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business
business communication

Questions and Answers of Business Communication

Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment or licensing? What advantages does exporting provide to Barrett? What are the potential
What challenges can Barrett expect in its export drive? What types of new capabilities does the firm need to acquire to manage its export transactions?
How should Barrett choose between direct and indirect exporting? What are the ideal characteristics of European intermediaries for Barrett? Where can Barrett turn for financing its export sales?
There are already numerous companies selling processed foods in Europe. What can Barrett do to compete successfully against these firms?
Why does Austrade want Australian firms to focus on exporting processed foods? Why is exporting high value-added products good for Australia?
What are the main characteristics of Africa as a market for mobile telephones?
What benefits does foreign investment bring to Africa?
Describe the various ways Huawei has invested in Africa.
In broad terms, what were each of Chrysler's and Daimler's motives for entering the merger? Evaluate the extent to which each firm accomplished these motives.
Explain how the DaimlerChrysler merger enhanced economies of scale and scope in the respective firms. How successful was the venture in attaining such economies?
What advantages did Chrysler and Daimler each seek from their merger? What disadvantages did these firms bring to the venture? Elaborate.
The chapter identifies a collection of questions that managers should address before forming international collaborative ventures. In terms of potential risks in collaboration, what issues did top
Suggest a systematic process that Daimler could have followed to increase the likelihood of merger success. Provide examples on how Daimler might have made such a process succeed.
How does Warner generate royalties by using contractual entry strategies?
Suppose you get a job at the office of the International Intellectual Property Alliance (IIPA; www.iipa.com). You learn that worldwide piracy of products is rampant. Your boss assigns you to draft a
What are the advantages of licensing as described in the case?
What risk(s) does Warner face from licensing Harry Potter?
What do you think about Subway's method and level of compensating its master franchisee and regular franchisees in China? Is the method satisfactory? Is there room for improvement?
Subway faces various cultural challenges in China. What are these challenges and what can Subway and its master franchisee do to overcome them?
What international marketing strategies have been key to Kors' success?
Office Depot (www.officedepot.com) is a North America-based supplier of office equipment and supplies. It has stores in Japan, Mexico, and Poland. Suppose Office Depot decides to launch a line of
Describe the role of branding in the global luxury products market.
International markets account for a relatively small share of Kors' sales. What can Kors do to expand international sales?
Visit H&M's website at www.hm.com. What are the characteristics of H&M's global market segment(s)? How does H&M position itself in the minds of target customers around the world?
How does management at H&M use global branding and global product development to create and offer its fashions? How does the firm use marketing mix elements to market its offerings around the world?
A key aspect of H&M's strategy is to provide value to customers by maximizing perceived product benefits, minimizing prices, or both. Given this, how can H&M further increase the value of its
How does H&M strike a balance between standardization and adaptation of its marketing program? What advantages does H&M gain from standardization? From adaptation? What factors drive management to
Increasingly, H&M targets emerging markets like China, Russia, and Saudi Arabia, which are often characterized by distinctive cultures, lower incomes, and inexperience with leading-edge fashion. In
How does J&J's Credo help guide employee behavior around the world?
How does J&J develop managers for international operations?
In China, factory people often work long hours with low pay. Some factories lack heating or air-conditioning, and employees may work with hazardous materials. Workers may be fired if they complain.
Lifestyle factors such as the cost of living vary worldwide. One job of international human resource managers is to develop appropriate compensation packages for managers working abroad. The U.S.
Stryker Inc. manufactures medical devices and wants to establish a factory in continental Europe. For the location, management must decide between France, Germany, and Poland. You have been assigned
What types of training programs does J&J make available to its employees?
Sony faces challenges in finding suitable talent for its operations in China and Europe. What steps should it take to ensure it has an adequate pool of international managers and other talent for
What is your view of Sony's training efforts? What steps could Sony take to improve its training in light of its multicountry operations?
