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business
business ethics
Business In Action 8th Edition Courtland Bovee - Solutions
Go ahead and place your item in the shopping cart to simulate placing an order (don’t actually buy the product, of course!)
What are the potential consequences of inaccurately forecasting the demand for a particular product?
If you were a stockholder in this company, would you view these changes as positive or negative? What, if anything, might you do differently?
Could a company that just introduced an amazing audio product, say a tiny music player with audiophile-quality sound, hope to replicate the social media success that GoPro has enjoyed? Why or why not?
In a brief email message to your instructor, describe the technology, explain how it helps businesses reach customers more effectively, and identify any privacy concerns involved with the medium.
What changes in the company’s distribution structure or strategy have taken place? What additional changes, if any, are planned?
What were the reasons for the changes? What role, if any, did e-commerce play in the changes?
How easy was it to compare this product to similar products?
What forms of help were available in case you had questions or concerns?
Was the site optimized for mobile devices?
How long did it take to get from the site’s homepage to the point at which you could place an order for the specific product?
What social commerce and social elements did you encounter on the website? Were they helpful in your search?
Write a short message that could be posted on your blog, explaining why you consider it necessary to run ads and assuring your readers of your continued objectivity, even if that means criticizing organizations whose ads might appear on your blog.
Describe the three major tasks in crafting a communication strategy, and identify four important legal aspects of marketing communication.
GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role social media has played in GoPro’s success, was it a waste of time and energy for Woodman and his team to spend so much time trying to get their products into retail stores? Why not just use social
For instance: Was it persuasive? Informative? Competitive? Creative? Did it stimulate you to buy the product? Why? Compare your results with those of other teams. Did you mention the same ads? Did you list the same attributes?
Identify the major types of advertising, the most common advertising appeals, and the most important advertising media.
Consumers can be a fickle lot, quickly abandoning a brand if the company behind it stumbles or something new catches their attention. Is it risky for GoPro to rely on social media so heavily? Should it invest more heavily in conventional advertising to guard against a potential cooling off in the
Explain how direct marketing differs from advertising, and identify the major forms of direct media.
Define strategic alliances and joint ventures, and explain why companies would choose these options over a merger or acquisition.
Highlight the advantages and disadvantages of working in teams, and list the characteristics of effective teams.
What are the characteristics of tall organizations and flat organizations?
Explain the concept of an unstructured organization, and identify the major benefits and challenges of taking this approach.
A company executive accidentally emailed you a confidential spreadsheet with the salaries of all the employees in the company. You took only a quick peek before deleting it, but you looked long enough to discover that other managers at your level are earning anywhere from 10 to 40 percent more than
What problems did each organization encounter in trying to implement teams? How did the organization deal with these problems?
Have the teams been successful from management’s perspective? From the employees’ perspective? What effect has teamwork had on the company, its customers, and its products?
Conduct research to identify a product currently on the market that uses nanotechnology in some fashion. In an email message to your instructor, describe the product, its target market, the role nanotechnology plays in the product’s design, and any known safety concerns regarding the use of
Explain the systems perspective, and identify seven principles of systems thinking that can improve your skills as a manager.
Identify a company that has recently decided to offshore some part of its operations. (Search online news sources for “offshore outsourcing” or similar terms.) With the other members of your team, identify all the stakeholder groups that were or might be affected by this decision and speculate
Identify the major planning decisions in production and operations management.
Why is offshoring controversial?
Explain the unique challenges of service delivery.
What is mass customization?
Define quality, explain the challenges of quality and product complexity, and identify four major tools and strategies for ensuring product quality.
What is a lean system?
What is scalability, in the context of managing a service business?
Why is it important to monitor performance variables that are the most meaningful, not those that are the most easily measurable?
You’ve developed a reputation as an outstanding math tutor, and you want to turn your talent into a full-time business after graduation. How will you address the challenge of scalability in your new venture?
If you decide you want to work in a production-related job, what additional classes should you consider taking before you graduate?
Why might a service business be more selective than a goods-producing business regarding the customers it pursues or accepts?
Study the job description and identify the circumstances you would need to have in place in order to get motivated to excel in this job. For example, would the opportunity to help customers solve challenging problems motivate you?
With your teammates, explore the careers sections of the websites of six companies in different industries. Look for descriptions of the work environment, incentive plans, career paths, and other information about how the company develops, motivates, and supports its employees. After you’ve
Explain why many consider expectancy theory to be the best current explanation of employee motivation.
Imagine yourself in one of the jobs you would like to land after graduation. Thinking about the importance of personalizing motivational tactics whenever possible, identify several steps your manager could take to make sure you stay motivated. Would these steps be fair to other employees as well?
In a brief message to your instructor, give your assessment of how well the press release conveys the bad news without being overly negative or falsely positive.
What are some strategic staffing alternatives that organizations use to avoid overstaffing and understaffing?
Describe the major elements of employee compensation.
What is the purpose of conducting a job analysis? What are some of the techniques used for gathering information?
Ethical Considerations. Corporate headhunters have been known to raid other companies of their top talent to fill vacant or new positions for their clients. Is it ethical to contact the CEO of one company and lure him or her to join the management team of another company?
What educational qualifications, technical knowledge, or specialized skills are applicants for these jobs expected to have? How do these requirements fit with your background and educational plans?
Next, look at the duties mentioned in the ad for each job. What do you think you would be doing on an average day in these jobs? Does the work in each job sound interesting and challenging?
Now think about how you might fit into one of these positions. Do you prefer to work alone, or do you enjoy teamwork? How much paperwork are you willing to do? Do you communicate better in person, on paper, or by phone? Considering your answers to these questions, which of the HR jobs seems to be
Would it be fair to the residents of Washington state for Boeing to get nearly $9 billion in tax breaks–money that could have been used for schools, roads, and other public needs? Why or why not?
