Mastering Communication 4th Edition Nicky Stanton - Solutions

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4. What are the similarities and differences between attitudes, beliefs, and val-ues? How do these terms relate to each other?
3. Identify and define five attitude functions.
2. Learning theories may be used as persuasion tools. Identify and define three learning theories discussed in the chapter.
1. What are five key characteristics of attitudes?
D. What concepts, if any, were confusing to you?
C. What did you learn that was new to you?
B. Did you agree or disagree with anything you read? Explain.
A. How would you define attitude?
• DESCRIBE HOW ATTITUDES ARE MEASURED.
• EXPLAIN HOW ATTITUDES AND BELIEFS CAN BE FORMED THROUGH CLASSICAL CONDITIONING, OPERANT CONDITIONING, AND MODELING.
• DESCRIBE AND EXPLAIN THE FUNCTIONS OF ATTITUDE.
• DESCRIBE THE CHARACTERISTICS OF ATTITUDE.
• DEFINE ATTITUDE AND DISTINGUISH IT FROM BELIEFS AND VALUES.
3. How might an attitude be measured?
2. What is your attitude about your university? What is your attitude about your university's rival?
1. What is an attitude? A belief? A value?
5. Discuss the ethical questions provided at the end of the chapter:• Are there guidelines (e.g., don't lie) that would be appropriate for every situation, or are ethics relative?• Do the ends (e.g., a good outcome) justify any means?• Is deceiving the receiver ever appropriate?• Should the
4. This chapter provided several reasons for studying persuasion, and you were asked to list some before you began reading. Now that you have read the chap-ter, let's revisit those questions and consider if your answers have changed or remained the same. What benefit is there in learning about
3. According to this chapter, "education is another form of influence that can be distinguished from persuasion." When considering higher education, do you agree or disagree? Does your response differ if you consider the type of institution or specific class? Or if you consider the statement from
2. Identify examples from advertising or health and social campaigns that attempt to change, shape, or reinforce beliefs or attitudes and/or behav-iors. Who is the target audience? What "receiver response" is desired by the persuader?
1. Before reading this chapter, you wrote a definition of persuasion. How does your definition compare to the definitions of other students in your class or group? To the definition provided in your text? Pay special attention to the four key characteristics of persuasion.
5. Describe how these terms relate to one another: communication, influence, persuasion, coercion, education.
4. Why do we study persuasion?
3. What is the difference between persuasion and coercion? Why are these con-cepts a continuum?
2. What are three possible outcomes of persuasion? How do they differ?
1. What are four key characteristics of persuasion?
D. What concepts, if any, were confusing to you?
C. What did you learn that was new to you?
B. Did you agree or disagree with anything you read? Explain.
A. How would you define persuasion?
• CONSIDER THE ROLE OF ETHICS IN PERSUASION.
• DESCRIBE SITUATIONS IN WHICH PERSUASION IS COMMONLY USED.
• DESCRIBE KEY CHARACTERISTICS OF PERSUASION.
• DEFINE PERSUASION AND DIFFERENTIATE IT FROM OTHER FORMS OF INFLUENCE.
3. What benefit is there in learning about persuasion? How might it help you in your personal or academic life right now and in your professional life in the future?
2. When have you been persuaded? When have you persuaded someone else?
1. How would you define persuasion?
Due to the holidays, production was severely delayed.
They finished there work before going home.
Due to become the next president, he was hurt not to have been invited.
They ordered an extra a hundred boxes for the new season.
He swims like a fish, but runs like an elephant.
In my opinion he never has, and never will be, a success.
It looks like he will succeed.
This is the section from the Deanfield report, which they wrote last week.
There was less paper than was needed to do the job.
Our trading had not only increased beyond our expectations but also our hopes.
A cue of people stretched along the pavement, which was getting longer.
The power of her arguements, which were very persuasive, were not enough.
Although they were dissapointed they had only theirselves to blame.
I do not remember him having told me about the meeting.
Nothing succeeds like success.
He is the only one who you could ask.
She does not remember the incident as well as me.
Its the type of product that we need in order to be competitative.
She cannot type as quickly as I.
We complained about them having taken the notice off the board.
Looking at it the next morning, the task seemed easier.
She is the woman who we expect to be the next vice-president.
Please book the seats for my wife and I.
He found the job very different to what he had expected.
She is one of the students who is taking the examination.
Toys, which are dangerous, should not be given to children.
The manager, together with his assistants, is working on the project now.
The office needs redecorating, but its carpet is in good condition.
Each of the new members are to be introduced seperately.
Furnished accomodation is required by young woman about to be married for one year.
Febuary in which you complained about the control mechanism.
Thanking you for your letter of
Describe what a paragraph is, and what it is for?● Can you do all these things?● Did you understand all the grammatical terms (in italics) used in the questions?
Recognise the three different kinds of sentence: simple, compound and complex?
Distinguish between a phrase, a clause and a sentence?
Find the main verb in a sentence and identify its subject and the object or complement?
Recognise which words form the subject of a sentence and which words form the verb and the object (predicate)?
Identify each word in a sentence as being a particular part of speech (verb, noun, adjective, etc.)?
Which visual symbols would you use to indicate the following activities on a flow chart?● Check typing of a letter● A worker waiting for materials● Papers filed in a filing cabinet● Picking up a screwdriver● An object moving on a conveyor belt● Signing a document
If you were trying to devise an instruction manual or leaflet which would enable a mechanic to discover why a washing-machine has stopped working so that they can repair it, which method of presentation would be the most effective?
What kinds of visual aid might you consider using to convey a process or procedure?
Suggest two reasons why visual communication may be more effective than verbal communication.
List at least five ways in which someone presenting statistical data could intentionally mislead the reader.
If you wanted to present ‘continuous’ information would you use line graphs or bar charts?
What specific advantages do tables have that make them particularly useful for presenting large quantities of statistical data?
List the specific factors which should influence you in your choice of visual aid.
List five advantages of visual presentation.
What are the main stages in writing a report?
What is a ‘functional’ paragraph in a report?
What is a summary? What purpose does it serve?
What is the minimum number of sections a report should contain?
What are the main elements of any report?
What does ‘terms of reference’ mean? Why do they matter?
Can you think of four ways to end a letter effectively?
What are the advantages of using a question as a technique for beginning a letter?
What is the psychological effect on the reader of a business letter when negative elements are introduced early in the letter? How does proper organisation help the writer to deal with this problem?
Letters can be classified in many ways, but most letters fall into four main categories depending on how their message will be viewed by the reader. What are the four main categories?
What is the purpose of each of these letters?● Adjustment● Credit reference enquiry● Collection.
Why is a letter not a cheap method of communication?
You have so far failed to pay £25 for a Green Card (insurance confirmation necessary for travelling abroad) which was issued several months ago. You have felt disinclined to offer payment until the insurance brokers asked for the money and intend now to offer only £15, since you were put to
Your boss has been asked to speak at a company communications seminar but will be unable to do so as he will be involved in his annual visit to regional offices to discuss plans for the coming year. He has to be away from the office today and asks you to draft a letter for him to see on his return.
You work for a rather traditional firm in the credit control department and have received a routine request for a credit reference on behalf of a small company with which your firm has never had any debt collection problems.How would you reply to the company requiring the reference?
Your department of Floridan Airlines is responsible for dealing with customer complaints. You have received a letter from a woman who reports that she was served a live frog in her meal on a flight from Nassau to Mexico. She realises that there is nothing you can do about it now, since the event is

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Mastering Communication 4th Edition Nicky Stanton - Solutions

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