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business
business communication

Questions and Answers of Business Communication

Revise the following sentences to convey an appropriately confident attitude. a. Can you think of any reason not to buy a wristwatch for dressy occasions? b. I hope you agree that my offer provides
You, our loyal and dedicated employees, have always been the most qualified and the hardest working in the industry. Because of your faithful and dependable service, I was quite surprised to learn
Assume that you have evaluated two candidates for the position of sales assistant. This is what you have learned: • Carl Barteolli has more sales experience. • Elizabeth Larson has more
Revise the following paragraph to eliminate negative language. We cannot issue a full refund at this time because you did not enclose a receipt or an authorized estimate. I’m sorry that we will
Revise the following signs often seen in stores: a. “No shirt, no shoes, no service.” b. “American Express cards not accepted.” c. “No returns without receipts.” d. “No smoking.” e.
Revise the following sentences to make the reader the center of attention. a. I need the scholarship so I can go to a four-year college. b. We have been providing affordable cleaning services to
Revise the following paragraph to make the reader the center of attention. We are happy to announce that we are offering for sale an empty parcel of land at the corner of Mission and High Streets. We
Rewrite this email from a facilities manager to country club members. How can you stress the €œyou€ attitude and focus on good news without misleading members?
Revise these sentences to eliminate dangling expressions. a. Driving through Chicago in the fog, the street signs were hard to read. b. The Federal Reserve banks maintain excellent relations with the
Revise the following sentences to emphasize receiver benefits. a. We have been in the business of repairing sewing machines for more than 40 years. b. We need donations so that we can expand the
When the U.S. government spent $700 billion in stimulus funding in 2008, the public had difficulty grasping this amount of money. Zephyr Teachout, an associate professor of law, tried to make this
Watch one or two videos by the company Common Craft, which creates short videos to make complex topics easy to understand. Go to www.commoncraft.com or search YouTube for €œCommon
Revise this paragraph to make it more understandable. The privileged juvenile was filled with abundant glee when her fashion mogul employer designated her as the contemporary representative of an
Revise this paragraph to use more specific, concrete language. You may make up information. To stimulate sales, Apple is lowering prices substantially on its line of electronic items. Sometime soon,
Revise the following sentences to eliminate wordy phrases by substituting a single word wherever possible. You may find other opportunities to tighten for conciseness. a. Push the red button in the
Revise the following sentences to eliminate hidden verbs and hidden subjects. a. The jury needs to carry out a review of the case to make a decision about whether the actress has a violation of her
Whether you’re graduating this year or a few years from now, you may want to join a local alumni organization. Write an email to the head of the alumni association in the area you might live.
Imagine that your former boss just won a “Manager of the Year” award. Handwrite a note congratulating the manager, and make it meaningful by referring to your own experience as his or her
Imagine that you’re a store manager for a local Costco. Brian, one of the sales associates who reports to you, has a reputation of going above and beyond to help customers. You just received a copy
Imagine that you work for In the Loop Soup Kitchen, a local community kitchen. Earlier this week, a man came into the facility with a gun. Fortunately, no one was hurt, but people were frightened.
Read three online reviews of a stereo system (Figure 15). If you were in charge of customer service, to which, if any, of these reviews would you respond? Why or why not? In small groups, discuss
Refer to the five-star stereo review (“Incredible sound!”) in Exercise 13. If you were a representative of the stereo company and read this response, how would you respond in a way that
Imagine that you just found this comment about your new dog-training company online. Using the Yelp guidelines in Figure 13, write a response that shows appreciation for the comment.
Imagine that you are a manager at the department store JCPenney. A new employee, Marni, is responding to customer comments online and wants your advice on her draft. She says that she wants to keep
Research a local health club online. Look at all of the information on the club’s website, and find one question that isn’t answered online. For example, you might ask a question about cancelling
As part of your application for a one-semester internship at American Express, you are asked to include a letter of recommendation from one of your business professors. You earned a good grade in MGT
Imagine that you work for a T-shirt manufacturer. On March 11, your facility will move to a new location. You want to send a personalized email to your biggest supplier, Cotton Ware, to ensure a
Imagine that you work for a news organization. Because of recent bomb threats to your building, facility management will implement new security procedures. In the past, employees would walk to the
Imagine that you receive an email from a student at your former high school, asking you about life at your college. Read the message below, and then write a response.
Imagine that your former employer invites you to come back and speak to their human resources department. They want to know your perspective as a former employee or intern. Read the following email,
If you were starting your own business, how would you represent your product or services on your website? You can use whatever business you’d like: home decorating, house painting, car repair, food
Think about a negative customer service experience you had recently. Write a letter to the business owner or the company’s customer service department explaining what happened. Be sure to use a
In the movie Boiler Room, Giovanni Ribisi€™s character (Seth) is a trainee working at a €œchop shop€€”a shady brokerage firm that sells stock in fake
Imagine that you work for the Colonnade Hotel and Resort, and a customer posted a video of his negative experience checking into the hotel (Figure 20).The customer also posted a negative review of
In this chapter, we saw that Amy, of Amy’s Baking Company, didn’t do such a good job responding to a customer’s review. Rewrite Amy’s response to get a better reaction.
