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business
business communication

Questions and Answers of Business Communication

You are writing an analytical report on the U.S. sales of your newest product. Of the following topics, identify those that should be covered in the report's introduction, body, and close. Briefly
Your boss, Len Chow (vice president of corporate planning), has asked you to research opportunities in the cosmetics industry and to prepare a report that presents your findings and your
Composing Reports Find an article in a business newspaper or journal (in print or online) that recommends a solution to a problem. Identify the problem, the recommended solution(s), and the
Your boss has asked you to prepare a feasibility report to determine whether the company should advertise its custom-crafted cabinetry in the weekly neighborhood newspaper. Based on your primary
Find a communication example that you believe could be improved by applying the visual design principles you learned in this chapter. It can be from any medium-a webpage, a magazine ad, a promotional
The pet food manufacturer you work for is interested in the results of a recent poll of U.S. pet-owning households. Look at the statistics that follow and decide on the most appropriate scale for a
You're preparing the annual report for FretCo Guitar Corporation. For each of the following types of information, select an appropriate chart or visual to illustrate the text. Explain your
What does color depth mean in computer visuals?
What is dithering, and how can it affect your visuals?
When a store is open all day, every day, when's the best time to restock the shelves? That's the challenge at Store 24, a retail chain that never closes. Imagine you're the assistant manager of a
Select a product you are familiar with and imagine that you are the manufacturer trying to get a local retail outlet to carry it. Use the Internet and other resources to gather information about the
As a sales manager for Air-Trak, one of your responsibilities is writing sales proposals for potential buyers of your company's Air-Trak tracking system. The system uses global positioning system
Success in any endeavor doesn't happen all at once. For example, success in college is built one quarter or semester at a time, and the way to succeed in the long term is to make sure you succeed in
Your college's administration has asked you to compare your college's tuition costs with those of a nearby college and determine which has risen more quickly. Research the trend by checking your
If you're like many other college students, your first year was more than you expected: more difficult, more fun, more frustrating, more expensive, more exhausting, more rewarding-more of everything,
Think of a course you would love to see added to the core curriculum at your school. Conversely, if you would like to see a course offered as an elective rather than being required, write your e-mail
Visit any restaurant, possibly your school cafeteria. The workers and fellow customers will assume that you are an ordinary customer, but you are really a spy for the owner. Your task: After your
Imagine that you are a consultant hired to improve the profits of your campus bookstore. Your task: Visit the bookstore and look critically at its operations. Then draft a letter to the bookstore
The "CEO's letter" in a corporate annual report serves as an introduction to the rest of the report. In Tellabs's 2006 report, CEO Krish Prabhu opened his letter with the following: More. I can't
Like many other companies associated with the Internet, Tellabs's business declined when the dot-com boom of the late 1990s began to fizzle out by early 2001. The following excerpt from the company's
You've just helped a team from the marketing and engineering departments draft a report on the prospects for the electronic communication market over the next five years. Thanks to the team's
To help readers quickly assess the relative contributions of Tellabs's various product lines to the company's overall revenues, year by year over a 10-year period, which type of visual would be most
Should a report always explain the writer's method of gathering evidence or solving a problem? Why or why not?
What similarities do you see between visuals and nonverbal communication? Explain your answer.
When you read a graph, how can you be sure that the visual impression you are receiving is an accurate reflection of reality? Please explain.
A wide variety of people visit the foundation's website, from researchers who are interested in applying for grants to reporters writing about health and education issues to members of the general
Which of the following report titles would do the best job of catching readers' attention with an emotional "hook" that balances the urgency of the crisis with the reasons for hope? a. Children Who
The Gates Foundation is known around the world for the quality of its work, and that includes the quality of its communication efforts. Which of the following proofreading strategies should you use
One of the sources used in your report is an article titled "Making Antimalarial Agents Available in Africa," by Kenneth J. Arrow, Hellen Gelband, and Dean T. Jamison. The article appeared in the
Is an executive summary a persuasive message? Explain your answer.
Under what circumstances would you include more than one index in a lengthy report?
If you were submitting a solicited proposal to build a small shopping center, would you include as references the names and addresses of other clients for whom you recently built similar facilities?
If you included a bibliography in your report, would you also need to include in-text citations? Please explain.
