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business
business research methods
Business Research Methods 5th Edition Emma Bell, Bill Harley, Alan Bryman - Solutions
Why are ethical issues important in the conduct of business research?
Outline the different stances on ethics in social research.
How helpful are studies such as those conducted by Milgram, Haney et al., and Dalton in understanding the operation of ethical principles in business research? Ethical principles
Does ‘harm to participants’ refer to physical harm alone?
What are some difficulties with following the ethical principle of avoiding harm to research participants?
Why is it important to gain the informed consent of research participants?
What are some of the challenges in following the ethical principle of informed consent?
Why is the principle of privacy important?
What principles concerning use of personal data are expressed in the 1998 Data Protection Act?
Why should deception be avoided?
Were the actions taken by Holliday (1995; Research in focus 6.6) ethical? Explain your viewpoint using the framework provided in this chapter. Would you have behaved differently in these circumstances? If so, how? Ethical considerations in online research
What ethical issues are raised by using the internet as a method of data collection? The political context of business research
Should we be concerned about the ethics of publishing in business research?
Are the natural sciences positivistic?
To what extent can some qualitative research be deemed to exhibit the characteristics of a natural science model?
To what extent can some quantitative research be deemed to exhibit the characteristics of interpretivism?
To what extent can some quantitative research be deemed to exhibit the characteristics of constructionism?
How far do research methods necessarily carry epistemological and ontological implications?
Outline some of the ways in which the quantitative/qualitative contrast may not be as hard and fast as is often supposed.
How have statistics been used to bestow credibility upon management and business research?
How might Hodson’s approach to the analysis of qualitative data be applied in business and management research? Quantification in qualitative research
How far is quantification a feature of qualitative research?
What is mixed methods research?
What are the main elements of the embedded methods argument and the paradigm argument against mixed methods research?
What are the main elements of the philosophical and the technical or practical versions of the debate about quantitative and qualitative research?
What are the implications of two versions of the debate for mixed methods research?
How does the field of business research compare with other areas of the social sciences in terms of the frequency with which mixed methods research is employed?
Why might it be helpful to distinguish between different mixed methods research designs in terms of the priority and the sequence of the quantitative and the qualitative components?
What are the chief ways in which quantitative and qualitative research have been combined?
What is the logic of triangulation?
Traditionally, qualitative research has been depicted as having a preparatory role in relation to quantitative research. To what extent do the different forms of mixed methods research reflect this view?
Why is it important to integrate the quantitative and the qualitative strands in mixed methods research as far as possible?
Is mixed methods research necessarily superior to single strategy research?
Why is it important to consider the ways in which business research is written?
Read an article based on quantitative research published in a business and management journal. How far does it exhibit the same characteristics as Elsesser and Lever’s article?
What is meant by ‘rhetorical strategy’? Why might rhetorical strategies be important in writing up business research?
Do Elsesser and Lever employ an empiricist repertoire?
Read an article based on quantitative research published in a business and management journal. How far does it exhibit the same characteristics as Clarke et al.’s article?
How far is the structure of Clarke et al.’s article different from Elsesser and Lever’s?
How has postmodernism called into question established ways of writing business research?
What is reflexivity?
How might you cultivate creative innovation in your academic writing?
What are the main steps in quantitative research?
To what extent do the main steps follow a strict sequence?
Do the steps suggest a deductive or inductive approach to the relationship between theory and research?
Why is measurement important for the quantitative researcher?
What is the difference between a measure and an indicator?
Why might multiple-indicator approaches to the measurement of concepts be preferable to those that rely on a single indicator?
What are the main ways of thinking about the reliability of the measurement process? Is one form of reliability the most important?
‘Whereas validity presupposes reliability, reliability does not presuppose validity.’ Discuss.
What are the main criteria for evaluating measurement validity?
Outline the main preoccupations of quantitative researchers. What reasons can you give for their prominence?
