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technical communication
Technical Communication 12th Edition Mike Markel, Stuart A Selber - Solutions
1. Form small groups and study the home page of your college or university’s website. Focus on three measures of excellence in technical communication: clarity, accessibility, and professional appearance. How effectively does the home page meet each of these measures of excellence? Be prepared to
2. Locate an owner’s manual for a consumer product, such as a coffee maker, bicycle, or hair dryer. In a memo to your instructor, discuss at least three decisions the writers and designers of the manual appear to have made to address audience-related factors, purpose-related factors,
3. Using a job site such as Indeed.com or Monster.com, locate three job ads for people in your academic major. In each ad, identify references to writing and communication skills, and then identify references to professional attitudes and work habits. Be prepared to share your findings with the
A Brief Introduction to Ethics?
1. The “Overview” section discusses the company’s social-media policy guidelines in terms of etiquette. In what way is “etiquette” an appropriate word to describe the policy? In what way is it inappropriate?
2. The “What Are Social Media?” section provides little useful information. What other information might it include to make the document more useful to Paragon employees?
3. The bulleted guidelines are vague. Revise any two of them to include more specific information.
1. It is late April, and you need a summer job. On your town’s news website, you see an ad for a potential job. The only problem is that the ad specifically mentions that the job is“a continuing, full-time position.” You know that you will be returning to college in the fall. Is it ethical
3. Using the search term “social media policy examples,” find a corporate policy statement on employee use of social media. In a 500-word memo to your instructor, explain whether the policy statement is clear, specific, and comprehensive. Does the statement include a persuasive explanation of
4. TEAM EXERCISE Form small groups. Study the website of a company or other organization that has a prominent role in your community or your academic field. Find information about the organization’s commitment to ethical and legal conduct. Often, organizations present this information in sections
1. What is the tone of the comments? How can they be improved?
2. How well does the collaborator address the larger issues?
3. How well does the collaborator address the writing, not the writer?
4. How well do the collaborator’s comments focus on the goal of the document, rather than judging the quality of the writing?
Don’t waste company time using social media for nonbusiness purposes. You owe your employer diligence (hard work).
Don’t divulge secure information, such as a login and password that expose your organization to unauthorized access, and don’t reveal information about products that have not yet been released.
Don’t divulge private information about anyone. Private information relates to such issues as religion, politics, and sexual orientation.
Don’t make racist or sexist comments or post pictures of people drinking.
1. Using a current writing sample from your course,“In giving feedback on a peer’s work,” experiment with the comment, revision, and highlight features of your word processor when giving feedback on a peer’s work. Using online help if necessary, learn how to make, revise, and delete
4. TEAM EXERCISE Your college or university wishes to update its website to include a section called “For Prospective International Students.” Along with members of your team, first determine whether your school’s website already has information of particular interest to prospective
1. How does the difference in the salutations (the “Dear…” part of the letter) reflect a cultural difference?
2. Does the first paragraph of the second letter have any function beyond delaying the discussion of business?
3. What is the point of telling Mr. Kirisawa about his own company? How does this paragraph help the writer introduce her own company’s products?
4. To a reader from the United States, the third paragraph of the second letter would probably seem thin. What aspect of Japanese culture makes it effective in the context of this letter?
5. Why doesn’t the writer make a more explicit sales pitch at the end of the second letter?
1. Choose a 200-word passage from a technical article related to your major course of study and addressed to an expert audience. (You can find a technical article on the web by using Google Scholar or the Directory of Open Access Journals. In addition, many federal government agencies publish
2. The following passage is an advertisement for a translation service. Revise the passage to make it more appropriate for a multicultural audience. Submit the revision to your instructor.
3. Study the website of a large manufacturer of computer products, such as Hewlett-Packard, Acer, Dell, or Lenovo.Identify three different pages that address different audiences and fulfill different purposes. Here is an example:
4. TEAM EXERCISE Form small groups and study two websites that advertise competing products. For instance, you might choose the websites of two car makers, two television shows, or two music producers. Have each person in the group, working alone, compare and contrast the two sites according to
1. Given the association’s name and the product being discussed, what potential bias might exist on the part of the authors of this document?
2. What main point are the authors making in “The Science of Sugar”? How do they use comparisons between high fructose corn syrup and regular sugar to try to persuade readers of their point of view?
3. If you were considering using this source in a document you were writing, what information would you want to discover about the site and the organization that publishes it? How would you locate the information you needed?
