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management information systems
Management Information Systems Managing The Digital Firm 14th Edition Kenneth C. Laudon - Solutions
4. Inquire how you would be using Excel; for example, calculating agent commissions.If you’ve never done that before, show some of the Excel work you have done (and perhaps bring examples with you to the interview). Show that you would be eager to learn what you don’t know in Excel to fulfill
3. Learn what you can about Salesforce.com, especially how to set up user profiles and roles and how to validate data. Indicate you want to learn more about Salesforce and work with this tool.
2. Use the web and the professional networking site LinkedIn to find out more about the company, its insurance products and services, and the way it operates.Think about what it needs to do to support its agents and its customers and why customer relationship management and data management are so
1. Review the section of this chapter on enterprise applications, the Chapter 9 discussion of customer relationship management, and Chapter 6 on data management.
5. Can you give an example of a client service challenge you had to face? How did you approach this challenge?
4. Have you ever worked in customer service? What exactly did you do? What do you think is required to take on a successful client-oriented role for this company’s agents and customers?
3. Tell us what you can do with Excel. What kinds of problems have you used Excel to solve? Did you take courses in Excel?
2. What do you know about data management? Have you ever worked with data management software? If so, what exactly have you done with it?
1. What do you know about customer relationship management? Have you ever worked with Salesforce.com? If so, what have you used the system for?
6. Make your selection of candidate tools, and invite the vendors to make presentations.
5. Seek the help of potential users to identify implementation and training issues.Some of these tools are easier to use than others.
4. Identify the risks to security and vulnerability involved with each of the products. Is your firm willing to put proprietary information into the hands of external service providers over the Internet? Is your firm willing to expose its important operations to systems controlled by other firms?
3. Analyze each of the products in terms of its cost and benefits to your firm.Be sure to include the costs of training in your cost estimates and the costs of involving the information systems department, if needed.
2. Within each cell of the matrix where your firm faces challenges, exactly what kinds of solutions are available? Make a list of vendor products.
1. What are the collaboration challenges facing the firm in terms of time and space? Locate your firm in the time/space matrix. Your firm can occupy more than one cell in the matrix. Different collaboration tools will be needed for each situation.
3. Why would King County, Washington want to implement the Logitech SmartDock system? What business benefits did it obtain from using this technology?
2. Why would a company like Produban want to invest in a high-end telepresence system such as Cisco’s IX5000? How is videoconferencing technology and telepresence related to Produban’s business model and business strategy?
1. Compare the capabilities of Cisco’s IX5000 telepresence and the Logitech SmartDock systems. How do they promote collaboration and innovation?
• Changing culture of work and business. Most research on collaboration supports the notion that diverse teams produce better outputs faster than individuals working on their own. Popular notions of the crowd (“crowdsourcing”and the “wisdom of crowds”) also provide cultural support for
• Emphasis on innovation. Although we tend to attribute innovations in business and science to great individuals, these great individuals are most likely working with a team of brilliant colleagues. Think of Bill Gates and Steve Jobs (founders of Microsoft and Apple), both of whom are highly
• Changing scope of the firm. The work of the firm has changed from a single location to multiple locations—offices or factories throughout a region, a nation, or even around the globe. For instance, Henry Ford developed the first mass-production automobile plant at a single Dearborn, Michigan
• Changing organization of the firm. For most of the industrial age, managers organized work in a hierarchical fashion. Orders came down the hierarchy, and responses moved back up the hierarchy. Today, work is organized into groups and teams, and the members are expected to develop their own
• Growth of professional work. “Interaction” jobs tend to be professional jobs in the service sector that require close coordination and collaboration.Professional jobs require substantial education and the sharing of information and opinions to get work done. Each actor on the job brings
• Changing nature of work. The nature of work has changed from factory manufacturing and pre-computer office work where each stage in the production process occurred independently of one another and was coordinated by supervisors. Work was organized into silos. Within a silo, work passed from one
4. How did using data help the NFL and its teams improve the way they run their business?
3. How do the data about teams and players captured by the NFL help NFL football teams and the NFL itself make better decisions? Give examples of two decisions that were improved by the systems described in this case.
2. What business functions do these systems support?Explain your answer.
1. What kinds of systems are illustrated in this case study? Where do they obtain their data? What do they do with the data? Describe some of the inputs and outputs of these systems.
2-5 How will MIS help my career?
2-4 What is the role of the information systems function in a business?
2-3 Why are systems for collaboration and social business so important, and what technologies do they use?
2-2 How do systems serve the different management groups in a business, and how do systems that link the enterprise improve organizational performance?
2-1 What are business processes? How are they related to information systems?
1-16 What are the strategic objectives that firms try to achieve by investing in information systems and technologies?For each strategic objective, give an example of how a firm could use information systems to achieve that objective.
1-15 What solution for Deutsche Bank was proposed?How effective do you think it will be? Explain your answer.
