Business Research Methods 13th edition Pamela Schindler - Solutions

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In what circumstances are vignette questions appropriate?
Why is it important to pilot questions?
Why might it be useful to use questions devised by others?
Develop the management-research question hierarchy (Exhibits 3-2) citing the management question, research questions, and investigative questions for each management dilemma below:a. A home health care services firm is experiencing an increasing number of complaints regarding health care service
Victoria’s Secret was originally conceived in the 1970s as a lingerie store where men could be comfortable buying for women, most notably their wives. When it was purchased in 1982 by L Brands, its strategy changed to a place where women could indulge the sexiest version of themselves. In the
Distinguish between:a. Statistic and parameter.b. Sample frame and target population.c. Case and target population.d. Simple random and complex random sampling.e. Convenience and purposive sampling.f. Sample precision and sample accuracy.g. Non sampling and sampling error.h. Proportionate and
You plan to conduct a study using unrestricted sampling. What subjective decisions must you make?
As populations age and young workers reject work requiring repetitive operations, factories around the world are turning to robots. China has made the largest investment, with almost 1 million installed industrial robots. Assume you are a worldwide manufacturer of industrial equipment with 10
How might you use exploration using internal sources if you were a human resources officer or a supervising manager trying to increase compliance with safety policies?
Loyalty programs are in the headlines frequently. Hotels, like Hilton and Marriott, or coffee powerhouses, like Starbucks, are constantly revamping their programs to keep their customers as connected as possible. These programs have proven to be a safeguard against disruption. Assume your firm
Distinguish between synchronous interviews and asynchronous interviews and when each might be used.
What is data saturation, and how does it influence qualitative research?
The milk market has been disrupted by upstarts like almond- and soy-based alternatives. Milk sales have fallen for eight consecutive years. Some people have defected to avoid lactose; others, to avoid animal products. While milk can claim greater nutritional value and taste, that didn’t keep the
Airlines around the world grounded their fleet of Boeing 737 MAX aircraft following two crashes in which 346 people lost their lives. A problem with the plane's anti-stall mechanism, believed to have caused both crashes, has been corrected--at least to the satisfaction of Boeing. But
Based on present or past work experience, suggest management problems that could be resolved by using observation-based data.
Distinguish between the following:a. Nonverbal, linguistic, and extralinguistic analysis.b. Factual and inferential observation.c. Memory decay and selective filtering.
HR.com’s latest HR Trends Report, The DNA of Human Capital, concludes workplace “hierarchies are largely being replaced by networked structures,” as technology has changed the flow of information within an organization and more complex work projects require skills from across departmental
What ethical problems do you see in conducting experiments with human participants?
Dolby, the company that provides advanced sound and light systems in movie theaters, is operating in an environment where theater ticket sales are dropping 5 to 10 percent per year due to a better variety of entertainment options, shorter attention spans, and better in-home and device streaming.
Natura Cosmeticos SA, Brazil’s all natural, ethically-sourced, sustainable beauty products company, recently purchased Avon Products Inc. as a way to enter the U.S., Europe, and Chinese cosmetics markets. Natura wants to serve millennial and Generation Z consumers, who believe they can make a
Describe the issues related to privacy.
GM’s Cadillac in the United States is a declining brand that appeals mostly to consumers over the age of 60, which makes the success of its crossovers and SUVs in China among 30-something professionals somewhat surprising. Why do the Chinese revere the Detroit luxury car that Americans
Fast-fashion retailer Forever 21 just declared bankruptcy. It grew to leadership by making merchandise for immediate consumption, not long-term wear, and rapidly opening new stores. It interpreted runway fashions but had suppliers use poorer quality material and limited handwork during
Discount department store Kohl’s recently announced its customers would “have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay within the Kohl’s app. Kohl’s customers will also be able to add their Kohl’s Charge
All the new media streaming services have had a negative effect on movie ticket sales. To make it even worse, some streaming competition is coming from the same firms that provide theaters with movies. Those first-run films are now going directly into streaming. Assume that AMC is going to join the
What would you say are four major faults of measurement instrument design? Justify your choices.
One design problem in the development of measurement instruments concerns the sequence of questions. What suggestions would you give to a novice researcher designing his or her first questionnaire?
