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experiencing mis
Experiencing MIS 2nd Edition David Kroenke - Solutions
Q4 Should you take documents from coworkers' desktops?
1. Based on your knowledge, gained from both this course and the experience of playing Innov8, answer the following questions. Use your own words and assume you are talking to a student friend who's majoring in art and knows little about business:a. What is a business process?b. How can one
2. Considering the key meeting of executives that you attend mid-way through the game:a. What is the purpose of this meeting?b. What decisions did you make about the structure of the business process?c. What strategy did the team decide to follow?d. How did this meeting set up the need to adjust
3. Summarize the strategy that you used in allocating resources in order to win the game. To what extent, if any, do you think this strategy would generalize to other business situations?
4. Inthe final game panel, you can adjust resources by adding or removing different classes of personnel as well as outsourcing work to another company. You do so by clicking a button and watching a graphic of stick figures grow and shrink as budget numbers change. To a manager of one of those
5. Summarize the best and worst features of this game.Summarize what you learned. Is such a game a better way of learning than reading a textbook? Why or why not? How do you think Innov8 could be improved?
6. Would you recommend this game to other business students? Why or why not?
Q1 What value does social networking add to business?
Q2 How can businesses utilize social networking groups?
Q3 How can businesses utilize social networking applications?
Q4 What are business applications for user-generated content?
Q5 What are the risks of using social networking and user- generated content?
1. Go to your own Facebook or MySpace account and demonstrate and describe how N:M communication pertains to your page. Give an example of feedback and iteration that has happened in some interaction on your own page or on another person's page.
Q1 What is a database marketing opportunity?
Q2 How does RFM analysis classify customers?
Q3 How does market-basket analysis identify cross-selling opportunities?
Q4 How do decision trees identify market segments?
Describe a use for RFM analysis other than one discussed in this chapter extension. What business problem are you addressing? Assume a competitive strategy for the organization using your system.State that strategy and explain how the solution to your problem contributes to your organization’s
Describe an application for market-basket analysis other than for a dive shop. Explain how you would use the knowledge that two products have a lift of explain how you would use the knowledge that two products have a lift of .003. Explain how you would use the knowledge that two products have a
5. Read the Home Depot case on page 228. Explain how you could adapt the RFM analysis technique to classify models of washers and dryers. How would the RFM analysis help you quickly identify poorly selling products? Suppose you performed an RFM analysis for sales in each geographic region. Explain
Q1 How do reporting systems create information?
Q2 What are the components and characteristics of reporting systems?
03 How are reports authored, managed, and delivered?
04 How are OLAP reports dynamic?identifying losing models? Why or why not? As a buyer, what is the chief value of this report to you?
05 Dee Clark, the marketing manager at Emerson Pharmaceuticals, wants to place an OLAP report on her blog. Assume each salesperson reports to a district manager, each district manager reports to one of seven regional managers, and the regional managers report to the vice president of sales. Further
Q1 How does systems development vary according to project scale?
Q2 What is a typical small-scale project?
Q3 How does the systems definition phase apply to BBB?
Q4 How does the requirements phase apply to BBB?
Q5 How do design and implementation phases apply to BBB?
Q6 How does the maintenance phase apply to BBB?
Q7 What can you learn from the BBB case?
1. Ona stretch of remote highway, a car slides off the road in a snowstorm. A power line runs along the highway. A driver in a car behind stares incredulously as the car steers off the road and straight into the only pole within 1,000 feet. (A true story.) What happened?Why did the driver not slide
2. “Baloney, this is just psychobabble. It may work for race-car drivers, but race-car driving takes different skills than job hunting.” Do you agree or disagree with this statement? Why or why not?
3. Consider the following statement made bya retired senior manager:“As a general rule, | think you find in your employees whatever you look for. If you think they’re lazy and incompetent, that’s what you'll find. If you think they’re bright, motivated, and want to do good work, you'll find
4. In your own words, describe how the race-car driver's strategy applies to systems development. What are some of the posts to be avoided? Where should users place their attention? Where should developers place their attention? Where should management place its attention?
Reflect on the experience of Dee Clark at Emerson Pharmaceuticals. Dee did not use (or even know about) the SDLC. Cast her project into the SDLC framework. What work should she have done at each phase? What value would the SDLC have contributed to her project? Why do you think she was successful,
Suppose you are the commissioner of a city softball league consisting of 16 teams, and each team has a roster of up to 15 players. Teams also have two to three coaches. Assume you want to create a database application to record the name of each team and the names of the players and coaches.The
Suppose you are the director of asummer camp for middle-school children. Assume the camp has fallen on hard times, the facilities have been poorly maintained, and attendance at the camp has been dwindling. You have been hired to turn the situation around. A number of well-to-do families have
Suppose you sell yachts for a small yacht broker. Your company specializes in selling yachts in the $150,000 to $500,000 range. You are the regional dealer for a manufacturer of yachts in this category, and you also sell used boats. Although the management of the company has stated that customers
You have thought about developing your own personal database, and you know that it would help you identify which of your customers are interested in particular boats. Your own personal database would not, however, help to clarify which cus-b. Explain how you can use the SDLC to summarize tomers
Q1 What character- izes large-scale information systems development projects?
Q2 What are the trade-offs in requirements, cost, and time?
Q3 What is the PMBOK Guide for project management?
Q4 How does a work-breakdown structure drive project management?
Q5 What is the biggest challenge for planning a large-scale systems development project?
Q6 What are the biggest challenges for managing a large-scale systems development project?