Why might replication be an important preoccupation among quantitative researchers, in spite of replications in business research being fairly rare?
‘The crucial problem with quantitative research is the failure of its practitioners to address adequately the issue of meaning.’ Discuss.
In the critique by qualitative researchers of quantitative research, how central is the adoption by quantitative researchers of a natural science model of conducting research?
What does each of the following terms mean: population; probability sampling; non-probability sampling; sampling frame; representative sample; and sampling and non-sampling error?
What are the goals of sampling?
What are the main areas of potential bias in sampling?
What is the significance of sampling error for achieving a representative sample?
What is probability sampling and why is it important?
What are the main types of probability sample?
How far does a stratified random sample offer greater precision than a simple random or systematic sample?
If you were conducting an interview survey of around 500 people in a large city, what type of probability sample would you choose and why?
A researcher positions herself on a street corner and asks one person in five who walks by to be interviewed: she continues doing this until she has a sample of 250. How likely is she to achieve a representative sample?
A researcher is interested in levels of job satisfaction among manual workers in a firm that is undergoing change. The firm has 1200 manual workers. The researcher selects a simple random sample of 10 per cent of the population. He measures job satisfaction on a Likert scale comprising ten items. A
What factors would you consider in deciding how large your sample should be when devising a probability sample?
What is non-response and why is it important to the question of whether or not you will end up with a representative sample?
Are non-probability samples useless?
Quota samples are not true random samples, but in terms of generating a representative sample there is little difference between them, and this accounts for their widespread use in market research and opinion polling.’ Discuss.
The problem of generalization to a population is not just to do with the matter of getting a representative sample.’ Discuss.
Non-sampling error, as its name implies, is concerned with sources of error that are not part of the sampling process.’ Discuss.
What are the main challenges in selecting a sample for an online survey?
Why is it important in interviewing for survey research to keep interviewer variability to a minimum?
How successful is the structured interview in reducing interviewer variability?
Why might a survey researcher prefer to use a structured rather than an unstructured interview approach for gathering data?
Why do structured interview schedules typically include mainly closed questions?
Are there any circumstances in which it might be preferable to conduct structured interviews with more than one interviewer?
Given the lower cost of telephone interviews as against personal interviews, the former are generally preferable.’ Discuss.
Prepare an opening statement for interviews to be conducted for a study of manual workers in a firm, in which access has already been achieved.
To what extent is rapport an important ingredient of structured interviewing?
How strong is the evidence that question order can significantly affect answers?
How strong is the evidence that interviewers’ characteristics can significantly affect answers?
What is the difference between probing and prompting? How important are they and what dangers come with their use?
What is the critical incident method and how has it been applied in business research?
Make a list of the projective methods that could be used in a study of organizational culture and consider how they might be applied.
What are response sets and why are they potentially important?
‘The low response rates frequently achieved in research with postal, email, and online questionnaires mean that the structured interview is invariably a more suitable choice.’ Discuss.
What steps can be taken to boost postal and online questionnaire response rates?
Why are self-completion questionnaires usually made up mainly of closed questions?
Why might a vertical format for presenting closed questions be preferable to a horizontal format?
What is the difference between email and web-based surveys?
What are the main advantages and disadvantages of email and web-based surveys?
What are the main kinds of diary used in the collection of business research data?
Are there any circumstances when the diary approach might be preferable to the use of a self completion questionnaire?
What difficulties do open questions present in survey research?
Why are closed questions frequently preferred to open questions in survey research?
What are the limitations of closed questions?
How can closed questions be improved?
What are the main types of question that are likely to be used in a structured interview or selfadministered questionnaire?
What is wrong with each of the following questions? What is your annual salary? Below £10,000 £10,000–15,000 £15,000–20,000 £20,000–25,000 £25,000–30,000 £30,000–35,000 £35,000 and over Do you ever feel alienated from your work? All the time Often Occasionally Never How satisfied
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