A recent study of Ivy League college students showed 20 percent had tried performance-enhancing drugs to improve their academic performance. A Royal Society study found senior employees find the effects even more powerful than do 19-year-olds. A Financial Times article claimed these drugs are
Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society.a. Evaluate the cover letter as an introduction.b. Identify question
Most advertisers opt out of sensitive topic material when choosing where to place advertising on YouTube. Online video gaming, a relative new area for advertisers, has not been high on advertisers’ consideration list. YouTube determines what it classifies as advertiser-friendly video by having
How should the researcher handle missing data?
You study the attrition of entering college freshmen (those students who enter college as freshmen but don’t stay to graduate). You find the following relationships among attrition, financial aid, and distance of home from college.a. What graphical displays would you choose to understand the
The following information was reported in the Globalforce MoodTracker employee engagement survey. For those employed by their company less than one year: 58% considered themselves highly engaged, among those who had been recognized in the last six months, 73% were highly engaged. For those with one
Using the following data,a. Create a scatterplot.b. Find the least-squares line.c. Plot the line on the diagram.d. Predict: Y if X is 10. Y if X is 17. X 3 6 9 12 15 18 Y 6 10 15 24 21 20
It is well known in country music that new or emerging artists are often subjected to sexual harassment by radio studio program directors when pitching their songs for radio play. Female artists describe physical harassment, while male artists describe being forced to endure verbal innuendo and
Distinguish between the following:a. Technical report and management report.b. The motivated sequence and the cause/effect/solution pattern of organization.c. Jargon and language level.d. Audience analysis and audience profile statement.e. Conformity bias and confirmation bias.f. Research reporting
What are the three types of learners, and how does each type influence the research report.
Use Exhibit 16-5 and the sample infographic to plan an infographic of your course project or of a research study you have read about in one of the cases in this text.Exhibit 16-5 Report Components Introduction Title Researcher Profie Executive Summary Table of Contents Background Problem
Develop the recruitment screener for the focus groups used during exploration.
What factors might influence individuals to agree to participate in the survey?
Why might VI have chosen a web-based self-administered survey rather than a phone survey?
What are the possible sources of error in this project?
During the focus groups, what issues will VI need to manage?
How did VI use expert interviews during exploration? What were some of the likely questions on VI’s interview discussion guides?
What types of management questions are involved in this project?
Your research study of Gen Z (born 1995-2012) spending arrived at these insights. Gen Z (1) sees technology as an extension of themselves, not a tool, thus it affects everything they do, (2) reject low-pay, low-skill jobs as a way to earn spending money, choosing higher-risk entrepreneurial
Evaluate the topline management report in the Close Up.
Explain how each of the five evaluation factors for a secondary source influences its management decision-making value.a. Purposeb. Scopec. Authorityd. Audiencee. Format
A-list actress Sandra Bullock and comedienne Ellen DeGeneres filed law suits today in LA Superior Court against John Doe #1 through #100. They are fighting back against businesses using their names, images, likenesses, and personals to endorse fraudulent and nonexistent products. If you were to
According to study by the Pew Research Center, 6 in 10 Americans believe it is impossible NOT to have their personal data collected by the government and business. Most (81%) believe the potential risks they face because of data collection by companies outweigh the benefits of such collection.
Below are some terms commonly found in a management setting. Are they concepts or constructs? Give two different operational definitions for each.a. Employee morale.b. Assembly line.c. Overdue account.d. Leadership.e. Ethical standards.
Distinguish among the following sets of items, and suggest the significance of each in a research context:a. Data, information, and insightb. Concept and construct.c. Deduction and induction.d. Operational definition and dictionary definition.e. Concept and variable.f. Hypothesis and theory.
Using Exhibit 2-2 and case examples from some research company’s website, discover if favored-technique approaches to research design dominate a firms’ activities.Exhibit 2-2 Exploration Clarify the Research Question. Design the Research Data Collection Design Sampling Design Collect & Prepare
Distinguish between the following and identify the research use of each.a. Primary and secondary datab. Finding and insightc. Census and sampled. Management dilemma and research questione. Finding and insight
Definea. Business researchb. Data siloc. Strategic inflection point
Describe how you would conduct an audience analysis of your business research class.
