Technical Communication 12th Edition Mike Markel, Stuart A Selber - Solutions

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How can the EPPM help crisis managers?
When might translation be critical during a crisis?
What is the connection between risk assessment and the CCP?
How might faithholders help an organization in crisis?
How has communication technology changed how crisis teams operate?
Why should a team care about mass notification?
Why do social media policies matter to crisis managers?
Which side of the dark site debate do you support? Why?
How might the structure of crisis management plans change as they become more digital?
How might you change the list of required sections for a crisis management plan?
What crisis communication utility do you see in the various social media platforms?
What are the dangers of becoming overly dependent on the Internet or intranet during a crisis?
Would you choose to have a virtual crisis team? Why or why not?
Why is it a good idea to not limit resilience training just to members of the crisis team?
What is the relationship between improvisation and training?
What is intuition and when is it beneficial in decision-making? When is it problematic?
What types of training do you think would be most useful for crisis teams? Why?
What would your strengths and weaknesses be as a crisis spokesperson?
What would your strengths and weaknesses be as a crisis team member?
How would you assess your own interpersonal (political) skills?
Why is it important to consider soft skills when creating a CMT?
Do you agree or disagree that the delivery factors are useful in creating effective online videos during a crisis?
As a group, select a particular company and create a potential list of vulnerabilities it might face. Then try to assign values to each of those threats.
What barriers are there to getting an accurate diagnosis of an organization’s vulnerabilities?What can be done to overcome those barriers?
In June 2016, a 2-year-old boy was killed by an alligator near Disney’s Grand Floridian Resort and Spa at Disney World. Who at Disney would the news media want at a press conference? Would the CEO be a good choice? Why or why not?
What other types of crises would you add to the list presented in this chapter?
How does brand heritage become a risk?
Why are paracrises a unique aspect of risk mitigation?
How and why can AI help with risk identification?
What does velocity add to the evaluation of risks?
Why could you consider paracrises both risks and opportunities?
Why should managers bother identifying red flags?
Why is it useful to include impact evaluations for both stakeholders and organizations when calculating risks?
Does it make sense to distinguish between traditional websites and social media, or should we treat all online communication channels and platforms the same?
What recommendations would you make to a small organization about how best to monitor the online environment?
How is social media changing crisis prevention efforts?
What are some organizational barriers to creating a crisis-sensing mechanism? How might you overcome those barriers?
What barriers do you see to organizations taking preventative measures? How might they be overcome?
Locate and read information about fair-trade coffee. Do you think it is an idea that will gain additional support among coffee growers? Is Starbucks wise to increase its support for fair-trade coffee?
When and how can CSR become a risk?
What are the various ways social media add to organizational risk?
How do paracrises add to risk evaluations?
Why is ERM valuable to crisis management?
What makes reputational risk so difficult to manage?
Would you argue for an organization to create a separate department to manage reputational risks? Why or why not?
What makes issues management unique as a risk?
What does it mean to say a risk can develop into a crisis?
How do you think perception gaps form?Does its formation help to inform how you would correct a perception gap?
Why should reputation and issues management be considered special forms of risk?
Why is stakeholder activism likely to increase as a concern for crisis managers?
How would you justify adding a crisis management program to an organization?
What does the regenerative crisis model add to the thinking about crisis management?
Why bother differentiating between crises and paracrises?
Some people question the value of precrisis activities. What reasons do you see that argue for and against precrisis activities?
What alternatives are there to a staged approach to crisis management?
What do you think makes an event a crisis? How do crises differ from disasters?
Do you agree or disagree with the idea that a crisis is perceptual?
What are some arguments managers would use against implementing a crisis management system?
Compare the application of physical and psychological time in crisis management.
Differentiate between single-loop and double-loop learning.
Explain the connection between evaluation and organizational learning.
Defend the role of organizational involvement in crisis memorials.
Explain how any of the contextual factors can alter the effectiveness of a crisis response.
Compare the utility of using the various reputation management strategies.
Contrast the ethical base response with the reputation management strategies.
Compare the stakeholder and organizational objectives of crisis communication.
Defend the value of responding quickly to a crisis.
Explain how structural and procedural elements can enhance information processing.
Identify the various information processing problems and how they can affect crisis management teams.
Create a case for why a particular situation within an organization should be considered a crisis.
Argue for the importance of an organization having a mass notification system.
Describe a crisis appendix and how it complements the crisis communication plan.
Defend spending organizational resources on developing and updating a crisis communication plan.
Identify the skills that make for a successful crisis spokesperson.
Describe the relationship between improvisation and training for crisis management teams.
Compare the role and value of interpersonal skills and tasks when selecting crisis team members.
Explain the importance of crisis types for diagnosing crisis threats.
Assess the use of the decide and act steps in the Pamper’s case.
Describe the relationship between collecting and analyzing information for orienting.
Explain the utility of traditional and social media for observing.
Explain what makes paracrises a unique aspect of mitigation.
Explain how social media has been reshaping organizational risks.
Defend why risk is essential to crisis management.
Explain both the external and internal factors that make crisis management important to an organization.
Compare and contrast the three-phase model of crisis management to the regenerative model of crisis management.
Define what a crisis is and differentiate between the various forms of crises.
1. TEAM EXERCISE Form small groups for this exercise on claim and adjustment letters. Have each member of your group study the following social-media post and the response, which function as a claim and an adjustment. Then meet and discuss your reactions to the two posts. How effectively does the
2. Louise and Paul work for the same manufacturing company.Louise, a senior engineer, is chairing a committee to investigate ways to improve the hiring process at the company. Paul, a technical editor, also serves on the committee. The excerpts quoted in Louise’s email are from Paul’s email to
3. Because students use email to communicate with other group members when they write collaboratively, your college or university would like to create a one-page handout on how to use email responsibly. Find three or four netiquette guides on the internet that focus on email. Study these guides and
1. How effectively has the writer formatted this résumé?
2. What elements are likely to be problematic when the writer saves this résumé as a .txt file?
3. What is the function of the industry-specific jargon in this résumé?
4. Why does the writer place the education section below the sections on career history and fire and aviation qualifications?
When should you arrive for the interview? What should you wear?
How might interviewers interpret your body language?
What questions are you likely to be asked?
How long should your answers be?
How do you know when the interviewer wishes to end the interview?
How can you get the interviewer's contact information so you can write a follow-up letter?
1. Browse a job-search website such as Indeed.com. Then, list and briefly describe five positions being offered in a field that interests you. What skills, experience, and background does each position require? What is the salary range for each position?

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Technical Communication 12th Edition Mike Markel, Stuart A Selber - Solutions

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