Q7 What is the single most important task for users on a large-scale systems development project?
i. Consider two projects: one to upgrade the Web sites for MRV (see the introduction to Chapter 10, page 244) and the second to upgrade the reservations system for United Airlines. Explain how the general characteristics of these two systems development projects differ.
Consider the Web development project at MRV.Explain the trade-offs that can be made among requirements, cost, and schedule. For a given set of requirements, explain how cost and schedule can be traded off.
With regard to Emerson Pharmaceuticals’ project to upgrade to a thin-client order-entry system, briefly explain how you think project management must address each of the knowledge areas shown in Figure CE19-3. For each activity, describe one or two issues that could arise and the major management
4. Consider the process of an election campaign—say, a campaign to elect one of your fellow students for the position of student goverriment president(or similar office at your university).a. Develop a WBS for the election campaign.b. Explain how knowledge of the critical path could help you plan
5. Suppose you have a computer virus that is so severe you must reformat your hard drive.
Develop a WBS for the process for recovering your computer.
Estimate the time it will take you to perform each task.
Neither lines of code nor function point estima- tion pertains to this task. Explain one other way you can improve the quality of your estimate.
Suppose you suspect that your estimate for the time of recovery could be low by as much as 200 percent. How could you use this knowledge?
Suppose you are the manager of the shipping department at Emerson Pharmaceuticals. Assume Emerson is planning the project to build the new thin-client order-entry applica- tion. What observations or conclusions from your answers to parts a through d could you apply to planning for your department
6. Suppose you are the manager of the shipping depart- ment at Emerson during the order-entry project. Assume you conclude that the requirements are not complete.a. What outcome do you project?b. What can you do? C. Give an example of requirements creep for this project.d. How could you determine
7. What is the single most important task for users on a large-scale systems development project? Do you agree? Why or why not? Why must requirements emerge as a result of a conversation between users and IT professionals?
Q1 What is outsourcing?
Q2 Why do organizations outsource IS and IT?
03 What are popular outsourcing alternatives?
Q4 What are the risks of outsourcing?
Q1 What are the costs in a typical IT budget?
Q2 Who pays IT costs?
Q3 What are tangible and intangible costs and benefits?
Q4 How are IT proposals evaluated?
Q5 How is total cost of ownership used to compare alternatives?
Q6 What cost/benefit techniques are used to evaluate IT projects?
Q7 What factors complicate the financing and accounting for IT projects?
1. Suppose you are the ClO, and you are opposed, on what you perceive as legitimate grounds, to an outsourcing proposal. Suppose you know that everyone on the steering committee thinks you’re biased because your department will shrink. What can you do to increase your credibility?
2. Suppose you’ re on the steering committee, and you know that the ClO is biased about the outsourcing proposal. What questions can you ask to assess the degree to which his bias is influencing his position?
3. Describe a situation where you were in a biased situation and you needed to convince others to believe you, despite your bias. What did you do? Did it work?
/. Suppose you have to make a decision and you feel you don’t know what you need to know to make that decision with confidence. Does it help to consider the cost of a mistake? How? Does it help to consider the cost of undoing your mistake? How?
5. Some executives say there’s always more time than you think. You can always find atemporizing measure to buy yourself more time.Others say that it is critical to be decisive; make decisions when you have to, with the best knowledge you have; and get on with the next issue. Which view do you
5. One theory holds that some people are just better decision makers—that when given very little data, some people just have the knack for making good decisions. Others contend that there is no such difference; some people are just luckier. Or some people have the knack for managing their affairs
7. the scenario presented, the CEO is frustrated and wants to get the IS mess out of her hair. How do her emotions cause her to second-guess her decision process? What role do you think emotions should play in a decision?
1; Consider the per-user and per-computer allocations in Figure CE21-2.a. Suppose you are the manager of Sales, and the company is proposing to use a per-user cost allocation. Explain how you could argue that such an allocation is unfair.b. Suppose you are the manager of Engineering, and the
Why is TCO important to Microsoft and Oracle? In the long run, can they win this argument? Why or why not? What will happen to their advantage when users have become better trained on Linux and Oracle?Given your answer, explain why Microsoft generously provides your university and, in many cases,
The Microsoft Excel product in your computer lab can be used to perform NPV analysis. You can also find a simple NPV calculator at www.investopedia.com/calculator/NetPresentValue.aspx (or perform a Web search for others using the term NPV calculator).a. Enter the data for the project in Figure
4. Reread section Q7.a. Make the argument that, because of intangibles, NPV for IT projects is nothing more than a numeric smokescreen. Argue that such analyses are not only worthless, they are misleading.Make the argument that you can fudge the numbers on any IT project to the extent that the
Q1 How do decisions vary by level?
02 What is the difference between structured and unstructured decisions?
Q3 How do decision level and decision process relate?
Q4 What is the difference between automation and augmentation?
05 How does IS support decision steps?
Give an example of three different operational decisions that Singing Valley personnel make each day.
Describe an information system that could be used to facilitate those decisions.
Give an example of three different managerial decisions that Singing Valley managers make each week.
Give an example of three different strategic decisions that Singing Valley’s owners might make in.a year. Describe an information system for each.Which of the decisions in your answers to questions 1-3 are structured? Which, if any, are unstructured?
Give an example of an augmentation system that would support one of the decisions in your answer to question 1. Describe work performed by each component of the information system.Show how Figure CE3-5 applies to your answers to questions 1-6.
Q1 What are the benefits of knowledge management?
02 What are content management systems?
Q3 What are the challenges of content management?
Q4 How do people share knowledge via collaboration?
Q5 What are expert systems?
Q1 What is a spreadsheet?
Q2 How do you get started with Excel?
Q3 How can you enter data?
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