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Technical Communication 11th Edition Mike Markel - Solutions
3. If you were considering using this source in a document you were writing, what information would you want to discover about the site and the organization that publishes it? How would you locate the information you needed?
1. Given the association’s name and the product being discussed, what potential bias might exist on the part of the authors of this document?
2. What main point are the authors making in “The Science of Sugar”? How do they use comparisons between high fructose corn syrup and regular sugar to try to persuade readers of their point of view?
3. If you were considering using this source in a document you were writing, what information would you want to discover about the site and the organization that publishes it? How would you locate the information you needed?
2. Revise the following interview questions to make them more effective. In a brief paragraph for each, explain why you have revised the question as you have.a. What is the role of communication in your daily job?b. Do you think it is better to relocate your warehouse or go to just-in-time
3. Revise the following questions from questionnaires to make them more effective. In a brief paragraph for each, explain why you have revised the question as you have.a. Does your company provide tuition reimbursement for its employees? Yes Nob. What do you see as the future of bioengineering?c.
4. TEAM EXERCISE Form small groups, and describe and evaluate your college or university’s website. A different member of the group might carry out each of the following tasks:In an email to the site’s webmaster, ask questions about the process of creating the site. For example, how involved
1. When the agent is clear from the context:Students are required to take both writing courses.Here, the context makes it clear that the college sets the requirements.
2. When the agent is unknown:The comet was first referred to in an ancient Egyptian text.We don’t know who wrote this text.
3. When the agent is less important than the action:The blueprints were hand-delivered this morning.It doesn’t matter who the messenger was.
4. When a reference to the agent is embarrassing, dangerous, or in some other way inappropriate:
1. This passage contains many prepositional phrases. Identify two of them. For each one, determine whether its use is justified or whether the sentence would be easier to understand if it were eliminated.
2. Part of this passage is written in the passive voice. Select one sentence in the passive voice that would be clearer in the active voice, and rewrite it in the active voice.
3. This passage contains a number of examples of fancy words. Identify two of them. How can they be translated into plain English?
1. Identify the best organizational pattern for a discussion of each of the subjects that follow. For example, a discussion of distance education and on-campus courses could be organized using the comparison-and-contrast pattern.Write a brief explanation supporting your selection. (Use each of the
2. In a small group, discuss the following questions and rewrite the titles below. Appoint a spokesperson for your group to report back to the class. Questions: How clearly does the title indicate the subject and purpose of the document? In what ways does it fall short of incorporating this
3. Write a one-paragraph evaluation of each of the following headings. How clearly does the heading indicate the subject and purpose of the text that will follow it? In what ways does it fall short of incorporating this chapter’s advice about headings? On the basis of your analysis, rewrite each
They reduce the amount of information on the page, making the document easier to read and use.
They provide space for binding and allow readers to hold the page without covering up the text.
They provide a neat frame around the type.
They provide space for marginal glosses.
1. How many columns are used in this document? How does the column design affect the readability of the page?
2. What type of justification has been used for the text? Was this a wise choice for this page size? Why or why not?
3. What alignment features, if any, have been used? What problems with alignment, if any, do you see?
4. How many levels of headings appear on this page? Are the different levels designed effectively so that they are easy to distinguish? If not, what changes would you make to the design?
5. How are rules used on this page? Are they effective? Would you change any of them?
6. Describe the design of the body text on this page, focusing on columns and alignment. Is the design of the body text effective? Would you change it in any way? Why or why not?
1. Study the first and second pages of an article in a journal in your field. Describe ten design features on these two pages.
2. TEAM EXERCISE Form small groups for this collaborative exercise in analyzing design. Photocopy or scan a page from a book or a magazine. Choose a page that does not contain advertisements. Each person works independently for the first part of this project:One person describes the design
3. Study the excerpt from this Micron data flyer (2012, p. 1).Describe the designer’s use of alignment as a design principle. How effective is it? How would you modify it?Present your analysis and recommendations in a brief memo to your instructor.
4. Find the websites of three manufacturers within a single industry, such as personal watercraft, cars, computers,
1. Find out from the admissions office at your college or university the number of students enrolled from the different states or from the different counties in your state.Present this information in four different kinds of graphics:a. map
2. Design a flowchart for a process you are familiar with, such as applying for a summer job, studying for a test, preparing a paper, or performing some task at work. Your audience is someone who will be carrying out the process for the first time.
3. For each of the following four graphics, write a paragraph evaluating its effectiveness and describing how you would revise it.a. Majors
5. The following three graphs illustrate the sales of two products — Series 1 and Series 2 — for each quarter of 2019.Which is the most effective in conveying the information?
=+What Is Technical Communication? 3
=+The Challenges of Producing Technical Communication 5
=+Characteristics of a Technical Document 7
=+Measures of Excellence in Technical Documents 7
=+Skills and Qualities Shared by Successful Workplace Communicators 9
=+How Communication Skills and Qualities Affect Your Career 11
=+A Look at Three Technical Documents
=+1. Form small groups and study the home page of your college or university’s website. Focus on three measures of excellence in technical communication:clarity, accessibility, and professional appearance. How
=+effectively does the home page meet each of these measures of excellence? Be prepared to share your findings with the class.
