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business
business communication

Questions and Answers of Business Communication

1. What presentation style does David use in this clip? Is the style appropriate for the information he has to deliver? Why or why not? 2. How does David handle his employees’ questions? How could
1. What types of physical problems can result from high levels of stress?2. Some doctors suggest that taking medications before an anticipated high stress situation might protect a person from
1. Locate at least one additional website on the subject of accents that you found interesting. What was the URL of the site? Summarize the important aspects of the information in outline form.2. How
Where can you obtain information about the responsibilities, compensation, and career potential of a certain job?
List techniques for writing effective persuasion that should be applied in application messages. Refer to Chapter 8 for ideas if necessary.
1. How is an environment of trust developed at The Container Store?2. Describe the relationship between employee loyalty and financial performance. 3. The Container Store advocates sharing “just
How can a job applicant conduct a successful job search without leaving home?
What are the standard parts of a résumé? What are some optional parts? How does a job candidate decide which parts to include?
Under what conditions might you choose to include or not include references on a résumé? Is obtaining permission from references necessary?
Describe the three organizational patterns of résumés and explain under what circumstances each would be effective.
How does the format and content of a scannable résumé differ from a print résumé?
Describe a job for which a video recording might be an effective résumé enhancement. What should the video include?
Explain the rise in popularity of the “Career Summary” section on résumés. How else have résumés changed in recent years?
Is it possible for a candidate to “try too hard” when preparing a résumé? Explain your answers.
1. Discuss in small groups the ethical issues regarding lying about job qualifications.2. Research information about well-known people who falsified information on a résumé or in an interview and
What types of interviews are common in today’s business environment and how do they different from one another?
Which would be written deductively: (a) An acceptance letter, (b) A refusal letter, (c) A resignation letter? What ideas should be included in each of these letters?
1. Visit the GE website to learn about some of the company’s plans to promote management diversity. You may choose to visit any one of the network forums: Women, African, Asian, or Hispanic.
What information should you locate about a company with which you will interview? What means will you use to locate the information?
What nonverbal messages can an interviewee convey to favorably impress an interviewer? What negative nonverbal messages can be conveyed?
What is a good strategy to use when you are asked about your major weakness? Provide a specific example you might use?
Discuss three ways an interviewee can handle an illegal interview question. What are the advantages and disadvantages of each?
How do the thank-you letter and the follow-up letter differ? What should each contain?
What guidelines should be followed in requesting a recommendation letter?
Explain why communication skills are the universal job requirement.
How can a job applicant maximize the likelihood of accepting the “right” job?
How relevant are references when information about an applicant can be easily located through an online search of blogs, social networking sites, and news sources?
1. In small groups discuss the problems encountered because of David’s interview style. What interview style does David use? How does he handle the candidates differently? What problems might
1. Make a list of types of statements that a former employer should generally avoid making when giving employment references.2. Write an organizational policy that addresses the appropriate
1. How can an interviewer's assumptions about what should or should not happen in an interview create cultural misperceptions2. What elements of body language and physical appearance can cause
Use a current news item to identify the five components of the communication process. You may use examples from the author’s blog www.bizcominthenews.com. After reading background information about
What’s your favorite company? Spend some time exploring how the company uses social media. Does it have a customer blog, Facebook page, Twitter account, and other online places to connect with
Imagine that you€™re the CEO of a retail store such as Aggresshop this chapter and at.Let€™s say you€™re planning to redesign each of the 16 stores in the United States.
We’ll discuss employment communication in Chapter 12; for now, consider a situation in which you’re offered a summer internship but decide not to accept it. With a partner, discuss the most
For this exercise, you€™ll help your manager be a better communicator. Let€™s say you€™re lucky enough to have a good working relationship with your manager, and he or
Draft a policy about employees’ email use. Consider what would be important for a company to communicate to employees about their email communication. Next, search the Internet to find a sample
Imagine that you€™re an intern for the law firm Dewey, Wright, and Howe. As part of a team, you€™re developing an Orientation Plan for future interns. Your team receives the email
Working in small groups and using the guidelines for ethical decision making discussed in this chapter, decide what you would do in each of the following situations: 1. Confidentiality: Your boss
You work part-time at a busy pawnshop in central San Antonio. A number of neighborhood stores have been burglarized in recent years, and the owner wants criminals to think twice before they break
Think of an organization where you’ve worked recently. Create an organization chart for two or three levels of employees. Then add arrows to identify the three directions of the formal
Watch Scene 13, “Flair,” from the movie Office Space. This communication does not go very well. Identify the verbal and nonverbal barriers of communication in this scene.