On its website (Figure 18), a company promises to deposit cash into a customer€™s bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience.
To discourage people from signing up at the “Promise Cash Center” site discussed in Exercise 3, write an online article. Imagine that you’ll post your article on a site that warns consumers
When you graduate, you may receive communications from your school’s alumni office. For example, the “Open Letter” from Georgia Tech’s School of Electrical and Computer Engineering is posted
For the following situations, would you use the direct or indirect organizational plan for a written message? When you choose an organizational plan, you’re making assumptions about your readers
You are the purchasing manager at your firm and have received an email from Barbara Sorrels, one of your firm’s major suppliers. She will be in town on October 13 and would like to take you out to
Imagine that you’re the CEO of a chain of retail stores. Last week, you received notification of a lawsuit against your company. An employee who was terminated for poor performance last month is
You are the SVP of human resources for a financial software company that has 7,500 employees. The company has decided to sell AccountSoft, one of its major products. The software has suffered
You are the manager of a fitness equipment manufacturing plant called Muscles Galore located in Gary, Indiana. The plant has been in operation for seven years. Over the years your employees have been
Assume the role of Gene Harley, the leasing manager of Northern Shopping Plaza. You have decided not to renew the lease of T-shirts Plus, which operates a tiny T-shirt decorating outlet in the mall.
For the situations in Exercise 1 for which you chose the indirect plan, write a buffer statement. Then compare your buffers with those of two other students. Which work best and why?
You own Kitco Inc., a small financial consulting firm in Baton Rouge, Louisiana. For the last 12 years, some of your employees have voluntarily prepared and served a Thanksgiving meal at St.
Nobody likes a party more than Edgar Dunkirk, the president of Rockabilly Enterprises, a record label. In the early days, the company’s holiday parties were legendary for their splendid food
You have received two reports that users of your ten-stitch portable sewing machine, Sew Now, have been injured when the needle broke off while sewing. One person was sewing lined denim, and the
You’re new to the management staff of Cedar Point, a large amusement park in Sandusky, Ohio. Cedar Point is renowned for its 14 roller coasters and dozens of other exciting rides. Each ride can
You manage the conventions department for a hotel, where you supervise an employee named Robert. Robert is responsible for meeting with companies that hold events at the hotel. This morning, you
Assume the role of vice president of operations for Kolor Kosmetics, a small manufacturer in Biloxi, Mississippi. One of your colleagues from the local chamber of commerce, Dr. Andrea T. Mazzi, has
You are planning to open an ice cream parlor. You want to have a wide variety of flavors for your patrons to select from, so you are going to ask potential customers to identify their favorite
Next year, Broadway Productions will move its headquarters from Manhattan to Stamford, Connecticut, in the building where Tri-City Bank occupies the first floor. The bank hopes to secure many
For the following situations, select the most appropriate visual aid for presenting the data, and explain why it is the best option. Consider a line chart, bar chart, pie chart, table, or map.a. To
Imagine that you own an independent paint and home decorating store. To determine which product lines bring in the most revenue, you have created the following table. Product Revenue
Enter a few key words into Google, Google Scholar, and a library database. You may use a scenario from Exercise 1 or choose a different situation. Try to get the most relevant, reliable results from
Write a one-or two-sentence interpretation of the data for each of the five questions shown in Figure 26 (Exercise 15). Then, assume you need to present the important information from this
As a marriage counselor, you have gathered the following statistics: a. The average age at which women marry for the first time has increased by 1.5 years in the last decade. b. The average age at
The following sentences interpret the table in Figure 25. Analyze each sentence to determine whether it represents the data in the table accurately. a. Males and females alike believe Apex is an
For each of the following scenarios, which report format would you choose and why? If you would use a primarily text-based report format, identify whether you would create a separate document (with a
Imagine that you work as the facilities manager for the Dubai International Airport (DXB). You would like to generate support to expand the airport. As part of your evidence, you would like to use
Imagine that you’re writing a case study report about the bookseller Barnes and Noble. Which of the following information has to be documented in a report? • Barnes and Noble’s corporate
Imagine that you’re writing a report about pet overpopulation. You find these excerpts on the Humane Society website and want to incorporate the information into your report. Paraphrase the text
Assume you are writing a report and have used the following secondary sources. • An article written by Mary Morgan on pages 45–48 of the April 2, 2013, edition of Business Week entitled “How
Imagine that a colleague asks for your help in deciding what format to use for a report for a prospective client. Write an email describing the differences between a primarily text-based report and a
Assume that the following passage is part of an informational report that you have prepared. Proofread it carefully for spelling errors, misused words, and grammar errors. Rewrite the passage showing
From a preliminary outline for a report, you have the following major and minor generic headings. Convert these to talking headings that you’ll include in your final report. You may add information
T&C, a consumer products company, has long been known for its product development prowess. You were recently hired by the company’s public affairs department to manage the development of a new and
You are the vice president of marketing for Excelsior, a mid-sized; U.S. consulting firm that specializes in strategic planning services. The CEO of your firm, Victor Trillingham, has asked you to
Prepare a two-minute speech (using note cards) on the business topic of your choice. Then form into groups of six or seven to make up the head table. A few minutes before starting, randomly select
Imagine that you work as the purchasing manager who is planning a presentation about a new process for ordering equipment costing over $100,000. Your audience will be the office managers in four
Create a presentation to convince your classmates to donate to or volunteer for your favorite not-for-profit organization. Create a title slide, main point slide, agenda slide, a few content slides,
Revisit a presentation you delivered recently. In small groups, discuss whether you used a handout, and your rationale. If you had to deliver the presentation again today, would you distribute a
Ken Shwartz wants you, the new director of human resources, to recruit more production workers for his hat embroidery company, Ahead Headgear. Based in New Bedford, Massachusetts, Ahead creates caps
For each of the following situations, which delivery method€”impromptu, extemporaneous, scripted, or memorized€”would be best?
