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management information systems
Management Information Systems: Managing The Digital Firm 16th Edition Kenneth Laudon, Jane Laudon - Solutions
10-16 What management, organization, and technology problems were responsible for Nasty Gal’s failure as a business?
10-15 How was social media related to Nasty Gal’s business model? To what extent was Nasty Gal a “social” business?
10-14 Form a group with three or four of your classmates. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce. Visit these websites. You might compare, for example, the websites for Pandora and Spotify, Amazon and BarnesandNoble.com,
10-13 This project will help develop your Internet skills in evaluating commercial services for hosting an e-commerce site for a small start-up company.You would like to set up a website to sell towels, linens, pottery, and tableware from Portugal and are examining services for hosting small
• Prepare an overhead presentation (with a minimum of five slides), including appropriate spreadsheets or charts, and present your work to your professor and classmates.
• Is the company a dot-com success, borderline business, or failure? What information provides the basis of your decision? Why? When answering these questions, pay special attention to the company’s three-year trends in revenues, costs of sales, gross margins, operating expenses, and net
10-12 Pick one e-commerce company on the Internet—for example, Ashford, Yahoo, or Priceline.Study the web pages that describe the company and explain its purpose and structure. Use the web to find articles that comment on the company. Then visit the Securities and Exchange Commission’s website
10-11 Explore the websites of the following companies: Swatch, Lowe’s, and Priceline. Determine which of these websites would benefit most from adding a company-sponsored blog to the website. List the business benefits of the blog. Specify the intended audience for the blog. Decide who in the
10-10 Columbiana is a small, independent island in the Caribbean that has many historical buildings, forts, and other sites along with rain forests and striking mountains. A few first-class hotels and several dozen less-expensive accommodations lie along its beautiful white-sand beaches. The major
10-9 How have social technologies changed e-commerce?
10-8 The Internet may not make corporations obsolete, but the corporations will have MyLab MIS MyLab MIS to change their business models. Do you agree? Why or why not?
10-7 How does the Internet change consumer and supplier relationships?
• List and describe the four types of e-commerce presence.
10-6 What issues must be addressed when building an e-commerce presence?
10-5 What is the role of m-commerce in business, and what are the most important m-commerce applications?
10-4 How has e-commerce affected business-tobusiness transactions?
• Define the social graph and explain how it is used in e-commerce marketing.
10-3 How has e-commerce transformed marketing?
10-2 What are the principal e-commerce business and revenue models?
10-1 What are the unique features of e-commerce, digital markets, and digital goods?
10-6 What issues must be addressed when building an e-commerce presence?
10-5 What is the role of m-commerce in business, and what are the most important m-commerce applications?
10-4 How has e-commerce affected business-to-business transactions?
10-3 How has e-commerce transformed marketing?
10-2 What are the principal e-commerce business and revenue models?
10-1 What are the unique features of e-commerce, digital markets, and digital goods?
4. Use the web to find examples of data analytics used by fantasy sports companies.
3. Be prepared to talk about SportsFantasy Empire’s games as well as the games offered by competitors to show you are familiar with the industry. Inquire about some of the ways the company fine-tunes its online presence. Be prepared to give an example of how you think a fantasy game could improve
2. Use the web to do more research on the company. Try to find out more about its strategy, competitors, and business challenges. Additionally, review the company’s social media channels from the past 12 months. Are there any trends you can identify or certain themes the social media channels
1. Review this chapter and also the discussion of search and search engine marketing in Chapter 7. To qualify for this job, you should also have taken course work in statistics. Course work or on-the-job training in SQL and SAS would also be helpful.
7. Can you give an example of a problem you solved using data analytics? Did you do any writing and analysis? Can you provide examples?
6. What is your proficiency level with SQL or SAS and site analytics tools? Have you ever used these tools on the job? What did you do with them?
5. How would you propose working with our non-technical teams in telling a story about customer data insights so that they are able to drive customer engagement and loyalty and execute more effectively?
4. What do you know about the cost of acquiring a customer through social media channels (i.e., measuring the average customer acquisition cost on social networks; acquisition vs. retention costs)?
3. Have you ever analyzed data about website performance or online customer behavior?
2. What is your background in statistics? What courses did you take? Have you any job experience where you had to use statistics?
1. Do you play fantasy sports? How often? Have you ever worked with data about fantasy sports? Why do you think you would be a good fit for this job?
4. Should all companies use social media technology for customer service and marketing? Why or why not? What kinds of companies are best suited to use these platforms?
1. Assess the management, organization, and technology issues for using social media technology to engage with customers.
4. Is Uber a viable business? Explain your answer.
3. How disruptive is Uber?
2. What is the relationship between information technology and Uber’s business model? Explain your answer.
1. Analyze Uber using the competitive forces and value chain models. What is its competitive advantage?
• B2B e-commerce (use of the Internet for business-to-business commerce and collaboration among business partners) expanded to more than $7.7 trillion.Table 10.1 highlights these new e-commerce developments.
• About 232 million Americans will access the Internet by using a smartphone in 2019. Mobile e-commerce has begun a rapid growth based on apps, ringtones, downloaded entertainment, and location-based services. Mobile e-commerce will account for about $267 billion in 2019, 44 percent of all
• Approximately 106 million U.S. households will have broadband access to the Internet in 2018, representing about 82 percent of all households.
