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MIS Essentials 1st Edition David M Kroenke - Solutions
How does the global economy change information systems? LO.1
How does organizational strategy determine information systems structure?Diagram and explain the relationship among industry structure, competitive strategy, value chains, business systems, and information systems. Working from the bottom up, explain how the knowledge you’ve gained in these first
What five forces determine industry structure? Name and briefly describe the five forces. Give your own examples of both strong and weak forces of each type, similar to those in Figure 3-3. LO.1
What is competitive strategy? Describe four different strategies, as defined by Porter. Give an example of four different companies that have implemented each of the strategies. LO.1
what is a value chain? How does the structure of a value chain relate to competitive strategy? Name and describe five primary value chain activities. Name and describe three support value chain activities. Explain value chain linkages. LO.1
How do value chains determine business processes and information systems?What is the relationship between a value chain and a business process? How do business processes relate to competitive strategy? How do information systems relate to competitive strategy? Justify the comments in the two rows
How do information systems provide competitive advantages? List and _ briefly describe eight principles of competitive advantage.Consider your college bookstore, and list one application of each of the eight principles. Strive to include examples that involve information systems. LO.1
Whyis the global economy important today? Describe how the global economy has changed since the mid-twentieth century. Explain how the dot-com bust influenced the global economy and changed the number of workers worldwide. LO.1
How does the global economy change the competitive environment?Summarize the ways in which today’s global economy influences the five competitive forces. Explain how the global economy changes the way organizations assess industry structure.
How does the global economy change competitive strategy? Explain how size and complexity change the costs of a competitive strategy. Describe what the size of the global economy means to differentiation. LO.1
How does the global economy change value chains and _ business processes? Describe, in general terms, how international business impacts value chains and business processes. Use the example of the Boeing 787 in your answer. LO.1
How does the global economychange information systems? Describe how international business impacts each of the five components of an information system. Identify the components that are most impacted by the need to support multiple cultures and languages. LO.1
In your opinion, did the new owners take any illegal action? Is there evidence of crime in this scenario? LO.1
Was the statement that Parks made to all of the employees unethical? Why or why not? If you questioned her about the ethics of her statement, how do you think she would justify herself? LO.1
If you actually were in this situation, would you leave the company? Why or why not? LO.1
How do you define job security? LO.1
Summarize the efforts you have taken thus far to build an employment record that will lead to job offers after graduation. LO.1
Considering the first three principles in Figure 3-8, describe one way in which you have a competitive advantage over your classmates. If you do not have such competitive advantage, describe actions you can take to obtain one. LO.1
Describe two ways that you can use student alliances to obtain a job. How can you use information systems to build, maintain, and operate such alliances? LO.1
Explain the relationship of value and cost according to the Porter model. When does it make sense to add cost to a business process? LO.1
Consider the alternative of replacing the rental personnel from the business process in Figure 1,a. Describe changes that will need to be made to the process documented in Figure LO.1
One way to answer is to scan a copy of this diagram and annotate the changes on that copy. Or, if the annotations are too extensive, make another version of the diagram entirely.b. Would eliminating the rental personnel change the competitive strategy of this company? Is it possible to be a
Analyze the five competitive forces for Bosu’s market. LO.1
Visit www.bosu.com. What appears to be Bosu’s competitive strategy? Explain your answer. LO.1
Explain the nature of the five primary value chain activities for Bosu. LO.1
Review the principles of competitive advantage in Figure 3-8. What information systems can Bosu create to enhance its product or differentiate it from existing and emerging competition? LO.1
What information systems can Bosu develop to create barriers to entry to the competition? LO.1
What information system can Bosu develop to lock in customers? LO.1
What information systems can Bosu develop to establish alliances? LO.1
No. No evidence of crime. They own the company and can change the competitive strategy and culture as they see fit. LO.1
She’s lying. If you believe that any lie is unethical, then her behavior is unethical. But, what should she do? If she announces that they plan an acrossthe-board staff reduction, work and productivity will cease for that day. . . and maybe much longer. Plus, she can make no specific statement
Depends on her mood, | think. She could tell him that he no longer owns the company and to keep his thoughts to himself. Or, she could listen, make some empty statement, and then do what she plans to do anyway. Unless there was something specific about no staff reductions in the purchase agreement
Major Capital is implementing a change in competitive strategy. The company wants to be a low-cost vendor; so it needs to cut costs. Parks’ plan may not be the most effective in terms of minimizing employee stress, but she and Major Capital have every right to implement their strategy however
Lori is the most popular support rep because she spends a lot of time with the customer. She's likely to be one of the first employees fired. Knowing that, you have to be very careful lest you end up as part of a wrongful termination lawsuit. Sad to say, but that’s the reality. To respect your
Answer depends on the student. Sometimes I say,“Tf your list is short, tell me what you plan to do in the next quarter.” LO.1
Again, the answer depends on the student. I also encourage them to realize that they aren’t competing just with the students they see on our campus.They’re competing with students all over the world.(More on this topic in Chapter 4.) LO.1
There are many ways to build networks. Here are two types of answers:¢ Read trade magazines, relevant Web sites(e.g., www.cio.com), and other sources. Find an article on a topic of interest and think of ways the ideas in that article apply to you and one or more items in the list in Figure 3-8.
