Research Methods In Business Studies 4th Edition Pervez Ghauri, Kjell Gronhaug - Solutions

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What are the roles of ideas and speculation in research?AppendixLO1
A firm has designed a market test to assess the effect on sales of a particular discount scheme. What do you consider to be the decision problem?AppendixLO1
A firm wonders whether to increase advertising expenditure for its core products. What do you consider to be the research problem that should be identified and answered before it does so?AppendixLO1
How do theories differ from methods?AppendixLO1
Explain and point out the differences between‘concepts’ and ‘theories’.AppendixLO1
What do you think are major sources of research problems?AppendixLO1
Why is research often considered as a process– and not just an outcome?And what is a research process?AppendixLO1
You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available, you have also to collect information from competitors of your company. How would you handle the ethical issues in this case? Draft a letter to send
As a marketing manager, you are asked to launch a product (pick a product) in China. Make a plan of how you would collect and analyse information that could help you make a decision for this launch.AppendixLO1
‘Research never stops.’ Comment on this statement.AppendixLO1
Abduction is not just a combination of induction and deduction.Comment on this statement.AppendixLO1
What are the main differences between inductive and deductive types of research?AppendixLO1
How does research differ from practical problem solving?AppendixLO1
A researcher is interested in sensitive information from a group of people. The individuals are unwilling to give this information. This information can, however, be obtained through others or by the use of specific techniques (projective techniques – i.e. individuals tend to project on others
Is cross-cultural research different from research in the same cultural setting? Discuss.
What is meant by the equivalence of the unit of analysis? Explain with examples.
Explain the two concepts emic and etic. How can we handle these issues in crosscultural research?
How can a cross-cultural research project be most meaningful? What adjustments are necessary to accommodate cultural differences?
A firm wants to go to a new market and is analysing Russia or India to enter. Do you think the firm can collect demographic data on the two markets and compare it to see which market is more suitable? Advise the company how it can enhance the comparability of the data collected in the two markets.
Discuss the emic and etic approach of data collection for a multi-country research project that you have to undertake. Select three countries of your choice and explain how you can use these approaches.
You are working on a qualitative research project through interviewing several firms to understand how companies evaluate a new market to enter. Suggest ways that can help you to enhance reliability of your results.
A researcher is interested in sensitive information from a group of people. The individuals are unwilling to give this information. This information can, however, be obtained through others and/or by the use of specific techniques (projective techniques — i.e.individuals tend to project to others
How does research differ from practical problem solving?
What are the main differences between inductive and deductive types of research?
‘Research never stops . . .’ Comment on this statement.
As a marketing manager, you are asked to launch a product (pick a product) in China.Make a plan of how you would collect and analyse information that can help you make a decision for this launch.
You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available you have also to collect information from competitors of your company. How would you handle ethical issues in this case? Draft a letter to send to
Define ‘problem’ and provide an example of a problem you have encountered in your daily life. Discuss how you have used research to solve this problem.
Some people think that you should choose a particular research perspective based on the research questions of your study. Others feel that a particular research perspective “chooses” you. That is, they believe that you will have a rather strong preference for one particular research
Why is research often considered as a process — and not only as an outcome? And, what is a research process?
What do you think are major sources of research problems?
Explain and point out the differences between ‘concepts’ and ‘theories’.
How do theories differ from methods?
A firm wonders whether to increase advertising expenditure for its core products. What do you consider the research problem that should be identified and answered before it does so?
A firm has designed a market test to assess the effect on sales of a particular discount scheme. What do you consider to be the decision problem?
What are the roles of ideas and speculation in research?
What are the key characteristics of models?
Explain the differences between descriptive and explanatory models.
Are decisions in business based on models? Give an example.
Why do researchers review existing literature when conducting research?
You are in charge of a financial institution offering credit. Naturally, you are interested in limiting losses for your institution. Develop a model that can guide your decisions as to whether or not applicants should be allowed credit.
You are employed by a firm selling your product directly to private households. It is costly to visit private homes. You have also observed that some households buy at the first visit, some at the second one, and that some households never buy in spite of several visits to their homes. Suggest a
What is a hypothesis?
What does a correlation coefficient tell?
What is regression analysis? In which research situation is it useful?4 . In a multiple regression analysis, while using income, product experience and family size as dependent variables, the observed R square (R”) is 0.35. What does this tell us? Explain your answer.
What is factor analysis? In which situation is it useful?
You have the following data:Hp: m= 200, S$ = 30, n= 64, and x=
Conduct a test at the 0.05 significance level.
Assume you have the following data:Ho: m= 2.450, $ = 400, n= 100, and x— = 2.300. Conduct a test at the 0.01 significance level.
What is the difference between regression analysis and correlation analysis?
