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business
experiencing mis
Experiencing MIS 6th Edition David M Kroenke, Randall J Boyle - Solutions
WHAT ARE COST-EFFECTIVE BUSINESS APPLICATIONS OF FACEBOOK, TWITTER, AND WHATEVER WILL SOON APPEAR?
HOW CAN I ATTAIN JOB SECURITY?
HOW CAN INTRO TO MIS HELP YOU LEARN NONROUTINE SKILLS?
Compute the cost per MIS session for you. Compare that calculation with those of others in your group. Ensure that you didn’t forget any major costs.
We (the authors of this text) claim MIS is the most important class in the business school. But we're selling MIS books. Do you agree? How do we justify that statement? Do you agree with us? What other courses might be more important. Why? Take a stand!
Suppose you manage the credit department for a parts distributor. As a business professional, do you need to concern yourself with the integration of information systems technology into your business? Justify your answer.
Suppose zulily Corporation (see Case Study 1, pages 22-25)hired you in 2010. In 3 years, revenue grew from $18 million to $695 million. As a business professional, do you need to concern yourself with the integration of information systems technology in your business? Does your answer to this
Suppose you manage the credit department for a parts distributor. Do you need to learn abstraction, systems thinking, collaboration, and experimentation? First define what those terms mean; then answer this question.
Suppose Zulily hired you in 2010. Do you need to learn abstraction, systems thinking, collaboration, and experimentation? Does your answer to this question differ from your answer to question 5? Should it?
As a business professional, do you care that an information system has five components? Of what possible use is that knowledge to you?
Describe a business that is not dependent on information systems. Is that the sort of business in which you want to make your career?
Let's say you look back at your answers to questions 2-7 and decide that those answers aren’t worth the cost you paid for this class session. You're stuck, thoughY.o u need this class if you want to graduate. So what can you do, on your own, to make this session worth your number?
Define Moore’s Law and explain why its consequences are important to business professionals today. State how business professionals should relate to emerging information technology.Give the text's definition of job security and use Reich's enumeration to explain how this course will help you
List the components of an information system. Explain how knowledge of these components guides business professionals(not just techies) as they build information systems.
List the three elements in the definition of MIS. Why does a nontechnical business professional need to understand all three? Why are information systems developed? Why is part of this detinition misleading?
Define IT. Does IT include IS, or does IS include IT? Why does technology, by itself, not constitute an information system?What does ICT stand for? How is it different from IT?
Summarize the importance of security to corporations such as Amazon.com. Define strong password. Explain an easy way to create and remember a strong password. Under what circumstances should you give someone else your password?
Summarize how mastery of Reich’s four skills will serve you in your career. Explain why every business professional needs to learn the basics of IS.
As a business professional, it is likely information systems professionals will ask you data questions like those in questions 1-11 to 1-13. What is the best way for you to respond? Verbally in a meeting? With a written document? With a sketch or diagram? How will you know if you have been
At the March 2014 stock price, the market values zulily at $6 billion. Describe zulily’s principle assets.Does a $6 billion valuation seem appropriate, given your description of the company’s assets? Justify your answer.
What trends do you see pushing innovation in televisions?Why are these trends important to consumers?
Why has there been such emphasis placed on wearable computing devices?
How could inexpensive 3D printers affect innovation, prototyping, and new product development?
How many things in your house could you print with a 3D printer? Could a personal 3D printer affect your purchases?
What other devices do you think could benefit from becoming “smart” devices? Why?
WHAT ARE THE MAJOR OPERATING SYSTEMS?
In your opinion, with regard to showrooming, are online vendors behaving unethically? Use both the categorical imperative (pages 16-17) and utilitarianism (pages 42-43) in your answer.
In your opinion, is Amazon.com behaving unethically by creating and disseminating the Price Check app? Use both the categorical imperative and utilitarianism in your answer.
In your opinion, are consumers behaving unethically when they showroom? Use both the categorical imperative and utilitarianism in your answer.
What are the long-term consequences of showrooming? Do they matter?
How would you advise senior managers of brick-and-mortar stores to respond to showrooming?
Consider a consumer who elects not to pay state tax on online purchases from a vendor who need not pay that tax on his or her behalf:a. Is there an ethical responsibility to pay state tax? Again, consider both categorical imperative and utilitarianism perspectives.b. Suppose a consumer
How would you advise your state legislature to respond to tax avoidance for online purchases?
Write a twoparagraph memo to yourself justifying your choice in question
If you chose to ignore technology, explain how you will compensate for the loss of competitive advantage. If you’re going to join one of the other two groups, explain why, and describe how you're going to accomplish your goal.
List categories of hardware and explain the purpose of each.Define bit and byte. Explain why bits are used to represent computer data. Define the units of bytes used to size memory.