1. Given the association’s name and the product being discussed, what potential bias might exist on the part of the authors of this document?
2. What main point are the authors making in “The Science of Sugar”? How do they use comparisons between high fructose corn syrup and regular sugar to try to persuade readers of their point of view?
3. If you were considering using this source in a document you were writing, what information would you want to discover about the site and the organization that publishes it? How would you locate the information you needed?
2. Revise the following interview questions to make them more effective. In a brief paragraph for each, explain why you have revised the question as you have.a. What is the role of communication in your daily job?b. Do you think it is better to relocate your warehouse or go to just-in-time
3. Revise the following questions from questionnaires to make them more effective. In a brief paragraph for each, explain why you have revised the question as you have.a. Does your company provide tuition reimbursement for its employees? Yes Nob. What do you see as the future of bioengineering?c.
4. TEAM EXERCISE Form small groups, and describe and evaluate your college or university’s website. A different member of the group might carry out each of the following tasks:In an email to the site’s webmaster, ask questions about the process of creating the site. For example, how involved
1. When the agent is clear from the context:Students are required to take both writing courses.Here, the context makes it clear that the college sets the requirements.
2. When the agent is unknown:The comet was first referred to in an ancient Egyptian text.We don’t know who wrote this text.
3. When the agent is less important than the action:The blueprints were hand-delivered this morning.It doesn’t matter who the messenger was.
4. When a reference to the agent is embarrassing, dangerous, or in some other way inappropriate:
1. This passage contains many prepositional phrases. Identify two of them. For each one, determine whether its use is justified or whether the sentence would be easier to understand if it were eliminated.
2. Part of this passage is written in the passive voice. Select one sentence in the passive voice that would be clearer in the active voice, and rewrite it in the active voice.
3. This passage contains a number of examples of fancy words. Identify two of them. How can they be translated into plain English?
1. Identify the best organizational pattern for a discussion of each of the subjects that follow. For example, a discussion of distance education and on-campus courses could be organized using the comparison-and-contrast pattern.Write a brief explanation supporting your selection. (Use each of the
2. In a small group, discuss the following questions and rewrite the titles below. Appoint a spokesperson for your group to report back to the class. Questions: How clearly does the title indicate the subject and purpose of the document? In what ways does it fall short of incorporating this
3. Write a one-paragraph evaluation of each of the following headings. How clearly does the heading indicate the subject and purpose of the text that will follow it? In what ways does it fall short of incorporating this chapter’s advice about headings? On the basis of your analysis, rewrite each
They reduce the amount of information on the page, making the document easier to read and use.
They provide space for binding and allow readers to hold the page without covering up the text.
They provide a neat frame around the type.
They provide space for marginal glosses.
1. How many columns are used in this document? How does the column design affect the readability of the page?
2. What type of justification has been used for the text? Was this a wise choice for this page size? Why or why not?
3. What alignment features, if any, have been used? What problems with alignment, if any, do you see?
4. How many levels of headings appear on this page? Are the different levels designed effectively so that they are easy to distinguish? If not, what changes would you make to the design?
5. How are rules used on this page? Are they effective? Would you change any of them?
6. Describe the design of the body text on this page, focusing on columns and alignment. Is the design of the body text effective? Would you change it in any way? Why or why not?
1. Study the first and second pages of an article in a journal in your field. Describe ten design features on these two pages.
2. TEAM EXERCISE Form small groups for this collaborative exercise in analyzing design. Photocopy or scan a page from a book or a magazine. Choose a page that does not contain advertisements. Each person works independently for the first part of this project:One person describes the design
3. Study the excerpt from this Micron data flyer (2012, p. 1).Describe the designer’s use of alignment as a design principle. How effective is it? How would you modify it?Present your analysis and recommendations in a brief memo to your instructor.
4. Find the websites of three manufacturers within a single industry, such as personal watercraft, cars, computers,
1. Find out from the admissions office at your college or university the number of students enrolled from the different states or from the different counties in your state.Present this information in four different kinds of graphics:a. map
2. Design a flowchart for a process you are familiar with, such as applying for a summer job, studying for a test, preparing a paper, or performing some task at work. Your audience is someone who will be carrying out the process for the first time.
3. For each of the following four graphics, write a paragraph evaluating its effectiveness and describing how you would revise it.a. Majors
5. The following three graphs illustrate the sales of two products — Series 1 and Series 2 — for each quarter of 2019.Which is the most effective in conveying the information?
