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business
business communication process
Busin.ess Communi.cation Essentials 5.th Cana.dian Edition Cou.rtland Bov.ee - Solutions
4-5. What functions do transitions serve? [LO-6]
4-4. How can you use sentence style to emphasize key thoughts? [LO-5]
4-3. How does an abstract word differ from a concrete word?[LO-4]
4-2. In what three situations should you consider using passive voice? [LO-3]
4-1. What is meant by the term “you” attitude? [LO-1]
7. List five techniques for writing effective messages for mobile readers.
6. Define the three key elements of a paragraph and list five ways to develop coherent paragraphs.
5. Define the four types of sentences and explain how sentence style affects emphasis within a message.
3. Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice.
2. Identify seven characteristics that build and maintain a communicator’s credibility.
1. Identify the four aspects of being sensitive to audience needs when writing business messages.
=+5. What nonverbal signals can you send by your choice of distribution methods? [LO-7]
=+4. Why is it risky to rely on spell checkers and other software tools for writing and revising? [LO-4]
=+whose goal is to explain how customers can appeal the result of a decision made in the company’s favor during a dispute? [LO-3]
=+3. What are the ethical implications of murky, complex writing in a document
=+2. Why is it essential to understand the writer’s intent before suggesting or making changes to another person’s document? [LO-1]
=+1. Why should you let a first draft “age” for a while before you begin the revision process? [LO-1]
=+5. What factors should you consider when choosing a method for distributing a message (other than for systems where you don’t have a choice)? [LO-7]
=+4. Why is proofreading an important part of the writing process? [LO-6]
=+3. What is parallel construction, and why is it important? [LO-2]
=+2. What are your responsibilities when you review and edit the work of others? [LO-1]
=+1. What are the four main tasks involved in completing a business message?[LO-1]
=+Does the design support the intended message?
=+Is the writing as concise as it could be?
=+Is the writing clear? If not, how can it be improved?
=+Can the readability be improved?
=+Is the tone of the writing appropriate for the audience?
=+Does the writing demonstrate the “you” attitude toward the audience?
=+Does the document provide this information in a well-organized way?
=+What information does the audience need?
=+Who is the target audience?
=+What is the purpose of this document or message?
=+6 Explain the importance of proofreading and give six tips for successful proofreading
=+5 List four principles of effective design and explain the role of major design elements in document readability
=+4 Identify four software tools that can help you revise messages and explain the risks of using them
=+3 Describe the steps you can take to improve the clarity of your writing and give four tips on making your writing more concise
=+2 List four techniques you can use to improve the readability of your messages
=+Discuss the value of careful revision and describe the tasks involved in evaluating your first drafts and the work of other writers
=+5. Should you bother using transitions if the logical sequence of your message is already obvious? Why or why not? [LO-6]
=+4. What steps can you take to make abstract concepts such as opportunity feel more concrete in your messages? [LO-4]
=+3. When composing business messages, how can you communicate with an authentic voice and project your company’s image at the same time? [LO2]
=+consumers read, understand, and follow warnings on food products?Explain your answer. [LO-1]
=+dangerous allergens or use scientific terms that most consumers don’t recognize.16 Do food manufacturers have a responsibility to ensure that
=+room after suffering allergic reactions, and 200 of them die. Many of these tragic events are tied to poorly written food labels that either fail to identify
=+2. Seven million people in the United States are allergic to one or more food ingredients. Every year 30,000 of these people end up in the emergency
=+1. How can you demonstrate the “you” attitude if you don’t know your audience personally? [LO-1]
=+5. What functions do transitions serve? [LO-6]
=+4. How can you use sentence style to emphasize key thoughts? [LO-5]
=+3. How does an abstract word differ from a concrete word? [LO-4]
=+2. In what three situations should you consider using passive voice? [LO-3]
=+1. Which writing characteristics should you avoid if you want to achieve a conversational tone? [LO-3]
=+7 Identify the most common software features that help you craft messages more efficiently
=+6 Define the three key elements of a paragraph and list five ways to develop coherent paragraphs
=+5 Define the four types of sentences and explain how sentence style affects emphasis within a message
=+explain the value of using plain language, and define active and passive voice
=+3 Explain how to achieve a tone that is conversational but businesslike,
=+2 Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience
=+Identify the four aspects of being sensitive to audience needs when writing business messages
=+and explain why your choice would be at least as effective. Use whatever medium your instructor requests for your report and be sure to cite specific elements from the piece and support from the chapter.