How would you report on a confidential survey in which employees rated their managers' capabilities? Both employees and managers expect to see the results. Would you give the same report to employees
You and a classmate are helping Linda Moreno prepare her report on Electrovision's travel and entertainment costs. This time, however, the report is to be informational rather than analytical, so it
You are president of the Friends of the Library, a nonprofit group that raises funds and provides volunteers to support your local library. Every February, you send a report of the previous year's
Government reports vary in purpose and structure. Read through the U.S. Department of Education's report "Helping Your Child Become a Reader," available at www.ed.gov. What is the purpose of this
Write a short memo report to the director of human resources, Kerry Simmons, presenting the advantages and disadvantages of e-learning and making a recommendation about whether Paper Products, Inc.,
Write a long formal report about a law that you believe should not have been enacted or that should be enacted. Be objective. Write the report using specific facts to support your beliefs. Reach
Identify a company in your local area that might be a good candidate for your services. Learn more about the company by visiting its website so you can personalize your proposal. Using the
Based on the ideas listed, draft a formal proposal to the local school board, outlining your plan to offer healthier alternatives to soft drinks and prepackaged snack foods. Invent any details you
Identify potential solutions to the issues (make up any information you need) and draft a proposal to the executive committee for a formal, companywide mentoring program that would match selected
The CEO has asked for a short report, summarizing the data and information you have on engineering and marketing salaries. Feel free to offer your own interpretation of the situation as well (make up
You think the data show a real opportunity for a "big projects" DIY magazine, although you'll need more extensive research to confirm the size of the market and refine the editorial direction of the
Find at least six sources of advice on writing successful business plans (focus on start-up businesses that are likely to seek outside investors). Use at least two books, two magazine or journal
With a team of fellow students, your challenge is to identify opportunities to increase sales of poetry-any kind of poetry, in any medium. The following suggestions may help you get started: •
To convene a formal meeting with the investor group, you need to first draft a report that outlines the types of franchise opportunities you'd like to pursue. Write a brief report, identifying five
Write an informational report, based on your research notes. The purpose of the report is to introduce consumer to the basic concepts of integrating the Internet into their car-buying activities and
Select two competitors from the preceding list (or another list provided by your instructor) and write a long formal informational report comparing how the two companies are addressing the topics
You've been preparing a series of presentations on what it's like to work at HR and the presentation you're developing now is on the concept of the "agile organization." Here's how HP's website
Eventually, some of the people who've recently joined from P&G may be transferred to other positions within HR including working on HP's own internal information systems or working on programs for
In the body of your presentation, you plan to show a PowerPoint slide that explains the various aspects of the company's description of what it means to be an agile organization. You'll present a
You've completed your slide show on the agile organization, and you've been looking forward to giving the presentation for the first time. The presentation is going along nicely until you notice one
Would you rather (a) deliver an oral presentation to an outside audience, (b) be interviewed for a news story, or (c) make a presentation at a departmental meeting? Why? How do the communication
How might the audience's attitude affect the amount of audience interaction during or after a presentation? Explain your answer.
If you were giving an oral presentation on the performance of a company product, what three attention-getters might you use to enliven your speech?
For a high-energy sales presentation, would you choose structured slide designs or free-form designs? Why?
Is it ethical to use design elements and special effects to persuade an audience? Why or why not?
Creating hyperlinks to live websites can perk up an electronic presentation, but it requires being prepared for the unexpected. What are some of the obstacles you might encounter when creating live
Observe and analyze the delivery of a speaker in a school, at work, or in another setting. What type of delivery did the speaker use? Was this delivery appropriate for the occasion? What nonverbal
Think again about the oral presentation you observed and analyzed in Exercise 14.2. How could the speaker have used nonverbal signals to unethically manipulate the audience's attitudes or actions?
