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business
business communication

Questions and Answers of Business Communication

Now that you have studied active and passive voice, what do you think when someone in government or business says that mistakes were made? Is it unethical to use the passive voice to avoid specifics?
Distinguish between formal and informal methods of researching data for a business message?
How do you make an outline?
In the following, identify the sentence fault (fragment, run-on, comma splice). Then revise to remedy the fault. 1. Although they began as a side business for Disney. Destination weddings now
For each of the following sentences, circle (a) or (b). Be prepared to justify your choice.1. Which is more emphatic?a. They offer a lot of products.b. Cyber Guys offers computer, travel, and office
You work in an insurance office where you are expected to use a book of boilerplate paragraphs to respond to customer inquiries. Many of these paragraphs use flabby expressions, trite business
Why should writers avoid opening a sentence or clause with there is or there are?
What is a buried verb? Give an original example. Why should writers avoid buried verbs?
What design techniques can you use to improve the readability of e-mails, memos, letters, and reports?
In proofreading, why is it difficult to find your own errors? How can you overcome this barrier?
What are the differences between editing manually and editing digitally? What tools are used for each?
You have just submitted a beautifully researched report. But your supervisor focused on the two or three little errors that you missed and gave none of the praise you expected. Was this fair of your
It's easy to use clichés because they just roll off the tongue. What's wrong with tried-and-true expressions such as it is what it is or at the end of the day?
Why should business writers strive for conciseness?
What's wrong with expressions such as due to the fact that and in view of the fact that?
What's wrong with expressions such as necessary prerequisite and small in size?
Revise the following to avoid unnecessary there is/are and it is/was fillers. 1. There is a password-checker that can evaluate your password's strength automatically. 2. It is careless or uninformed
Revise the following to avoid redundancies. Because his laptop was small in size, he could carry it everywhere. 1. A basic fundamental of computer safety is to avoid storing your password on a file
Revise the following sentences to eliminate trite business phrases. 1. Pursuant to your request, I will submit your repair request immediately. 2. Enclosed please find the list of customers that will
Revise the following sentences to avoid confusing jargon, slang, clichés, and wordiness. 1. Our manager insists that we must think outside the box in promoting our new kitchen tool. 2.
How does your use of e-mail, IM, texting, blogs, social media, and other current communication technologies with your friends and family compare with the business uses of these technologies that you
Briefly describe the pros and cons of instant messaging and texting?
Suggest at least ten best practices for using IM and texting responsibly and professionally?
Describe the steps to creating a simple podcast?
In what ways have businesses embraced social networking?
Google CEO Eric Schmidt upset some by sketching his vision of a future in which targeted advertising will become so sophisticated that the search software will know exactly users' preferences and
A recent study suggests that American teenagers text away to the tune of about 80 messages a day, almost 2,300 a month. The dangers of texting while driving are well established, but what about
Media company ESPN recently created an official policy for social networking that affects all its prominent talent. The core message: "Assume at all times you are representing ESPN." Some sports
Playboy recently launched a new "office-safe" Web site, TheSmokingJacket.com, designed to entertain the magazine's core readership, males between the ages of twenty five and thirty-four, as they goof
List the typical components of direct e-mails and memos?
Why do writers of most e-mails and memos frontload-that is, reveal the main idea immediately in the opening?
Specify some of the key formatting and usage conventions for e-mails?
What are some of the dangers of e-mail?
In the past your company offered all employees 11 holidays, starting with New Year's Day in January and proceeding through Christmas Day the following December. Other companies offer similar holiday
In an age when millions of e-mails are sent daily, does the writing of an "old-fashioned" business letter potentially provide a competitive advantage or reflect favorably on the writer? Under what
How can you make messages delivering instructions most readable?
When should you write a claim letter instead of venting your frustration by e-mail?
Why should you state facts in a claim message logically, objectively, and unemotionally?
The opening and the closing are the most emphatic parts of any message. How can writers avoid sounding demanding and abrupt in these two most important sections?
Is it true that the "squeaky wheel gets the most grease," meaning that the customer complaining the loudest and most aggressively will get noticed and receive the greatest concessions?
Why are apologies in business so complex and controversial?
Is it ethical to write a "hyped-up" letter of recommendation or one that is only lukewarm or vague? How would you feel if someone you trust wrote you either a letter of recommendation that stretches
How can you determine when it is appropriate to send an e-mail, a memo, or a letter?
Which silent messages does a business letter convey?
What does frontloading the message mean, and what are the advantages in direct requests?
Why are plain Thank you or a standard phrase such as Thank you in advance for your cooperation undesirable in a closing of a business message?
A friend in a distant city is considering moving to your area for more education and training in your field. Your friend has asked you for information about your program of study. Write a letter
