations today?Write out your own list and share.
A top priority of CEOs is driving organizational growth, often meaning an increase in financial indicators like sales and profits. What do you think about this focus? Is it always good? Can it be bad?
What are examples of disruptive innovations that you believe will specifically impact the strategic communication profession in the years ahead? Explain your reasoning.
What do you think the future holds for the strategic communication profession? Will communication professionals rise in influence or decline in influence in organizations?
Besides business acumen, what competencies do you think will be critical to the success of strategic communication professionals today and in the future? Explain.
Do you think business acumen will become more or less important as a competency for strategic communication professionals in the future?Why or why not?
Harold Burson says PR and communications has evolved through three stages in its history. In your opinion, which stage (or stages) is the field in currently? Explain.
The Page Society argues that organizations need to “provide it with action.” What are examples of organizations proving it with action?What about organizations falling short?
10. They also were not used to socializing together.a. spending time together while workingb. spending time together as friendsc. spending time together while eating
9. The employees were very uncomfortable as guests in his home.a. servantsb. friendsc. invited people
8. As an informal host of the party he could show them that he was an open person and easy to talk to.a. person who gives a partyb. person who goes to a partyc. person who makes jokes at a party
7. The manager liked this casual style of parties.a. relaxedb. impersonalc. happy
6. The employees could help themselves to whatever they liked.a. help each other eatb. serve themselvesc. do
5. At the house he served a buffet of snack foods and drinks.a. a small amountb. a meal eaten around a tablec. food to be eaten away from the table
4. He was pleased that no one had declined his invitation.a. had said maybe tob. had said yes toc. had said no to
3. He thought the workplace was too formal to get to know the employees well.a. relaxedb. impersonalc. busy
2. He thought it would be a good way to get acquainted with everyone.a. to get to knowb. to get tired ofc. to please
1. He decided to throw a party for the whole office.a. to go out with a group of peopleb. to have a partyc. to go to a party
4. What is the purpose of having a party with work colleagues?
3. Are they friends or work colleagues? How do you know?
2. What are these people doing?
1. Where are these people?
5. On the first day of the seminar the participants all had dinner together ________.
4. The new head of sales does not ________ with his employees. This will have a bad effect on the whole department.
3. They met at a stockholders’ meeting and ________. Within weeks, they were planning a new venture together.
2. I met a lot of people at the conference but I was too busy to ________ anyone very well. I hope this year I can follow up and meet with some of these contacts.
1. At first the employees were nervous about the new director.They thought she was too strict, but after a few months they realized she just wanted the best for the project and they ________ her.
12. He did not make a good impression on Coronas.a. make an imprintb. paint a nice picturec. have a positive effect
11. The young man explained how he had independently devel-oped a major communications business without any special help or connections.a. familyb. knowledgec. friends with power
10. This information would show what a good reputation the business enjoyed in the United States.a. standing or positionb. lookc. history
9. He also sent some references from satisfied clients.a. dictionariesb. letters recommending the companyc. products
8. These included a profile of his company with all the necessary financial information from the past two years.a. picture of the companyb. description of the company's history and accountsc. description of the company's employees
7. He sent the company's credentials.a. description of qualificationsb. credit cardsc. description of beliefs
6. The association identified Roberto Coronas of the Colombian bank as the key contact for the account.a. person who introducesb. person who gives informationc. most important person
5. This association acts as a third party to introduce business contacts.a. independent groupb. large dinnerc. businessperson
4. He called several people in the Colombian bank but wasn't able to get a hold of the person in charge of the account.a. understandb. hug and kissc. speak to
3. Peter Knolls started to look for the right person to contact.a. touchb. speak to about the businessc. be friends with
2. He had an excellent background in U.S. sales.a. experienceb. timec. interest
1. A young but successful communications company in the United States wanted to get the account to develop a new computer system for the bank.a. businessmanb. moneyc. job
3. If you wanted to do business with a certain company in another coun-try how would you want to be introduced? Look at the list below and decide what is a good idea (G) and what is a bad (B) idea.___ Write a letter introducing yourself to an appropriate person in the company.___ Call and introduce
2. Have you ever arrived in a country without any knowledge of the lan-guage or without knowing anyone?
1. Where is this French businessman? Does he look relaxed? What do you think he is feeling?