In a brief email message to your instructor, summarize this dilemma and its possible effects on employee-management relations.
In today’s global economy, why do you suppose Cisco puts so much emphasis on the location of potential acquisition targets?
In a brief email message to your instructor, explain how this particular groupware system could help the employees and managers in this company be more productive.
You have just been informed that your employer is going to merge with a firm in Germany. Using online or library sources, find information on German business culture and customs and prepare a short report that would help your U.S. work colleagues work effectively with your new German colleagues.
Define sole proprietorship, and explain the six advantages and six disadvantages of this ownership model.
Would a hostile takeover be a good move for Cisco, given its approach to acquisitions? Why or why not?
Imagine that the president of your college or university has just announced plans to retire. Your team, playing the role of the school’s board of directors, must decide how to choose a new president to fill this vacancy next semester.First, generate a list of the qualities and qualifications you
Define partnership, and explain the six advantages and three disadvantages of this ownership model.
Assume you’re a Cisco executive leading the effort to acquire a small software company. The company is interested because it needs more resources to keep growing, but the founders are leaning toward an offer of a 50/50 merger with another small software firm. Neither software firm has experience
Define corporation, and explain the four advantages and six disadvantages of this ownership model.
Explain the concept of corporate governance, and identify the three groups responsible for ensuring good governance.
Identify the potential advantages of pursuing mergers and acquisitions as a growth strategy, along with the potential difficulties and risks.
How might a company benefit from having a diverse board of directors that includes representatives of several industries, countries, and cultures?
Do you own or have you ever considered owning stock? If so, what steps have you taken to ensure that company management has shareholder interests in mind?
Visit Liberty Media’s website www.libertymedia.com and find the company’s corporate governance guidelines. Assume you’re going to start a company that you plan to incorporate. Identify at least five principles of good governance from Liberty’s website that you will use to guide the board of
Write down what you think you would like about being the sole proprietor, one of the partners, the corporate manager, or an employee in the businesses you have selected. For example, would you like having full responsibility for the sole proprietorship? Would like being able to consult with other
Now write down what you might dislike about each form of business. For example, would you dislike the risk of bearing all legal responsibility in a sole proprietorship? Would you dislike having to talk with your partners before spending the partnership’s money? Would you dislike having to write
Weigh the pluses and minuses you have identified in this exercise. In comparison, which form of business most appeals to you?
Explain in your own words what steps or events led to this development.
What results do you expect this development to have on (a) the company, (b) consumers, and (c) the industry the company is part of? Write down your answers, along with today’s date.
Follow your story in the business news over the next month (or longer, as your instructor requests). What problems, opportunities, or other results are reported? Were these developments anticipated at the time of the initial story, or did they seem to catch industry analysts by surprise?
Why are leveraged buyouts considered risky?
Highlight the contributions small businesses make to the U.S. economy.
Would opening their own retail stores be a risky decision for Sister Sky? How would this change the company’s business model?
Explain the importance of planning a new business, and outline the key elements in a business plan.
Identify the major causes of business failures, and identify sources of advice and support for struggling business owners.
Explain the advantages and disadvantages of franchising.
What are the key reasons for most small-business failures?
Ethical Considerations. You’re thinking about starting your own chain of upscale, drive-through espresso stands. You have several ideal sites in mind, and you’ve analyzed the industry and all the important statistics. You have financial backing, and you really understand the coffee market. In
Briefly describe an incident in your life in which you failed to achieve a goal you set for yourself. What did you learn from this experience? How could you apply this lesson to a future experience as an entrepreneur?
Based on your total life experience up to the point—as a student, consumer, employee, parent, and any other role you’ve played—what sort of business would you be best at running? Why?
Concept Integration. Pick a local small business or franchise that you visit frequently and discuss whether that business competes on price, speed, innovation, convenience, quality, or any combination of those factors. Be sure to provide some examples.
Visit www.sba.gov and read the article “Is Entrepreneurship for You?” (look under “Starting & Managing a Business” and then under “Thinking About Starting a Business?”). After considering these aspects of entrepreneurial readiness, how well prepared are you to be an entrepreneur?
On the SBA website, read the article “Finding a Business Mentor” in the “Finding a Mentor or Counselor” section. With these insights in hand, think about your personal, professional, and academic networks. Assume that you want to start a business right now, before you graduate. Is there
What problem or opportunity does each article present? Is it an issue faced by many businesses, or is it specific to one industry or region?
What could a potential small-business owner learn about the risks and rewards of business ownership from reading these articles?
How might these articles affect is someone who is thinking about starting a small business?
Given the risks involved in starting any company, should an aspiring entrepreneur investigate all possible failure scenarios and develop action plans to avoid these potential outcomes? Explain your answer.
Research a system offered by one of these vendors, and in a brief email message to your instructor, summarize in your own words the system’s benefits for managerial decision makers. (Business intelligence is a broad term that describes a variety of approaches, technologies, and specific products,
In a two paragraph email message, explain to the general manager why you think anyone who might come in contact with customers should receive basic etiquette training.
Explain the importance of management, and identify the three vital management roles.
Describe the planning function, and outline the strategic planning process.
Would the Wegmans approach work for a car dealer? A bookstore? A manufacturer of industrial goods? Explain your answers.
How does low employee turnover contribute to the distinct and positive corporate culture at Wegmans?
Describe the leading function, leadership style, and organizational culture.
What is management? Why is it so important?
Describe the controlling function, and explain the four steps in the control cycle.
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