=+Locate an example of professional communication in any medium that you think would work equally well—or perhaps better—in another medium. Using the media selection guidelines in this chapter and your understanding of the communication process, write a brief analysis (no more than one page) of
=+information in your message and confirm that it is accurate. However, you are concerned about using plagiarized information, even though you did nothing wrong. How you would handle this situation? [LO-3]
=+5. A day after sending an e-mail to all 1,800 employees in your company regarding income tax implications of the company’s retirement plan, you discover that one of the sources you relied on for your information plagiarized from other sources. You quickly double-check all the
=+4. Considering how fast, easy, and inexpensive they are, should electronic media messages completely replace meetings and other face-to-face communication in your company? Why or why not? [LO-4]
=+3. Would you use a direct or an indirect approach to ask employees to work overtime to meet an important deadline? Please explain. [LO-5]
=+2. As a member of the public relations department, which medium (or media)would you recommend using to inform the local community that your toxic-waste cleanup program has been successful? Justify your choice.[LO-4]
=+1. Some writers argue that planning messages wastes time because they inevitably change their plans as they go along. How would you respond to this argument? Briefly explain. [LO-1]
=+5. What is the difference between the topic of a message and its main idea?[LO-5]
=+4. When including information in your message, what three conditions must you satisfy? [LO-3]
=+3. What do you need to know in order to develop an audience profile? [LO-2]
=+2. What two types of purposes do all business messages have? [LO-2]
=+1. What are the three steps in the writing process? [LO-1]
=+What is their probable reaction to your message?
=+How much do they already know about the subject?
=+How many people do you need to reach?
=+Who are they?
=+5. Explain why good organization is important to both you and your audience and explain how to organize any business message
=+4. Compare the four major classes of media and list the factors to consider when choosing the most appropriate medium for a message
=+3. Describe the techniques for gathering information for simple messages and identify three attributes of quality information
=+2. Explain what it means to analyze the situation when planning a message
=+create better messages in less time
=+Describe the three-step writing process and explain why it will help you
3. Do you think that companies have the right to monitor employees’ email? Explain.
2. What kinds of things do you think a company should address in an email policy?
1. Why do you think that most people treat email so casually?
3-49. PLANNING: USING STORYTELLING TECHNIQUES;COMMUNICATION ETHICS: PROVIDING ETHICAL LEADERSHIP; MEDIA SKILLS: PODCASTING [LO-5], Chapter 1 Research recent episodes of ethical lapses by a business professional or executive in any industry. Choose one example that has a clear story “arc” from
3-48. PLANNING: OUTLINING YOUR CONTENT [LO-5] A writer is working on an insurance information brochure and is having trouble grouping the ideas logically into an outline.Prepare the outline, paying attention to appropriate subordination of ideas. If necessary, rewrite phrases to give them a more
3-47. PLANNING: USING STORYTELLING TECHNIQUES;COLLABORATION [LO-5] In a group of three, find a nonprofit agency or charity in your community that would benefit from having its story told (perhaps to help with fundraising). Your goal is to come up with a script for a story related to this agency.
3-46. PLANNING: LIMITING YOUR SCOPE [LO-5] Suppose you are preparing to recommend that top management install a new heating system that uses the cogeneration process. The following information is in your files. Eliminate topics that aren’t essential and then arrange the other topics so that your
Discuss your answers in a group of four and be ready to explain your choices to the class.
What channels of communication would work best to promote the program? Why?
What could motivate staff to participate?
Can you assume that all the staff would understand why and how to compost? Why?
If your plan is successful, what changes will occur? Who will make them happen?
What channels of communication or media would work best to propose the idea? Why?
Would you choose an indirect or direct pattern of organization to propose the idea? Why?
What would motivate the decision maker to approve your idea?
Who has to approve implementing a composting program?
3-45. PLANNING: ANALYZING THE SITUATION;CHOOSING AN APPROACH: SELECTING MEDIA [LO-2]Read the scenario below then answer questions to think through how you would create effective communication strategies for your audience(s), purposes, and messages.You work at a call centre that has a general
3-43. PLANNING: ANALYZING THE SITUATION, SELECTING MEDIA; MEDIA SKILLS: EMAIL [LO-4], Chapter 8 You work in public relations for a cruise line that operates out of Vancouver. You are shocked to read a blog post from a disgruntled passenger, complaining about the service and entertainment on a
3-42. ANALYZING THE SITUATION; MEDIA SKILLS:PRESENTATIONS [LO-2] Visit lululemon athletica’s website at www.lululemon.com and in the “Community” section, select one of the personal stories. Read the story. Who is the audience for this message? What is the general purpose of the message?What
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