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business
experiencing mis
Experiencing MIS 2nd Edition David Kroenke - Solutions
05 How can you format data?
06 How can you create a (simple) formula?
Q7 How can you print results?
3. Click the tab named Sheet2 in the workbook you used for exercise 2.a. Place the labels Part Description, Quantity on Hand, Cost, and Total Value in cells A2, A3, A4, and A5, respectively. Center each label in its cell and make the labels bold. (Do this by highlighting the labels and clicking the
Q1 Is $80,000 enough?
Q2 What process should I use for establishing a budget?
Q3 What hardware do we need?
Q4 What software do we need?
Q5 What is the role of the IT department?
Q6 Is $80,000 enough? (continued)
Q1 What is the purpose of a database?
Q2 What does a database contain?
Q3_ What is a DBMS, and what does it do?
Q4 What is a database application?
Q5 What is the difference between an enterprise DBMS and a personal DBMS?
1. To what extent do you agree with the opinions presented here? To what extent are the concerns expressed here justified? To what extent might they be due to other factors?
3. From his comments, how many different themes are there in his data? What does this imply about his ability to keep his data in a spreadsheet?
4. Does the concern about not sharing data relate to whether he uses a database?
FiredUp, Inc., (the same FiredUp we met at the end of Chapter 3, p. 60) is a small business owned by Curt and Julie Robards. Based in Brisbane, Australia, FiredUp manufactures and sells FiredNow, a lightweight camping stove. Recall that Curt used his previous experience as an aerospace engineer to
FiredUp wants to track every stove and the customer who purchased it. They want to know which customers own which stoves in case they need to notify customers of safety problems or need to order a stove recall. Curt and Julie also want to keep track of any repairs they have performed.a. Name and
To what extent does the dynamic you identified in your answer to question 1 pertain to databases? Do you think it likely that, in 2050, some small business people will retire and make statements like, “We did well with the business, but we made our real money from the database we generated?”
Describe a product or service that you could develop that would induce students to provide the data in question 3.
Considering your answers to questions 1 through 4, identify three organizations in your community that could generate a database that would potentially be more valuable than the organization itself. Consider
1. Suppose you manage a business activity that needs a new IS with a database. The development team is divided on which DBMS you should use. One faction wants to use Oracle, a second wants to use MySQL, and a third wants to use SQL Server. They cannot decide among themselves, and so they schedule a
2. Performance is just one criterion for selecting a DBMS. Other criteria are the cost of the DBMS, hardware costs, staff knowledge, ease of use, ability to tune for extra performance, and backup and recovery capabilities. How does consideration of these other factors change your answer to question
3. The Transaction Processing Council (TPC) is a not-for-profit corporation that defines transaction processing and database benchmarks and publishes vendor-neutral, verifiable performance data. Visit its Web site at tpc.org.a. What are TPC-C, TPC-R, and TPC-W?b. Suppose you work in the marketing
4. Reflect on your answers to questions 1 through 3. On balance, what good are benchmarks? Are they just footballs to be kicked around by vendors? Are advertisers and publishers the only true beneficiaries? Do DBMS customers benefit from the efforts of TPC and like groups? How should customers use
Q1 How does email travel?
02 What is a communications protocol?
03 What are the functions of the five TCP/IP-OSI layers?
Q4 How does the Internet work?
Q5 How does www. pearsonhighered. com become 165.193.123.253?