Watch the video clip from the fictitious retail store, Aggresshop. Identify the verbal and nonverbal barriers of communication in this scene. Think about the interaction from both perspectives: the
Think of a topic you know well (e.g., a sport, a hobby, or an academic subject). Write an email to a colleague who is also an expert on the subject. Include at least six jargon terms that flow easily
Find an example of print communication, for example, a flyer on campus, a newsletter, or a magazine ad. With a partner, discuss why the creator of the message may have chosen a print medium. In your
Imagine that you work for the law firm Dewey, Wright, and Howe as an intern. With a team of employees, you are working on an orientation program for new interns. Part of your plan is to have interns
After you discuss your interpretation of the emails in the previous exercise, individually write separate email responses to Ms. Zimmermann and Mr. Yamashita. How can you address their concerns about
Working with a teammate, select a country for your research. Using three or more Internet sites, outline cultural differences of the country that might impact international business dealings. Look
Choose one or two students from your class to discuss their experience traveling internationally. The students may use the following questions to guide their ten-minute presentation: • What country
Joe arrived 15 minutes late for his appointment with Itaru Nakamura, sales manager for a small manufacturer to which Joe’s firm hoped to sell parts. “Sorry to be late,” he apologized, “but
Choose a large, global company and explore their website. Do you find multiple versions of the company’s site for different countries? In what ways does the company adapt its writing style, use of
Interview a partner about one aspect of his or her cultural background. First, ask your partner which aspect of his or her cultural identity (e.g., race, ethnicity, sex, religion, socioeconomic
As a manager, how would you respond to each of the following situations? What kind of helpful advice can you give to each party?a. Alton gets angry when several of the people he works with talk among
Revise the following sentences to eliminate biased language. a. The mayor opened contract talks with the union representing local policemen. b. While the salesmen are at the convention, their wives
Identify at least one gender-neutral word for each of the following words: a. Policeman b. Clergyman c. Fireman d. Salesman e. Mailman f. Bellman g. Handyman h. Repairman i. Manhole cover j. Waiter
Imagine that you’re working as part of a team to create a five-year marketing plan. Everyone had agreed to have his or her part drafted by the time your team met today. What would be an appropriate
Watch an episode of The Office on NBC. This crew lacks many skills for effective teamwork! See how many flaws in their interactions you can identify. For example, what incidents of disruptive,
Use the “Tips for Commenting on Peer Writing” to provide feedback on another student’s writing. Exchange draft documents with another student and use “Track Changes” in Microsoft Word to
Working in groups of four or five, imagine that you are creating a new website for a local business. First, choose a business that all of you know well. Next, complete the first two steps for team
Think about one of your favorite companies—or a company where you might like to work—and analyze their social media presence and engagement. Does it have a Facebook page, Twitter account, blog,
Imagine that you are the vice president of employee communication at a large financial services company. Management is considering redesigning the office space for customer service associates to
Imagine that you applied for a job and received this voice mail message from the company’s HR manager: Hello. This is Marley Catona from Bank on Me. We received your cover letter and résumé, and
If you don’t have much experience using VoIP, such as Skype or Google Voice, try calling another student or a coworker. Both services are free, have simple sign-up procedures, and include optional
For each of the following scenarios, identify which format—face-to-face, conference call, online meeting, or videoconference—would work best. • You want to close a sale with a new client. •
Attend a business meeting at work, a city council meeting in your community, a student organization meeting at school, or some other meeting. Observe the meeting and evaluate how well the facilitator
Working in groups of five, choose one of these scenarios for the next three exercises. For the scenario you and your team members choose, prepare an email and detailed agenda to send to the other
Sign up for free versions of WebEx, GoToMeeting, or another service to practice participating in an online meeting. In groups of four or five, have one person take the role of facilitator to schedule
With a partner, repeat the following groups of sentences, conveying a different emotion each time. Change the order, and see if your partner can guess which emotion you’re expressing. Today is my
Think back to a meeting you attended recently—either at school or at a workplace. Did everyone arrive at the same time? How do you interpret the behavior of those who arrived first and last? Would
Watch a few minutes of a news report with the class. As you’re listening, take notes about the most important points. In small groups, compare a few examples. In what ways are your notes different
Working in groups of three or four, have one person tell a three-minute story to the rest of the group. As he or she tells the story, demonstrate negative nonverbal communication: roll your eyes,
