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business communication essentials
Business Communication Developing Leaders For A Networked World 3rd Edition Peter Cardon - Solutions
Otter Bay Kayaking Adventures Tourists from all over the world enjoy kayaking trips led by the friendly guides at Otter Bay Kayaking Adventures in Juneau, Alaska. As the marketing assistant, you develop presentations to help market the kayaking tours. Kay Johnson, the owner of Otter Bay Kayaking
Capstone College The Digital Arts Department at Capstone College in San Francisco, California, trains students in the very latest technology for jobs as animators, graphic artists, and video game developers. In your position as the program assistant for the Digital Arts Department, you are
You are the office manager for Greenock Communications, a new company that provides communication training seminars to clients in the Phoenix area. One of your duties is to assist the owner of the company to create instructional presentations. A client has asked for training in how to create clear
As you learned in this project, you can choose to create a chronological resume or a functional resume. In a functional resume, you organize your qualifications and experience in terms of categories, and then specify accomplishments under each category. For example, you could use Communications as
Otter Bay Kayaking Adventures The idea of working at a summer job with a tour company such as Otter Bay Kayaking Adventures appeals to you. You decide to write a prospecting letter to Otter Bay Kayaking Adventures or to a company of your choice to find out about summer job opportunities. To
Capstone College The Digital Arts Department at Capstone College in San Francisco includes a course designed to help students prepare their job search documents and get a job in their chosen field. As the departmental assistant, you sometimes help instructors prepare course materials. The
As you learned in this project, you write a networking letter to develop a relationship with people who work in industries that interest you and who might be able to provide some assistance with your job search efforts. You write a prospecting letter to a company that interests you but that
The Internet contains numerous Web sites that provide you with information and advice about social media tools, as well as the future of social media tools, such as blogging and Twitter. You decide to investigate articles about the future of one or two social media tools in business so you can make
Otter Bay Kayaking Adventures As an assistant in the Marketing Department for Otter Bay Kayaking Adventures, you help develop content for the company’s Web page. You then send this content to a professional Web site developer who formats the text and uploads it to the Web site. To complete this
Capstone College The Digital Arts Department at Capstone College in San Francisco offers programs in animation and software design, and is currently developing a new program called Game Art and Design. The department head would like to expand the department’s Web site to include more
As a marketing assistant at Global Working Holidays, an organization that helps young people go on working holidays in foreign countries, you have been asked to help maintain a blog that provides readers with travel tips. Your supervisor is new to blogging and has written a post on how to use the
As the executive assistant for Grace Holtz, the owner of Wild Greens, an organic food store and café, you are often asked to help develop content for the company’s Web site.Grace likes to have new text on the Home page each month. She asks you to help her write text for the September home page
As you have learned, you can use the brochure format to present information on specific topics for a target audience. For example, you can create a brochure that explains how to engage in a specific activity, such as preparing for an earthquake or finding a job, or that provides information about a
Otter Bay Kayaking Adventures Tourists from all over the world enjoy kayaking trips led by the friendly guides at Otter Bay Kayaking Adventures in Juneau, Alaska. As an assistant in the Marketing Department, you help develop promotional materials, such as sales letters and brochures. To complete
Capstone College The Digital Arts Department at Capstone College in San Francisco has recently developed a new program called Game Art and Design that will be offered to students in the fall of 2012. As the program assistant in the department, you have been asked to create a simple brochure for
You work for Global Working Holidays, an organization that assists young people between the ages of 18 and 30 to supplement their travel expenses by working at casual jobs in foreign countries. The organization makes travel arrangements, hosts information meetings, assists with visa applications,
You work for Lakeland Cameras, a chain of camera stores in Wisconsin, Illinois, and Ohio. Your boss has decided to provide each person who purchases a digital camera with a six-panel printed brochure that describes how to take great pictures. Most of the content for the brochure has been written.