1. Assume you teach your MIS class and that a student comes to your office one day and asks, “Why do I have to learn how the Internet works? Give me three practical applications of this knowledge.” How would you respond? Before you answer this question, read and think about the questions that
2. How important do you think the existence of the _TCP/IP—OSI protocols and architecture are to the success of the Internet? How did they contribute to the growth of the Internet? In what ways do protocols decrease competition? In what ways do they increase competition? In what ways do protocols
3. Search the Internet for four companies that make products for one or more of the five layers of the TCP/IP—OSI architecture. Search for terms introduced in Chapter 6 and in this extension, such as 802.3, 802.11, optical fiber cable, VPN, firewall, switch, FTP, and others. For each company,
4. At one time, it was believed that the world would soon run out of IP addresses. Accordingly, a new protocol called IPv6 was proposed with longer IP addresses that provide many more unique IP addresses. During that same time, however, DHCP and NAT began to see widespread use, and their use
As stated in MIS in Use 6 (page 126), the biggest bottleneck in the Internet is the last mile from the ISP to the home. Numerous cities are developing plans and proposals to provide optical cable to the doors of small businesses and homes. When this occurs, applications that require high bandwidth,
Q1 How do functional processes relate to functional applications and systems?
02 What are the functions of sales and marketing applications?
03 What are the functions of operations applications?
Q4 What are the functions of manufacturing applications?
Q5 What are the functions of human resources applications?
Q6 What are the functions of accounting applications?
Q7 What are the problems of functional processes?
Q1 Why is cross- functional BPM not quite so easy?
02 What are the benefits of inherent processes?
03 What are the functions and characteristics of customer relationship management (CRM) applications?
Q4 What are the functions and characteristics of enterprise resource planning (ERP) applications?
05 What are the functions and characteristics of enterprise application integration (EAI) applications?
Q6 What is a realistic role for BPM in cross-functional processes?
1. Explain in your own words why an organization might choose to change its processes to fit the standard blueprint. What advantages accrue by doing so?
2. Explain how competitive pressure among software vendors will cause the ERP solutions to become commodities. What does this mean to the ERP software industry?
3. If two businesses use exactly the same processes and exactly the same software, can they be different in any way at all? Explain why or why not.
. Explain the following statement: An ERP software vendor can be a conduit to transfer innovation. What are the consequences to the innovating company? To the software company? To the industry?To the economy?
. In theory, such standardization might be possible, but worldwide, there are so many different business models, cultures, people, values, and competitive pressures, can any two businesses ever —be exactly alike?
How Is an EAI System Implemented?The steps for implementing an EAI project are as follows:e Identify sources of major isolation problems.Specify the scope of the EAI implementation.Develop and implement selected EAI systems.e Assess the benefits of EAI.e Stop further EAI development, expand EAI
if Explain why the business process shown in Figure 7-5 is a cross-functional rather than a functional process.Use the swim lanes in Figure 7-7 to support your answer.Majestic’s competitive strategy is to form quality relationships with quality customers. Given that strategy, it would seem that
Search the Web to investigate the following products: Act!, Goldmine, Microsoft Dynamics CRM, and Oracle CRM. Considering Majestic’s strategy, the nature of its business, its size, and its budget, which(if any) of these products would you recommend for Majestic to acquire? If none of them, how
3. Given your answer to question 2, describe the actions that Majestic will need to take to transform that application into an information system. Make your answer as specific as possible to the solution you choose in question 2.
4. ERP would be a poor choice for Majestic. Give five reasons why this is so.5. Suppose that Majestic uses Act! to track its customers, a homegrown spreadsheet application to plan food needs for a rafting trip, an Access database to track equipment, and QuickBooks to keep its accounting records.
Q1 How big is an exabyte, and why does it matter?
Q2 How do business intelligence (BI) systems provide competitive advantages?
Qs What problems do operational data pose for BI systems?
Q4 What are the purpose and componentosf a data warehouse?
Q5 What is a data mart, and how does it differ from a data warehouse? 3
Q6 What are the characteristics of data-mining systems?
A. Did this employee have an mn etical responsibility . Sank up regarding his belief about the culty of the dechiine) model? Why or why not?
' 2. If you were this employee, what would you have done?
_ 4. Suppose the data- -mining | ‘model was to be used to predict the likelihood that sales prospects respond to a promotional postal mailing. Say the= 7tost of the mailing i is $10, 000 and will be paid by a marketing department an ane a age! of $25 million. Do your answers to~ questions 1 and 2
5. if your answers are different for Lee 3 and 4, explain why. If they are not different, explain why not.