Define JoT and describe a smart device. Explain why smart devices are desirable. Give two examples of how businesses could benefit from smart devices. Describe how self-driving cars could be safer and cheaper and make life easier. Explain how 3D printing works and how it could affect new product
Review Figure 4-10 and explain the meaning of each cell in this table. Describe three kinds of virtualization, and explain the use of each. Explain the difference between software ownership and software licenses. Explain the differences among horizontal-market, vertical-market, and one-of-a-kind
Define GNU and GPL. Name three successful open source projects. Describe four reasons programmers contribute to open source projects. Define open source, closed source, source code, and machine code. In your own words, explain why open source is a legitimate alternative but may or may not be
State the choice you have with regard to your involvement with technology in commerce. List the topics that you have learned about hardware and software. Explain how you can use knowledge of application software sources. Briefly describe open source software and explain why it is sometimes, but not
Suppose that your roommate, a political science major, asks you to help her purchase a new laptop computer. She wants to use the computer for email, Internet access, and note taking in class. She wants to spend less than $1,000.a. What CPU, memory, and disk specifications would you recommend?b.
Steve Jobs passed away in October 2011. Until his death, he had been the heart and soul of Apple’s innovation.Today, 80,000 Apple employees continue onward in his absence. A huge question for many investors is whether the company can be successful without him. The current stock price would seem
Microsoft took an early lead in the development of slate devices (like the iPad), and it had the world’s leading operating system and applications for more than 20 years. Provide five reasons why Microsoft has not been able to achieve the same success that Apple has. Most industry analysts would
WHAT IS A DATABASE?
WHAT IS A NOSQL DBMS?
Do you want to be Jeremey or Neil? Justify your answer.
What skills and abilities will you need to be Neil?
List specific sales data you need to provide answers as Neil does.
In words, describe how that data needs to be processed in order to produce Neil's responses.
All of the results that Neil provides are readily produced by Access or by any SQL-processing DBMS. With a basic understanding of SQL, you could write the queries in 5 minutes or less. However, this chapter will give you necessary background, but it won't teach you SQL queries. Consult your
WHAT DO NONRELATIONAL DBMS MEAN FOR YOU?
Given these query results, do you have an ethical responsibility to do something? Consider both the categorical imperative (pages 16-17) and the utilitarian (pages 42-43) perspectives.
State the purpose of a database. Explain the circumstances in which a database is preferred to a spreadsheet. Describe the key difference between Figures 5-1 and 5-2.
Define the term database. Explain the hierarchy of data and name three elements of a database. Define metadata. Using the example of Student and Office_Visit tables, show how relationships among rows are represented in a database. Define the terms primary key, foreign key, and relational database.
Explain the acronym DBMS and name its functions. List five popular DBMS products. Explain the difference between a DBMS and a database. Summarize the functions of a DBMS. Define SQL. Describe the major functions of database administration.
Explain why database tables, by themselves, are not very useful to business users. Name the four elements of a database application and describe the purpose of each. Explain the difference between a database application and a database application program. Describe the nature of traditional database
Define NoSQL data store and give three examples. Explain how NoSQL will likely be used in organizations and state why learning Microsoft Access is still important to you. Explain what is unusual about the development of these systems.Describe possible consequences of NoSQL on the DBMS product
After learning the concepts presented in this chapter and with some rudimentary knowledge of Access, you'll be able to query and extract data to help you solve the problems your organization faces...or at least you will be able to pinpoint what the problems are.
The following two tables could be used to store the data in Figure 5-17 in a database:ChoirMember (LastName, FirstName, Email, Phone, Part)MusicalWork —(NameOfWork, Part, CopyNumber)Note: This notation means there are two tables, one named ChoirMember and a second named MusicalWork.The
Suppose that a river rafting company starts a group on a social networking site for promoting rafting trips.Graham, a 15-year-old high school student who wants to appear more grown-up than he actually is, posts a picture of a handsome 22-year-old male as a picture of himself. He also writes witty
Suppose you own and manage the rafting company in question
‘a. Is it unethical for you to encourage your employees to write positive reviews about your company?Use both the categorical imperative and utilitarian perspectives in your response.b. Does your assessment change if you ask your employees to use an email address other than the one they use at
Instead of being the owner, suppose you were at one time employed by this rafting company and you were, undeservedly you think, terminated.T o get even, you use Facebook to spread rumors to your friends (many of whom are river guides) about the quality of the food on the company's trips.a. Are your
Instead of being the owner, suppose you were at one time employed by this rafting company and you were, undeservedly you think, terminated.T o get even, you use Facebook to spread rumors to your friends (many of whom are river guides) about the quality of the food on the company's trips.a. Are your
Again, suppose that you were at one time employed by the rafting company and were undeservedly terminated. Using the company owner's name and other identifying data, you create a false Facebook account for her. You've known her for many years and have dozens of photos of her, some of which were
Grade yourself on the guidelines given. Be frank and honest. List changes you need to make in your social behavior.
Think of two organizations for which you would like to work. Assume both organizations review job candidates’SM data as part of their initial screening process.a. Name and describe three positive criteria that both companies could use to evaluate applicants. If you think the companies might use
Who do you think is the most key person at Apple:the CEO, Sr. VP of Design, Sr. VP of Engineering, or Sr.VP of Marketing? What would happen if that person left?Would your opinion of that person change if he went to a competitor and took key people away from Apple? How would that affect employees at
Define social media, communities of practice, social media information systems, social media provider, and social networks.Name and describe three SMIS organizational roles. Explain the elements of Figure 8-3. In your own words, explain the nature of the five components of SMIS for each of the
Summarize how social media contributes to sales and marketing, customer support, inbound logistics, outbound logistics, manufacturing and operations, and human resources.Name SM risks for each activity. Define social CRM and crowdsourcing.