As you have learned in other projects, you can download templates for a variety of business documents from the Microsoft Office Templates Web site. Several good templates are available for newsletters. You can learn a great deal about the type of content included in these documents by studying the
Otter Bay Kayaking Adventures The primary target market for Otter Bay Kayaking Adventures is the group of tour coordinators who work on the cruise ships that visit Juneau each summer. Kay Johnson, the owner of Otter Bay Kayaking Adventures, has decided to develop a newsletter that she can send
Capstone College Each year, over a hundred students graduate from the Digital Arts Department at Capstone College in San Francisco. Many of these students enjoy maintaining contact with the department by receiving the bi-annual newsletter distributed in June and December. You have collected stories
You work for The Travel Depot, a large chain of travel agents that specializes in providing clients with great deals on flights, package tours, and cruises. The company has grown considerably in recent years and employs a large staff of service agents. Every three months, the Human Resources
In this project, you have learned about the three principal report types: descriptive, comparative, and analytical. Each of these report types requires a different focus. For example, the content in a comparative report focuses on describing the differences between two or more entities. To complete
Otter Bay Kayaking Adventures Tourists from all over the world enjoy kayaking trips led by the friendly guides at Otter Bay Kayaking Adventures in Juneau, Alaska. You run the office for Kay and are responsible for developing any documents that she may require. Two local companies, Ronda Foods and
Capstone College One of your duties as the program assistant for the Digital Arts Department at Capstone College in San Francisco is to edit and format the reports produced by the department head on various aspects of the programs. The department head recently developed a new program called Game
When you follow the guidelines presented in this project for developing the content of a report, you will find that the actual writing of the report goes quite smoothly. The key requirement is planning. Spend the time to brainstorm topics and subtopics, write the core sentence, and then develop the
You have been contracted to write a comparative report for Ever After Catering, a catering company that is considering a partnership with one of two wedding planning companies. You have received a description of the subject of the report and some notes for the executive summary. Your client asks
Companies and individuals can use the Internet to find Requests for Proposals (RFPs) that they can respond to with proposals to complete specific projects or supply goods or services in a wide range of industries. For example, a company that conducts training seminars can search government Web
Otter Bay Kayaking Adventures Kay Johnson, the owner of Otter Bay Kayaking Adventures and your boss, has just been asked to create a proposal to partner with Cycle Juneau, another adventure tour company that offers mountain biking tours. She has listed the topics of the proposal in no particular
Capstone College As the program assistant for the Digital Arts Department at Capstone College in San Francisco, you often help the department head to edit and format the proposals he writes to request new programs, additional funding, and so on, from Sara Yaretz, the vice president of Capstone
One of your duties as the program assistant in the Business Department at Langton Community College in Tulsa, Oklahoma, is to help the director develop and format proposals made to the College administration to fund the purchase of equipment and software. The director has written the draft of a
The Internet contains a wealth of information that you can use to help you determine where to send completed press releases. To complete this case study, you will gather information about local publications and other media outlets in your home town.1. Open the file Research_07.docx located in the
Otter Bay Kayaking Adventures Tourists from all over the world enjoy kayaking trips led by the friendly guides at Otter Bay Kayaking Adventures in Juneau, Alaska. As an assistant in the Marketing Department, you are responsible for developing sales materials, dealing with customers, and announcing
The owner of Blue Sky Bistro, a new restaurant in Seattle, has asked you to write a press release to announce the restaurant’s grand opening. To help you get started, the owner sends you a press release he wrote for a restaurant he owns on Orcas Island in the San Juan Islands and asks you to
Discuss the importance of knowing which people in an audience are decision makers.
Write three research questions that you could ask conference attendees that would help you understand what consumers think about green meetings.
Identify three online sources about green meetings. Evaluate each in terms of the following: reliability, relevance, adaptability, expertise, and biases.
Project objectivity in reports.
Explain the significance of stating the business problem or challenge at the beginning of a report.
Discuss the various ways in which reports should be precise.
Explain strategies for collecting research for each objective.