Working in groups of three, have one person talk about a difficult decision he or she needs to make. As he or she describes the situation, have a second person listen, using skills discussed in this
For each of the following statements, write down three responses: one that repeats the content, one that paraphrases the content, and one that reflects both the content and the possible underlying
As a company interested in engaging customers online, Sony is active on Twitter. Review the tweets in Figure 22, and in small groups, discuss how effectively Sony is listening and responding to
Imagine that you work for a small, independent hotel. Management has decided to change housekeepers’ hours from 8:00 a.m.–4:00 p.m. to 8:30 a.m.–4:30 p.m. Using the five audience analysis
Using the principles discussed for effective email communication, write a draft email to a team of sales associates. Imagine that you work for Herman Miller, a company that sells high-end office
Imagine that you have just purchased a company and have brought in an entirely new management team—five of your classmates. In a separate message to employees, you have communicated the rationale
You have just finished collecting donations for the American Cancer Society. To thank people for donating, you will send individual letters. Using guidelines in the Reference Manual, format your
When you read this email, you€™ll know that it was sent in anger. (This is adapted from a real email for a similar situation.)First, discuss the issues in class. What went wrong? How would
Another angry writer sent the email below to employees of a news agency. (This is adapted from a real message€”and the original was much longer.) Use the same process as above to revise
Assume that you are Michael Land, and you wrote and typed the following letter. Proofread the letter, using the line numbers to indicate the position of each error. Proofread for content,
If you were a business communication instructor and received this email from a student, how would you react? Analyze your instructor as an audience for this student€™s message, and consider
When Bank of America was criticized for using “robo-signers” (employees who signed hundreds of foreclosure documents a day without reading them), the company issued this statement:
After the oil spill in the Gulf of Mexico, Bob Dudley was appointed as British Petroleum’s first American CEO. In a speech to business leaders in London, Dudley said the following in his closing
Read the following situations and write a general-purpose statement and a specific communication objective—the results you want—for each. • As the manager of a small retail clothing store, you
For the situations in Exercise 5, imagine what the audience reaction might be and whether a direct or an indirect organizational plan would be better. Explain your answers.
Prepare to write a review of a restaurant or a dining facility on campus. Use the process outlined in this chapter: • Brainstorm ideas. What do you think is important to include in your review?
As the CEO of a growing business, you want to help employees save for retirement. Many of your employees receive minimum wage and have little experience with investing money. Write a simple, clear
What type of sentence—simple, compound, or complex—is each of the following? Internal punctuation has been omitted to avoid giving hints. Compare your answers to others’ in the class. a. Now
Write a simple, a compound, and a complex sentence that incorporates both items of information in each bullet. For the complex sentences, emphasize the first idea in each item.a. The new smartphone
Rewrite the following paragraph by varying sentence types and sentence lengths to keep the writing interesting. Smartfood was founded by Ann Withey, Andrew Martin, and Ken Meyers in 1984. The product
Write a long sentence (40 to 50 words) about a company or person you admire. Then revise the sentence so that it contains 10 or fewer words. Finally, rewrite the sentence so that it contains 16 to 22
Working in groups of three, identify whether each of the following sentences is active or passive. Then, discuss whether the sentence uses active or passive voice appropriately and why. Next, change
Determine whether the following sentences use parallel structure. Revise sentences as needed to make the structure parallel. a. The executive at Ernst & Young writes reports quickly, accurately, and
Can you identify the order of these sentences within one paragraph? The broadest statement will be the first sentence. Place a number (from 1 to 6) next to each sentence to represent its position
From the following sentences, select the best topic sentence; then list the other sentences in an appropriate order. a. The Accord has 17-inch alloy wheels. b. The car’s wide-opening doors provide
Revisit the Honda Accord paragraph in the previous exercise. You have sentences in a logical order, add transitions to improve coherence.
Insert logical transitions in the blanks to give the following paragraph coherence. Bits ‘n’ Bytes is widening its lead over Desktop Computing in the computermagazine war. ______ its revenues
Using the synergies amongst our competitors, we can formulate a program that not only capitalizes on the strengths of each of our respective constituencies but that raises the bar to a new level for
Read the following paragraph and determine how it might be divided into two or more shorter paragraphs to help the reader follow the complex topic being discussed. Transforming a manuscript into a
Revise the paragraph to create a more confident, less presumptuous tone. If you believe my proposal has merit, I hope that you will allocate $50,000 for a pilot study. It’s possible that this pilot

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