Business Research Methods 11th Edition Donald Cooper, Pamela Schindler - Solutions

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Your task is to interview a representative sample of attendees for the large concert venue where you work. The new-season schedule includes 200 live concerts featuring all types of musicians and musical groups.Since neither the number of attendees nor their descriptive characteristics are known in
You draw a random sample of 300 employee records from the personnel file and find that the average length of service per employee is 6.3.a Can you derive from this information how reliable the mean estimate is?b What further information would you need to assess how reliable the mean estimate of 6.3
Under what kind of conditions would you recommend the following:a A probability sample? A non-probability sample?b A simple random sample? A cluster sample? A stratified sample?c Using the finite population adjustment factor?d A disproportionate stratified probability sample?
Distinguish between:a statistic and parameter b sample frame and population c restricted and unrestricted sampling d simple random and complex random sampling e convenience and purposive sampling f sample precision and sample accuracy g systematic and error variance h variable and attribute
Indicate the unit of analysis (individual, group, organization, etc.)suggested by the following statements:a Over the last 30 years, the average size of companies in the UK has declined.b Company scandals, which are widely covered by the media, cause significant drops in the share price of the
Explain the concept of unit of analysis. What is it? What problems do you encounter when you have to define it?
Discuss the following provocative statements:a Qualitative research is very much like telling stories in the local pub.b Quantitative research is a sub-branch of higher mathematics – nice for some whizzkids, but irrelevant in practice.c Explorative research explores phenomena about which we
Use the eight design descriptors in Exhibit 5.2 to profile the research described in the Research Methods in Real Life in this chapter.
Is it wise to combine qualitative and quantitative research within a student’s research project?
Propose one or more hypotheses for each of the following variable pairs, specifying which is the IV and which is the DV. Then develop the basic hypothesis to include at least one moderating variable or intervening variable.a The Index of Consumer Confidence and the business cycle.b Level of worker
You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the chief executive’s officer’s (CEO’s) office, where you were informed that guest complaints related to housekeeping
Discuss the caveats of matching.
Discuss why the random assignment to an experimental and control group excludes alternative explanations.
Researchers seek causal relationships by either experimental or ex-post facto research designs.a In what ways are these two methods similar?b In what ways are they different?
Using yourself as the subject, give an example of each of the following asymmetrical relationships:a stimulus-response b property–disposition c disposition–behaviour d property–behaviour.
‘With statistics you can prove everything’ and ‘I only trust statistics that I faked myself ’ are well-known sayings. The rules of good research are often bent to produce evidence in support of a point one wants to make, or to serve one’s own purpose. What is the value of applying such
Several websites on the Internet provide broad catalogues of Master’s research projects at reasonable prices and others even offer Master’s research projects on demand. Is there something wrong with seeking such assistance when you have to write your own research project? In the end, your
SupplyCo is a supplier to a number of firms in an industry. This industry has a structure that includes suppliers, manufacturers, distributors and consumers. Several companies are involved in the manufacturing process– from processed parts to the creation of the final product – with each firm
It was John’s first year of college teaching, and there were no summer teaching assignments available to new employees. However, the university was kind enough to steer him towards an aviation firm, Avionics, which needed help creating an organizational assessment survey. The assignment was to
The city commissioners of Miro Beach proposed limits on boaters who anchor offshore in waterfront areas of the St. Lucinda River adjoining the city. Residents had complained of pollution from live-aboard boaters.This ‘car park’ for boats created an unsightly view.The city commissioners based
When the manager for market intelligence of AutoCorp, a major automotive manufacturer, boarded a plane in Stuttgart, her mind was on shrinking market share and late product announcements. As she settled back to enjoy what was left of a hectic day, she reached for the in-flight magazine, which was
Name the basic ethical considerations when conducting research and whom (you as researcher, research community, research sponsors or research participants) they affect.