Assume the role of Jeff Anderton and conduct research about green meetings. Specifically, your assignment is to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings.Do
Based on this statement as well as your own experience, list and elaborate on three or four general guidelines for choosing between tables and charts.
Consider John Phillip’s answers, and in two or three paragraphs, explain why simpler is better when it comes to charts.Also, explain the strategy behind developing effective charts.
Mark Twain is famously quoted as saying, “Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics’” (from
Why are quantitative skills so highly valued in various business disciplines?
How important do you think quantitative skills will be to your career? In what ways?
What are your strongest areas in terms of quantitative skills?Weakest areas?
What are your strongest areas in terms of spreadsheet software? Weakest areas?
What are five goals you have for improving your quantitative skills?
Describe the value of good documentation in your research reports.
Explain what it means for recommendations to be specific and actionable.
How effectively are research results presented?
Overall, how reliable and useful is this report? Explain.
What three aspects of the report would you like to model in your report writing?
What three aspects of the report do you think should be improved?
States a business problem or challenge (you might imagine yourself in a position within a company of interest).
Describes and substantiates a trend that impacts business.
Provides recommendations for how your company can respond to the trend to become more competitive.
Explain why presenters must be aware of audience members’chief concerns.
How effectively are charts, figures, and/or other graphics used?
How effectively are headings used?
Discuss how charts should be used in reports.
Describe how you can strike a tone of objectivity in a report and also project positivity.
Explain various approaches for reviewing reports.
What does Harrill offer as keys to writing effective reports?
According to Harrill, how should you lead a team writing effort?
How has report writing changed in recent years, according to Harrill? What does this mean for your approach to report writing?
Harrill repeatedly mentions getting advice and feedback from others. In some cases, he relies on hired editors. In other cases, he gets informal feedback. Why is it so important to get feedback for your report writing? What steps can you take in your report writing to get more feedback from others?
How effectively does the report tell a story?
Explain the criteria for judging the quality of research data.
Describe unique design and formatting principles that apply to line charts, pie charts, and bar charts.
How does he explain the relationship between delivering bad news and credibility?
He describes an experience when he had to deliver bad news in person. What approach did he take? Do you think this is an appropriate way to deliver bad news? Explain.
Sloan describes an experience when he had to deliver bad news in writing. What approach did he take? Do you think this is an appropriate way to deliver bad news? Explain.
What does he say about the timeliness of delivering bad news?
He mentions several times that one should be positive when delivering bad news. Explain how you think people can deliver bad news and be positive at the same time.
Is the bad news delivered immediately? Do you think it is delivered too directly? Too indirectly? Explain.
Is there a buffer? Is there an attempt to soften the blow?Explain.
How effective is the opening paragraph?
According to Sloan, what are some principles for choosing an appropriate communication channel when delivering bad news?
Describe reasons for hesitancy in delivering bad news and the impact of the mum effect.
Explain how delivering bad-news messages impacts credibility.
Describe the criteria for evaluating bad-news messages in terms of controllability, likelihood, and severity.
How effectively does the message explain immediate impacts?
Is the tone appropriate?
Explain the features that distinguish reports from other types of business correspondence.
Describe ways in which you can enhance your credibility by creating reports.
Discuss the advantages and drawbacks of both primary and secondary business research.
Describe strategies for understanding the needs of your audience for reports.
Explain why developing clear research objectives is so crucial to business research.
Describe principles for effective survey questions.
Summarize the primary reasons for using charts and tables.
Explain at least three general design principles for charts.
What’s an example of token appreciation that you engaged in? What were your intentions? Could you have approached this situation more honestly and constructively? How?
What’s an example of token appreciation you heard someone else say? Why do you think it was token appreciation? How might this person have addressed this situation more honestly and constructively?
Conduct a FAIR test of the message.
Overall, what three changes would you suggest to make the bad-news message more effective?
Was the bad news delivered in a timely manner? Do you think it was delivered too directly? Too indirectly? Explain.
Was there a buffer? Was there an attempt to soften the blow?Explain.
Were you told of or did you discuss immediate impacts?
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