Get active. Join clubs. Meet with lots of students.Participate in campus life both in and beyond the business school. As we'll discuss in the Ethics Guide in Chapter 6, you add more connections to your network by meeting students who are outside of your major or even outside of the business
Visit www.gettyimages.com, and select “Creative/Search royalty-free.” Search for an image of a city close to your campus. Select a photo and determine its default prices. LO.1
Explain how Getty Images’ business model takes advantage of the nearly free data communications and data storage opportunities described in Chapter 1. LO.1
Evaluate the photography market using Porter’s five forces. Do you think Getty Images’ marginal cost is sustainable? Are its prices sustainable? What is the key to its continued success? LO.1
Explain how Getty Images has used information systems to gain a competitive advantage. LO.1
Based on your answers to the previous questions, would you choose to buy Getty Images’ stock? LO.1
What does a manager need to know about computer hardware? LO.1
What’s the difference between a client and a server? LO.1
What does a manager need to know about software? LO.1
What buying decisions do you make? LO.1
What are viruses, Trojan horses, and worms? LO.1
Summarize Mark’s view of the computer industry. Is there merit to his argument? Why or why not? LO.1
What holes do you see in the logic of his argument? LO.1
Read the section on viruses, Trojan horses, and worms that appears later in this chapter (pages 92-93). Comment on Mark’s statement—“Viruses are brought on by user stupidity, that’s all.” LO.1
Do you agree that the changes in technology are relentless? What do you think that means to most business professionals? To most organizations? LO.1
Think about the three postures toward technology presented here. Which camp will you join? Why? LO.1
Write a two-paragraph memo to yourself justifying your choice in question LO.1
Given your answer to question 2, assume that you're in a job interview and the interviewer asks about your knowledge of technology. Write a three-sentence response to the interviewer's question. LO.1
List specific features and benefits for each of the five applications you selected in question 1, LO.1
Describe, in general terms, the work that needs to be accomplished to create the applications you identified in question 1, LO.1
Suppose you and your teammates want to start a consulting firm. Describe the opportunity that exists as a developer of complete and finished Surface applications. LO.1
Explain how selling direct has given Dell a competitive advantage. Use the factors listed in Figure 3-8 (page 52) in your answer. LO.1
What information systems does Dell need to have to sell directly to the consumer? Visit www.dell.com for inspiration and ideas. LO.1
Besides selling direct, what other programs has Dell created that give it a competitive advantage? LO.1
Hewlett-Packard (HP), Toshiba, Sony, and other computer manufacturers sell both directly and through Internet stores. Visit www.cnet.com and search for the term notebook. The site will return laptop computers from several manufacturers. If you look at notebooks from HP, Toshiba, or Sony, you will
Assume that, because of the need to sell through a channel, HP’s computers will always be more expensive than Dell’s. How can HP successfully compete with Dell? LO.1
What information systems can HP establish that will better enable it to compete with Dell? Visit www.hp.com for inspiration and ideas. LO.1
Do you think Dell would have been successful if the Internet had not been invented? Why or why not? LO.1
Asa business professional, you are serving the business, while at the same time making a deposit in your knowledge bank. LO.1
You also are networking, so the next time you need an answer to a difficult technology question, you'll know whom to ask. LO.1
It’s also a way of being noticed in a positive way while learning and extending—a great way to obtain a competitive advantage. LO.1
What is an information system? LO.1
What is MIS? LO.1
How does IS differ from IT? LO.1
How do successful business professionals use IS? LO.1
What new opportunities for IS are developing today? LO.1
What is your role in IS security? LO.1
What is this class about? LO.1
Consider the questions in situations C and D. Do your answers differ? Would you lie in one case and not in the other? Why or why not? LO.1