1-14 Was Deutsche Bank using technology effectively to pursue its business strategy?Explain your answer.
1-13 What was the role of information technology at Deutsche Bank? How was IT related to the bank’s operational efficiency, decision-making capability, and business strategy?
1-12 Identify the problem described in this case study. What management, organization, and technology factors contributed to this problem?
1-11 Form a team with three or four classmates and review the capabilities of Google Drive and Google Sites for your team collaboration work. Compare the capabilities of these two tools for storing team documents, project announcements, source materials, work assignments, illustrations, electronic
1-10 Visit a job-posting website such as Monster.com. Spend some time at the site examining jobs for accounting, finance, sales, marketing, and human resources. Find two or three descriptions of jobs that require some information systems knowledge. What information systems knowledge do these jobs
• When (what time of year) should products be offered at full price, and when should discounts be used?
• Which stores and sales regions would benefit from a promotional campaign and additional marketing?
• Which products should be restocked?
1-9 In this project, you will start out with raw transactional sales data and use Microsoft Access database software to develop queries and reports that help managers make better decisions about product pricing, sales promotions, and inventory replenishment. In MyLab MIS, you can find a Store and
1-8 Dollar General Corporation operates deep-discount stores offering housewares, cleaning supplies, clothing, health and beauty aids, and packaged food, with most items selling for $1. Its business model calls for keeping costs as low as possible. The company has no automated method for keeping
1-7 Snyders of Hanover, which sells about 80 million bags of pretzels, snack chips, and organic snack items each year, had its financial department use spreadsheets and manual processes for much of its data gathering and reporting. Snyder’s financial analyst would spend the entire final week of
1-4 Information systems are too important to be left to computer specialists. Do you agree?Why or why not?
1-3 What academic disciplines are used to study information systems, and how does each contribute to an understanding of information systems?
1-2 What is an information system? How does it work?What are its management, organization, and technology components? Why are complementary assets essential for ensuring that information systems provide genuine value for organizations?
1-1 How are information systems transforming business, and why are they so essential for running and managing a business today?
1-3 What academic disciplines are used to study information systems, and how does each contribute to an understanding of information systems?
1-2 What is an information system? How does it work? What are its management, organization, and technology components? Why are complementary assets essential for ensuring that information systems provide genuine value for organizations?
1-1 How are information systems transforming business, and why are they so essential for running and managing a business today?
5. Can you give us an example of a finance-related problem or other business problem that you helped solve? Did you do any writing and analysis? Can you provide examples?
4. Did you ever work with clients? Can you give examples of how you provided client service or support?
3. Are you able to discuss current trends in the financial industry and how they impact Power Financial’s business model and client base?
2. What is your proficiency level with spreadsheet software? What work have you done with Excel spreadsheets? Can you show examples of your work?
1. What is your background in finance? What courses did you take? Have you ever worked in the financial industry? What did you do there?
4. One company deploying iPhones has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers” and “with your suppliers.”Discuss the implications of this statement.
2. Identify the problems that the business in this case study solved by using mobile digital devices.
1-4 How will MIS help my career?
1-3 What academic disciplines are used to study information systems, and how does each contribute to an understanding of information systems?
1-2 What is an information system?How does it work? What are its management, organization, and technology components? Why are complementary assets essential for ensuring that information systems provide genuine value for organizations?
1-1 How are information systems transforming business, and why are they so essential for running and managing a business today?
10-20 Describe the six features of social commerce. Provide an example for each feature describing how a business could use that feature for selling to consumers on line.
10-19 Will Zagat’s acquisition by Google make it more competitive? Explain your answer Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels, and nightlife in 70 major cities. Zagat
10-18 Do you think Zagat’s decision to use a pay wall for its Web site was a mistake? Why or why not? Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels, and nightlife in 70 major
10-17 Why was Zagat’s content well suited for the Web and for the mobile digital platform? Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels, and nightlife in 70 major cities.
10-16 Compare Zagat’s and Yelp’s e-commerce business models. How have those models affected each company’s Web strategy? Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels,
10-15 Evaluate Zagat using the competitive forces and value chain models. Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels, and nightlife in 70 major cities. Zagat has come a long
10-14 In MyMISLab, you will find a Collaboration and Teamwork Project dealing with the concepts in this chapter. You will be able to use Google Drive, Google Docs, Google Sites, Google+, or other open source collaboration tools to complete the assignment.
10-13 This project will help develop your Internet skills in commercial services for hosting an e-commerce site for a small start-up company.You would like to set up a Web site to sell towels, linens, pottery, and tableware from Portugal and are examining services for hosting small business
10-12 Pick one e-commerce company on the Internet—for example, Ashford, Buy.com, Yahoo, or Priceline.Study the Web pages that describe the company and explain its purpose and structure. Use the Web to find articles that comment on the company. Then visit the Securities and Exchange Commission’s
10-11 Explore the Web sites of the following companies: Eurosparkle, Promod, Kingfisher plc, and ebookers.com. Determine which of these Web sites would benefit most from adding a company-sponsored blog to the Web site. List the business benefits of the blog. Specify the intended audience for the
10-10 Columbiana is a small, independent island in the Caribbean that has many historical buildings, forts, and other sites, along with rain forests and striking mountains. A few first-class hotels and several dozen less expensive accommodations can be found along its beautiful white sand beaches.
