Business In Action 8th Edition Courtland Bovee - Solutions

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Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Compare and contrast the leadership characteristics of Stan and Marlon.b. Discuss whether Marlon has any alternatives other than implementing Stan’s orders.c. Even if
Suicide is briefly mentioned in this clip. This video is about Bernie Madoff, a Wall Street con artist who executed the largest Ponzi scheme in history. Following the creation of this content, Bernie Madoff died from end-stage renal disease and other chronic medical conditions. After students have
Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Describe Alicia’s ethical dilemma.b. Why would Medicare fraud be a white-collar crime?c. How should Alicia approach the situation?
This clip discusses how Wells Fargo employees tricked customers and opened fraudulent accounts, highlighting the unethical culture at the bank. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is corporate culture (or organizational
This clip discusses the ESG (environmental, social, governance) integrity measurement framework and debates whether ESG investments are contributing to a better world. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is the ESG framework?
In this video, entrepreneur Anil Dash discusses why he believes the tech world has an obligation to be more humane. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. Why do you think trust in tech is eroding?b. Why do you think governments have
This ethical dilemma concerns a hypothetical situation exploring how artificial intelligence can create ethics issues. Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Discuss the moral, ethical, or legal issues if
A major step in developing an effective ethics program is implementing a training program and communication system to educate employees about the firm’s ethical standards. In this clip, Joan Dubinsky, former Chief Ethics Officer for the United Nations, discusses common ethics training pitfalls.
This ethical dilemma concerns a hypothetical situation regarding ethical issues commonly found within the workplace. Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Describe some of the weaknesses in Jennings’s
This clip discusses how Elon Musk, CEO of SpaceX and Tesla, views the traditional chain of command. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. According to Musk, what three things can leaders do to improve their chain of command?b. Based
Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Describe the organizational culture of ABCO Corporation.b. Do you feel Sophie’s leadership is effective in this situation?c. Does Imani have any other alternatives
Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. What causes a technology to be adopted and labeled acceptable, ethical, and legal and what makes the same technology unacceptable, unethical, and illegal?b. Discuss the
This clip looks at the digital divide concerning access to high-speed internet. With many service providers looking to offer 5G connectivity, it could leave others behind. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is the digital
Break class into small groups of three to five students. Have students read the discussion question and discuss their answers within their groups. Students may reference the text or use their knowledge or personal experience. After students have completed the activity, conduct an instructor-led
1. Why was it necessary for TOMS to evolve its business model?2. Who are TOMS’ most important stakeholders, and why? 3. Is the One for One movement business model appropriate for any other businesses?
1. Did Monsanto maintain an ethical culture that effectively responded to various stakeholders? Does Bayer?2. Compare the benefits of growing GM seeds for crops with the potential negative consequences of using them3. How should Bayer manage the potential harm to plant and animal life from using
1. What impact do you think recyclable materials will have on the sustainability goals of Starbucks? 2. Starbucks unique in being able to provide a high level of benefits to its employees?3. Do you think that Starbucks has grown because of its mission to put people ahead of profits or because
1. Describe the differences between a legitimate business model and a pyramid scheme.2. Evaluate how Herbalife managed its regulation and public relations risks.3. Why has Herbalife continued to be successful after the attack by Ackman and an FTC investigation?
1. Assess the company’s strategy and performance with environmental and employee stakeholders. 2. As a publicly traded corporation, how can Home Depot justify budgeting so much money for philanthropy? What areas other than the environment, disaster relief, and affordable housing might be
1. Do you think Walmart is doing enough to become more sustainable? 2. What are the ethical issues Walmart has faced? 3. Describe the advantages and disadvantages of being a supplier for Walmart.
1. Should Hershey be held ethically responsible for child labor conditions in the West African cocoa communities? 2. If it is not possible for Hershey to gain control of its supply chain for a required raw material (cocoa beans) in the final product, what are its alternatives?3. In your
1. How has a commitment to corporate values contributed to Whole Foods’s success?2. Describe how Whole Foods’s adoption of a stakeholder orientation has influenced the way it operates.3. Why has Whole Foods attracted criticism after its acquisition by Amazon?
Break class into small groups of three to five students. Have students read the discussion question and discuss their answers within their groups. Students should be prepared to provide examples. After students have completed the activity, conduct an instructor-led debrief using the questions
The purpose of this activity is to get students to realize that there are no easy answers to many of these issues. Have students partner up for this activity. Each student should select one of the opposing viewpoints and engage in a brief debate within their pair groups. Online research is welcome,
This clip explains the veil of ignorance and how it impacts the way people think. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is the veil of ignorance?b. How would individuals formulate principles if they did not know what their
This ethical dilemma concerns a hypothetical situation regardingethical issues related to consumer health and safety. Have students read the scenario provided in the text and then conduct an instructor-led discussion using the questions provided.a. Describe the nature of the organizational culture
This video outlines the Wells Fargo fake accounts scandal in which employees opened fraudulent accounts in the names of unknowing customers. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is opportunity in the context of ethical
Have students check their EQ, or Ethics Quotient, by completing the following assessment found in the text at the end of the chapter. Students can assess their performance to evaluate their overall understanding of the chapter material.Prompts (Students should answer Yes or No):1. The first step in