Have you ever bought a product that didn't work as promised? Have you been disappointed in service at a bank, restaurant, department store, or discount house, or from an online merchant? Have you had
Communication author Dana Bristol-Smith likens delivering bad news to removing a Band-Aid-you can do it slowly or quickly. She thinks that quickly is better, particularly when companies must give bad
What does conveying empathy mean in delivering apologies?
Why is the section devoted to reasons the most important part of a negative message, and which five factors ensure the effectiveness of the reasons given?
How can the passive voice be used effectively in bad-news messages? Provide an original example.
Aside from using a buffer and the indirect strategy, what other techniques can you employ that will cushion the blow of negative news?
How can you ensure that you close a bad-news message pleasantly and maintain the reader's goodwill?
How would you counter the claim that the indirect organization strategy is unethical or manipulative because the writer deliberately delays the main idea?
Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten "disruptive" (innovative, game-changing) influences shaping information technology today.14
Why is the passive voice acceptable, even desirable, in bad news messages when it's considered poor, impersonal writing in most other situations?
Why might it be a bad idea to be blunt and terse toward students and other people on a budget when denying them credit?
Radio Shack infamously fired 400 of its employees by e-mail a few years ago. More recently, the CEO of electric-car manufacturer Tesla, Elon Musk, used his blog to announce layoffs. Why do most
What are the business communicator's most important goals in communicating negative news?
When is the direct strategy more effective than the indirect strategy in conveying negative news?
When is the indirect strategy in communicating bad news preferable?
What are some tips for business writers wishing to apologize effectively?
Yasmin Qajar, a hardworking bank teller, has sent a request asking that the company create a program to reimburse the tuition and book expenses for employees taking college courses. Although some
Your boss at Contact PR, a hip midsized public relations agency, is concerned that the youngest employee generation may be "over sharing" on Facebook. Two supervisors have complained that they
Following is a letter to a customer who demanded a brand-new replacement Droid smart phone under her wireless phone protection plan. Analyze the message. List its weaknesses, and then outline an
What distinguishes rational, emotional, and dual appeals in persuasion?
Recline in your first-class seat and sip a freshly stirred drink while listening to 12 channels of superb audio, or snooze is an example of what type of persuasive appeal? How does it compare to the
Name five techniques for motivating action in the closing of a sales message?
Describe the main purposes of using Facebook, business podcasts, blogs, and wikis?
What techniques do writers of successful online sales messages use?
What motivating impulse may prompt individuals to agree to requests that do not directly benefit themselves or their organizations?
How are direct-mail sales messages and e-mail sales messages similar, and how are they different?
What are the four parts of successful persuasive messages?
You are working for the small accounting firm, CPA Plus, and your boss, Bradford Trask, wonders whether your company could produce podcasts for its clients without professional help. He doesn't know
Analyze the Facebook message requesting a recommendation from a professor, and list its weaknesses. If your instructor directs, revise the message. Decide whether to use Facebook, of which the
Select a one- or two-page sales letter received by you or a friend. (If you are unable to find a sales letter, your instructor may have a collection.) Study the letter and then answer these
Mario Franchini, regional sales manager for a multinational manufacturer, is always in a hurry and doesn't take the time to write careful messages. As his assistant, you sometimes revise messages for
How would you determine whether to use the direct strategy or the indirect strategy for your report?
List the guidelines for effective headings.
What are meeting minutes, and who is their intended audience?
How can you ensure that you adopt an appropriate report writing style?
Why would you want to start your research with secondary data rather than gathering primary data right away?
How might technology shape business report formats and their delivery in the future?
How can report writers ensure that they present their topics objectively and credibly?
What are the purposes of headings, and what are the two heading types discussed in this chapter?
Why are reports indispensable documents in business?
Describe the five major formats used for reports. Be prepared to discuss each.
Name the six kinds of informal reports. Explain their purpose.
You are a junior sales associate working for Chicago BMW Motorcycle. Because of the economic crisis, sales of motorcycles have taken a huge hit across the board. When money is tight, people tend to
Which category of proposal, solicited or unsolicited, is more likely to succeed, and why?
If the Web is one of the greatest sources of information, why must researchers exercise caution when using Web sources?
Explain how blogs and social media networks can be used by businesses and report writers.
Briefly compare the advantages and disadvantages of illustrating data with charts (bar and line) versus tables.
What are primary and secondary data, and why is it best to start your research by gathering secondary data first?
Why must researchers document their sources meticulously?
How do report writers decide what type of graphic to use in a report?
What purposes do proposals serve?
Why is the budget section of a proposal particularly important?
In teams, discuss how you would collect information for each of the following report topics. Would your research be primary, secondary, or a combination of methods? What resources would be most

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