10-9 How have social technologies changed e-commerce?
10-8 The mobile platform may not make desktop PCs obsolete, but corporations will have to change their business models to adjust to this shift. Do you agree? Why or why not?
10-7 How does the Internet change consumer and supplier relationships?
5. How successful is Orbitz’s mobile strategy?Explain your answer. When it comes to mobile apps and gauging their impact on consumers and business, the online travel industry and its airline and hotel reservation systems are probably the best place to look. And there’s no better company in this
4. What role does Orbitz for Business play in the company’s business strategy? When it comes to mobile apps and gauging their impact on consumers and business, the online travel industry and its airline and hotel reservation systems are probably the best place to look. And there’s no better
3. Why are mobile phone users much more likely to book same-day hotel room or airline reservations? When it comes to mobile apps and gauging their impact on consumers and business, the online travel industry and its airline and hotel reservation systems are probably the best place to look. And
2. What managment, organization, and technology issues did Orbitz need to address in its mobile strategy? When it comes to mobile apps and gauging their impact on consumers and business, the online travel industry and its airline and hotel reservation systems are probably the best place to look.
1. How important is mobile technology in Orbitz’s business strategy? Why? When it comes to mobile apps and gauging their impact on consumers and business, the online travel industry and its airline and hotel reservation systems are probably the best place to look. And there’s no better company
3. Can Pandora succeed with its “freemium” model?Why or why not? What people, organization, and technology factors affect its success with this business model? Pandora is the Internet’s most successful subscription radio service. In May 2014, Pandora had 77 million registered users. Pandora
2. Explain how Pandora’s “freemium” business model works. How does the company generate revenue? Pandora is the Internet’s most successful subscription radio service. In May 2014, Pandora had 77 million registered users. Pandora accounts for over 9 percent of total U.S. radio listening
1. Analyze Pandora using the value chain and competitive forces models. What competitive forces does the company have to deal with? What is its customer value proposition? Pandora is the Internet’s most successful subscription radio service. In May 2014, Pandora had 77 million registered users.
4. How has e-commerce affected business-to-business transactions?
3. How has e-commerce transformed marketing?
9-18 What are the sources of data for analytical CRM systems? Provide three examples of outputs from analytical CRM systems.
9-17 What are 3 reasons why a company would want to implement an enterprise resource planning (ERP) system and two reasons why it might not want to do so.
9-16 How did WIM manage the change from a local MRP system to Epicor’s ERP system? Welding Industries Malaysia (WIM) is the only local Malasian company that manufactures welding machines for commercial use. WIM’s remarkable success story, which includes surviving the 1997/8 financial crisis and
9-15 How has Epicor’s ERP system helped WIM to make its production process more efficient? Welding Industries Malaysia (WIM) is the only local Malasian company that manufactures welding machines for commercial use. WIM’s remarkable success story, which includes surviving the 1997/8 financial
9-14 What goals was the ERP system used to achieve at WIM? Critically analyze how these goals helped WIM to overcome obsctacles they had faced earlier. Welding Industries Malaysia (WIM) is the only local Malasian company that manufactures welding machines for commercial use. WIM’s remarkable
9-13 Why did WIM feel the need to implement an ERP system? Welding Industries Malaysia (WIM) is the only local Malasian company that manufactures welding machines for commercial use. WIM’s remarkable success story, which includes surviving the 1997/8 financial crisis and the rise of competition
9-12 In MyMISLab, you will find a Collaboration and Teamwork Project dealing with the concepts in this chapter.You will be able to use Google Drive, Google Docs, Google Sites, Google+, or other open-source collaboration tools to complete the assignment.
9-10 In this exercise, you’ll use database software to develop an application that tracks customer service requests and analyzes customer data to identify customers meriting priority treatment.Prime Service is a large service company that provides maintenance and repair services for close to
9-9 Office Depot is a global supplier of office supply products and services in 59 countries. The company tries to offer a wider range of office supplies at lower cost than other retailers by using just-in-time replenishment and tight inventory control systems. It uses information from a demand
9-8 Mercedes-Benz Retail Group UK Ltd, with a network of 18 retail sites, nine used car sites, and seven smart centers across London, Birmingham and Manchester, wanted to learn more about its customers. How could CRM and PRM systems help solve this problem?
9-7 What advantages does a firm gain by implementing a social CRM application?
3. What management, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version? Salesforce.com is the most successful enterprisescale software as a service (SaaS) and the undisputed global leader in cloud-based customer
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