Evaluate the sampling design decisions, excluding the decision to use a systematic probability sample.
Why did VI insist on a custom-designed measurement question for the survey questionnaire?
What supports the use of a multiple rating listscale for the development of the survey measurement instrument?
Describe logos, ethos, and pathos and how each should influence the research report.
Distinguish between:a. Coding scheme and recodingb. Bar chart and histogramc. DK response and missing data.d. Listwise deletion and pairwise deletione. Thematic units and referential units
Using Exhibit 12-7, develop a skip logic diagram for the instrument you design in the next question.
What invalid assumptions might a researcher make in instrument design? How would each affect the instrument?
Summarize the instrument design decisions that would result in decreased participant rapport.
What is the function of the skip logic diagram.
Distinguish between the following:a. Administrative and classification questionsb. Screen and buffer questions.c. Introduction and transition.d. Rapport and social desirability bias.e. Measurement instrument and measurement question.
The third generation iPad disappointed many who had expected not only a higher resolution screen (delivered) but Siri, Apple’s much ballyhooed speak-and-it-responds app developed for the iPhone 4S (not delivered). Apple indicated it wasn’t included because Siri for the iPad wasn’t ready.
Walmart recently asked Mondelez, owner of Oreos, to bring back a new-and-improved version of its 1990s cereal Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to address late-night snacking. What should Walmart measure during the initial 90-day relaunch,
Mercedes-Benz has a self-driving car capable of 80 miles-per-hour speeds. You have to keep your hands on the wheel in this E-class sedan to operate the self-driving feature, but the car reads and responds to speed limits, and is capable of stopping or swerving to avoid obstructions in the 40-55 mph
Distinguish between social desirability bias and acquiescence bias.
What essential characteristics distinguish a true experiment from other research designs?
In May 2017, LAX, the world’s fourth-largest airport, relocated 15 airlines in a three-night (5 hours per night) period in order to accommodate Delta’s expansion. During the period, Delta operated more than 200 flights a day out of 4 terminals. In Terminal 2 and 3, everything moved. It
Lately, airlines have been having a rough time, in terms of legal actions and PR issues, with consumers openly expressing outrage at being bumped from—or forcibly removed from— flights. Design a qualitative study to reveal the suppressed (as opposed to surface) issues that are contributing to
What is the nature of data collected in qualitative research?
As populations age and young workers reject work requiring repetitive operations, factories around the world are turning to robots. It is estimated that the US has 176 robots for every 10,000 workers, with South Korea (531) and Germany (301) leading the charge and China, with its investment in
You plan to conduct a survey using unrestricted sampling. What subjective decisions must you make?
UBER is facing a large number of law suits, among them a charge of technology theft from Google, installation of software that blanks out the availability of UBER rides near government buildings or when government-employed riders call, discrimination in the workplace, etc. Use an internet search on
Using the eight design descriptors (Exhibit 4-2), describe a study to determine why enrollment in your major at your university is increasing (decreasing).
At a BMW staff meeting, employees were told “We’re in the midst of an electric assault,” referring to electric cars introduced by Mercedes, Porsche, Jaguar, and most notably, Tesla. A fund manager at Union Investment, parroted this sentiment, “BMW is falling behind in electrics.” Develop
As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the
SupplyCo is a supplier to a number of firms in an industry. Several companies are involved in the manufacturing process—from processed parts to creation of the final product—with each firm adding some value to the product. SupplyCo provides materials and services to every part of the chain. By
Kathy Lee Berggren, a professor of oral communication at Cornell University, indicates “a lot of my students really [only] scratch the surface with the type of researchthey’re doing.” According to Andy Guess, at Inside Higher Ed, “Just because students walk in the door as ‘digital
Distinguish between the following and identify the research use of each.a. Primary and secondary datab. Finding and insight c. Census and sampled. Management dilemma and research question
Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks including E.coli worried customers about the safety of eating at the fast casual chain. Their strategy for getting customers back into their restaurants was to give away free tacos, burritos and chips. And

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Business Research Methods 13th edition Pamela Schindler - Solutions

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