A common problem for students starting off on a Master’s research project is that they cannot track down the relevant literature. Given the thousands of studies published every year in the field of management science, it is highly unlikely that there are no, or very few, related studies.Discuss
Brainstorm within your class or sub-groups useful search terms that could be employed to start a literature search for the following problem statements:a Who becomes an entrepreneur and what does it take to be a successful one?b What explains the differences in internationalization strategies
Write a critical review:a on a published book ar article b on a paper of a fellow student c on an unpublished manuscript (ask your lecturer or look for working paper series at your university).
Choose a field that you would like to review and:a draft the outline of the review b select the literature that, according to you, must be included.
Using Exhibits 3.8, 3.9 and 3.10, state a research question and then plan a bibliographic and web search.
If you have written your own literature review for a research problem in which you have an interest, do you think conducting a meta analysis on the literature covered in your narrative review would be useful? If not, why not? If so, what would you like to investigate by applying meta analysis?
How do you decide which literature should be included in a review?
What are promising search strategies?
How can you structure your critique in a critical review?
What is meant by ‘critical’ in a critical review?
Describe the objective, advantages and disadvantages of meta analysis.
Describe, briefly, the different steps in the literature review process.
Define the distinctions between primary and secondary literature.
The educational board of your faculty is considering changing the rules for writing a research project. One suggestion is that students have to write a research proposal (about five pages), which is formally assessed before a research project supervisor is assigned.Discuss the pros and cons of
Using Exhibit 2.3 as your guide, what modules would you suggest be included in a proposal for each of the following cases?a A bank interested in evaluating the effectiveness of its community contributions in dollars and loaned executive time.b A manufacturer of leather custom-designed teacher
Compare the example of a good proposal with a bad proposal, which is available at the Online Resource Centre (ORC).
Select an article from a scientific management journal. Outline a proposal for the research as if it had not yet been performed. Make estimates of time and costs. Generate a CPM schedule for the project following the format in Exhibit 2.10.
Develop a memo proposal for a research study in which 300 interviews are conducted to address the management question you defined in question 9.
Develop the management research question hierarchy (see Exhibits 2.2, 2.3 and 2.4), citing management dilemma, management question and research question(s) for each of the following:a the production manager of a shoe factory b the president of a home healthcare services firm c the vice-president of
You are manager of research in a large department store chain.Develop a list of criteria for evaluating the types of research activities listed below. Include a point scale and weighting algorithm.a Market research b Advertising effectiveness c Employee opinion surveys d Credit card operations e
Consider the new trends in desktop publishing, multimedia computer authoring and display capabilities, and inexpensive videotaping and playback possibilities. How might these be used to enhance research proposals? Give several examples of appropriate use.
You are the new manager of market intelligence in a rapidly expanding software firm. Many product managers and corporate officers have requested market surveys from you on various products.Design a form for a research proposal that can be completed easily by your research staff and the sponsoring
Based on an analysis of the last six months’ sales, your boss notices that sales of beef products are declining in your chain’s restaurants.As beef entrée sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E. coli contamination discovered
You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When members of the sales force tried to secure advertising from shoe manufacturers, they were told men’s clothing
Confronted by low productivity, the president of Oaks Ltd asks a research company to study job satisfaction in the corporation. What are some of the important reasons for which this research project may fail to make an adequate contribution to the solution of management problems?
A company is experiencing a poor inventory management situation and receives alternative research proposals. Proposal 1 is to use an audit of last year’s transactions as a basis for recommendations.Proposal 2 is to study and recommend changes to the procedures and systems used by the materials
Business decisions are often taken under immense time pressure. Often, there is just not enough time to collect information based on good research. Discuss which criteria of good research you would compromise on if you just did not have enough time; or would it be better to abandon the research
Suppose you are part of an international team of social experts asked to assess the organizational culture within a large life insurance company.All class members born in the months January–June should follow the positivistic research philosophy, while those class members born in the months
Using Exhibits 1.5 and 1.6 as a guide, draw up graphs to illustrate the inductions and deductions in the following statements. (If there are gaps, supply what is needed to make them complete arguments.)a Repeated studies indicate that economic conditions vary with – and lag 6–12 months behind
Apply the principles in Exhibit 1.1 to the research scenario in question 8.