Break class into small groups of three to five students. Have students read the discussion question and discuss their answers within their groups. Students should be prepared to provide examples. After students have completed the activity, conduct an instructor-led debrief using the questions
Identify the major types of wholesalers, and summarize four trends shaping the future of wholesaling.
How many books will a publisher have to sell to break even if fixed costs are $100,000, the selling price per book is $60, and the variable costs per book are $40?
How does branding help consumers?
What sort of customers should a company target for the introductory phase of a product’s life cycle?
Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform.
Explain the strategic decisions that manufacturers must make when choosing distribution channels.
Identify five key attributes of distribution channel design and management.
Define marketing, and explain its role in society.
If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continue functioning as her own retail channel, rather than going through established retailers?
Identify three trends that help define contemporary marketing.
How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?
Differentiate between consumer buying behavior and organizational buying behavior.
Describe the four main components of the marketing mix.
What are the four basic components of the marketing mix?
Should companies open themselves up to criticism by being active on social media?
If you have a product that appeals to the majority of consumers in a given market, would there be any value in segmenting the market before launching the product? Why or why not?
Using online research tools, find a business application of one of these technologies. In an email message to your instructor or a post on your class blog, describe how the technology is used and explain its business benefits.
Prepare a short presentation on why the approach you’ve chosen is better for consumers. Feel free to segment the consumer market and choose a particular target segment if that bolsters your argument.
Identify the main types of consumer and organizational products, and describe the four stages in the life cycle of a product.
Sorenstam’s charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the foundation contribute to her brand equity?
Describe six stages in the product development process.
Explain how the brand extension efforts in clothing and financial advice can reasonably fit under the umbrella of the Annika brand.
Define brand, and explain the concepts of brand equity and brand loyalty.
Identify four ways of expanding a product line, and discuss two risks that product-line extensions pose.
What is test marketing?
List the factors that influence pricing decisions, and explain break-even analysis.
Given the weaknesses of cost-based pricing, why would any company use this method?
Ethical Considerations. If your college neighborhood is typical, many companies in the area adorn themselves in your school colors and otherwise seek to identify their names with your school name and thereby encourage business from students. Some of these firms probably have brand licensing
What does a marketing manager do?
Summarize your impression of each of the three sites, and then compare notes with your teammates. Based on the strengths and weaknesses of each site, identify four pieces of advice for a company that wants to compete against these sites.
What is a distribution channel?
What forms of utility do intermediaries create?
What are two key ways in which the social communication model differs from conventional promotional communication?
Describe consultative selling, and explain the personal-selling process.
What is the difference between using a push strategy and using a pull strategy to promote products?
Explain the uses of social media in customer communication and the role of public relations.
What is an advertising appeal?
What are some common types of consumer promotion?
Why is it important for sales professionals to qualify prospects?
Why do some companies avoid email marketing, particularly to noncustomers?
Do marketers have any control over social media? Why or why not?
How is the AIDA model incompatible with a social, conversational approach to customer communication?
Define accounting, and describe the roles of private and public accountants.
Google recently had a debt-to-equity ratio of 0.04. Microsoft, one of its key competitors, had a debt-to-equity ratio of 0.15. From a bank’s point of view, which of the two companies is a more attractive loan candidate, based on this ratio? Why?
Describe the accounting equation, and explain the purpose of double-entry bookkeeping and the matching principle.
Identify the major financial statements, and explain how to read a balance sheet.
Explain the purpose of the income statement and the statement of cash flows.
What is an audit, and why are audits performed?
What is the matching principle?
What is the value of an income statement?
Why were efforts made to converge the GAAP and IFRS standards?
Why would a company bother with double-entry bookkeeping?
How could you apply the concept of a balance sheet to your personal financial planning?
Identify three fundamental concepts that affect financial decisions, and identify the primary responsibilities of a financial manager.
Compare your budget worksheets to those of the other teams in your class. Which operating and capital expenses did other teams have that your team did not? Which expenses did your team have that other teams omitted? Did all the teams categorize the expenses in a similar manner?
Describe the budgeting process, three major budgeting challenges, and the four major types of budgets.
Identify the major categories of short-term debt financing.
What types of investments and expenditures are typically considered in the capital budgeting process?
What does it mean when someone refers to a company’s capital structure?
Why would a company chose to factor its receivables, given that it will get less money than the receivables are worth?
Why do lenders often refuse to finance 100 percent of the cost of a purchase, requiring borrowers to make a down payment that covers a portion (typically from 10 to 25 percent) of the purchase price? After all, a lender could potentially earn more by financing the entire purchase amount.
What is the fundamental difference in the way businesses approach debt and the way consumers approach it?
Explain the three key variables that distinguish bonds, compare the advantages and disadvantages of owning bonds, and list the major types of bonds.
Define mutual fund, and explain the advantages and disadvantages of this popular investment vehicle.
Define derivative, and identify the major types of derivatives.
What is the money market?
Describe the four major types of financial markets.
Describe four major steps required to become an investor.
What happens during a two-for-one stock split?
How does buying a commodities future differ from buying a commodity outright?
Why is asset allocation recommended as a way to diversify against risk?

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Business In Action 8th Edition Courtland Bovee - Solutions

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