Define capital, human capital, and social capital. Explain four ways that social capital adds value. Name three factors that determine social capital and explain how “they are more multiplicative than additive.” Define influencer and describe how you could use social media to increase the
Define monetize and describe why it’s difficult for social media companies to generate revenue. Give examples of how social media companies generate revenue from advertising and charging for premium services. Define pay-per-click, conversion rate, and freemium. Define ad blocking and explain how
Name and describe two sources of SM risk. Describe the purpose of an SM policy, and summarize Intel’s guiding principles.Describe an SM mistake, other than one in this text, and explain the wise response to it. Name four sources of problems of user-generated content; name three possible responses
Describe ways in which the use of social media is changing today.Summarize possible management challenges when controlling employees 10 years in the future. Describe the text’s suggested response. How does the change in forms of address since the 1960s indicate a change in the relationship of
You know how to use Facebook and Twitter. Explain how each of the questions addressed in this chapter will help you help your employers to use them as well. Summarize the challenges(and opportunities) that social media will present to you, a future manager.
Using the Facebook page of a company that you have "liked" (or would choose to), fill out the grid in Figure 8-4. Strive to replace the phrases in the description column of that grid with specific statements that per- tain to Facebook, the company you like, and you and users whom you know. For
Compare the tech companies’ P/E ratios in Figure 8-8 with the traditional companies’ P/E ratios. Note that some of the tech companies have very high P/E ratios (a low P/E is good, a high P/E is bad). Some, like Twitter, don’t even have a P/E ratio because they haven’t turned a profit. As a
Could overvalued tech stocks lead to a dot-com
0 crash like the original in 1999-2001? Discuss why this may or may not happen. Summarize your discussion in a couple paragraphs.
Search Facebook for Sedona, Arizona. Examine a variety of Sedona-area pages that you find. Using the knowledge of this chapter and your personal social media experience, evaluate these pages and list several positive and negative features of each. Make suggestions on ways that they could be
Sedona has quite a number of potentially conflicting community groups. Explain three ways that the Chamber of Commerce can use social media to help manage conflict so as to maintain a healthy business environment.
According to Paul Greenberg,Amazon.com is the master of the 2-minute relationship, and Boeing is the master of the 10-year relationship."| Visit www-boeing.com and www.amazon.com. From Greenberg's statement and from the appearance of these Web sites, it appears that Boeing is committed to
Google or Bing “Chloe” and search for sites that deal with Chloe fashion products.Identify companies that have purchased the Chloe AdWord. Follow three or four such links. Identify as many ads in the sites as you can. Explain what you think the business rationale is for each site. Go to
Watch www.youtube.com/watch?v=cZsJSJOWSZ4. In your own words, explain the nature of a data story.
Explain how a data story differs from a traditional PowerPoint presentation.
Visit www.datastorytelling.tv/Curated-outside_r5.html. Based on articles you find, summarize three data story applications that are compelling to you.
Discuss three specific ways that data stories can add value to business intelligence.
Reflect on term projects that you've been assigned in the past year. Which of those assignments could have been completed with a data story? Describe one such application. If none, say why.
Define business intelligence and BI system. Explain the elements in Figure 9-1. Give an example, other than in this text, of one way that an organization could use business intelligence for each of the four collaborative tasks in Figure 9-2.
Name and describe the three primary activities in the BI process.Summarize how Addison and Drew used these activities to produce BI results for AllRoad.
Describe the need and functions of data warehouses and data marts. Name and describe the role of data warehouse components.List and explain the problems that can exist in data used for data mining and sophisticated reporting. Use the example of a supply chain to describe the differences between a
Name and describe the three techniques. State the goals and characteristics of each. Summarize reporting analysis.Define structured data. Summarize data mining. Explain the difference between supervised and unsupervised data mining.Differentiate between reporting analysis and data mining.Name and
Name four alternative types of servers used for publishing business intelligence. Explain the difference between static and dynamic reports; explain the term subscription. Describe why dynamic reports are difficult to create.
Summarize the knowledge you learned in this chapter and explain how you might use it as a future business professional.Explain how your knowledge would benefit the PRIDE project and describe one use of BigData and PRIDE.
Explain, in your own words, how Addison used Access to implement each of the five criteria that she and Drew developed. Use Figures 9-5 through 9-10 in your answer.
Suppose you are a member of the Audubon Society, and the board of the local chapter asks you to help it analyze its member data. The group wants to analyze the demographics of its membership against members’ activity, including events attended, classes attended, volunteer activities, and
Why would security personnel from government agencies (like the NSA) want to attend an annual security convention with hackers?
Would the NSA or other security firms want to hire hackers from Black Hat? Why or why not?
Why does spying done on U.S. citizens by the NSA bother people? Does it bother you or make you feel safer? Why?
Why would automated custom spear-phishing be so dangerous?
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