In situations A through D, if you access the information you have done ~nothing illegal. You were the passive recipient. Even for item E, although you undoubtedly violated your company’s employment policies, you most likely did not violate the law. So for this discussion, assume that all of these
Summarize your beliefs about proper conduct when you receive misdirected information. LO.1
Explain what it means to “wake up to your life.” LO.1
Are you awake to your life? How do you know? What can you do once a week to ensure that you are awake to your life? LO.1
What are your professional goals? Are they yours, or are they someone else’s? How do you know? LO.1
How does this class pertain to your professional goals? LO.1
How are you going to make the material in this class interesting? LO.1
How did the availability of near-free data communication and data storage facilitate YouTube's success? LO.1
Would YouTube have been possible without them? LO.1
Even though the cost of data communication and data storage is very low, for the volume at which YouTube operates they are still substantial expenses.How did YouTube fund these expenses? (Search the Internet for “History of YouTube” to find information to answer this question.) LO.1
How does YouTube (now owned by Google) earn revenue?Using the cases of YouTube, Getty Images, and Media Partners as a guide, answer the following questions: LO.1
Choose a large corporation located in the geographic vicinity of your college or university. In what ways is it already taking advantage of the low cost of data communication and data storage? LO.1
Asateam, define innovation. LO.1
Using the corporation you identified in question 4 and your team’s definition of innovation in question 5, identify three innovative ways that the corporation could take advantage of the low cost of data communication and storage. LO.1
Create an outline of the reasoning that you and your fellow team members could use in a job interview.Assume you wish to demonstrate a knowledge of the power of emerging technology as well as your capacity to think innovatively. LO.1
Why did the Oversight Board place leadership and ownership of the modernization program on the business units? Why did it not place these responsibilities on the Information Technology Services (ITS) organization? LO.1
Why did the Oversight Board place the responsibility for controlling scope changes on the business units?Why was this responsibility not given to the BSM? To ITS? To Computer Sciences Corporation? LO.1
The second recommendation is a difficult assignment, especially considering the size of the IRS and the complexity of the project. How does one go about creating “an environment of trust, confidence, and teamwork”?To make this recommendation more comprehensible, translate it to your local
The problem in question 3 involves, at most, a few hundred people and a few sites. The IRS problem involves 100,000 people and over 1,000 sites. How would you modify your answer to question 3 for a project as large as the IRS's? LO.1
If the existing system works (which apparently it does), why is the BSM needed? Why fix a system that works? LO.1
This case is real. | helped Dee formulate the idea for her blog. When she ran into trouble, I introduced her to Don Gray (who really exists and who does provide such consulting services). Dee does not work in the pharmaceutical industry, but the dynamics of her actual industry are nearly
Dee was able to get her blog up and running in time for the sales meeting, and she used it very successfully throughout the sales season. Given her lack of knowledge about information systems, she would never have succeeded without Don. She was completely dependent on Don's knowledge and
Atno time did Dee have any idea of what she was doing. She had read blogs, and she knew she could write one. She also understood that she needed to restrict the blog to her own salespeople, but she had no idea how to do that. As the project developed, she was like a ping-pong ball between her IT
Atlantic Monthly published an excellent background article on pharmaceutical sales, “The Drug Pushers,” by Carl Elliott, Atlantic Monthly, April 2006, pp. 82-93. It is great reading and very useful for this case. LO.1
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