What Is Technical Communication?
Why Technical Communication Skills Are Important in Your Career?
The Challenges of Producing Technical Communication?
1. Form small groups and study the home page of your college or university’s website. Focus on three measures of excellence in technical communication: clarity, accessibility, and professional appearance. How effectively does the home page meet each of these measures of excellence? Be prepared to
2. Locate an owner’s manual for a consumer product, such as a coffee maker, bicycle, or hair dryer. In a memo to your instructor, discuss at least three decisions the writers and designers of the manual appear to have made to address audience-related factors, purpose-related factors,
3. Using a job site such as Indeed.com or Monster.com, locate three job ads for people in your academic major. In each ad, identify references to writing and communication skills, and then identify references to professional attitudes and work habits. Be prepared to share your findings with the
A Brief Introduction to Ethics?
1. The “Overview” section discusses the company’s social-media policy guidelines in terms of etiquette. In what way is “etiquette” an appropriate word to describe the policy? In what way is it inappropriate?
2. The “What Are Social Media?” section provides little useful information. What other information might it include to make the document more useful to Paragon employees?
3. The bulleted guidelines are vague. Revise any two of them to include more specific information.
1. It is late April, and you need a summer job. On your town’s news website, you see an ad for a potential job. The only problem is that the ad specifically mentions that the job is“a continuing, full-time position.” You know that you will be returning to college in the fall. Is it ethical
3. Using the search term “social media policy examples,” find a corporate policy statement on employee use of social media. In a 500-word memo to your instructor, explain whether the policy statement is clear, specific, and comprehensive. Does the statement include a persuasive explanation of
4. TEAM EXERCISE Form small groups. Study the website of a company or other organization that has a prominent role in your community or your academic field. Find information about the organization’s commitment to ethical and legal conduct. Often, organizations present this information in sections
1. What is the tone of the comments? How can they be improved?
2. How well does the collaborator address the larger issues?
3. How well does the collaborator address the writing, not the writer?
4. How well do the collaborator’s comments focus on the goal of the document, rather than judging the quality of the writing?
Don’t waste company time using social media for nonbusiness purposes. You owe your employer diligence (hard work).
Don’t divulge secure information, such as a login and password that expose your organization to unauthorized access, and don’t reveal information about products that have not yet been released.
Don’t divulge private information about anyone. Private information relates to such issues as religion, politics, and sexual orientation.
Don’t make racist or sexist comments or post pictures of people drinking.
1. Using a current writing sample from your course,“In giving feedback on a peer’s work,” experiment with the comment, revision, and highlight features of your word processor when giving feedback on a peer’s work. Using online help if necessary, learn how to make, revise, and delete
4. TEAM EXERCISE Your college or university wishes to update its website to include a section called “For Prospective International Students.” Along with members of your team, first determine whether your school’s website already has information of particular interest to prospective
1. How does the difference in the salutations (the “Dear…” part of the letter) reflect a cultural difference?
2. Does the first paragraph of the second letter have any function beyond delaying the discussion of business?
3. What is the point of telling Mr. Kirisawa about his own company? How does this paragraph help the writer introduce her own company’s products?
4. To a reader from the United States, the third paragraph of the second letter would probably seem thin. What aspect of Japanese culture makes it effective in the context of this letter?
5. Why doesn’t the writer make a more explicit sales pitch at the end of the second letter?
1. Choose a 200-word passage from a technical article related to your major course of study and addressed to an expert audience. (You can find a technical article on the web by using Google Scholar or the Directory of Open Access Journals. In addition, many federal government agencies publish
2. The following passage is an advertisement for a translation service. Revise the passage to make it more appropriate for a multicultural audience. Submit the revision to your instructor.
3. Study the website of a large manufacturer of computer products, such as Hewlett-Packard, Acer, Dell, or Lenovo.Identify three different pages that address different audiences and fulfill different purposes. Here is an example:
4. TEAM EXERCISE Form small groups and study two websites that advertise competing products. For instance, you might choose the websites of two car makers, two television shows, or two music producers. Have each person in the group, working alone, compare and contrast the two sites according to
1. Given the association’s name and the product being discussed, what potential bias might exist on the part of the authors of this document?
2. What main point are the authors making in “The Science of Sugar”? How do they use comparisons between high fructose corn syrup and regular sugar to try to persuade readers of their point of view?
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