3. How do we get stereotypes? Where do they come from?
2. What stereotypes are there of people from your country?
1. What stereotypes do these people have about each other?
10. Purchasing new (stationery, stationary) and discarding several boxes of unused paper may not have been an environmentally sensitive move, but it resulted in far (fewer, less) complaints than when the old paper was used, because it had the company’s address and phone number listed incorrectly.
9. It really doesn’t matter (whether, weather) you agree with the new policy or not. All workers, (except, accept) those required to work weekends or nights, will now work four days a week instead of five but with the same (amount, number) of hours. ________ ________ ________
8. (Moral, Morale) within the (personal, personnel)department went into decline after a new (moral, morale) code was introduced that restricted employees’ weekend activities. ________ ________ ________
7. With most mortgages, more money is paid in interest than is applied toward the (principal, principle).________
6. By parking in the spot reserved for drivers with disabilities, the chief of police (flouted, flaunted) the law that he had helped to create. ________
5. Business owners on the south side of the street felt that they were being (prosecuted, persecuted) when they were told that road repairs would take three months longer (than, then) the renovations faced by the owners on the north side. ________ ________
4. (Its, It’s) a shame that confusion over these two small words causes so much confusion. When used as a possessive pronoun in sentences such as “Put the snake in(its, it’s) cage” an apostrophe is not needed any more than one would be if the word his were used instead.However, (its,
3. People should get others to check over (there, their, they’re) work before submitting it to (there, their, they’re) clients. Since the clients are paying the bills,(there, their, they’re) the ones whose concerns are most important. ________ ________ ________
2. (Perspective, Prospective) contractors are encouraged to examine the problem from various (perspectives, prospectives) before submitting proposals. ________ ________
1. To solve the contract dispute, the two companies hired (a disinterested, an uninterested) retired judge to listen to (there, their, they’re) arguments.________ ________
5. Untangling Bureaucratese The following message is long, wordy, and filled with bureaucratic jargon that would be difficult for the average reader to understand. Translate it into standard English that would be appropriate for an office environment. Your final product should be shorter and
4. Up-to-Date Words Revise these sentences so that they use less bureaucratic language and more up-to-date words.Poor: Enclosed herewith are copies of our business plan and our loan agreement with the bank.Improved: We have enclosed copies of our business plan and our loan agreement with the
3. Word Connotation For each neutral word listed below, find two words that have a more positive connotation and two words that are more negative. An example is given:Neutral Positive Negative expensive luxurious overpriced posh exorbitanta. firedb. strikec. inexpensived. capitaliste.
2. Positive Language Revise these sentences so that they have a more positive tone.Poor: Use the envelope that we have enclosed so that your order doesn’t get lost in the mail.Improved: Please use the enclosed envelope to help us process your order quickly.a. Please put your own groceries into
1. Bias-Free Language Revise the following sentences to make the language more inclusive. An example is shown:Poor: Each participant is required to supply his own computer.Improved: Please bring your own computer to the workshop.a. We’d like to welcome Angus Ross, 48, to the accounting
3. Few businesses send cards wishing people“Merry Christmas” anymore, preferring instead to extend “Season’s Greetings” or“the best of this Holiday Season.” Why do you think this change came about?
2. Under what circumstances is it appropriate to name sports teams after ethnic groups?Discuss the name choices of, for example, the Edmonton Eskimos, the Atlanta Braves, and the Boston Celtics. List other team names that have an ethnic connection. How do the teams’ choices of symbols (such as
1. The credit card that we now know as Visa was called Chargex until 1977. MasterCard changed its name from Master Charge in 1979. Discuss the possible reasons behind these companies’ decisions to rename their products.
3.4 Express yourself by using inclusive, non-discriminatory language?
3.3 Choose words that have the appropriate tone for your message and your intended audience?
3.2 Choose words that express ideas positively, without deceiving the audience?
3.1 Communicate your ideas with simple, accurate words that are free of bureaucratic jargon?
8. The cars that you drive today produce much less pollution than the ones they drove in the ’50s, they emit far less lead into the atmosphere, and we get better fuel efficiency?
7. We must be concerned about how our economic activities affect the world when I see places like the Aral Sea in central Asia, which has shrunk to less than 10 percent of its original volume after they diverted the rivers feeding it to irrigate your cotton crops.

Showing 1900 - 2000 of 5904

First
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Last

Business Communication Contexts And Controversies 1st Edition Les Hanson, Darryl Hammond - Solutions

Step by Step Answers