What is a ‘dummy’ variable? When is it used and how is it interpreted?
What are the differences in writing a company report and a thesis?
What are the most important issues to be considered while writing the final report for a research project?
Is writing for publication different from writing up the thesis? How?
Pick up a Master’s thesis from the library and prepare a 15-minute presentation.
Pick up a Master’s/PhD dissertation and write a two-page executive summary.
Working in groups of two, read each other a report and give critical comments regarding the structure of the report and the language flow.
Describe the key elements of the classical experimental design.
What do you consider to be the basic uses of exploratory research?
Explain what is meant by: (1) dependent and (2) independent variables.
What is meant by: (1) validity and (2) validity threat?
How would you decide whether a factor can be considered to be a ‘cause’ of something?
An advertising agency has developed two advertisements to be used in a magazine.72 It wants to select the most effective before the ad is printed. Design a study allowing the agency to select the most effective one.
An Internet bank is concerned with improving its services. In particular the bank wants to know if its customers are dissatisfied with current services and the nature of this dissatisfaction. How would you design a study allowing the bank the desired insight?
A researcher has observed that some firms in the furniture industry outsource activities such as transportation services while others do not. S/he wants to study: (1) why firms outsource/do not outsource and (2) whether outsourcing influences firms’ performance. Suggest a study to enquire into
Why are valid measures important in empirical research?
What is the difference between a conceptual and an operational definition?
Why might a researcher wish to utilize more than one question to measure satisfaction with a job?
How can you improve measurements in your research? Give examples.
Determine whether each of the following measures is a nominal, ordinal, internal or ratio scale:(a) prices on the stock market(b) marital status, classified as married, never married(c) whether or not a respondent has ever been employed.
Define each of the following concepts, and develop operational definitions (measures)for the defined concepts:(a) a ‘workaholic’(b) costs(c) power(d) market share.
Explain the difference between secondary and primary data.
What are the advantages and disadvantages of secondary data?
Is all secondary data on a particular topic suitable for a research project on that topic?
‘First explore secondary data, only when secondary data sources are exhausted, then you can plan to collect primary data.’ Comment.
Select a product category. Estimate the total demand of that product in your home country. Also calculate the market share for the largest producer.
A company in the... industry (select industry) wants to learn about the market opportunities in... (select country). Visit websites listed in Table 7.1 to provide this information.
When are: (1) quantitative and (2) qualitative research approaches most appropriate?
What do you consider to be the major reasons for doing historical reviews?
For what research purposes do you consider focus group interviewing appropriate?4 . What is (are) the difference(s) between single case and multiple case study designs?When do you consider: (1) single, (2) multiple case designs to be most appropriate?
‘Develop a relationship with the interviewee.’ Comment
You want to understand consumer behaviour towards usage of mobile telephones.You have decided to do that through focus group interviewing. Prepare a focus group interview plan to gain insights into how a group of people experience and use a product (e.g. mobile phones). Draft a letter to explain
Draft a letter that you want to send to companies you want to interview/study using the case study method for your research. Formulate a research problem and try to explain that to companies, also convincing them to participate in your study.
Referring to exercise (1) above: supposing you are trying to understand consumer behaviour for mobile phones through a survey. Formulate a precise research problem and develop a questionnaire that you can use for this data collection.
Visit a store or a marketplace. Observe how people behave and shop.
What distinguishes probability and non-probability sampling?
Explain what is meant by a: (1) convenience and (2) quota sample.
What is a stratified sample?
Sampling is often associated with quantitative and survey research. Is it important in qualitative research based on in-depth interviews? If yes, give examples; if not, why not?
A grocery store wants to know where it attracts customers from. It has no register of its customers. Suggest a sampling procedure allowing insight into this question.
Suggest, step by step, how you would select:(a) a sample of 150 students at your college and university;(b) a sample of male and female workers to compare hourly wages in (select job/work).
What do you consider to be the key challenges in coding data from an open-ended interview?
Explain the concepts of mean, median, mode and standard deviation.
Why do questions permitting several responses require special attention during coding?
A study was designed to estimate the use of a service among a sample of users. The following was found:Length of use Assigned value Frequency Less than 1 year 1 36 1 to less than 2 years 2 16 2 to less than 5 years 3 26 5 years or more 4 193 Total 221 Calculate mean, median and mode. Also convert
In a study the following open-ended question was asked among a sample of customers:‘Have you tasted the new cereal brand “X”?’Yes ONo ~— Stop‘What do you like about the new brand?’Establish response categories and codes for the question, and code the following responses:(1) ‘The
What do you consider to be key characteristics of qualitative research?
Explain what is meant by coding. Also explain the role of coding in analysing qualitative data.
What is meant by suggesting that qualitative data are an ‘attractive nuisance’?
What do you think are the main advantages and disadvantages in departing from theory in qualitative research?

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Research Methods In Business Studies 4th Edition Pervez Ghauri, Kjell Gronhaug - Solutions

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