Questions and Answers of Information Technology Management

What is an API? Why should marketing professionals monitor changes in the kind of APIs available to Web developers?
What are some of the benefits or advantages that Web developers gain from using AJAX technologies?
What are the four primary factors described in the text that set the stage for Web 2.0 or the social Web that we enjoy today?
Why is Web 2.0 referred to as the social Web?
1. Why do you think Blendtec’s video campaign was more appealing to viewers than a traditional product advertisement?2. Why do you think the campaign had such a significant impact on retail sales
Compare the methods that companies chose to communicate with their customers using the broadcast model vs. the ways that companies can have conversations with their customers using Web 2.0 tools.
What are the basic tools or applications that characterize Web 2.0?
Why is it recommended that you not post private data on a social network, even those with privacy settings?
Why have HR departments turned to professional networking sites like LinkedIn?
1. How does social media represent a threat to companies who limit their customer support services to traditional channels?2. When customers have a negative experience with a company, what are the
Define social media and explain why these technologies are different from earlier manifestations of the Web.
How has Web 2.0 changed the behavior of Internet users?
Which of these guidelines is the easiest to follow? Which is the toughest? Explain why.
Why have monster.com, Careerbuilder.com, and Craigslist.com lost their effectiveness?
Technology can greatly influence businesses. How has social media changed retail banking?
What is a recommendation engine called that combines different methodologies to create recommendations? What are three ways these systems combine methodologies?
Besides e-commerce websites that sell products, what are some other ways that recommendation engines are being used on the Web today?
How do organizations evaluate the effectiveness of their search engine optimization (SEO) strategies and tactics?
What is the difference between 3G and 4G?
Describe the page-ranking method most commonly associated with Google’s success.
What are the four distinct methodologies used by recommender systems to create recommendations?
Before implementing a content-based recommendation engine, what kind of information would website operators need to collect about their products?
What are some examples of user information required by recommendation engines that use collaborative filtering?
Hybrid recommendation engines utilize two or more filtering strategies to create recommendations. Describe the four different approaches to creating a hybrid system.
What are the alternatives to content-based filtering and collaborative filtering recommender systems? When is it most useful to use these alternatives?
How is a recommendation engine different from a search engine?
Recommender systems use different approaches to generating recommendations. Explain the difference between content-based filtering and collaborative filtering. Describe the kind of information
What are the three languages developed by the W3C and associated with the semantic Web?
Describe five ways that semantic search engines will enhance functionality for users. How will businesses benefit from the development of semantic search functions?
Define the words “context,” “personalization,” and “vertical search” and explain how they make for more powerful and accurate search results.
Describe the difference between the semantic Web and semantic search.
Briefly describe the three evolutionary stages of the Internet.
Describe three metrics used by PPC advertisers to evaluate the effectiveness of their search ad campaign.
How do metadata tags facilitate more accurate search results?
How does an advertiser’s bid and quality score determine the frequency of PPC ad placement on SERPs? What are the factors that Google uses to determine an advertiser’s quality score? Why does
List five different practical ways that semantic technology is enhancing the search experience of users.
Identify and describe the four steps to creating a pay-per-click (PPC) ad campaign.
Describe four metrics that can be used to evaluate the effectiveness of a PPC advertising campaign.
Explain how search engines determine if websites contain relevant information or content.
How do webpage factors influence the effectiveness of PPC advertisements?
Why are “black hat” SEO techniques (see Section 6.2) considered unethical? Who is harmed by the use of such techniques? What are the consequences of using these questionable SEO tactics?
In addition to the “bid price” for a particular keyword, what other factor(s) influence the likelihood that an advertisement will appear on a search results page? Why don’t search engines just
The ultimate goal of Google, Bing, and other consumer search engines is to provide users with search listings that contain useful information on the topic of their search. What recommendations would
What are the four primary steps to creating a PPC advertising campaign on search engines?
Identify at least five ways that Google has changed its page-ranking algorithms in recent years to encourage website developers to do more than simply list keywords in an attempt to improve their
What would most people say is the fundamental difference between organic listings and PPC listings on a search engine?