16, ‘Suppose you were this employee and you os to your direct boss about your misgivings. Your boss said, “Forget about S junior. ” How would you respond? 5
7. Suppose your boss told you to forget about it, but in a meeting with your boss and your boss’ boss, the senior manager asks you what you we of the ne ability . um model. How do you respond?
5. Same as question 4, but describe a supervised datamining technique that could be used to predict the success of applicants. Is using a supervised technique more justifiable than using an unsupervised technique? Explain your answer.
6. Explain how a set of If/Then rules could be used to select a food supplier for Majestic. Give an example of five rules that would be pertinent to this problem.Given Majestic’s size and culture of the organization, do you think it is likely that it would embrace an expert system? Explain.
7. Explain why a data warehouse is inappropriate for Majestic. Figure 9-7 implies that data marts require the existence of a data warehouse, but this is not always true. Majestic could construct a data mart containing customer, equipment, and food expense without a data warehouse. In this case, the
1. Reread MIS in Use 9 on page 221. Discuss with your team why you think Safeway is willing to sacri- |fice revenue (from discounts) by sponsoring its club-card program. Develop a list of five possible explanations and, as a team, rank them from most important to least important. Justify your
2. Read CE16, “Database Marketing.” Using an example, explain how Safeway could use RFM analysis.There is little evidence, though, that Safeway is using RFM analysis. Explain why this might be so.Write a one-page memo explaining the advantages to Safeway of using RFM.
3. Describe market-basket analysis and explain how Safeway could perform such an analysis using its club-card data. Suppose the lift of high-quality dog food and premium wine is 3.4. Explain what this means. Describe four possible ways that Safeway could use this information. As a team, rank the
4. Read CE17, “Reporting Systems and OLAP.” Relate the OLAP examples in that chapter extension to Safeway. Describe two possible measures and five possible dimensions of the club-card data. Illustrate with fictitious data two different arrangements of dimensions with one of your measures.
5. Compare your answers to questions 2, 3, and 4. Asa team, rank these three applications in terms of the value that you think they generate for Safeway.Justify your ranking. Do you think these applications are worth the cost of this program to Safeway?Explain.
1. Explain how reporting systems could be helpful to you.
2. Show the structure of one or two reports that you could use to identify poorly selling models. How would you structure the reports to identify different sales trends in different regions?
. For one of your reports in question 2, write a description of your requirements for an IT professional. Be as complete and thorough as you can in describing your needs.
. Explain how data-mining systems could be helpful to you.
. How could cluster analysis help you identify poorly selling brands? How could cluster analysis help you determine differences in sales for different geographic regions? Is the unsupervised nature of cluster analysis an advantage or disadvantage for you?
. How could regression analysis help you determine poorly selling brands?
. Do you believe there is an application for a KM system for identifying poorly selling brands? Why or why not?
. Do you believe there is an application for an expert system for identifying poorly selling brands? Why or why not
Q1 How do global information systems 17 benefit the value chain?
What are the challenges of international business process management?
How does Web 2.0 affect international business?
Q4 How do global information systems affect supply chain profitability?
What is the economic impact of global manufacturing?
Summarize the difference between obtaining D&B data by purchasing reports from the D&B Web commerce server and by obtaining D&B data via SOA services.
Zz Explain how schema validation improves the quality of the data exchange. How can D&B and its Web services customers use schema validation to their advantage?
. As stated, D&B did not describe their Web services in the standard way. What are the consequences to D&B? What are the consequences to D&B’s customers? D&B could upgrade its Web services to use these standards. If you worked at D&B, how would you decide whether to make that upgrade?Consider the
. Besides credit reporting, D&B customers use D&B data to find and assess customer prospects and to determine potential sources of suppliers. Explain how SOA services could be used for these applications as well as for credit analysis.
. D&B is an international organization that provides data to customers worldwide. What advantages does the use of SOA services provide for non-U.S. customers?
. How does the D&B Web services interface give D&B a competitive advantage over other data providers?
Q1 What is systems development?
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