How good are you at planning, writing, and delivering oral presentations? Rate yourself using the self-assessment at the bottom of the page. Then examine your ratings to identify where you are
Look through recent issues (print or online) of Business Week, Fortune, or other business publications for articles that discuss challenges that a specific company or industry is facing. Based on the
Create a brief presentation explaining the Loopt concept to someone who is comfortable using text messaging and other mobile phone features. Be sure to explain what type of phone is required and
Choose one of the lesser-known alternatives to MySpace, such as the customizable social networking site Ning, the blogging site Vox, the content sharing site eSnips, or any other site that offers
Adapt the information in Figure 12.4 to a brief electronic slide show. Your boss might want to see maps of the four locations listed, so have slides with maps ready. (Because you don't have the
Choose one of the topics from this list and conduct enough research to familiarize yourself with the topic. Identify at least three important issues that anyone involved with this topic should know
You've learned to pay close attention to the career objectives on resumes to make sure you match applicants' interests with appropriate job openings. You've selected four resumes for the accountant
Of the education sections included in the resumes, which of the following is the most effective? a. Morehouse College, Atlanta, GA, 2001-2004. Received BA degree with a major in Business
Which of the resumes does the best job of portraying each candidate's work experience? a. McDonald's, Peoria, IL, 2000-2001. Part-time cook. Worked 15 hours per week while attending high school.
While you are analyzing four resumes suggested by your applicant tracking system, a fellow employee hands you the following resume and says this person would be great for the opening in accounting.
How should you present a past job that is unrelated to your current career plans?
One of the disadvantages of computerized resume scanning is that some qualified applicants will be missed because the technology isn't perfect. However, more and more companies are using this
Can you use a qualifications summary if you don't yet have extensive professional experience in your desired career? Why or why not?
Some people don't have a clear career path when they enter the job market. If you're in this situation, how would your uncertainty affect the way you write your resume?
Working with another student, change the following statements to make them more effective for a resume by using action verbs. a. Have some experience with database design. b. Assigned to a project to
Using your team's answers to exercise 15.2, make the statements stronger by quantifying them. (Make up any numbers you need.) In Exercise 15.2 a. Have some experience with database design. b.
Using your revised version of Message for Analysis 15. A, prepare a fully formatted print resume. What formatting changes would Sylvia Manchester need to make if she were uploading her resume to a
Before writing a new resume, make a list of action verbs that describe your skills and experience.
Describe the advantages and disadvantages of chronological and functional resume formats. Do you think a combination resume would be an appropriate format for your new resume? Explain why or why not.
List some of the tips you learned for preparing a resume for online posting.
Because written communication skills are such an important part of the job, you pay close attention to application letters. Based on the following opening paragraphs, which of these four candidates
You like to put applicants at ease right away, so you usually start interviews by asking a humorous question to break the tension while also revealing something about the candidate's personality and
At the end of each interview, you make a point to ask candidates if they have any questions for you. Which of the following responses impresses you the most? a. No, thanks. I think I'm all set. b.
How can you distinguish yourself from other candidates in a screening interview and still keep your responses short and to the point? Explain.
How can you prepare for a situational or behavioral interview if you have no experience with the job for which you are interviewing?
If you want a new job because you can't work with your current supervisor, how can you explain this situation to a prospective employer? Give an example.
If you lack one important qualification for a job but have made it past the initial screening stage, how should you prepare to handle this issue during the next round of interviews? Explain your
Why is it important to distinguish unethical or illegal interview questions from acceptable questions? Explain.
What are some problem questions you might be asked during a job interview? How would you handle these questions?
Choose a job title from the list and read more about it. What did you learn that could help during an actual interview for the job you selected?
Developing an "interview game plan" ahead of time helps you make a strong, positive impression during an interview. What are some of the things you can practice to help make everything you do during
Visit earth.google.com and explore the system's capabilities. (You can download a free copy of the software.) In particular, look at the business and government applications of the technology, such
You and all other members of your class are to write letters of application for an entry-level or management-trainee position that requires a pleasant personality and intelligence but a minimum of
Write to R. R Bronson, requesting a reasonable delay in your consideration of his job offer.
Use your imagination to write the following: (1) a thank-you letter for the interview, (2) a note of inquiry, (3) a sequest for more time to decide, (4) a letter of acceptance, and (5) a letter
You have a close relationship with your boss, so you will announce your intention to leave the company in a private, one-on-one conversation. However, you also recognize the need to write a formal
Why do you think buyers like to purchase from Dell Computer Corporation using the Internet or telephone?
What specific actions did he take to make his company efficient?
The Kirk family came to this country early in the 20th century and made a bicycle that soon developed a reputation for its quality. Through much of the century, Kirk was the "Cadillac" of American

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