=+2. Locate an owner’s manual for a consumer product, such as a coffee maker, bicycle, or hair dryer. In a memo to your instructor, discuss two or three decisions the
=+writers and designers of the manual appear to have made to address audience-related factors, purposerelated factors, or document-related factors. For instance, if the manual is printed only in English, the writers and designers presumably decided that they didn’t have the resources to create
=+3. Using a job site such as Indeed.com or Monster.com, locate three job ads for people in your academic
=+major. In each ad, identify references to writing and communication skills, and then identify references to professional attitudes and work habits. Be prepared to share your findings with the class.
=+Your technical-communication instructor is planning to invite guest speakers to deliver presentations to the class on various topics throughout the semester, and she has asked you to work with one of them to tailor his job-application presentation to the “Measures of Excellence” discussed in
=+1. It is late April, and you need a summer job. On your town’s news website, you see an ad for a potential job.The only problem is that the ad specifically mentions that
=+the job is “a continuing, full-time position.” You know that you will be returning to college in the fall. Is it ethical for
=+you to apply for the job without mentioning this fact?Why or why not?
=+ If you believe it is unethical to withhold that information, is there any ethical way you can apply?
=+Be prepared to share your ideas with the class.
=+2. You serve on the Advisory Committee of your college’s bookstore, which is a private business that leases space on campus and donates 10 percent of its profits
=+to student scholarships. The head of the bookstore wishes to stock Simple Study Guides, a popular series of plot summaries and character analyses of classic literary works
=+. In similar bookstores, the sale of Simple Study Guides yields annual profits of over
=+$10,000. Six academic departments have signed a statement condemning the idea. Should you support the bookstore head or the academic departments?
=+ Be prepared to discuss your answer with the class.
=+3. Using the search term “social media policy examples,” find a corporate policy statement on employee use of social media. In a 500-word memo to your instructor, explain
=+whether the policy statement is clear, specific, and comprehensive. Does the statement include a persuasive explanation of why the policy is necessary?
=+ Is the tone of the statement positive or negative?
=+ How would you feel if you were required to abide by this policy?
=+ If appropriate, include a copy of the policy statement (or a portion of it)so that you can refer to it in your memo.
=+• One group member could identify the section that states the organization’s values. How effective is this
=+section in presenting information that goes beyond general statements about the importance of ethical behavior?
=+• A second group member could identify the section that describes the organization’s code of conduct. Does the organization seem to take principles of ethical and legal behavior seriously?
=+Can you get a clear idea from the description whether the organization has a specific, well-defined set of policies, procedures, and resources available for employees who wish to discuss ethical and legal issues?
=+• A third group member could identify any information related to the organization’s commitment to the environment. What does the
=+organization do, in its normal operations, to limit its carbon footprint and otherwise encourage responsible use of natural resources and limit damage to the environment?
=+• As a team, write a memo to your instructor presenting your findings. Attach the organization’s code to your memo.
=+1. How well does the explanation of how to use the template (located under“Objective”) help you understand how to write an effective résumé?
=+2. How well does the template explain how to reformat the elements, such as your name?
=+3. Does the template clearly describe what you should do if you wish, for instance, to include a list of references, rather than use the phrase“References are available upon request”?
=+• Have I left out anything in turning my outline into a draft?
=+• Have I included all the elements my readers expect to see?
=+• Is the document persuasive?
=+• Do I come across as reliable, honest, and helpful?
=+• Have I presented all the elements consistently?
=+• Is the emphasis appropriate throughout the document?
=+1. Read your word processor’s online help about using the outline view. Make a file with five headings, each of which has a sentence of body text below it. Practice using the outline feature to do the following tasks:
=+a. change a first-level heading to a second-level heading
=+b. move the first heading in your outline to the end of the document
=+c. hide the body text that goes with one of the headings
=+2. Your word processor probably contains a number of templates for such applications as letters, memos, faxes, and résumés. Evaluate one of these templates. Is it clear
=+and professional looking? Does it present a design that will be effective for all users or only for some? What changes would you make to the template to improve
=+it? Write a memo to your instructor presenting your findings, and attach a copy of the template.
=+3. Proofread the following paragraph. For information on writing effective sentences, see Chapter 10 and Appendix, Part C.
=+1. What is the tone of the comments? How can they be improved?
=+2. How well does the collaborator address the larger issues?
=+3. How well does the collaborator address the writing, not the writer?
=+4. How well do the collaborator’s comments focus on the goal of the document, rather than judging the quality of the writing?
=+2. Locate free videoconferencing software on the Internet.Download the software, and install it on your computer at home. Learn how to use the feature that lets you send attached files.
=+3. Using a wiki site such as wikiHow.com, find a set of instructions on a technical process that interests you.
=+Study one of the revisions to the instructions, noting the types of changes made. Do the changes relate to the content of the instructions, to the use of graphics, or to the correctness of the writing? Be prepared to share your findings with the class.
=+4. Sign up for a free account on Second Life. Choose an avatar, learn how to navigate on the site, and see whether your university has any academic offerings on
=+the grid. If not, learn how you and a few members of the class could use Second Life to meet and work as a team.
=+5. TEAM EXERCISE If you are enrolled in a technicalcommunication course that calls for you to do a large collaborative project, such as a recommendation report or an oral presentation, meet with your team members.
=+Study the assignment for the project, and then fill out the work-schedule form. (You can download the form from macmillanhighered.com/launchpad
=+/techcomm11e.) Be prepared to share your completed form with the class.
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