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technical communication
Technical Communication 15th Global Edition John Lannon, Laura Gurak - Solutions
Use social media such as YouTube and Vimeo to create video instructions
Use Facebook, Twitter, and other social media for technical communication
Analyze the audience and purpose of social media
Describe the global, ethical, and legal issues of writing for blogs, wikis, and Web pages
Storyboard and create a Web page
Write and design reader-friendly Web pages
Explain the purposes of Web pages
Identify the uses of internal and external wikis
Identify the uses of internal and external blogs
Analyze the audience and purpose of blogs, wikis, and Web pages
Determine how and when to use video conferencing
Deliver an effective oral presentation
Create audience-friendly slides using presentation apps
Use visuals to enhance your presentation and choose the right media format
Prepare your oral presentation systematically
Follow the steps to plan your oral presentation
Identify the advantages and drawbacks of oral presentations
Write a formal proposal
Follow an introduction/body/conclusion structure in a proposal
Identify the elements that are typically part of an effective proposal
Differentiate between the various types of proposals
Describe the proposal process
Understand that audiences expect to be persuaded by a proposal
Write a formal analytical report
Identify the front and end matter elements that accompany a formal report
Follow an introduction/body/conclusion structure in a formal report
Describe the elements of an effective analysis
Identify three major types of analyses: causal, comparative, and feasibility
Understand the role of audience and purpose in formal reports
Plan and write feasibility, recommendation, justification, and peer review reports
Plan and write progress, periodic activity, and trip reports, as well as meeting minutes
Differentiate between informational and analytical reports
Differentiate between informal and formal reports
Evaluate the usability of instructional documents
Write procedures to help groups of people coordinate their activities
Explain the benefits of online and social media instructions
Identify the main components of instructions and write a full set of instructions
Appreciate how instructions have serious legal implications
Recognize the various formats for instructions
Describe the audience and purpose of instructions in the workplace
Write a technical marketing document to sell a product or service
Write a set of specifications to ensure safety and/or customer satisfaction
Differentiate between product and process descriptions
Recognize the main components of technical descriptions
Appreciate the need for objectivity in technical descriptions
Understand the role of audience and purpose in technical description
Place definitions effectively in your document
Identify the various ways to expand a definition
Differentiate between parenthetical, sentence, and expanded definitions
Describe the legal, ethical, societal, and global implications of definitions
Determine when audience and purpose indicate the need for definition
Succeed in a job interview and write professional follow-up correspondence
Prepare an impressive dossier, portfolio, or e-portfolio
Submit appropriately formatted digital application materials
Write an effective solicited or unsolicited application letter
Create an effective reverse chronological or functional résumé
Search for a job systematically by planning, focusing, exploring, and networking
Identify your personal assets as a job applicant
Write inquiry, claim, sales, and adjustment letters
Effectively deliver bad or unwelcome news in a letter
Explain the global and ethical implications of workplace letters
Use proper tone in any letter
Identify the parts, formats, and design features of workplace letters
Understand the basics of letters, including their audience and purpose
Write transmittal, summary, and routine miscellaneous memos
Use proper tone in all memos
Identify the parts and format of a standard memo
Understand the basics of memos, including their audience and purpose
Recognize ethical, legal, and global issues affecting email use
Write an email using a professional style and tone
Identify the components of a workplace email message
Think carefully about audience and purpose when writing workplace emails
Identify the workplace uses of email and the three types of workplace emails
Explain how digital documents have special design requirements
Develop an audience and use profile to guide your design
Consider a variety of techniques for designing a reader-friendly document
Discuss the everyday design skills technical communicators need to have
Explain the importance of print and digital document design in the workplace
Understand how social media and culture affect your choice of visuals
Identify ethical issues when using visuals
Understand how to use color and present visuals appropriately
Use graphic illustrations when pictures are more effective than words
Create charts to display quantitative and cause-and-effect relationships
Create graphs to translate numbers into shapes, shades, and patterns
Create tables to display quantitative and/or qualitative information
Know when visuals are appropriate and how to select them
Explain why visuals are important in technical communication
Consider style and tone in a digital context
Understand style and tone in a global, legal, and ethical context
Achieve a tone that connects with your audience and avoids bias
Use precise language that conveys your exact meaning
Write fluent sentences that provide clear connections, variety, and emphasis
Write concise sentences that convey meaning in the fewest words
Write clear sentences that can be understood in one reading
Organize information for social media postings
Provide overviews of longer documents
Chunk information into discrete units
Shape effective paragraphs
Prepare a storyboard for a long document
Create informal and formal outlines
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