Sony has experienced labor relations problems in Indonesia and elsewhere. What strategies should management follow to improve labor relations? What can it do to reduce the number and severity of
What is your view of Sony's efforts at corporate social responsibility (CSR) in international operations? What steps can Sony take to improve CSR in organizing and managing its operations around the
1. Explain how e-business (e-commerce) affects international business. 2. What types of companies are involved in international business?
1. Identify the four main components of the global business environment. 2. How does globalization influence other elements in the global business environment?
You are a U.S. citizen recently assigned as the manager of distribution in a European country where bribery is relatively acceptable. Your job description includes responsibility for accepting
You are the mayor of a midsize U.S. town on the Colorado River between Mexico and Arizona. Pollution from factories on both sides of the U.S.-Mexico border has contaminated your community and the
Compare and contrast values and attitudes. How do cultures differ in their attitudes toward time, work, and cultural change?
Describe the importance of a lingua franca to conducting international business.
You are the public relations director for a company that recently announced its decision to close its factory in the United States and outsource the work to manufacturers in Asia and Latin America.
In your opinion, is globalization among the causes of the increasing incidence of divorce, crime, and drug abuse in Asia? Why or why not?
Consider the following statement: "Economic development and capitalism require a certain style of doing business in the twenty-first century. The sooner Asian cultures adapt the better." Do you agree
What is democracy? Explain the differences between democracy and totalitarianism.
1. Define ethical behavior and corporate social responsibility. 2. List several issues of ethics and social responsibility relevant to international managers.
Define economic system. What is the relationship between culture and economics?
What is the role of government in a market economy?
You are the CEO of a Canadian-Chinese joint venture that operates in China. Your Chinese partner is the People's Liberation Army (PLA). The PLA has built a sprawling network of businesses that do
The United States has enacted a law that permits U.S. companies to sue companies from other nations that traffic in the property of U.S. firms nationalized by Cuba. The law also empowers the U.S.
You are a research fellow for a Washington, D.C.-based research institute investigating the ethics of restrictions on the international movement of labor. In the practice of international trade, both
You are the production manager for a European-based firm that is considering outsourcing its manufacturing to a producer in China. You are asked by your firm's CEO to prepare a report that outlines
When it comes to global expansion and setting up affiliates abroad, how is a service company's focus different from that of a manufacturing company? What elements are necessary for a service company
Why do you think DHL faltered in the United States? What do you think are the dangers, if any, of being a first mover?
What cultural motives do nations have for intervening in free trade?
Describe how a voluntary export restraint works and how it differs from a quota.
What was the General Agreement on Tariffs and Trade (GATT)? List its main accomplishments.
Most countries create a list of "hostile" countries that require special permission before an exporter will be allowed to proceed. Which countries and products would you place on such a list for your
Two students are discussing efforts within the global trading system to reduce trade's negative effects on the environment. One student says, "Sure, there may be pollution effects, but they're a
You overhear your superior tell another manager in the company, "I'm fed up with our nation's companies sending manufacturing jobs abroad and offshoring service work to lower-wage nations. Don't any
The global automaker you work for is investing in an automobile assembly facility in Costa Rica with a local partner. Explain the potential reasons for this investment. Will your company want to
This chapter presented several theories that attempt to explain why firms undertake FDI. Which of these theories seems most appealing to you? Why is it appealing? Can you think of one or more
You are a sales manager working in international sales for a major U.S. beef distributor. Your firm is attempting to sell a large quantity of beef to a developing market in northern Africa where U.S.
You are the U.S. Ambassador to Malaysia. In order to become a major export platform for the semiconductor industry, Malaysia's government not only offered tax breaks but also guaranteed that
Do you think Mercedes risks diluting its "Made in Germany" reputation for engineering quality by building its M-class outside Germany? Why or why not?
1. What effect has NAFTA had on trade among its member nations? 2. List the main benefits the United States obtains from the Central American Free Trade Agreement.