How are consumers using mobile devices to search for information about goods and services? How can businesses respond to this trend to gain a competitive advantage?
Explain why providing high quality, regularly updated content is the most important aspect of any SEO strategy.
Why is it easier to measure the return-on-investment of resources spent on search engine marketing compared to mass media advertising?
Explain why people are much more likely to view and pay attention to product and service information in SERPs compared to traditional mass media advertising? What strategies are businesses adopting
Explain why so-called black hat SEO tactics are ultimately short-sighted and can lead to significant consequences for businesses that use them.
Backlinks were a key factor in Google’s original PageRank algorithm. Explain what a backlink is and why Google has reduced its emphasis on backlinks and instead uses many other additional factors
Explain why enterprise search technology is becoming increasingly important to organizations. Describe how enterprise search applications are different from consumer search engines in terms of their
Why do consumer search engines like Google and Bing require vast amounts of data storage? What actions do they take to address this need?
Search engines use many different “clues” about the quality of a website’s content to determine how a page should be ranked in search results. These clues fall into three primary categories:
Why do search engines consider their page-ranking algorithms to be trade secrets? What would be the consequences of providing detailed information about how a search engine ranks SERP listings?
Describe three different real-time search tools.
Explain the differences between Web directories, crawler search engines, and hybrid search engines.
What is the difference between search engine optimization and PPC advertising?
Why is relevant and frequently updated content a significant factor for companies concerned about their visibility on popular search engines? Does the quality of content impact organic results, paid
1. Based on the information in this case, would you categorize the Wine.com recommendation system as content filtering, collaborative filtering, or hybrid?2. Why does Wine.com have to work harder to
What are threats, vulnerabilities, and risk?
Why do users refuse to use strong passwords even though they know how dangerous weak passwords are?
What are two BYOD security risks?
Twenty-five thousand messages arrive at an organization each year. Currently, there are no firewalls. On average, 1.2 successful hackings occur each year. Each successful hack attack results in a
What is the number one cause of data loss or breaches?
What was the biggest data breach in history?
Assessing how much a company is legally obligated to invest in cyber security remains a challenge. Since there is no such thing as perfect security (i.e., there is always more that you can do),
What security precautions is Boeing taking with respect to the manufacture and sale of Black?
Why do some experts warn that carbon emission reductions between 50 percent and 85 percent are necessary by 2050?
Visit the Alcatel-Lucent website (www.alcatel-lucent.com) and search for “eco-sustainability strategy.”a. Read about Alcatel’s eco-sustainability strategy.b. Describe how the company is
How does a virtual private network (VPN) provide security?
What health and quality-of-life issues are associated with social networks and a 24/7 connected lifestyle?
How can online brainstorming tools overcome those limits?
Discuss the ethical issues of anytime-anywhere accessibility.
What might limit the use of in-person brainstorming?
How do mobile devices contribute to carbon emissions?
Why is group work challenging?
What are the benefits of using software to conduct brainstorming in the cloud (remotely)?
What factors should be considered when selecting a mobile network?
How can group dynamics improve group work? How can it disrupt what groups might accomplish?
Why is WiMAX important?
Why are VPNs used to secure extranets?
What is a WLAN?
What is the range of WiMAX? Why does it not need a clear line of sight?
How does Wi-Fi work?
Describe the components of a mobile communication infrastructure.
Why is strategic planning of mobile networks important?
What are the benefits of APIs?
What factors are contributing to mobility?
Discuss two applications of near-field communication (NFC).
What are the benefits of APIs?
How is network performance measured?
What are two applications of NFC?
What are two 4G wireless standards?
Explain the Net neutrality debate.
What issues are significant about 4G wireless networks?
What are the mobile network standards?
Typically, networks are configured so that downloading is faster than uploading. Explain why.
QoS technologies can be applied to create two tiers of traffic. What are those tiers? Give an example of each type of traffic.

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