You are the office manager of a large firm that prides itself on its highquality customer service. Lately, complaints have surfaced which reveal that an increasing number of incoming calls are being misrouted or dropped. Yesterday, when passing the main reception area, you noticed the receptionist
As area sales manager for a company that manufactures and markets outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the Scandinavian market. Discuss the key issues and concerns arising from the fact that
You have received the results of a research report carried out by a consultant on behalf of your firm, a life insurance company. The study is a survey of morale in the home office and covers the opinions of about 500 secretaries and clerks, as well as about 100 executives and actuaries.You are
The new president of an old, established company is facing a problem.The company is currently unprofitable and is, in the president’s opinion, operating inefficiently. The company sells a wide range of equipment and supplies to the dairy industry. It manufactures some items and sells many
Advise each of the following people on a specific research study that he or she might find useful. Classify each proposed study as reporting, descriptive, explanatory or predictive.a When the management decision problem is known:i manager of a full–service restaurant with high employee turnover
You are manager of the European division of a major corporation, supervising five animal feed plants scattered over four counties.Corporate headquarters asks you to conduct an investigation to determine whether any of these plants should be closed, expanded, moved or downsized. Is there a possible
A human resources manager needs information in order to help him or her decide whether to create a ‘custom-built’ motivation programme or purchase one offered by a human resources consulting firm. What are the dilemmas the manager faces in selecting either alternative?
An automobile manufacturer observes demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behaviour is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate
In your company’s management development programme there was a heated discussion between some people who claimed that ‘Theory is impractical and thus no good’ and others who claimed that ‘Good theory is the most practical approach to problems’. What position would you take and why?
Listed below are some terms commonly found in a management setting.Are they concepts or constructs? Give two different operational definitions for each.a First-line supervisor b employee morale c assembly line d overdue account e line management f leadership g price-earnings ratio h union democracy
Describe the basic principles and assumptions of positivism and interpretivism.
Distinguish among the following sets of items, and suggest the significance of each in a research context.a concept and construct b deduction and induction c operational definition and dictionary definition d concept and variable e hypothesis and proposition f theory and model g scientific method
What is the difference between applied and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
What is research? Why should there be any question about the definition of research?
13 At an Apple press event, Apple CEO Steve Jobs announces the iPad, a new mobile device that is a half-inch thin and weighs 1.5 pounds; plays movies, music, and TV shows; and acts as an e-reader. It is powered with a 1-GHz Apple chip and comes with Wi-Fi and Bluetooth connectivity. Here are some
12 You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confi dence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of
11 You are creating slides for a presentation that is being given to seek a research contract with a leading toy manufacturer. Considering the following aspects of your presentation (introduction, problem to be solved, market opportunity, technology, manufacturing/production, fi nancials,
10 Using Exhibit 21-9 , choose an appropriate graphing technique to show the difference between men’s and women’s attitudes on the top fi ve Super Bowl ads. (You can fi nd this listing on http://adbowl.com.)
9 In your presentation to a venture capital company, you are pitching your research plan for a smartphone application that does short-term cash fl ow forecasts. Describe how you would use each type of supporting material to create interest, clarify your point, provide emphasis to a point, and offer
8 How did the Henry & Associates presentation:a Perform an audience analysis?b Engage the audience?
7 Every presentation has its purpose. What was the purpose of Henry & Associates presentation to MindWriter?
6 Your class team in research methods has completed a fi eld project for a fi nancial institution on branch location effectiveness. What questions about audience analysis should you answer as you plan your presentation?
5 Outline a set of visual aids that you might use in an oral presentation on these topics:a How to write a research report.b The outlook for the economy over the next year.c A major analytical article in the latest issue of BusinessWeek.