You decided at the last minute to apply to graduate school to work toward a master’s degree in public administration. Even though you have a 3.4 GPA (on a 4.0 scale), you were denied admission
Have you had an interview in the past, and the interviewer never got back to you? Or have you sent a résumé and not received a response? Think about one of these situations, and write an email to
Working in small groups, discuss your experience with giving gifts at work. Have you ever given or received a gift in a workplace? Who were the people involved, and what were the gifts? Discuss
Assume the role of Pat Gibson, Catering Director for Write away Hotels. You’re expecting Carly Singleton, an event manager and important potential client from Atlanta, for a business meeting at 10
Transform your résumé to an online version. Upload files, for example, relevant reports and presentations you have completed. Include links to companies and organizations with which you have been
Imagine that your friend, Ron, asks you to review a draft networking email before he sends it. His goal is to get a summer internship in the marketing department of the company. What advice would you
Discuss how you might use business analytics in your personal life, such as managing your grocery purchasing, automobile maintenance, budgeting, sports, and so on. Be creative in identifying
Four key marketing decision variables are price (P), advertising (A), transportation (T), and product quality (Q). Consumer demand (D) is influenced by these variables. The simplest model for
Suppose that a manufacturer can produce a part for $ 10.00 with a fixed cost of $ 5,000. The manufacturer can contract with a supplier in Asia to purchase the part at a cost of $ 12.00, which
Return on investment ( ROI) is computed in the fol-lowing manner: ROI is equal to turnover multiplied by earnings as a percent of sales. Turnover is sales divided by total investment. Total
Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. Let the variable x represent total marketing
Automobiles have different fuel economies ( mpg), and commuters drive different distances to work or school. Suppose that a state Department of Transportation ( DOT) is interested in measuring the
A manufacturer of mp3 players is preparing to set the price on a new model. Demand is thought to depend on the price and is represented by the model
The demand for airline travel is quite sensitive to price. Typically, there is an inverse relationship between demand and price; when price decreases, demand increases and vice versa. One major
A supermarket has been experiencing long lines during peak periods of the day. The problem is notice-ably worse on certain days of the week, and the peak periods sometimes differ according to the day
Suggest some metrics that a hotel might want to collect about their guests. How might these metrics be used with business analytics to support decisions at the hotel?
Suggest some metrics that a manager of a fast food restaurant, such as McDonald’s or Chipotle, might want to collect. Describe how the manager might use the data to facilitate better decisions.
Classify each of the data elements in the Sales Transactions database (Figure 1.1) as categorical, ordinal, interval, or ratio data and explain why.Figure 1.1
Identify each of the variables in the Excel file Credit Approval Decisions as categorical, ordinal, interval, or ratio and explain why.
A survey handed out to individuals at a major shop-ping mall in a small Florida city in July asked the following:• Gender• Age• Ethnicity• Length of residency• Overall satisfaction with
A bank developed a model for predicting the aver-age checking and savings account balance as balance = - 17,732 + 367 * age + 1,300 * years education + 0.116 * household wealth.a. Explain how to
In each chapter of this book, we use a database for a fictitious company, Performance Lawn Equipment (PLE), within a case exercise for applying the tools and techniques introduced in the chapter. 33
Jamie Drout is interested in perceptions of gender stereo-types within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical
River, NJ: Prentice Hall, 2011).The Excel file Science and Engineering Jobs shows the number of jobs in thousands in the year 2000 and projections for 2010 from a government study. Use the Excel file
Use INDEX and MATCH functions to fill in a table that extracts the amounts shipped between each pair of cities in the Excel file General Appliance Corporation. Your table should display as follows,

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