You are a member of the United States Congress from the state of Florida. Many constituents in your district have complained that NAFTA and CAFTA-DR are unfair to their extended families living on
You are a world-renowned economist hired by Ecuador's government to advise it on its current involvement with the Andean Community. The Andean Community is a customs union that consists of four
You are the economic advisor to the President of Mexico. Labor unions and environmentalists in the United States aren't the only ones speaking out against NAFTA. There continues to be opposition in
Sue Doneth of Marshall, Michigan, is a mother of one of the schoolchildren who was exposed to the Hepatitis A virus after eating tainted frozen strawberry desserts. Speaking before Congress she said,
1. What are the world's main foreign exchange trading centers? Identify the currencies most used in the foreign exchange market. 2. Describe the three main institutions of the foreign exchange
What factors do you think are holding back the creation of a truly global capital market? How might a global capital market function differently from the present-day international market?
The use of different national currencies creates a barrier to further growth in international business activity. What are the pros and cons, among companies and governments, of replacing national
You are a U.S. senator serving on a subcommittee with the task of developing new regulations for U.S. firms doing business through offshore financial centers (OFCs). Bank deposits in offshore
How did local and international companies adapt to the business environment at the height of Argentina's crisis? Did they pursue similar courses of action or design distinct strategies to deal with
What was the impact on ordinary citizens immediately after the default and later as the economy recovered? What do the aftereffects of the crisis mean long term for ordinary citizens' spending power?
1. Briefly explain how both inflation and interest rates influence exchange rates. 2. What are the limitations of PPP in predicting exchange rates?
1. How did the gold standard function? Briefly describe its evolution and collapse. 2. Describe the most important features of the Bretton Woods Agreement. 3. What factors led to the demise of the
Do you think an international monetary system with currencies valued on the basis of gold would work today? Why or why not? Do you think implementing a global version of the old European monetary
The activities of the IMF and the World Bank largely overlap each other. Devise a plan that reduces this duplication of services and assigns distinct responsibilities. Would you have them assume a
You are the senior economic advisor for currency analysis with the United Nations (UN). The President of Malaysia has accused international currency speculators of conspiring to devalue the Malaysian
"Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts." Do you agree or disagree with this reasoning? Are
You are a member of an international ethics commission assembled by the World Trade Organization (WTO). Your team has been asked to assess the global tactics of Microsoft in recent years. A primary
You are the new president of Star Manufacturing, an international subsidiary of a large multinational firm that makes automotive parts. Since you arrived at Star three months ago, you are finding it
1. What are the four steps in the screening process? 2. Identify the main factors to investigate when identifying the basic appeal of a market or site for operations. 3. How do transport costs and
1. What is the significance of income elasticity in measuring market potential? 2. Identify each component of a market-potential indicator. Why is each component useful in assessing emerging
1. Identify the benefits associated with conducting international secondary market research. 2. What are the three main difficulties of conducting research in international markets? Explain each
1. Describe each main method used to conduct primary market research. 2. What are some of the difficulties of conducting international market research?
Although Sony's (www.sony.com) MiniDisc recorder and player was a huge hit in Japan, the initial response to MiniDisc in the United States was lukewarm. When Sony mounted its third official attempt
You are a member of the Council of Economic Advisors to the U.S. President. The Council is asked to assess the moral basis for outsourcing to low-wage countries. Many globalization protesters argue
You are the CEO of a large multinational company that has become highly profitable by investing in a Latin American country. As a catalyst in mobilizing the nation's low-cost labor force, your
Update the political, legal, and economic situation in Vietnam; then select a product of your choosing and evaluate Vietnam's potential both as a market and as a manufacturing site.
What, if anything, can Western countries do to help improve the political climate for doing business in Vietnam? Give specific examples.
You are the director of international operations for a leading clothing designer based in New York. Your firm recently formed a 50/50 joint venture with a top Latin American manufacturer. On a recent
You own a small manufacturing firm in California and are considering entering either Australia or Hong Kong. You are unsure which country you should target and unclear about which entry mode is most
You are chief operating officer of a Germany-based telecommunications firm considering a joint venture inside China with a Chinese firm. The consultant you've hired to help you through the
Assess the formation of Global One, Unisource, and other partnerships discussed in this case in terms of the strategic factors for selecting entry modes identified in the chapter.

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