4 The day before your presentation, you are suffering from pounding heart, a slight tremor in your hands, and stomach problems. What specifi c measures can you take to build your confi dence and reduce performance anxiety?
3 What are the three types of learners, and how is the presentation different for each of these groups in your audience?
2 Describe the differences among logos, ethos, and pathos and their uses for the research presentation.
1 Distinguish between the following:a Impromptu speaking and an extemporaneous presentation.b The motivated sequence and the cause/effect/solution pattern of organization.c The rule of three in organizing and the rule of thirds in visualizing.d Clutter and jargon in the delivery of a presentation.
8 Why practice is an essential ingredient to success and how to do it; and, what needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready.
7 Discuss The importance of delivery to getting and holding the audience’s attention.
6 How profi ciency in research presentations requires designing good visuals and knowing how use them effectively.
5 Discuss The uses and differences between the types of materials designed to support your points.
4 Discuss The frameworks and patterns of organizing a presentation.
3 How to plan for the research presentation.
2 Why historical rhetorical theory has practical infl uence on business presentation skills in the 21st century.
1 How the oral research presentation differs from and is similar to traditional public speaking.
7 Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to Oprah Winfrey in daytime TV. In a recent research report, the fi ndings revealed that The Ellen DeGeneres Show was, for the fi rst time, on par with The Oprah Winfrey Show in viewers’ minds. Implementing the fi
6 Choose any case containing data from the text website and prepare a fi ndings page, similar to the one in Exhibit 20-3 .
5 Use Exhibit 20-2 and plan the structure of your course project or of a research study you have read about in one of the Snapshots in this text.
4 There are a number of graphic presentation forms. Which would you recommend to show each of the following? Why?a A comparison of changes in average annual per capita income for the United States and Japan from 1995 to 2010.b The percentage composition of average family expenditure patterns, by
3 What type of report would you suggest be written in each of the following cases?a The president of the company has asked for a study of the company’s pension plan and its comparison to the plans of other fi rms in the industry.b You have been asked to write up a marketing experiment, which you
2 What should you do about each of these?a Putting information in a research report concerning the study’s limitations.b The size and complexity of tables in a research report.c The physical presentation of a report.d Pace in your writing.
1 Distinguish between the following:a Technical report and management report.b Topic outline and sentence outline.
11 Nokia is the world’s leader in cell phones. At the Consumer Electronics Show, Nokia president and CEO, Olli-Pekka Kallasvuo, discussed the company’s strategy for reaching the world’s developing markets. He wants Nokia to “do good business and do good at the same time.” The company’s
10 A researcher was given the assignment of predicting which of three actions would be taken by the 280 employees in the Desota plant that was going to be sold to its employees. The alternatives were to:a Take severance pay and leave the company.b Stay with the new company and give up severance
9 You are working with a consulting group that has a new project for the Palm Grove School System. The school system of this large county has individuals with purchasing, service, and maintenance responsibilities.They were asked to evaluate the vendor/distribution channels of products that the
8 An analyst sought to predict the annual sales for a homefurnishing manufacturer using the following predictor variables:X 1 5 marriages during the year X 2 5 housing starts during the year X 3 5 annual disposable personal income X 4 5 time trend (fi rst year 5 1, second year 5 2, and so
7 What multivariate technique would you use to analyze each of the following problems? Explain your choice.a Employee job satisfaction (high, normal, low) and employee success (0–2 promotions, 3–5 promotions, 51 promotions) are to be studied in three different departments of a company.b
6 Sales of a product are infl uenced by the salesperson’s level of education and gender, as well as consumer income, ethnicity, and wealth.a Formulate this statement as a multiple regression model(form only, without parameter estimation).b Specify dummy variables.c If the effects of consumer

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Business Research Methods 11th Edition Donald Cooper, Pamela Schindler - Solutions

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