• The number of individuals of all ages online in the United States is expected to grow to 279 million in 2018, up from 147 million in 2004. In the world, more than 3.7 billion people are now connected to the Internet. Growth in the overall Internet population has spurred growth in e-commerce
10-7 How will MIS help my career?
10-6 What issues must be addressed when building an e-commerce presence?
10-5 What is the role of m-commerce in business, and what are the most important m-commerce applications?
10-4 How has e-commerce affected business-to-business transactions?
10-3 How has e-commerce transformed marketing?
10-2 What are the principal e-commerce business and revenue models?
10-1 What are the unique features of e-commerce, digital markets, and digital goods?
9-18 What are the sources of data for analytical CRM systems? Provide three examples of outputs from analytical CRM systems.
9-17 What are three reasons a company would want to implement an enterprise resource planning (ERP)system and two reasons it might not want to do so?
9-16 What management, organization, and technology issues had to be addressed to implement SAP S/4HANA at Clemens Food Group?
9-15 Was SAP S/4HANA a good solution for Clemens Food Group? Explain your answer.
9-14 What problem was the company facing? What management, organization, and technology factors contributed to the problem?
9-13 Why would supply chain management be so important for Clemens Food Group?
9-12 With a group of three or four other students, use the web to research and evaluate the products of two vendors of enterprise application software. You could compare, for example, the SAP and Oracle enterprise systems, the supply chain management systems from JDA Software and SAP, or the
• Compare the supply chain management services these companies provide. Which company would you select to help your firm manage its supply chain? Why?
• How can customers use the websites of each company to help them with supply chain management?
• What supply chain processes can each of these companies support for its clients?
9-11 In addition to carrying goods from one place to another, some trucking companies provide supply chain management services and help their customers manage their information. In this project, you’ll use the web to research and evaluate two of these business services. Investigate the websites
9-10 In this exercise, you’ll use database software to develop an application that tracks customer service requests and analyzes customer data to identify customers meriting priority treatment.
9-9 Office Depot sells a wide range of office supply products and services in the United States and internationally. The company tries to offer a wider range of office supplies at lower cost than other retailers by using just-in-time replenishment and tight inventory control systems. It uses
9-7 Which enterprise application should a business install first: ERP, SCM, or CRM?Explain your answer.
9-6 If a company wants to implement an enterprise application, it had better do MyLab MIS MyLab MIS its homework. Discuss the implications of this statement.
• Define social CRM and explain how customer relationship management systems are using social networking.
• Describe how enterprise applications are taking advantage of cloud computing and business intelligence.
• List and describe the challenges enterprise applications pose.
9-4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies?
9-3 How do customer relationship management systems help firms achieve customer intimacy?
9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers?
9-1 How do enterprise systems help businesses achieve operational excellence?
9-4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies?
9-3 How do customer relationship management systems help firms achieve customer intimacy?
9-2 How do supply chain management systems coordinate planning, production, and logistics with suppliers?
9-1 How do enterprise systems help businesses achieve operational excellence?
5. Bring examples of your writing (including some from your Digital Portfolio described in MyLab MIS) demonstrating your analytical skills and project experience.
4. Inquire how you would be using Microsoft Office tools for the job and what Excel and Access skills you would be expected to demonstrate. Bring examples of the work you have done with this software. Show that you would be eager to learn what you don’t know about these tools to fulfill your job
3. View YouTube videos created by major IT consulting firms that discuss the latest trends in manufacturing technology and enterprise systems.
2. Review this text’s Chapter 9 on enterprise applications, Chapter 13 on developing systems, and Chapter 14 on IT project management and implementation.
1. Do some research on the company, its industry, and the kinds of challenges it faces. Look through the company’s LinkedIn page and read their posts over the past twelve months. Are there any key trends in the LinkedIn posts for this company?
• Tell us what you can do with Microsoft Office software. Which tools have you used? Do you have any Access and Excel skills? What kinds of problems have you used these tools to solve? Did you take courses in Access or Excel?
• What do you know about ERP or JDA manufacturing systems? Have you ever worked with them? What exactly did you do with these systems?
• Describe the projects you have worked on in a team. Did you play a leadership role? Exactly what did you do to help your team achieve its goal? Were any of these projects IT projects?
• Experience in a leadership role in a team
• Proven track record of accomplishments both inside and outside the educational setting
• Strong written and verbal communication skills
• Demonstrated skills in Microsoft Office Suite
• Bachelor’s degree in IT, MIS, engineering, or related field or equivalent, with a GPA higher than 3.0
4. How effective was this solution? How did it affect the way Kenya Airways ran its business and its business performance?
3. Describe Kenya Airway’s solution to its problem.What management, organization, and technology issues had to be addressed by the solution?
2. What was the relationship of customer relationship management to Kenya Airways’ business performance and business strategy?
1. What was the problem at Kenya Airways described in this case? What management, organization, and technology factors contributed to this problem?
3. What were the business benefits of Soma Bay’s new enterprise system? How did it change decision making and the way the company operated?
2. Why was an ERP system required for a solution?How did having a cloud-based ERP system contribute to the solution?
1. Identify and describe the problem discussed in this case. What management, organization, and technology factors contributed to the problem?
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